Visual content is the centrepiece of your brand's world across online paid, owned, networked and borrowed media.
In this breakfast briefing we explored the importance of using visual content to capture user attention, add value to a consumer’s relationship with a brand and drive earned media.
We also covered off the visual content toolkit for marketers, explored visual storytelling and showed some examples of visual content we've been tinkering with ourselves.
Delivered by Tom Chapman, Head of Innovation at Five by Five on 7th June (Southampton) and again on 14th June (London) as part of the agencies ongoing series of breakfast seminars.
13 trends that will have bearing and impact in Philippine shores. Presentation made at the General Membership Meeting of the Philippine Association of National Advertisers held last February 2013 at the Hard Rock Cafe, Makati, Philippines
Slides of my presentation on the visual revolution and visual content marketing at Social Media Week Rotterdam 2015. If you'd like to know more, have questions, or want to receive a Very Short Introduction to Visual Content Marketing please send an e-mail to VCM [at] elsekramer.com.
I created this presentation as a way to introduce what is Visual Content to a company that had no previous experience working with visual content, showing processes, case studies, etc.
Using beloved sci-fi references, I create a narrative that guide the audience in an engaging and fun way.
We put together useful visual content marketing statistics for building content instruments that will differentiate your company and turn it into an authority figure in your industry.
The Visual Content Explosion is here! But how do we harness the power of visual design to achieve faster marketing sales and bottom line results? Read the answer here, and see why you shouldn't wait until it's too late to achieve the results you deserve to earn for your business.
13 trends that will have bearing and impact in Philippine shores. Presentation made at the General Membership Meeting of the Philippine Association of National Advertisers held last February 2013 at the Hard Rock Cafe, Makati, Philippines
Slides of my presentation on the visual revolution and visual content marketing at Social Media Week Rotterdam 2015. If you'd like to know more, have questions, or want to receive a Very Short Introduction to Visual Content Marketing please send an e-mail to VCM [at] elsekramer.com.
I created this presentation as a way to introduce what is Visual Content to a company that had no previous experience working with visual content, showing processes, case studies, etc.
Using beloved sci-fi references, I create a narrative that guide the audience in an engaging and fun way.
We put together useful visual content marketing statistics for building content instruments that will differentiate your company and turn it into an authority figure in your industry.
The Visual Content Explosion is here! But how do we harness the power of visual design to achieve faster marketing sales and bottom line results? Read the answer here, and see why you shouldn't wait until it's too late to achieve the results you deserve to earn for your business.
Building a sustainable non-profit organizationBrowne & Mohan
Post 2008, many non-profit organizations or NGO are facing major challenges in raising enough funds to pursue their mission programs, reach out to the right audiences and donors and attract and retain the right talent. In this presentation, Browne & Mohan consultants share the approaches to build strong, and sustainable non-profit organization.
This presentation was given during the MNSearch event where I talked all about visual content and how to promote, share and take the most advantage of it into an overall marketing strategy.
With the rise of social media outlets like Vine, Snapchat and Tumblr, there's a clear evolution toward content that is more and more short-form. Longer videos and blogs are being replaced with six-second clips, short GIFs and 140-character quips.
This 90-minute webinar for those working with social media will discuss how to adapt to the always-changing digital world, with emphasis on a few effective practices for making content shorter and more engaging. It will provide examples of brands that have done so and discuss why they've been so successful.
How to Supercharge Your Visual Content Post Planner
Visual content is 40X more likely to get shared on social media than other types of content.
Join Post Planner CMO Rebekah Radice as she reveals how you can use Canva and Post Planner to create content your audience will love!
Watch the Replay: https://www.postplanner.com/supercharge-visual-content
The Power of Visual Content - State of SearchMatt Siltala
The power of Visual and Creative content presentation at State of Search. Learn about the different types of visual content, such as infographics, motion graphics, interactive graphics, videos, sales sheets, power points etc. Many case studies on social media and links, social mentions and how it helps branding are shared.
10 B2B Masters Reveal Their Storytelling SecretsLinkedIn
It’s not businesses but the people within businesses who make buying decisions. B2B decision makers, like all consumers, decide with emotion and then justify their decisions with logic. And there’s no better way to connect with human emotions than a compelling story.
That's why we have compiled and published a new eBook, 10 B2B Masters Reveal Storytelling Secrets, to help marketers like you create content that stands out and inspires action by tapping into the human element. You’ll learn marketing humanization tactics, inspiring brand examples and storytelling tips from the following B2B marketing experts:
Jay Baer
Beth Comstock
Jason Miller
Jonah Sachs
David Raab
Bryan Eisenberg
Bryan Kramer
Lee Odden
Tim Washer
DJ Waldow
We sincerely hope you enjoy reading the excellent insights from these thought leaders as much as we enjoyed receiving them. Have your own storytelling tips to share? Tweet us http://www.twitter.com/LinkedInMktg
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing WorldChristian Adams
InstaBRAND is an 37 page eBook written by Christian Adams for brand and social media managers on the growing trend and importance of crafting a visual storytelling experience.
The use of images has greatly increased in the world of social media. Why are they so powerful and how can you best use them for your purposes?
conceptbakery is trying to shed some light into the conversation...
Everything You Need to Know About Visual ContentColumn Five
"Visual content” is the hot new term in content marketing. But what does it really mean, and how can you use it to your advantage? Check out this SlideShow to learn about:
-Why audiences connect to visual content better than written content
-The different formats of visual content and how they relate to each other
-Publishing platforms you can leverage
-How to measure the ROI of your efforts
-How to get started creating your own content
In January, we released Outlook 2014, identifying four key themes that we believed would play a major role in consumer behavior over the coming year:
Internet of Things/Anticipatory Computing
Notification Nation
Data Doing Good
Generation Y and Z
Let’s look back to see where we are now, and look forward to see where the trends are going in the second half of the year.
This was the presentation the kicked off our first Meetup of the Second Screen Vancouver group. It consists of secondary research done around the second screen, as well as a case study from us on our own second screen experience.
This was the presentation the kicked off our first Meetup of the Second Screen Vancouver group. It consists of secondary research done around the second screen, as well as a case study from Work at Play on their own second screen experience.
Social Media Advertising & Social Portfolio ManagementLeke Ajayi
A presentation developed by Dipo Ajayi for Inventrium Business Support Services for Businesses requiring Social Media Advertising and online Advertising as well as Management of their Social Portfolios as part of their overall marketing strategy
YouTube Product Lead. Born and raised in the Bay Area, now returned after 10 years in Europe. At Google for nearly four years, always focused on Video and YouTube. YouTube offers brands a unique opportunity to showcase creative content while potential customers are actually paying attention ... but the first three to five seconds of your video are critical.
Building a sustainable non-profit organizationBrowne & Mohan
Post 2008, many non-profit organizations or NGO are facing major challenges in raising enough funds to pursue their mission programs, reach out to the right audiences and donors and attract and retain the right talent. In this presentation, Browne & Mohan consultants share the approaches to build strong, and sustainable non-profit organization.
This presentation was given during the MNSearch event where I talked all about visual content and how to promote, share and take the most advantage of it into an overall marketing strategy.
With the rise of social media outlets like Vine, Snapchat and Tumblr, there's a clear evolution toward content that is more and more short-form. Longer videos and blogs are being replaced with six-second clips, short GIFs and 140-character quips.
This 90-minute webinar for those working with social media will discuss how to adapt to the always-changing digital world, with emphasis on a few effective practices for making content shorter and more engaging. It will provide examples of brands that have done so and discuss why they've been so successful.
How to Supercharge Your Visual Content Post Planner
Visual content is 40X more likely to get shared on social media than other types of content.
Join Post Planner CMO Rebekah Radice as she reveals how you can use Canva and Post Planner to create content your audience will love!
Watch the Replay: https://www.postplanner.com/supercharge-visual-content
The Power of Visual Content - State of SearchMatt Siltala
The power of Visual and Creative content presentation at State of Search. Learn about the different types of visual content, such as infographics, motion graphics, interactive graphics, videos, sales sheets, power points etc. Many case studies on social media and links, social mentions and how it helps branding are shared.
10 B2B Masters Reveal Their Storytelling SecretsLinkedIn
It’s not businesses but the people within businesses who make buying decisions. B2B decision makers, like all consumers, decide with emotion and then justify their decisions with logic. And there’s no better way to connect with human emotions than a compelling story.
That's why we have compiled and published a new eBook, 10 B2B Masters Reveal Storytelling Secrets, to help marketers like you create content that stands out and inspires action by tapping into the human element. You’ll learn marketing humanization tactics, inspiring brand examples and storytelling tips from the following B2B marketing experts:
Jay Baer
Beth Comstock
Jason Miller
Jonah Sachs
David Raab
Bryan Eisenberg
Bryan Kramer
Lee Odden
Tim Washer
DJ Waldow
We sincerely hope you enjoy reading the excellent insights from these thought leaders as much as we enjoyed receiving them. Have your own storytelling tips to share? Tweet us http://www.twitter.com/LinkedInMktg
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing WorldChristian Adams
InstaBRAND is an 37 page eBook written by Christian Adams for brand and social media managers on the growing trend and importance of crafting a visual storytelling experience.
The use of images has greatly increased in the world of social media. Why are they so powerful and how can you best use them for your purposes?
conceptbakery is trying to shed some light into the conversation...
Everything You Need to Know About Visual ContentColumn Five
"Visual content” is the hot new term in content marketing. But what does it really mean, and how can you use it to your advantage? Check out this SlideShow to learn about:
-Why audiences connect to visual content better than written content
-The different formats of visual content and how they relate to each other
-Publishing platforms you can leverage
-How to measure the ROI of your efforts
-How to get started creating your own content
In January, we released Outlook 2014, identifying four key themes that we believed would play a major role in consumer behavior over the coming year:
Internet of Things/Anticipatory Computing
Notification Nation
Data Doing Good
Generation Y and Z
Let’s look back to see where we are now, and look forward to see where the trends are going in the second half of the year.
This was the presentation the kicked off our first Meetup of the Second Screen Vancouver group. It consists of secondary research done around the second screen, as well as a case study from us on our own second screen experience.
This was the presentation the kicked off our first Meetup of the Second Screen Vancouver group. It consists of secondary research done around the second screen, as well as a case study from Work at Play on their own second screen experience.
Social Media Advertising & Social Portfolio ManagementLeke Ajayi
A presentation developed by Dipo Ajayi for Inventrium Business Support Services for Businesses requiring Social Media Advertising and online Advertising as well as Management of their Social Portfolios as part of their overall marketing strategy
YouTube Product Lead. Born and raised in the Bay Area, now returned after 10 years in Europe. At Google for nearly four years, always focused on Video and YouTube. YouTube offers brands a unique opportunity to showcase creative content while potential customers are actually paying attention ... but the first three to five seconds of your video are critical.
This is the sixteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
@dancall
This report sums up what we think will be the key digital trends in 2017 when it comes to #tech #innovation #culture & #communication. The report was presented at a breakfast seminar in Stockholm, December 2016.
It’s not just what you say; it’s how you say it
We hear a lot of talk about user experience and how UX relates to content. But that conversation is typically focused on usability and website architecture. User experience is so much more!
In this session, we reviewed what user experience really is and how to best tailor marketing and other content to your target audiences. Then we looked at real examples of how user experience can be impacted based on how you deliver the message.
Originally presented to the Austin Content Marketing Meetup on September 27, 2013.
Learn more about Return On Now's Internet Marketing Services at http://ReturnOnNow.com.
E-Commerce is becoming more and more pervasive, multi-channel, multi-device and must be able to maintain contact with consumers on different media. Blomming is a solution that allows everybody, people and companies, to become a social retailer
Images are proliferating social media, on visual networks like Pinterest and Instagram and proving more effective on Facebook and Twitter. Users are more likely to engage with brands that post pictures, so check out these best practices for visual content strategy, tactics for executing images in social media and resources for finding visual inspiration. There are also a few apps to check out for where visuals may go next, including ThingLink and DigiSocial.
Google and Artificial Intelligence: Things You Should Know PaulDonahue16
In 2012, Google established a team dedicated to researching and applying artificial intelligence (AI). This team is now known as Google AI. Through deep learning systems and AI advancement, Google AI developed products and services that help in augmenting people's capability to accomplish more.
Advanced Digital Media Services tackles points about these developments to help you see how they affect our lives in positive ways.
https://advdms.com/blog/google-and-artificial-intelligence-things-you-should-know/
How to become an unstoppable launch machine - breakfast briefing October 2014...fivebyfive
As a launch marketing agency, we’ve worked on launches for products and services in many different sectors, to many different audiences across many different channels. Every launch is different.
However, we’ve learned that there are certain things which are common to successful launches, which over time have become our guiding principles.
This is a summary of these 10 guiding principles.
Has marketing forgotten about the customer? Breakfast Seminar 20th June 2014fivebyfive
Many predictions for the future of marketing have centred around the movement to customer-centricity: customer experience, customer outcomes, customer data enabling 'micro targeting'; it's a hot topic!
Strategy Director Pete Edwards seeks to answer the question: if our marketing is to become more customer-centric, where is it at the moment? Have we forgotten the most important person, the customer?
Converged Media Breakfast Seminar - November 2013fivebyfive
We’ve just held our latest Breakfast Briefing exploring ‘converged media’ because there is no superior tool or medium anymore.
Converging media means combining two or more channels to tell a brand story. And if your brand story is good enough, people will quite simply spend more time with your brand. A strong converged media strategy means that the end user is interested and wants to get involved.
Converged Media Breakfast Seminar - October 2013fivebyfive
We’ve just held our latest Breakfast Briefing exploring ‘converged media’ because there is no superior tool or medium anymore.
Converging media means combining two or more channels to tell a brand story. And if your brand story is good enough, people will quite simply spend more time with your brand. A strong converged media strategy means that the end user is interested and wants to get involved.
Multi Screen Breakfast Seminar 15th February 2013fivebyfive
No iPad, Nexus 7, Kindle, Nook, Smart TV or iPhone 5 under your Christmas tree? You need to have a word with Santa, or maybe you are already among the 40% of the UK population who own one of these devices.
The multi-screen world, where people use a combination of phones, tablets, computers and televisions to consume content, is fast becoming commonplace.
Here we explore the benefits of developing digital content for multiple-screens. We cover how consumer journeys are evolving, touch on hot topics such as ‘responsive design’ and present some of the multi-screen content we’ve developed that involves pairing screens. Delivered by Tom Chapman, Head of Innovation at Five by Five on 15th February 2013 (Southampton) and 15th March 2013 (London) as part of of the agency's ongoing program of breakfast seminars.
A recent experiment we conducted really shows that if you create content your audience will enjoy and put it in the right place, they really are likely to notice.
Always On Breakfast Seminar 2nd November 2012fivebyfive
An overview of Always On marketing to be enjoyed with coffee and pastries. Delivered by Tom Chapman, Head of Innovation at Five by Five on 2nd November 2012 as part of of the agency's ongoing program of breakfast seminars.
Here’s a presentation from our Community Influencer team on trends in social photography, including Instant Nostalgia, Anti-vanity, Real Models as Role Models and Crowd-ed.
Source: Getty Images Webinar: http://curve.gettyimages.com/article/webinar-visual-trends-in-technology
We recently ran an agency briefing session on interactive technology; the underlying theme of the presentation was the emergence of natural user interface or NUI.
If you’re a fan of buzzword bingo, you may have added a new word to the card recently. ‘Always-On’ has been mentioned more and more as an important new approach for marketers. But what does it actually mean?
http://www.fivebyfiveuk.com/2012/03/arriving-at-a-definition-for-always-on-marketing/
8. We’re wired for visual
90% of information transferred to
the brain is visual, and visuals are
processed 60,000x faster in the
brain than text
Source: 3M
Thursday, 13 June 2013
9. We love a bit of
eye candy!
Studies suggest that cute images
stimulate the same pleasure centers
of the brain aroused by sex, a good
meal or psychoactive drugs like
cocaine
Source: http://www.youtube.com/watch?v=0Bmhjf0rKe8
Thursday, 13 June 2013
10. It’s a visual
world online
10% of all pictures taken by humankind
were taken in the past 12 months
Image sourced from the great presentation by Concept Bakery Survey: Visual Content Critical For Engagement in Marketing,
PR and Social Media (Graphic: Business Wire)
Thursday, 13 June 2013
11. Lead by example
1 month after the introduction
of Facebook timeline for brands,
visual content - photos and
videos - saw 65% increase
in engagement
...then they bought Instagram
Source: Simply Measured
Thursday, 13 June 2013
17. Bringing photos / images to life
Visual content toolkit
Source: Activision Call of Duty Ghosts
Thursday, 13 June 2013
18. Interactive photos / images
Visual content toolkit
Make images like the above interactive by directly
linking to video, to purchase & information
Thursday, 13 June 2013
23. In the last year, the world’s top creative agencies used the Google Maps API as part of a significant advertising
campaign. Using maps as the ‘emotional connective tissue,’ a personal connection to the consumer can be
created in websites, interactive campaigns, mobile apps, games, and much more
Interactive Maps
Visual content toolkit
Thursday, 13 June 2013
27. Considerations
Think beyond one off pieces of content, and look at
a series of stock and flow content as part of a longer
term always on strategy
Source: Percolate
Thursday, 13 June 2013
31. Considerations
Search engines now
rank content based on
social conversations
and sharing, not just
websites alone
Photo: Lee Smallwood
Thursday, 13 June 2013
32. Considerations
IP and rights - what images/content you can or cannot use
Reality check for brands (across ALL platforms):
Even if platform terms allow you an implied licence to use content, will individuals complain about commercial exploitation?
Be wary of editing, not crediting, overlaying with brand IP
What if the third party content itself infringes IP?
A brand is FAR more likely to be sued than an individual for infringing content
How far you should go in using 3rd party IP depends on context
Remember image rights are not the same as copyright – nothing in the platform terms gives you permission from the
individuals featured in an image or video. This requires individual consent
Thursday, 13 June 2013
34. More investment in photography / video
Brands and agencies will look to set up internal production teams
Thursday, 13 June 2013
35. Employees encouraged to be more creative
Humans are innately creative creatures, so
encouraging employees to produce visual content
could add more enjoyment to job
Photo: Facebook.com
Thursday, 13 June 2013
36. Chief Content Editor?
Ensure brand story is told in correct way, ensure right
content is distributed across right channels, repurpose
content to save costs, eliminate duplication, produce and
publish content
Chief Content Editor
Thursday, 13 June 2013