This document discusses the future of premium content delivery and managing customers in the digital economy. It notes that by 2020, there will be 12 billion mobile users and 24 billion total connected devices. It emphasizes that content providers must aggregate large audiences, have compelling content to drive subscriptions and advertising revenue, and make the customer experience easy. Four key trends - mobile, cloud, social media, and big data - will drive 80% of IT industry growth and force companies to look beyond traditional models to all devices. Media companies must focus on building their business rather than just running infrastructure.