This document summarizes a business orientation project on Dabur India Limited. It discusses that Dabur is India's largest Ayurvedic medicine manufacturer and prominent FMCG company. It was founded in 1884 by S.K. Burman to provide affordable Ayurvedic medicines. Over time, Dabur became a public limited company and expanded globally. The current CEO, Mohit Malhotra, aims to make Dabur a world leader across consumer goods, foods, and medicines. The document also briefly outlines Dabur's products, business segments, competitors, marketing strategies, sales, CSR activities, and response during the COVID-19 pandemic.

1. BUSSINESS
ORIENTATION
PROJECT
By Atiq Shaikh
PGDM (20-22)
JAIPURIA INSTITUTE OF MANAGEMENT
INDORE

2. ACKNOWLEDGEMENT
I would like to express my special thanks of gratitude to my
mentor “Mrs. Manisha Shukla Ma’am for their able
guidance and support in completing my Project.
I would also like to extend my gratitute towards Jaipuria
Institute of Management for giving me this Project and to
help me gain ample amount of knowledge and for providing
all the facilities for this project.
Atiq Shaikh
PGDM
8/15/2020Atiq Shaikh PGDM 20-22

3. INDEX
1. Executive Summary
2. Basic info about Dabur
3. History
4. Private to Public to Global
5. About CEO
6. Products
7. Dabur’s Business
8. Dabur’s Compititors
9. Marketing And Advertisement
10. Sales
11. Dabur in CSR
12. Dabur In Covid
13. Conclusion
8/15/2020Atiq Shaikh PGDM 20-22

4. Executive Summary
This Project is about Dabur India Limited company. Dabur
is the biggest company in the field of producing Ayurvedic
products. It is India’s 10th oldest company with a historic
legacy behind it and still it is the best in it’s segment . It was
the brain child of Mr. S.K. Burman. In 1884 with an aim to
find ayurvedic medicines and to make it reach to each and
every person.
When this Idea became Popular its operation began to
increase and after 102 years it became public and then
after some years it became global. Now it’s reach is in 200
countries.
8/15/2020Atiq Shaikh PGDM 20-22

5. Executive Summary
Dabur’s current CEO is Mr. Mohit Malhotra whose goal is to
make it a world leader in each and every sectors. Because
of him Dabur has extend its product range rapidly. Now it
has basically 3 Sections 1. Consumer Durables 2. Food
Items 3. Medicinal Products.
Since 2013 Dabur is rapidly growing and with that there
sales figures and market share of each and every product
is also growing.
Right now during this pandemic Dabur is doing its best to
fight this virus and helping as much as they can. And still
ready to serve this country and World for its betterment.
8/15/2020Atiq Shaikh PGDM 20-22

6. Basic Info of Dabur
Dabur : India’s largest Ayurvedic medicine manufacturer
and most prominent FMCG
Logo : The Banayan Tree.
Current CEO : Mohit Malhotra
Owner : Burman Family
Headquarter : Ghaziabad
India’s 10th Oldest Company
8/15/2020Atiq Shaikh PGDM 20-22
VISION:
“Dedicate to
the Health
and Well
Being of every
Household”

7. History
Late S K Burman founded Dabur
India Pvt. Ltd. In 1884 with an Aim
to provide formulated Ayurvedic
Medicines for Diseases like Cholera,
Constipation and Malaria.
(Today it has over 260 Products for
Common Cold to Chronic Paralysis ) DAktar BURman
DABUR
8/15/2020Atiq Shaikh PGDM 20-22

8. Private to Public to Global
Dabur became public limited company after 102 years after
reverse merger with Vidogum Limited in 1986.
Became International in 1992 with joint venture with Spain
based company Agrolimen.
IPO in 1994 which was oversubscribed by 21 times.
Extend trade globally in 1995 with Osem of Israel and
Bongrain Of France.
8/15/2020Atiq Shaikh PGDM 20-22

9. About The CEO
He is Mr. Mohit Malhotra is the
CEO Of Dabur India Ltd.
Associated with the Company for
last 26 years.
Because of his leadership Dabur
has presence across 100
countries.
8/15/2020Atiq Shaikh PGDM 20-22
Mr. Mohit Malhotra
CEO of India’s best
Ayurvedic Company

10. Products
8/15/2020Atiq Shaikh PGDM 20-22
FOOD
DIVISION
•Packaged beverages
•Honey
•Glucose
•Chayvanprash
CONSUMER
DURABLE
PRODUCTS
•Hair oil
•Oral care
•Skin care
•Home care
HEALTHC
ARE
•Dietary supplement
•Natural health
supplement
•Digestive supplement
•Ayurveda medicines

11. Dabur’s Business
Home
Care
6%
Oral
Care
14% Skin
Care
5%
Foods
19%Health
Supple
ments
18%
Digesti
ve
6%
OTC &
Ethicals
9%
Hair
Care
23%
Consumer Care Business
8/15/2020Atiq Shaikh PGDM 20-22
Middl
e East
27%
Asia
25%
Europ
e
12%
Ameri
ca
14%
Africa
22%
International Business
Source: Dabur’s
AR

12. Dabur’s Compititors
1. Patanjali Ayuved
2. Marico
3. Parle Agro
4. Ruchi
5. Himalaya Herbals
6. Baidynath
7. ITC
8. HUL
9. Emami
10.Godrej Consumer Products
8/15/2020Atiq Shaikh PGDM 20-22
MARKET
LEADER
OTHERS
HAIR OIL MARICO
33%
DABUR 17%
SHAMPOO HUL 47% P&G 23%
ORAL CARE COLGATE
49%
DABUR 13%
SKIN CARE HUL 54% DABUR 5%
FRUIT
JUICE
DABUR 50% OTHERS
45%
Source: industry estimates 2019

13. Marketing And
Advertising
• Dabur has spent around 130 cr in FY21 Q1 on
advertisement
• Extensive Distribution Channel both Rural And Urban
• Use different platform like Amazon for selling products
• Using optimum internal Logistics processes.
• Manufacturing both in India and foreign countries
• Distribution via Carried and Forwarding to Stockist To
wholesaler to Retail To Customer
• Using umbrella Branding strategy.
8/15/2020Atiq Shaikh PGDM 20-22

14. Sales
52%
30%
28%
Dabur Sales on the basis of
Product
CCD
Food
Division
Healthcare
8/15/2020Atiq Shaikh PGDM 20-22
55%
45%
Dabur Sales on the basis of
Customer Base
Urban
Rural
approx.
values.
approx.
values

15. CSR By Dabur
• Renovated 16 govt. Schools , 1520 desks distributed.
• Many Women Empowerment and self defense classes
were conducted – (trained around 420 women how to
defend themselves)
• Water Conservation in Rajasthan – Provided water to
820 families in different locations, and it will also save
around 65 lakh ltr. Of Water.
• Distributed saplings free of cost – 17.4 lakh approx.
• Recycled 400 MT plastic waste
8/15/2020Atiq Shaikh PGDM 20-22

16. Dabur In Covid
• Deep cleaning and sanitization of offices.
• Biometric system suspended
• Temperature and heart rate check of employees and visitors.
• No large scale conference
• Gave special safety kits to employees
• Online situation rooms for continuous updates of epidemic
dabur official
8/15/2020Atiq Shaikh PGDM 20-22

17. Conclusion
Dabur is India’s one of the oldest Indian brand specializes
in manufacturing FMCG and ayurvedic products.
It’s journey of becoming India’s biggest Ayurvedic company
is very mesmerizing.
This Project has given me a chance to look in corporate
world and to learn how things work.
This Business Orientation Project is beneficial in grooming
me into the corporate world.
8/15/2020Atiq Shaikh PGDM 20-22

18. 8/15/2020Atiq Shaikh PGDM 20-22