if your new to digital marketing this can help you gain a lot of knowledge on it...check it out

1. Digital Business Management

2. What???
Digital marketing is the way of marketing products and services on electronic devices such as
computers, tablets, televisions, smart phones.
Internet marketing and SEO (Search Engine Optimization) are very important elements of digital
marketing.
Digital Marketing is the activity of promoting, advertising and selling products and services using
digital distribution channels.
Digital Marketing, unlike traditional form of marketing is a highly result driven and set objective
practice.
Digital marketing is acting as a boon for the marketers because one of the greatest hindrances of
the traditional mode of marketing is lack of mass reach.

3. Why???
Create Demand – Reach the target audience more efficiently.
Drive Engagement – Create exciting, consistent, connected web
experiences.
Monetizing – Enriching experience through e-commerce and advertising
revenues.

4. Scope
Due to increasing demand of products and services related to digital
space.
Cost effective.
Mass reach.
24 x 7 availability.
Eg: banking industry , healthcare industry , telecom industry

7. Future
 The future of digital marketing in India is very beautiful as the demographic
advantages of India cannot be over stated.
 It has a potential market which today has access through phones, cyber cafes and
personal computers to literally millions of email/mobile campaigns.
 The one major aspect of Indian digital marketing that should shine in the future
is virality.
 Indian marketing professionals today have thousands of digital ways to interact with
their audience for eg. Students , housewives etc.

8. Effects
The top 5 online activities for an 8 – 14 year old child are :
38% share pictures with friends & relatives.
38% get movie listings.
36% get invitations & party planning stuff.
36% plan vacations & travel.
35% get driving directions.
14% help their parents prepare income tax returns.

11. Thank you