Diversity in Conference Speakers in 2018 reviewed
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Annie shares her data about the speaker balance at conferences in 2018. Perhaps the key questions are: 1) have things improved on previous years 2) what are the next steps?
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Diversity in Conference Speakers in 2018 reviewed
- 1. Presentation copyright, the presenters and NewMR. Intellectual Property Rights, the presenters. Please credit when using. Festival of #NewMR 2019 Conference Speaker Diversity Where we’ve been, where we’re going, and how we can get there fasterAnnie Pettit, PhD FMRIA Annie Pettit Consulting
- 2. Presentation copyright, the presenters and NewMR. Intellectual Property Rights, the presenters. Please credit when using. Festival of #NewMR 2019
- 3. Presentation copyright, the presenters and NewMR. Intellectual Property Rights, the presenters. Please credit when using. Festival of #NewMR 2019
- 4. Presentation copyright, the presenters and NewMR. Intellectual Property Rights, the presenters. Please credit when using. Festival of #NewMR 2019 More than 55% women Less than 30% women 45% to 30% women 45% to 55% women 2016 Speaker Genders 0% 10% 20% 30% 40% 50% 60% 70% 80% MRIAQRC MRSKids MRSTravel WCQR NEMRA IIR MRSHealth TTRA NewMR TMRE AAPOR/WAPORJune Quirk’s IIRInsight TMRE LIMRA MRIA EphMRA PMRG AIMRIUnder30 Qual360 ARFAudience MediaInsightsFebruary IIeXHealth MRAISC CASROCRC MAGHREBSUMMITJanuary ESOMARLATAM AMSRS ESOMARAPAC Omnishopper BHBIA CASROTech MRSNational ESOMARcongress MENAPForum PMRCEurope OmniShopperInternational ShopperBrain ARFReThink CXfusion FebelmarFebrurary MRACEO SentimentAnalysis ShopperBrain IIeXNA MRMWEurope ARFReThink MRSI CXFusion IIeX MRweek IIRAnalytics IIeXLatam CASRODigital MarketResearch BVMKongress AMAAnalytics NMWF InsightShow CXweek MRMWAPAC ESOMARBig TextAnalytics SampleCon PredictiveAnalytics
- 5. Presentation copyright, the presenters and NewMR. Intellectual Property Rights, the presenters. Please credit when using. Festival of #NewMR 2019 More than 55% women Less than 30% women 45% to 30% women45% to 55% women 2018 Speaker Genders 0% 10% 20% 30% 40% 50% 60% 70% 80%
- 6. Presentation copyright, the presenters and NewMR. Intellectual Property Rights, the presenters. Please credit when using. Festival of #NewMR 2019 The Curve Is Shifting! 0% 0% 3% 5% 15% 46% 18% 10% 3% 0%0% 0% 2% 2% 18% 20% 42% 11% 6% 0% 0% 10% 20% 30% 40% 50% 90 to 100 80 to 89 70 to 79 60 to 69 50 to 59 40 to 49 30 to 39 20 to 29 10 to 19 0 to 9 2018 2016
- 7. Presentation copyright, the presenters and NewMR. Intellectual Property Rights, the presenters. Please credit when using. Festival of #NewMR 2019 Why Does The Ratio Skew? Women don’t submit as often as men. Men are more likely to ignore submission criteria. 85% Among experienced speakers who submit to the New Speaker track at IIeX, 85% are men. “I don’t have any expertise.” “I have nothing important to say.” “I wouldn’t be any good.” “No one ever asked me to.”
- 8. Presentation copyright, the presenters and NewMR. Intellectual Property Rights, the presenters. Please credit when using. Festival of #NewMR 2019 What can YOU do? Speakers • Ask the conference organizer what their speaker diversity ratio is • Gender, Age, Ethnicity, Disability, Sexuality (Obviously, some of these are externally invisible.) • Transfer your speaking invitation to an under-presented expert at your company • Transfer your speaking invitation to an under-presented expert at another company • Reject the invitation
- 9. Presentation copyright, the presenters and NewMR. Intellectual Property Rights, the presenters. Please credit when using. Festival of #NewMR 2019 What can YOU do? Listeners • Publicly point out any lack of diversity • Publicly praise diversity done well • Email/call conference organizers to request more diversity • Ask the conference organizers to join the WIRe 50/50 initiative • Collect names of speakers you love and send them to conference organizers • SUBMIT to speak • COERCE your colleagues
- 10. Presentation copyright, the presenters and NewMR. Intellectual Property Rights, the presenters. Please credit when using. Festival of #NewMR 2019
- 11. Presentation copyright, the presenters and NewMR. Intellectual Property Rights, the presenters. Please credit when using. Festival of #NewMR 2019 Q & A Annie Pettit, PhD FMRIA Annie Pettit Consulting Sue York NewMR
- 12. Presentation copyright, the presenters and NewMR. Intellectual Property Rights, the presenters. Please credit when using. Festival of #NewMR 2019 NewMR 2019 Sponsors Communication Gold Silver