A survey of 204 media executives found that over 86% believe digital out-of-home (DOOH) advertising will have the biggest growth potential over the next five years, more than mobile, video on demand, or other media channels. DOOH advertising was seen as most dynamic, exciting, modern, and versatile. While cost and flexibility were still issues, respondents overall viewed DOOH advertising as more sophisticated, exciting, and inspiring than other media.

1. EXCLUSIVE:
DOOH Advertising to Grow Faster Than Mobile and Video on Demand!!!
Digital out-of-home (DOOH) advertising will grow faster than mobile and Video On Demand (VOD) over the next five years,
according to a just released perception study of media professionals. The study polled 204 executives from both media
agencies and outdoor specialists to gauge the role, prospects and challenges for DOOH advertising in the current media
landscape. More than 86% of study respondents identified DOOH advertising as having the biggest growth potential over the
next five years, putting the medium ahead of mobile (67.2%), Video on Demand (60.8%) and every other media channel.
DOOH advertising also scored higher than any other media channel for offering dynamic (83%), exciting (69%), modern
(82%), and versatile (67%) advertising environments.
DOOH advertising is consider the Number 1 medium and is predicted to have the biggest growth over the next 5 years
DOOH advertising is perceived as a tech-driven medium, closely aligned with online and mobile. It’s also described as the
most innovative, creative and flexible medium in the market.
DOOH Advertising is more sophisticated, exciting and inspiring, according to survey respondents and they differentiated
DOOH from other competitive media channels
Cost and flexibility were highlighted by survey respondents as issues that still needed to be addressed
Hence, DOOH advertising needs to educate and prove to the industry it is audience, content and cost driven.
***The DOOH Advertising Network Locator is designed to help media buyers, planner and
strategists identify DOOH advertising networks by location, venue type, demographics and
reach. There are more than 160 advertising-based networks organized by country. The
United States is organized by venue type as it has the broadest range of venue categories,
with the greatest number of ad-based networks operating within each category.