Evaluation question 2
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The advertisement includes an image of a cute dog from the documentary to grab attention, as well as Twitter and Facebook icons to promote the documentary's social media sites and encourage sharing using the hashtag #Dogumentary. Each billboard also prominently displays the date, channel, and time of the television screening to help viewers reserve that time slot to watch. The combination of these attention-grabbing and informative elements across different platforms is expected to effectively promote the documentary.
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Question 2 final
The document discusses the effectiveness of combining a documentary with ancillary media products like a double page spread and radio trailer. It notes that constant reference must be made to the documentary's content through things like quotes, pictures, and relevant information. This helps prevent audience confusion and maintains interest. The target audience is identified as young adults aged 17-24 who frequently use mobile phones. Both the double page spread and radio trailer directly reference the documentary title and include images and sound bites from the documentary to clearly link them together. The use of consistent branding, language, and targeting of the same audience across all three media products helps effectively promote the documentary.
Question 1
1) The document analyzes a documentary and radio trailer the author created, comparing it to conventions used in magazines like Radio Times and TV listings.
2) Key conventions that were followed include using an eye-catching masthead, a main image related to the article, pull quotes, and a column text format. The documentary also used multiple vox pop extracts and an expert interview.
3) While the radio trailer included some program details, the author notes it could have emphasized facts and statistics more. Overall the author is pleased with how most conventions were followed but sees room for improvement.
oneQu1 done
This document analyzes and compares the conventions used in the student's TV and radio media products to professional magazines and radio trailers. For the TV listing, conventions like an eye-catching masthead, dominant main image, pull quotes and column text layout were followed. The radio trailer effectively used interview extracts but could have included more facts. Overall conventions were mostly followed but room for improvement was identified, particularly adding more statistics to the radio trailer.
Qu1 done
The document analyzes the conventions used in magazine and radio advertisements. It compares the student's TV listing magazine and radio trailer for their documentary to professional examples from other media sources. Overall, the student is pleased with how their pieces followed many conventions but notes some room for improvement, such as including more facts and statistics in the radio trailer. The student concludes they are satisfied with the professional quality of their TV listing overall.
Shut up and shoot analysis
We will follow sound rules while filming to ensure high quality audio levels and keep audio running on cameras as a backup in case of issues. When editing, we will cut between interview footage and related b-roll shots, such as books, to illustrate points. During interviews, we will engage interviewees with further questions both on and off camera to stimulate discussion, and provide verbal and non-verbal feedback to communicate without interrupting. Proper lighting setup is also important, with lights placed at angles to illuminate faces and the background for a professional look.
Qu1 done
This document analyzes and compares the conventions used in the student's TV listing magazine and radio trailer to professional examples from other publications.
The student examines conventions like mastheads, images, column formatting, and use of quotes in their TV listing compared to a magazine article. Their radio trailer is also compared to a Doctor Who trailer in its use of extracts, facts, and listing of program details.
Overall the student is pleased with how their work followed many conventions but identifies some areas for improvement, like including more statistics in the radio trailer. They conclude they are satisfied with the professional quality of their TV listing and radio trailer.
Doc codes and conventions
This document discusses the use of conventions in documentaries. It analyzes how the documentary being discussed employed standard documentary conventions such as using expert interviews, graphics to convey information rather than just statistics, and an on-screen presenter. It also notes how some conventions were followed, such as using vox pops and statistics with text and voiceover. While most conventions were employed without being challenged, the documentary did develop the convention of using graphics to provide information other than just statistics. Overall, the document concludes that conventions were mostly followed as it made the documentary more engaging and effective without needing to challenge expectations.
Textual analysis secrets of the super brands
The documentary uses several cinematic techniques to appear realistic and persuade viewers. It uses a point of view shot to allow viewers to relate to the narrator's perspective. Handheld camera footage and minimal artificial lighting contribute to a sense of realism. High angle shots are used during an interview to make one person seem less relatable. Animated graphics visually represent facts to bolster the narrator's arguments. The opening monologue sets up what viewers will see. Interviews with experts are used to support the documentary's viewpoint. Showing the narrator actively researching information makes the scenes seem authentic.
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Question 2 final
The document discusses the effectiveness of combining a documentary with ancillary media products like a double page spread and radio trailer. It notes that constant reference must be made to the documentary's content through things like quotes, pictures, and relevant information. This helps prevent audience confusion and maintains interest. The target audience is identified as young adults aged 17-24 who frequently use mobile phones. Both the double page spread and radio trailer directly reference the documentary title and include images and sound bites from the documentary to clearly link them together. The use of consistent branding, language, and targeting of the same audience across all three media products helps effectively promote the documentary.
Question 1
1) The document analyzes a documentary and radio trailer the author created, comparing it to conventions used in magazines like Radio Times and TV listings.
2) Key conventions that were followed include using an eye-catching masthead, a main image related to the article, pull quotes, and a column text format. The documentary also used multiple vox pop extracts and an expert interview.
3) While the radio trailer included some program details, the author notes it could have emphasized facts and statistics more. Overall the author is pleased with how most conventions were followed but sees room for improvement.
oneQu1 done
This document analyzes and compares the conventions used in the student's TV and radio media products to professional magazines and radio trailers. For the TV listing, conventions like an eye-catching masthead, dominant main image, pull quotes and column text layout were followed. The radio trailer effectively used interview extracts but could have included more facts. Overall conventions were mostly followed but room for improvement was identified, particularly adding more statistics to the radio trailer.
Qu1 done
The document analyzes the conventions used in magazine and radio advertisements. It compares the student's TV listing magazine and radio trailer for their documentary to professional examples from other media sources. Overall, the student is pleased with how their pieces followed many conventions but notes some room for improvement, such as including more facts and statistics in the radio trailer. The student concludes they are satisfied with the professional quality of their TV listing overall.
Shut up and shoot analysis
We will follow sound rules while filming to ensure high quality audio levels and keep audio running on cameras as a backup in case of issues. When editing, we will cut between interview footage and related b-roll shots, such as books, to illustrate points. During interviews, we will engage interviewees with further questions both on and off camera to stimulate discussion, and provide verbal and non-verbal feedback to communicate without interrupting. Proper lighting setup is also important, with lights placed at angles to illuminate faces and the background for a professional look.
Qu1 done
This document analyzes and compares the conventions used in the student's TV listing magazine and radio trailer to professional examples from other publications.
The student examines conventions like mastheads, images, column formatting, and use of quotes in their TV listing compared to a magazine article. Their radio trailer is also compared to a Doctor Who trailer in its use of extracts, facts, and listing of program details.
Overall the student is pleased with how their work followed many conventions but identifies some areas for improvement, like including more statistics in the radio trailer. They conclude they are satisfied with the professional quality of their TV listing and radio trailer.
Doc codes and conventions
This document discusses the use of conventions in documentaries. It analyzes how the documentary being discussed employed standard documentary conventions such as using expert interviews, graphics to convey information rather than just statistics, and an on-screen presenter. It also notes how some conventions were followed, such as using vox pops and statistics with text and voiceover. While most conventions were employed without being challenged, the documentary did develop the convention of using graphics to provide information other than just statistics. Overall, the document concludes that conventions were mostly followed as it made the documentary more engaging and effective without needing to challenge expectations.
Textual analysis secrets of the super brands
The documentary uses several cinematic techniques to appear realistic and persuade viewers. It uses a point of view shot to allow viewers to relate to the narrator's perspective. Handheld camera footage and minimal artificial lighting contribute to a sense of realism. High angle shots are used during an interview to make one person seem less relatable. Animated graphics visually represent facts to bolster the narrator's arguments. The opening monologue sets up what viewers will see. Interviews with experts are used to support the documentary's viewpoint. Showing the narrator actively researching information makes the scenes seem authentic.
Evaluation Question One
This document discusses conventions used in reality television shows that were implemented in a student documentary project. It describes including a disclaimer to verify the factual nature of the content, introducing characters in the opening titles to emulate shows like Geordie Shore, and adding hashtags to encourage audience engagement on social media, as reality TV viewers often discuss shows online. The purpose of these conventions was to make the student documentary feel authentic and connect with its target teenage audience.
Evaluation question 1 (1)
This document discusses how the media product uses conventions of real documentaries. It was classified as a participatory documentary where the presenter interacts with interviewees to create a more relaxed feel, similar to Louis Theroux's style. Montage and hashtags were used at the beginning to set the tone and engage audiences on social media. Voiceover and introduction of the documentarian follows common documentary conventions. Music was also used to help set the mood during different scenes or interviews.
Evaluation Question 2
This document summarizes various promotional materials created for a documentary TV show targeted at teens and young adults, including:
- A magazine interview that aims to build a connection between viewers and the show's characters.
- A magazine advertisement that uses similar colors and formatting as the show to clearly identify it.
- A billboard for drivers and pedestrians that prominently displays the show's title in large text 3 times to maximize visibility.
- A 40-second radio advertisement featuring music and vocals from the show's cast to engage listeners within the time limit. It was designed to air on stations favored by the target demographic.
Evaluation Question 4
The document discusses the various media technologies used at different stages of the construction, research, planning and evaluation of several projects. These included blogging to document the process using Blogger, displaying information through slideshows on SlideShare, using Voki for audio transcripts, timelines on Timeline, editing footage with Windows Movie Maker and GarageBand, recording audio with voice memos and uploading drafts and final projects to YouTube. Photographs were taken with an iPhone 4S and edited in Windows Photo Gallery for a magazine project. Audio was recorded on phones and uploaded into GarageBand for a radio project, and music was created using instrument loops in GarageBand and drums on a synchronizer.
Radio ad research
Kiss FM and XFM were the most popular radio stations based on the candidates asked, with Kiss FM appealing more to females and XFM to males. Radio 1 is very popular but does not play advertisements. Most people listen to the radio in the morning and evening while commuting or working. Advertising in the evening may increase the chances of listeners remembering the program, while morning is also good for commuters and students.
Double page spread plans
This document summarizes the development of a plan for a documentary. It includes 3 draft plans showing an increasing organization and inclusion of images, quotes, and facts. The final plan features a large image, "need to know" box, facts and figures box layered on top with quotes and other information. Colors and fonts were chosen to resemble Channel 4's style and make the layout look professional.
Evaluation No2
The document summarizes the responses to a 5-question questionnaire about an ancillary task. For question 1, more female respondents provided feedback, meeting the target audience. Question 2 found that all respondents thought the work clearly related to the main task. Question 3 received balanced feedback preferring either a magazine or newspaper advert. Responses to question 3 provided constructive criticism and praise. Question 4 found that over half of respondents correctly guessed the intended target audience of a documentary. Question 5 received a 100% positive response about interest in watching the documentary.
Ancilliary task
A listings magazine contains information about upcoming weekly events such as TV shows, music, clubs, theater, and films. The front covers of listings magazines typically feature bold, colorful titles and large pictures of characters from featured stories to attract readers' attention. Double page spreads within the magazines also use bold formatting, large images, and contrasting colors to highlight important people and stories being profiled while grabbing readers' eyes.
Documentary Advertisement
This document provides examples of conventions used in documentary advertisements across various media like television, newspapers, and magazines. It examines aspects like layout, use of images and text, color schemes, and inclusion of key details like channel logo, title, description of the documentary, date and time. These conventions are intended to appeal to audiences, grab their attention, and communicate what the documentary is about in a concise manner. Understanding these conventions will help in creating an advertisement for the reader's own documentary that is effective at promoting it to a wide audience.
Research factual
The document discusses research on existing products to inform the creation of a new web series episode. It analyzes several videos on topics like Harry Potter, cycling, and filmmaking. Key techniques identified include a narrator speaking over related images, interviews that provide insider perspectives, and music used to set the tone and attract audiences. The document concludes that incorporating these elements, like a narrator matching visuals to audio information and interviews, will help effectively engage the audience for the new web series episode.
Research factual
The document discusses research on existing products to inform the creation of a new web series episode. It analyzes several videos on topics like Harry Potter, cycling, and filmmaking. Key techniques identified include a narrator speaking over related images, interviews that provide insider perspectives, and music used to set the tone and attract audiences. The document concludes that incorporating these elements, such as a narrator, interviews, and tailored music, will help make an engaging and informative episode that teaches audiences while entertaining them.
Media a2 evaluation
The student created a TV listings front cover, trailer, and poster for a school-based soap opera media project. In researching and planning the project, the student analyzed existing TV listings, Waterloo Road trailers on YouTube, and posters for Waterloo Road and The Inbetweeners to identify conventions to follow. The student incorporated conventions like eye contact in images and inclusion of program information while also adding original elements like images within the poster title. Feedback from audiences of 20 people was positive about the narratives and realism, though it lacked criticisms that could help improve the work. A variety of media technologies were used in all stages of production, research, planning and evaluation.
Q2 Evaluation
The document analyzes the effectiveness of combining a horror film trailer with two ancillary texts: a film poster and website. It discusses how researching horror film conventions informed the design of each product. The poster uses images, colors, taglines and credits to portray the horror genre and catch audience attention. The website's navigation, reviews, trailer and consistent fonts provide information to engage audiences. By using researched elements across all three products with continuity, the trailer and ancillary texts effectively advertise the film and genre.
Evaluation
The document discusses a teaser trailer proposal that challenges conventions of real trailers. Specifically, it includes a narrator throughout like many trailers, and tells a storyline similar to past films to make it relatable. It portrays the action/drama genre through constantly moving characters and fast cuts to build suspense. These elements follow conventions of the genre and real trailers, making the proposal fit conventions of a real media product.
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This presentation discusses the digital strategy that was created. Previous blogs discussed the benefits of having a digital strategy. Twitter allows followers to stay updated on press, ads, and comment/share using hashtags, potentially reaching trending lists. It can promote other tools like Facebook, articles, and merchandise. Facebook allows people to like/share the page, reaching friends and promoting cheaply and quickly. People can comment, like posts, and see images to feel involved and dedicated to the film.
ATTRACTING AND ADDRESSING AUDIENCES
We used social media platforms like Twitter, Facebook, and a film website to promote our psychological thriller film. On Twitter, we posted information about the film and used hashtags to increase visibility. On Facebook, we uploaded images and video clips from the film to generate interest. Our poster, which featured the film's ominous toy-in-barbed-wire image, helped signal the genre. By consistently using the same striking visuals across all promotional materials, we aimed to create recognition and link the various platforms synergistically.
EAA
The document discusses the promotional strategies used for the film "An Eye for Danger". These included creating a poster, film website, Facebook page, and Twitter feed to attract an audience. The key elements like the victim's staring eye were consistently featured across different promotional materials to create synergy and a recognizable visual identity. The website, Facebook page, and Twitter feed were updated to engage the audience and generate hype during the film's release. Audience feedback was also gathered through views and comments on the film trailer uploaded to YouTube.
Evaluation question 2
The document discusses how the poster, magazine, and trailer for a film noir work together to effectively market the film to the target audience. Key aspects that link the products include using the same font, incorporating film noir conventions like the male protagonist and gun imagery, employing black and white photography, and including social media links. Audience feedback indicated these elements grabbed attention and intrigued viewers about the genre. The poster aims to create intrigue, the trailer provides more plot details, and the magazine further promotes the film as its release nears. Together the products perform different marketing functions while cohesively addressing the target demographic.
Question two
The combination of media products is effective at promoting the horror film "Delirium." Key elements include the film title, which was chosen to match the plot of possession and insanity. A billing block highlights the roles of those involved in production. The poster captures attention with its disturbing image of the main character and implies a sinister story. The film trailer successfully conveys the horror genre and brings the different media elements together. Multiple platforms like websites, Twitter, and Facebook aim to attract a younger target audience and encourage discussion of the film.
In what ways does your media product use, develop or challenge forms and conv...
This document is a media evaluation by Kathryn Hoverd of various media products she created for her A2 media work. It includes an evaluation of her final teaser trailer, magazine front cover, film poster, and early animation. She analyzes how her products used, developed or challenged conventions of real media. For her teaser trailer, she researched conventions of successful trailers, particularly romantic comedies, to inform her creation. Her evaluation identifies several key conventions her trailer adhered to including opening graphics, company logos, captions, varied shots, fast edits, and including the film title.
Evaluation
The document discusses a teaser trailer that challenges conventions by using continuous editing to build the story and engage audiences. It received positive feedback for its suspenseful soundtrack and fast-paced shots. However, audiences felt it was too short and got confused thinking it was a music video rather than a trailer due to its hip-hop soundtrack. The combination of the teaser trailer and accompanying posters is effective as they complement each other's dark, urban style and theme of betrayal and divided friendship between characters.
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Evaluation Question One
This document discusses conventions used in reality television shows that were implemented in a student documentary project. It describes including a disclaimer to verify the factual nature of the content, introducing characters in the opening titles to emulate shows like Geordie Shore, and adding hashtags to encourage audience engagement on social media, as reality TV viewers often discuss shows online. The purpose of these conventions was to make the student documentary feel authentic and connect with its target teenage audience.
Evaluation question 1 (1)
This document discusses how the media product uses conventions of real documentaries. It was classified as a participatory documentary where the presenter interacts with interviewees to create a more relaxed feel, similar to Louis Theroux's style. Montage and hashtags were used at the beginning to set the tone and engage audiences on social media. Voiceover and introduction of the documentarian follows common documentary conventions. Music was also used to help set the mood during different scenes or interviews.
Evaluation Question 2
This document summarizes various promotional materials created for a documentary TV show targeted at teens and young adults, including:
- A magazine interview that aims to build a connection between viewers and the show's characters.
- A magazine advertisement that uses similar colors and formatting as the show to clearly identify it.
- A billboard for drivers and pedestrians that prominently displays the show's title in large text 3 times to maximize visibility.
- A 40-second radio advertisement featuring music and vocals from the show's cast to engage listeners within the time limit. It was designed to air on stations favored by the target demographic.
Evaluation Question 4
The document discusses the various media technologies used at different stages of the construction, research, planning and evaluation of several projects. These included blogging to document the process using Blogger, displaying information through slideshows on SlideShare, using Voki for audio transcripts, timelines on Timeline, editing footage with Windows Movie Maker and GarageBand, recording audio with voice memos and uploading drafts and final projects to YouTube. Photographs were taken with an iPhone 4S and edited in Windows Photo Gallery for a magazine project. Audio was recorded on phones and uploaded into GarageBand for a radio project, and music was created using instrument loops in GarageBand and drums on a synchronizer.
Radio ad research
Kiss FM and XFM were the most popular radio stations based on the candidates asked, with Kiss FM appealing more to females and XFM to males. Radio 1 is very popular but does not play advertisements. Most people listen to the radio in the morning and evening while commuting or working. Advertising in the evening may increase the chances of listeners remembering the program, while morning is also good for commuters and students.
Double page spread plans
This document summarizes the development of a plan for a documentary. It includes 3 draft plans showing an increasing organization and inclusion of images, quotes, and facts. The final plan features a large image, "need to know" box, facts and figures box layered on top with quotes and other information. Colors and fonts were chosen to resemble Channel 4's style and make the layout look professional.
Evaluation No2
The document summarizes the responses to a 5-question questionnaire about an ancillary task. For question 1, more female respondents provided feedback, meeting the target audience. Question 2 found that all respondents thought the work clearly related to the main task. Question 3 received balanced feedback preferring either a magazine or newspaper advert. Responses to question 3 provided constructive criticism and praise. Question 4 found that over half of respondents correctly guessed the intended target audience of a documentary. Question 5 received a 100% positive response about interest in watching the documentary.
Ancilliary task
A listings magazine contains information about upcoming weekly events such as TV shows, music, clubs, theater, and films. The front covers of listings magazines typically feature bold, colorful titles and large pictures of characters from featured stories to attract readers' attention. Double page spreads within the magazines also use bold formatting, large images, and contrasting colors to highlight important people and stories being profiled while grabbing readers' eyes.
Documentary Advertisement
This document provides examples of conventions used in documentary advertisements across various media like television, newspapers, and magazines. It examines aspects like layout, use of images and text, color schemes, and inclusion of key details like channel logo, title, description of the documentary, date and time. These conventions are intended to appeal to audiences, grab their attention, and communicate what the documentary is about in a concise manner. Understanding these conventions will help in creating an advertisement for the reader's own documentary that is effective at promoting it to a wide audience.
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The document discusses research on existing products to inform the creation of a new web series episode. It analyzes several videos on topics like Harry Potter, cycling, and filmmaking. Key techniques identified include a narrator speaking over related images, interviews that provide insider perspectives, and music used to set the tone and attract audiences. The document concludes that incorporating these elements, like a narrator matching visuals to audio information and interviews, will help effectively engage the audience for the new web series episode.
Research factual
The document discusses research on existing products to inform the creation of a new web series episode. It analyzes several videos on topics like Harry Potter, cycling, and filmmaking. Key techniques identified include a narrator speaking over related images, interviews that provide insider perspectives, and music used to set the tone and attract audiences. The document concludes that incorporating these elements, such as a narrator, interviews, and tailored music, will help make an engaging and informative episode that teaches audiences while entertaining them.
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The student created a TV listings front cover, trailer, and poster for a school-based soap opera media project. In researching and planning the project, the student analyzed existing TV listings, Waterloo Road trailers on YouTube, and posters for Waterloo Road and The Inbetweeners to identify conventions to follow. The student incorporated conventions like eye contact in images and inclusion of program information while also adding original elements like images within the poster title. Feedback from audiences of 20 people was positive about the narratives and realism, though it lacked criticisms that could help improve the work. A variety of media technologies were used in all stages of production, research, planning and evaluation.
Q2 Evaluation
The document analyzes the effectiveness of combining a horror film trailer with two ancillary texts: a film poster and website. It discusses how researching horror film conventions informed the design of each product. The poster uses images, colors, taglines and credits to portray the horror genre and catch audience attention. The website's navigation, reviews, trailer and consistent fonts provide information to engage audiences. By using researched elements across all three products with continuity, the trailer and ancillary texts effectively advertise the film and genre.
Evaluation
The document discusses a teaser trailer proposal that challenges conventions of real trailers. Specifically, it includes a narrator throughout like many trailers, and tells a storyline similar to past films to make it relatable. It portrays the action/drama genre through constantly moving characters and fast cuts to build suspense. These elements follow conventions of the genre and real trailers, making the proposal fit conventions of a real media product.
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We used social media platforms like Twitter, Facebook, and a film website to promote our psychological thriller film. On Twitter, we posted information about the film and used hashtags to increase visibility. On Facebook, we uploaded images and video clips from the film to generate interest. Our poster, which featured the film's ominous toy-in-barbed-wire image, helped signal the genre. By consistently using the same striking visuals across all promotional materials, we aimed to create recognition and link the various platforms synergistically.
EAA
The document discusses the promotional strategies used for the film "An Eye for Danger". These included creating a poster, film website, Facebook page, and Twitter feed to attract an audience. The key elements like the victim's staring eye were consistently featured across different promotional materials to create synergy and a recognizable visual identity. The website, Facebook page, and Twitter feed were updated to engage the audience and generate hype during the film's release. Audience feedback was also gathered through views and comments on the film trailer uploaded to YouTube.
Evaluation question 2
The document discusses how the poster, magazine, and trailer for a film noir work together to effectively market the film to the target audience. Key aspects that link the products include using the same font, incorporating film noir conventions like the male protagonist and gun imagery, employing black and white photography, and including social media links. Audience feedback indicated these elements grabbed attention and intrigued viewers about the genre. The poster aims to create intrigue, the trailer provides more plot details, and the magazine further promotes the film as its release nears. Together the products perform different marketing functions while cohesively addressing the target demographic.
Question two
The combination of media products is effective at promoting the horror film "Delirium." Key elements include the film title, which was chosen to match the plot of possession and insanity. A billing block highlights the roles of those involved in production. The poster captures attention with its disturbing image of the main character and implies a sinister story. The film trailer successfully conveys the horror genre and brings the different media elements together. Multiple platforms like websites, Twitter, and Facebook aim to attract a younger target audience and encourage discussion of the film.
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Evaluation
The document discusses a teaser trailer that challenges conventions by using continuous editing to build the story and engage audiences. It received positive feedback for its suspenseful soundtrack and fast-paced shots. However, audiences felt it was too short and got confused thinking it was a music video rather than a trailer due to its hip-hop soundtrack. The combination of the teaser trailer and accompanying posters is effective as they complement each other's dark, urban style and theme of betrayal and divided friendship between characters.
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Evaluation3
Our media trailer uses many common conventions seen in real movie trailers, such as fast pacing, showing clips to build tension and reveal parts of the narrative, and including the film title, release date, and production logos. However, it challenges conventions by using a slower, more relaxed soundtrack for the action sequences rather than dramatic fast-paced music typically used. The trailer aims to engage audiences while having an individual feel through its selective use and challenging of conventions.
Media ancilliary text
The document discusses how consistency between a film trailer, poster, and website makes for an effective combination of marketing materials. It notes how the group ensured the film homepage built upon elements from the trailer and poster to match their dark, mysterious atmosphere. Some images on the initial poster design were edited to better convey the same atmosphere as the trailer. The consistency across these ancillary texts helps make the marketing combination more attractive to audiences and appealing to potential media partners.
Media ancilliary text
The document discusses how consistency between a film trailer, poster, and website makes for an effective combination of marketing materials. It notes how the group ensured the film homepage built upon elements from the trailer and poster to match their dark, mysterious atmosphere. Some images on the initial poster design were edited to better convey the same atmosphere as the trailer. The consistency across these ancillary texts helps make the marketing combination more attractive to audiences and appealing to potential media partners.
Evaluation 2
The document evaluates how effective the combination of main and ancillary products is for a film campaign. It finds that using consistent fonts, colors, and actors across the poster, trailer, and magazine increases recognition and helps audiences link the different elements together as part of the same campaign. This makes the campaign more attractive and memorable to the target audience. Additional ways to promote the film discussed are bus advertisements, playing the trailer before other films, and leveraging the film's unique hybrid comedy-social realism genre.
How effective is the combination of your main product and ancillary tasks?
The author is pleased with the outcome of three media products created to promote a film. Continuity was used as the main technique by including the same elements like the film logo, main character, and film name across the products. This clearly links the teaser trailer, film poster, and allows the audience to recognize what genre of film is being promoted. Elements were combined between the ancillary products and teaser/poster specifically to create interest and recognition for viewers.
Institutional aspects of crime films (w.a)
The document discusses different techniques used in movie trailers to promote films and engage audiences, such as using hashtags on social media to make trailers more discoverable. It also explains how institutional logos at the start of trailers identify the producing studio and how inter-titles provide context and narrative for silent films or documentaries. Research methods included searching the internet on sites like Google, IMDb, and YouTube to find relevant information about trailer techniques.
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In what ways does your media product use, develop or challenge forms and conv...
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How effective is the combination of your main product and ancillary tasks?
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This video review highlights a documentary that featured strong interviews with engaging questions on a good topic, demonstrating good interview technique through detailed and interesting stories from those interviewed. Additionally, the documentary displayed thorough research on the topic.
Initial ideas
This document touches on a range of topics including injuries, alcohol abuse, sexually transmitted diseases, infections from tattoos and henna, house fires, childhood memories, and the bond between humans and dogs. It appears to list various issues and experiences that could potentially be explored further without providing significant details about any one topic.
Initial ideas
The document touches on a range of topics including injuries, alcohol abuse, sporting heroes, sexually transmitted diseases, infections from tattoos and henna, house fires, childhood memories, and pets. It appears to be an initial list of broad topics or ideas for potential articles or discussions without much detail on any single topic.
Question 7 from evaluation
The document discusses the improvements made from the preliminary task to the full product. It highlights that time management was better with the use of WhatsApp groups. The script was refined to focus more on visual storytelling rather than dialogue. More research was done on similar thriller films for inspiration. Experience from the preliminary task helped enhance the main task by applying skills learned and fixing mistakes.
Question 5 form evaluation
The document discusses how tension was created in a thriller production through use of music, props, and costumes. Music with a gradual build up was used to create mystery. Props like guns made the thriller seem more professional and tense. Costumes were used to distinguish the two sides - one in smart clothing and one in camo to create tension between opposites. Tension was also built through engaging the audience with mysterious music, a phone call building intrigue, exaggerated sounds like a ticking watch building suspense. Camera work made the audience feel like they were seeing the scene unfold themselves, heightening tension.
Question 4 from evaluation
The document discusses a film project aimed at males and females aged 15-45. Research with the target audience found that most preferred thriller films. The film has elements of violence that would appeal to males, but also small non-violent parts that females would like. It fits into multiple categories and contains qualities the target audience indicated they want in a thriller. The plot is clever, similar to well-known thrillers, and includes desired content. Opening credits reference popular films to establish links and credibility. The film aims to be mainstream to reach a large audience if distributed by Lionsgate, which has a broad customer base.
Question 2 from evaluation
The document describes a thriller that portrays two social groups - police and gangs. The police are monitoring a hostage exchange between two heavily armed gangs. Both groups are depicted through stereotypical costumes - the gang leader wears an suit to look professional, while police detectives wear shirts and ties. The gang offering money for the hostage also wears camouflage and heavy machinery to blend in and look intimidating. While focused on police and gangs, the thriller aims to appeal to a wide audience from ages 16 to 45 due to its balanced plot and violence.
Question 1 of the evaluation
The document discusses the opening titles for a media production about the downfall of the Gambino crime family. It describes taking inspiration from the opening titles of Donnie Brasco and Taxi Driver by incorporating titles into the background and using point-of-view shots of a detective taking pictures. The production aims to keep the audience in suspense like Donnie Brasco and received positive feedback on its conventions, camera work, and music while also getting suggestions to improve the titles, camera stability, and audio/video quality.
Main task initial script
The document summarizes a scene from a film or show involving two crime families, the Gambino and Lucchese crime circles. A hooded man is dragged from a car upon arrival and photographed. The boss of the Gambino crime circle arrives on a plane and removes the man's hood for a photograph. A crime circle evidence board connects the hooded man as the centerpiece between the two crime families.
Basic opening credits
A hostage transaction is taking place where an armed bodyguard escorts a man buying a hostage from another man at the foot of a plane. A detective is also present, staking out the illegal hostage exchange.
Introduction to main task mindmap
The document outlines initial ideas for the setting and plot elements of a creative work, including locations like a wooded area, evidence room, and country park. It also lists descriptive words that could characterize the work like mysterious, intriguing, and serious, as well as elements like a focus on one character, interaction with the environment, and classical transitions.
Preliminary script
Sam denies knowing anything when questioned by Aydin, but Aydin reveals he spoke to Sam's brother who told him about the Moscow Project. Realizing he's been discovered, a scared Sam pleads for his life, offering to tell Aydin everything, but Aydin shoots Sam, believing he already had his chance to cooperate.
Preliminary planning
The document describes the roles, appearances, and props used by two actors - Aydin, who plays a kidnapper, and Sam, who plays the victim. Aydin is dressed formally in a black suit and keeps his face in shadows, appearing mysterious. Sam wears a ripped white shirt and black trousers, looking vulnerable but able to argue and act. Props include a black umbrella, pistol, chair to tie Sam to, and table. Filming took place in a garage with sheets covering clutter to create an ominous setting.
Camera angles, zooms and movements
This document discusses different camera angles, zooms, and movements used in filmmaking and their effects. It provides examples of shot types like two shots, point of view shots, and over the shoulder shots and how they show interactions or emphasize subjects. Zoom levels like mid shots and long shots are explained as well as how they include background detail. Establishing shots set the scene. Camera movements like tilts, pans, tracks, and handheld shots add emphasis, focus on subjects, follow characters, or make scenes seem natural.
Thriller films
Thriller films contain elements of crime, mystery, or espionage that excite and suspense audiences. They feature dark characters like criminals or assassins dealing with themes like terrorism, conspiracy, pursuit, or revenge. Example films analyzed include Taken about a retired CIA agent rescuing his daughter from kidnappers, The Dark Knight about Batman confronting the Joker, and Inception about dream invasion technology. Well-known actors that star in thrillers include Harrison Ford, Tom Cruise, Leonardo DiCaprio, and Matt Damon.
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Evaluation question 2
- 1. How effective is the combination of your main product and ancillary texts?
- 5. Each advertisement include an image of a featured dog from the documentary, I chose to include this dog because its very cute and extremely photogenic. It will immediately grab the attention of the passing by audience and entrance them to read the rest of the advertisement and become more and more interested in it. Our photogenic dog
- 6. Each of our advertisements also includes an Twitter and Facebook icon to show that there are sites on each of these social media websites that has a link to our documentary. The use of a hashtag also encourages our audience to tweet about the documentary and promotes the use of the tag #Dogumentary. This shows how easy it is to spread the word quickly and we will see if it pays off. Hashtags
- 7. On each of the billboards it shows the date, channel and time of the screening on TV's. This will help the audience to make sure they have this time space free so that they'll make sure to watch it. With the combination of these three attracting audience aspects I'm sure it'll work out very well in the long run. Date Channel Time