Rich And New Media


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Explore rich and new media to create integrated online campaigns

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Rich And New Media

  1. 1. Paula Anderanin Rich Media Solutions Architect BossDev – September 2008 <ul><li>Creating Rich New Media </li></ul>
  2. 2. Presentation Overview <ul><li>The purpose of the lecture is to communicate areas where marketers, creatives and developers can create a more engaging online presence for their clients </li></ul>
  3. 3. Spread the word <ul><li>With all the emerging technologies and trends in the online world, our job is to communicate to clients what are the necessary steps to keeping a current and prosperous image in the online world </li></ul>
  4. 4. Brands needs in today’s marketplace <ul><li>Speak to each market in a language they can understand </li></ul><ul><li>Research and monitor the behavior of each of the markets to create an online strategy </li></ul>
  5. 5. Integrated digital campaigns <ul><li>Define online strategy </li></ul><ul><li>New Media components </li></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><li>Communities </li></ul></ul><ul><ul><li>Rich Media Advertising </li></ul></ul><ul><ul><li>Virtual Worlds </li></ul></ul><ul><ul><li>Gaming </li></ul></ul><ul><ul><li>Interactive TV </li></ul></ul><ul><ul><li>Mobile Media </li></ul></ul><ul><ul><li>Viral Marketing </li></ul></ul>
  6. 6. Social Media <ul><li>Facebook App </li></ul><ul><li>MySpace </li></ul><ul><li>Widgets </li></ul><ul><li>Blogs </li></ul><ul><li>You Tube </li></ul><ul><li>Flickr </li></ul><ul><li>Twitter </li></ul>
  7. 7. Facebook Apps As Marketing Tool <ul><li>Facebook App </li></ul><ul><li>Mario Bros App </li></ul><ul><li>Ilike App </li></ul>
  8. 8. <ul><li>Receive news and information </li></ul><ul><li>Sign-up for events </li></ul><ul><li>Play online games </li></ul><ul><li>Interact with other users via chat </li></ul><ul><li>Interact in a stimulated 3D environment </li></ul><ul><li>Papervision 3D, Alternativa, and Hybrid Isometric/2.5 solutions </li></ul>Virtual Worlds
  9. 9. Virtual Worlds
  10. 10. Flash Games and Rich Media
  11. 11. Integrated Solutions <ul><li>Spinscape - Flex Application and Iphone </li></ul>
  12. 12. <ul><li>QA </li></ul>