Coaching involves encouraging people to reach their full potential through self-belief and self-development, unlike teaching which involves transferring skills and knowledge. Coaches help people improve by encouraging them to set stretch goals and develop their own action plans, and by providing neutral feedback to help people gain self-awareness and think issues through using open-ended questions. Different types of questions can increase awareness, help people think through options, or identify areas for performance improvement. Coaching focuses on developing the individual through a process like G.R.O.W that addresses goals, current reality, options, and actions.