This document discusses various forms of non-store retailing including direct selling through face-to-face presentations, party plans, direct marketing using mail distribution, telemarketing, and email marketing. Some key tips provided are to always focus on what sells, test and measure responses, and select media based on their ability to generate sales rather than just ratings.

2. NON-STORE RETAILING
DIRECT SELLING
DIRECT MARKETING
DIRECT-RESPONSE MARKETING

3. The marketing of products to ultimate
consumers through face-to-face sales
presentations at home or in the workplace
 Party plans: Hosting groups to view a product
demonstration and encouraging participants to
purchase the products.
 Example: Eureka Forbes.

5.  An interactive system of marketing which uses
one or more advertising media to effect a
measurable response at any location, forming
a basis for creating and further developing an
ongoing relationship between an organisation
and its customers.

6. MATERIAL
DISTRIBUTED VIA
THE POSTAL SERVICE
TO A RECIPIENT’S
HOME OR BUSINESS
TO PROMOTE A
PRODUCT/SERVICE.

7. • The focus should always be on what sells.
• Not always necessary to reinvent the wheel when designing
campaigns.
• Make the ‘offer’ the central theme of the designing campaign.
• Long copy can sell if the reader is engaged.
• Select creativity that sells, not that which just looks good.
• Always test and measure response.
• Select and retain media not on their ratings, but on their
ability to sell for you.
• Always ask for the order or for further action.

8. TELEMARKETING

9. E-MAIL MARKETING.

10. E-mail marketing is a form
of direct marketing which
uses electronic mail as a
means of communicating
commercial or fundraising
messages to an audience. In
its broadest sense, every e-
mail sent to a potential or
current customer could be
considered e-mail marketing.