About me and the current market -> how I can help you as a digital advisor and consultant in your media / digital journey.
Strategy, technology and content
Boris Pokric (ARVRtech): ImmersiveM - AR/VR AI-Powered Platform for Fast Crea...AugmentedWorldExpo
A talk from the Tools & Products Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017.
Boris Pokric (ARVRtech): ImmersiveM - AR/VR AI-Powered Platform for Fast Creation of Immersive Marketing Campaigns
ImmersiveM is an intelligent platform for fast creation and deployment of AR/VR powered marketing campaigns utilising Artificial Intelligence (AI) and Machine Learning (ML). The platform provides a number of templates (or application basis) offering rich feature set which enables creation and running of AR/VR immersive campaigns on any smart phone, as well as AR and VR HMD. Integrated deployment infrastructure enables various add-ons to be used such as eCommerce, incentive systems, intelligent analytics, gamification elements and others. The core Artificial Intelligence (AI) and Machine Learning (ML) components enhancing Non-linear Multivariate Marketing Models, help in structuring the campaign based on input data (e.g. aims, budget, duration, target groups etc.) and other available data channels (e.g. BigData, OpenData and historical campaign data).
http://AugmentedWorldExpo.com
The Power of Mobilizing Your Brand - Google Partners Connect EventPurplegator
As part of the frequently scheduled #GooglePartners Connect events, ATS Mobile also presented to event attendees the benefits of working with a digital agency that understands the evolution of technology, and how brands can best target their audience and budget using a social-mobile strategy. As a member of the #PartnersConnect group, ATS Mobile brings the best of social media relationships with Google and mobile search, its 25 years of experience working with agencies, brands and businesses of all sizes.
About me and the current market -> how I can help you as a digital advisor and consultant in your media / digital journey.
Strategy, technology and content
Boris Pokric (ARVRtech): ImmersiveM - AR/VR AI-Powered Platform for Fast Crea...AugmentedWorldExpo
A talk from the Tools & Products Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017.
Boris Pokric (ARVRtech): ImmersiveM - AR/VR AI-Powered Platform for Fast Creation of Immersive Marketing Campaigns
ImmersiveM is an intelligent platform for fast creation and deployment of AR/VR powered marketing campaigns utilising Artificial Intelligence (AI) and Machine Learning (ML). The platform provides a number of templates (or application basis) offering rich feature set which enables creation and running of AR/VR immersive campaigns on any smart phone, as well as AR and VR HMD. Integrated deployment infrastructure enables various add-ons to be used such as eCommerce, incentive systems, intelligent analytics, gamification elements and others. The core Artificial Intelligence (AI) and Machine Learning (ML) components enhancing Non-linear Multivariate Marketing Models, help in structuring the campaign based on input data (e.g. aims, budget, duration, target groups etc.) and other available data channels (e.g. BigData, OpenData and historical campaign data).
http://AugmentedWorldExpo.com
The Power of Mobilizing Your Brand - Google Partners Connect EventPurplegator
As part of the frequently scheduled #GooglePartners Connect events, ATS Mobile also presented to event attendees the benefits of working with a digital agency that understands the evolution of technology, and how brands can best target their audience and budget using a social-mobile strategy. As a member of the #PartnersConnect group, ATS Mobile brings the best of social media relationships with Google and mobile search, its 25 years of experience working with agencies, brands and businesses of all sizes.
Smart Concepts is a purpose branding and communication agency. We are mission based and truth inspired. On one condition: embrace change. We are always looking for exciting and groundbreaking ideas that bring great brands to life. We are constantly searching for smarter, better, different ways to do things. Our one principle: be exceptional. We strive to deliver more than you expect.
How technology is shaping the way customers engage with your brandsHomer Nievera, CDE
"How technology is shaping the way customers engage with your brands" was presentation made to various audiences in the Philippines on the trends in technology and digital media.
Mobile Advertising 2014 - Targeting Your AudiencePurplegator
There is so much going on in the world of mobile advertising in 2014, Certainly targeting an audience and controlling ad spend are critical for marketers, and with so many different directions to look at, now is the perfect time to learn and capitalize on the technology available.
Connecting augmented reality to outdoor advertisingRemco Vroom
TAB Worldmedia build a GPS based digital outdoor media network that enables brands to plan mobile media campaigns to run parallel to multiple outdoor advertising locations of outdoor media networks like JCDeceaux, CBS Outdoor, Hillenaar / Clearchannel, Brouwer & Partners and many others.
AdonMove is the best digital taxi or cab top advertisement agency in Kolkata. We offer the most affordable advertising services on taxi or cab top in Kolkata. Advertising with us!
This file gives insights on how Astronaut has developed the leading social media advertising and event integration tool Spayz. It shows all the features and how the product is positioned in the market.
Please understand that this is a business development file, so it is more text heavy than normal PPTs.
Monolith Partners is the first French BrandTech agency.
We are creating a company that delivers both brilliant understanding of technology and great expertise in brands and marketing.
Innovation and marketing agency dedicated to adapt all the breaktroughs in the #socialmedia, #adtech, #martech & #iot fields to premium brands.
Based in Paris, Genève, San Francisco, London and Praga
Smart Concepts is a purpose branding and communication agency. We are mission based and truth inspired. On one condition: embrace change. We are always looking for exciting and groundbreaking ideas that bring great brands to life. We are constantly searching for smarter, better, different ways to do things. Our one principle: be exceptional. We strive to deliver more than you expect.
How technology is shaping the way customers engage with your brandsHomer Nievera, CDE
"How technology is shaping the way customers engage with your brands" was presentation made to various audiences in the Philippines on the trends in technology and digital media.
Mobile Advertising 2014 - Targeting Your AudiencePurplegator
There is so much going on in the world of mobile advertising in 2014, Certainly targeting an audience and controlling ad spend are critical for marketers, and with so many different directions to look at, now is the perfect time to learn and capitalize on the technology available.
Connecting augmented reality to outdoor advertisingRemco Vroom
TAB Worldmedia build a GPS based digital outdoor media network that enables brands to plan mobile media campaigns to run parallel to multiple outdoor advertising locations of outdoor media networks like JCDeceaux, CBS Outdoor, Hillenaar / Clearchannel, Brouwer & Partners and many others.
AdonMove is the best digital taxi or cab top advertisement agency in Kolkata. We offer the most affordable advertising services on taxi or cab top in Kolkata. Advertising with us!
This file gives insights on how Astronaut has developed the leading social media advertising and event integration tool Spayz. It shows all the features and how the product is positioned in the market.
Please understand that this is a business development file, so it is more text heavy than normal PPTs.
Monolith Partners is the first French BrandTech agency.
We are creating a company that delivers both brilliant understanding of technology and great expertise in brands and marketing.
Innovation and marketing agency dedicated to adapt all the breaktroughs in the #socialmedia, #adtech, #martech & #iot fields to premium brands.
Based in Paris, Genève, San Francisco, London and Praga
Social Media can be crucial for digital business success if used strategically in a consumer-oriented way.
With increasing digitization in our lives, Digital Marketing becomes a key success factor for companies. Social Media occupies a very important place in this area as billions of customers use it to connect with each other and with companies.
To exploit the vast potential of Social Media for your business, it is not enough to simply engage. You have to proceed strategically as well.
A.T. Kearney’s Social Media Strategy Execution is part of the 10 Steps Digital Series. As a comprehensive how-to guide, this publication will lead your company to higher return rates in 10 strategic steps that cover all aspects of digital business success with Social Media.
You can order a free printed and bounded copy under the following link:
http://bit.ly/Social-Media-Strategy-Execution
How digital marketing has transformed marketing What are digital and multichannel marketing Introduction to digital marketing strategy Introduction to digital marketing .
How digital marketing has transformed marketing
What are digital and multichannel marketing
Introduction to digital marketing strategy
Introduction to digital marketing communications
This presentation contains everything you need to know about marketing. Which contains definition, history, importance, skills required job description, etc. of marketing
Integrated Marketing is a comprehensive strategy that unifies a brand's message across various marketing channels, ensuring consistent customer interactions. This approach, also known as omnichannel marketing, seamlessly blends digital and traditional marketing channels to create a cohesive brand experience. By leveraging both online and offline channels, businesses can reach their diverse audience effectively, considering the preferences and behaviors of modern consumers.
The success of integrated marketing relies on a well-thought-out channel integration strategy. This involves defining goals, understanding the target audience, maintaining consistent messaging, allocating resources wisely, and utilizing data analytics for informed decision-making. The choice between online and offline marketing depends on factors like audience, industry, and budget, each having its own set of advantages and disadvantages.
Cross-channel marketing plays a crucial role in this strategy, integrating different channels to provide customers with a seamless experience. The real-world success stories of companies like Maggi, Gatwick Airport, CenturyLink, and Panasonic highlight the effectiveness of integrated marketing in reaching diverse audiences and driving substantial revenue impact.
As businesses explore various marketing channels and create their channel integration strategy, consistency, adaptability, and data-driven decision-making emerge as pillars of success in integrated marketing. The IM4U Digital Marketing Agency stands ready to assist in unlocking the potential of integrated marketing, specializing in creating seamless, cohesive marketing strategies that elevate brand messages across channels. With their expertise, businesses can ensure consistency in customer interactions, build trust, and maximize their marketing efforts, making a lasting impact in the competitive landscape.
Insights Success is a platform that focuses distinctively on emerging as well as leading IT companies, their confrontational style of doing business and way of delivering effective and collaborative solutions to strengthen market share.Our magazine talks about leaders and orators from the world of technology, which includes CEO’s, CIO’s, VP’s, Managers and other professionals who had set a benchmark in the revolution of IT industry.
Insights success the 10 most valuable digital marketing companiesMerry D'souza
Insights Success is a platform that focuses distinctively on emerging as well as leading IT companies, their confrontational style of doing business and way of delivering effective and collaborative solutions to strengthen market share.Our magazine talks about leaders and orators from the world of technology, which includes CEO’s, CIO’s, VP’s, Managers and other professionals who had set a benchmark in the revolution of IT industry.
While signs of advertising are detected in ancient eras, its biggest boom came around the mid-19th century in capitalist economies, through the use of newspapers and magazines.
Radio and television commercials during the 20th century increased the saturation of ads, covering every bit of blank space possible with marketing campaigns. The 21st century is no exception to the evolution of commerce.
Social media is now the leading platform for advertising. If you're business is still focusing on traditional forms of marketing, your campaign is officially outdated.
Planning and managing a digital strategy. This paper gives an overview of the steps, processes and thought required to plan, create, actualise and evaluate a digital strategy.
Digital marketing and traditional marketing are two distinct approaches to promoting products, services, or brands, each with its own set of strategies, mediums, and advantages. Here's a comparison to highlight the differences:
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2. Place owners and brands need to reach people when
they actually care about the message
Place-based communication combines public
displays with mobile interaction and contextual media
to maximise relevance and engagement
No simple solution exists to deliver effective, large
scale, place-based communication
Place-based is the next frontier for digital marketing
3. Create, out-of-the-box, a unique,
place-based communication
space. No expensive custom
projects or messy workarounds
Combined use of public displays
and personal devices maximises
engagement, analytics and user
generated media
Places are part of a global
platform where they can share
their media space with publishers,
partners and sponsors
Displr is a web platform that connects places with social media, sponsoring
brands, media creators and place visitors to bring simple and effective
place-based communication to place owners and brands
Save Money ShareEngage
5. Add media sources to produce a unique and dynamic media space
Place → Media → Display
6. Display anywhere and let mobile users gain interactive access to your media
Place → Media → Display
7. Market
Digital place-based advertising is worth 5 billion USD (2015) and a 15%
growth is forecasted for next years. Revenue growth rate (14,3%) for
2015 outpaced all other major media (DPAA)
Digital Signage market is worth 16 billion USD (2015) and is forecasted
to reach 28 Billion USD by 2022, fuelled by innovation in display panel
technologies.
360º customer experiences
Phygital marketing
Hyperlocal marketing
Contextual marketing
Convergence point for
major marketing trends
8. Key Target
verticals
Generic Generic Generic
Bars,
Restaurants
Generic
Place-based
support
No No No Yes Yes
Value added
Software
features
Software
features
Software
features
Closed Media
service
Open Media
service
Many to many
media sharing
No No No
Only selected
partners
Yes
Mobile interaction
by design
No No No Yes Yes
Main target
audience
DS Experts DS Experts Organizations Organizations Organizations
Analytics
Foot traffic
Eyeball count
Foot traffic
Eyeball count
Foot traffic
Eyeball count
Media
engagement
Media
engagement
9. Unique expertise
6 years, over 2M€ of international research on open display
networks, and 60+ scientific publications
Strong capability to explore innovation funding and
international networking
Platform thinking approach
Capability to capture value from multiple parties and deliver
more value than Displr alone could ever offer
Network effects as major entry barrier for competitors
Competitive Advantages
10. Go to Market Strategy
Key Target customers
Mid-size organizations that directly or indirectly own many places. Key Verticals for places: Municipalities,
Universities, Retail, Cafes, Education, Tourism, Clinics and Beauty, Car repair, workplaces
Brands seeking a digital presence at target places
Distribution channels
Web channel for awareness, customer support, acquisition and payment
Partner channel for physical proximity to customers in the global market
Direct sales channels for major clients and large scale projects
Revenue
Flexible service subscription plans for places from 239€ to 1264€ per year
Marginal cost per active spot under 0,5€ per month
Launching advertising/sponsoring services in Q3 2017
11. Market Validation
+100%
Annual growth rate
2016, 2017
87%
Renewal rate
in 2016
100%
Upselling
in 2016
Deals across multiple
market segments
Schools
Municipalities
Beauty
Retail
Libraries
Cafés
Corporate
Higher education
50 000
People reached
per day
12. The team making it happen
Pedro is Director at EURYSSPF
(Luxembourg), and was until 2013 Director
at Mediapost (Portugal) and GALEX
Mediapost (Spain). He is a successful
entrepreneur and businessman, having
successfully led three companies from
start-ups to international companies with
millions of euros in annual sales.
Pedro Barroso, CFO
Rui is Assistant Professor at the University
of Minho, where he co-lead the FET-Open
project PD-NET on Open Display Networks.
He co-founded Ubisign, where he gained
signi! cant experience about the Digital
Signage market and its limitations
Rui José, Product Archit ect
pt.linkedin.com/in/ruijose
Adriana has a strong Sales and Marketing
background. As Manager at BloomPink, she
helped creating a major content portal. She
was responsible for Digital Marketing, Sales
Strategy, New business (B2B) and Pricing.
She was also the founder of Apartamento
38, a lifestyle blog.
Adriana Carneiro, CEO
pt.linkedin.com/in/adrianapachecocarneiro
Hélder Pint o, Dev Lead
Hélder Pinto holds a PhD in Information
Systems. He worked for Ubisign, where he
gained experience in Digital Signage
technology. As a Microsoft Certi! ed
Professional and as manager of IT operations
in several companies including PRIMAVERA
BSS, Hélder has acquired a large experience
in DevOps and IT infrastructures.
pt.linkedin.com/in/hspint o
Previous companies in Digital
Signage, Digital Media and Direct
Marketing
Working together for several years
Combined expertise in management,
marketing, media, sales, product
architecture and development
8 people (w/ co-founders)
Mentored by
Key People Key points
13. Communication where it matters
www.displr.com
Adriana Carneiro (CEO)
adriana@displr.com
Rui José (co-founder)
rui.jose@displr.com