About me and the current market -> how I can help you as a digital advisor and consultant in your media / digital journey.
Strategy, technology and content
Displr is a web platform that connects places like restaurants, cafes, and universities with social media, sponsoring brands, media creators and visitors through place-based communication using public displays and mobile interaction. It allows places to create media spaces without expensive custom projects. Displr's platform shares media between places and maximizes engagement and analytics. The company was founded in 2016 and has experienced over 100% annual growth, with a high renewal rate and customer upselling. The founders have previous experience in digital signage, media and marketing.
Founded in 2007, adcash is a real-time advertising platform that connects advertisers and publishers to generate higher ROI. With offices worldwide and a team of over 100 people, adcash offers solutions in over 12 languages. Adcash's experienced team strives for continuous improvement and integrity to shape the industry.
Ybrant is one of the largest digital marketing solutions providers worldwide, working with over 500 agencies and brands. They provide services across display, social, mobile, and video advertising, as well as search engine optimization. Their dedicated teams help clients with creative development, campaign execution, and optimization using advanced technologies and reporting.
Digital signage media – effective advertising at budget costjettpeter
Digital signage is an effective and affordable advertising medium that can help brands stand out from competitors. It is important for brands to reach their target audiences as there are many choices available. Digital signage displays videos, images, and text to easily grab viewers' attention. They are available in various sizes and prices. Investing in digital signage through an advertising strategy can boost sales and brand awareness for products and services.
Adsmarket is an affiliate network founded in 2006 with approximately 100 employees. It connects over 200 advertisers and 4000 publishers from over 200 countries. Adsmarket focuses on mobile, freebies, education, travel, and shopping verticals. It prides itself on its proprietary technology, wide variety of media formats, and proactive account management approach to maximize ROI for advertisers and publishers.
Digital marketing uses digital channels like websites and social media to promote products and services directly to consumers. The goal is to meet customer needs and build brands through various forms of digital media over the long term.
Sales marketing is a targeted, measurable, and interactive marketing technique that uses digital technologies to reach potential customers and convert leads into sales. It focuses on promoting brands, building preference, and increasing sales through digital marketing tactics.
B2B Marketing: Building a Purpose-Driven Content StrategyLeo Bancou
B2B marketing involves many different types of content that are targeted to specific stakeholders and decision-makers (department leads, budget, end user) within a single organization, over a multi-stage sales cycle, across channels owned by different teams. In order to move buyers through each stage of a longer sales cycle, B2B marketers need to use the right content, at the right stage, with the right KPIs to measure effectiveness.
Displr is a web platform that connects places like restaurants, cafes, and universities with social media, sponsoring brands, media creators and visitors through place-based communication using public displays and mobile interaction. It allows places to create media spaces without expensive custom projects. Displr's platform shares media between places and maximizes engagement and analytics. The company was founded in 2016 and has experienced over 100% annual growth, with a high renewal rate and customer upselling. The founders have previous experience in digital signage, media and marketing.
Founded in 2007, adcash is a real-time advertising platform that connects advertisers and publishers to generate higher ROI. With offices worldwide and a team of over 100 people, adcash offers solutions in over 12 languages. Adcash's experienced team strives for continuous improvement and integrity to shape the industry.
Ybrant is one of the largest digital marketing solutions providers worldwide, working with over 500 agencies and brands. They provide services across display, social, mobile, and video advertising, as well as search engine optimization. Their dedicated teams help clients with creative development, campaign execution, and optimization using advanced technologies and reporting.
Digital signage media – effective advertising at budget costjettpeter
Digital signage is an effective and affordable advertising medium that can help brands stand out from competitors. It is important for brands to reach their target audiences as there are many choices available. Digital signage displays videos, images, and text to easily grab viewers' attention. They are available in various sizes and prices. Investing in digital signage through an advertising strategy can boost sales and brand awareness for products and services.
Adsmarket is an affiliate network founded in 2006 with approximately 100 employees. It connects over 200 advertisers and 4000 publishers from over 200 countries. Adsmarket focuses on mobile, freebies, education, travel, and shopping verticals. It prides itself on its proprietary technology, wide variety of media formats, and proactive account management approach to maximize ROI for advertisers and publishers.
Digital marketing uses digital channels like websites and social media to promote products and services directly to consumers. The goal is to meet customer needs and build brands through various forms of digital media over the long term.
Sales marketing is a targeted, measurable, and interactive marketing technique that uses digital technologies to reach potential customers and convert leads into sales. It focuses on promoting brands, building preference, and increasing sales through digital marketing tactics.
B2B Marketing: Building a Purpose-Driven Content StrategyLeo Bancou
B2B marketing involves many different types of content that are targeted to specific stakeholders and decision-makers (department leads, budget, end user) within a single organization, over a multi-stage sales cycle, across channels owned by different teams. In order to move buyers through each stage of a longer sales cycle, B2B marketers need to use the right content, at the right stage, with the right KPIs to measure effectiveness.
The document discusses how programmatic advertising is transforming digital marketing through automated and data-driven buying and selling of digital ads. Programmatic advertising uses real-time bidding technology and data to target ads to the right audiences. It allows for more efficient use of budgets, improved targeting and transparency. While programmatic offers many benefits, challenges remain around issues like ad fraud, lack of transparency, and evolving to support new formats and devices. Continued evolution of the programmatic ecosystem is needed to fully realize its potential.
This document summarizes a creative advertising ideas unit that produces innovative online advertising solutions and acts as a central hub for knowledge sharing. It listens to client needs, learns from consumer insights to target the correct audiences, and delivers tailored ad solutions using creativity and the latest technologies to bring brands to life. It aims to help advertisers maximize the network to get closer to audiences, establish stronger ties with existing and new advertisers, and encourage associating brands with engaging content by inventing new advertising spaces.
Martech 2018 - Những công cụ Marketing mạnh nhất Thế giới Vinalink Media JSC
MARTECH 2018 outlines the global marketing technology landscape. There are over 6,700 marketing technology solutions categorized into areas like advertising, content and experience, social relationships, commerce and sales, data, and management. The largest category is sales automation, enablement and intelligence with 490 solutions. New categories include chatbots, both text-based and voice-based. All tools are becoming more open through AI, cloud and API integration. The document also discusses influencers to follow, top brands, the Vietnam martech landscape with around 100 local solutions, and opportunities to download related resources.
Apponix Technologies provides digital marketing training in Bangalore, India. As digital technology and social media have become integrated into everyday life, digital marketing has become essential for businesses to promote their brands online. Apponix aims to create skilled digital marketers through their training programs, covering topics such as search engine optimization, social media marketing, content marketing, and analytics. Their goal is to help businesses use digital strategies to effectively target and influence consumers.
Alcance Media Group is a digital media company that targets the US Hispanic and Latin American markets. It provides advertisers with display, mobile, video, and tablet advertising networks to reach Hispanic audiences cost effectively. Alcance Media Group's networks include over 700 domestic and international publishers and offer advanced targeting capabilities by geography, language, demographics and content channels. Reporting and integration with third party technologies allow for flexible campaign set up and performance tracking.
The Programmatic Revolution_Presentation_Silvia AlongiSilvia Alongi
Programmatic is an automated way of buying and selling ad space through real-time auctions that allows advertisers to target audiences more effectively by removing humans from the process and using data and technology to reach the right customer with the right message at the right time. While programmatic advertising provides benefits like maximized budgets, efficiency, and insights, challenges remain around transparency, proving effectiveness, fraud, and developing understanding of the terminology.
Are you looking to enhance your digital marketing efforts and establish a strong online presence for your brand? Look no further than Brand Diaries Digital Marketing Services in Gurugram.
At Brand Diaries, we understand that the digital landscape is constantly evolving, and staying ahead of the game can be challenging. That's why we offer a comprehensive range of digital marketing solutions tailored to meet the unique needs of each of our clients.
Our team of experienced digital marketers specializes in search engine optimization (SEO), social media marketing (SMM), pay-per-click (PPC) advertising, email marketing, content marketing, and more. We work closely with our clients to understand their business objectives and develop customized strategies to help them achieve their goals.
Our SEO services focus on improving your website's search engine rankings, driving organic traffic, and increasing your online visibility. Our SMM services help you engage with your target audience on social media platforms and build brand awareness. Our PPC advertising services help you reach potential customers through targeted advertising campaigns. Our email marketing services help you connect with your audience and keep them engaged with your brand.
At Brand Diaries, we believe in delivering measurable results and providing our clients with regular reports to track the success of their digital marketing campaigns. Our team stays up-to-date with the latest industry trends and best practices to ensure that our clients always receive the most effective and efficient digital marketing services.
Today, online display spans across desktop and mobile websites, mobile apps, and video platforms. It has become an integral part of online marketing as a whole, offering advertisers a unique full-funnel view of the consumer that no other form of advertising can boast.
Behavioural retargeting
Programmatic real-time bidding
Mobile display
Video marketing
Supporting case studies
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
What is Digital Marketing? Advantages and Disadvantagesnewshariqueraza2
Digital marketing is the art of promoting brands and building relationships with customers digitally.
In this era, customers are using the internet on mobile devices and laptops, and lots of traffic comes from digital platforms like Google, Youtube, Facebook, Instagram, Twitter, Gmail, and others. That is why digital marketing is all about connecting with potential customers through the internet and other digital means.
Also, we can say it is online marketing as well as Internet marketing.
Digital marketing uses online platforms and technologies to promote brands and connect with potential customers. It has many advantages like worldwide reach, cost effectiveness, targeted advertising, and measurable outcomes. To effectively use digital marketing, one should recognize their audience, set clear goals, create a strong online presence through websites and SEO, use content, social media, email marketing, paid search ads, and analyze results. IPCS Global is a leading digital marketing training provider in India with headquarters in Kochi, Kerala. They focus on hands-on training and internships to prepare students for careers in a growing industry.
Digital marketing refers to the use of various online channels, platforms, and strategies to promote products, services, or brands to a target audience. It encompasses a wide range of activities aimed at engaging and reaching potential customers through digital mediums. Digital marketing leverages the power of the internet and electronic devices to connect with audiences in a more personalized and measurable way compared to traditional marketing methods.
Digital marketing refers to the use of various online channels, platforms, and strategies to promote products, services, or brands to a target audience. It encompasses a wide range of activities aimed at engaging and reaching potential customers through digital mediums. Digital marketing leverages the power of the internet and electronic devices to connect with audiences in a more personalized and measurable way compared to traditional marketing methods.
Digital Domination: Unleashing the Power of Strategic Online Marketingmarketingtwidllr
Discover the secrets to conquering the digital landscape with our comprehensive guide to effective digital marketing strategies. From SEO mastery and social media tactics to the art of compelling content creation, embark on a journey to elevate your brand's online presence. Learn how to navigate the ever-evolving world of digital marketing, connect with your target audience, and drive tangible results for your business. Unleash the full potential of your online endeavors and stay ahead in the competitive digital arena. Are you ready to transform your marketing game? Dive into "Digital Domination" now!
DM is very essential in today's environment. these slides deals with the various techniques of digital marketing. It is a highly challenging environment. Dealing with complexities is an ongoing business. meeting the requirements of changing customer needs is absolutely necessary in todays marketing. these slides addresses the same.
Digital marketing involves promoting businesses using various online channels like the internet, mobile devices, television and radio. It focuses on strategies like search engine optimization, social media marketing, content marketing and lead generation. The digital marketing ecosystem consists of integrated channels like search engines, displays, social media and email, as well as integrated services like analytics, content management and digital strategy. Future trends in digital marketing include a focus on identity, entertainment and mobility as people increasingly access information on mobile devices.
Digital marketing has evolved since the 1990s from basic online advertising to more sophisticated techniques for building relationships with consumers. The rapid growth of digital devices and media has fueled exponential growth in digital advertising. Digital marketing encompasses targeted, measurable, and interactive marketing across digital technologies to reach and convert potential customers. It utilizes various channels including affiliate marketing, display advertising, email marketing, search marketing, social media, and social networking. India's digital advertising market has grown significantly between 2011-2015 according to estimates.
We are a team of data driven enthusiasts that are passionate about online advertising. If you are looking for a
professional online advertising agency you’ve come to the right place! We set up your campaign and assist you with
accurate reporting in order to deliver significant results.
We make sure to track all metrics in real time and run a smarter campaign! The MediaDonuts DSP helps you go way beyond clicks and realizes the highest possible results. It does not matter if you’re after sales, leads or traffic we will help you reach your desired online goals!
Real–Time bidding, Dynamic Creative Retargeting or advertising through FBX, the MediaDonuts platform offers the most powerful algorithm’s and strategies in the market. ROI is still the magic word in 2016 and our platform works magical!
We are a team of data driven enthusiasts that are passionate about online advertising. If you are looking for a
professional online advertising agency you’ve come to the right place! We set up your campaign and assist you with
accurate reporting in order to deliver significant results.
We make sure to track all metrics in real time and run a smarter campaign! The MediaDonuts DSP helps you go way beyond clicks and realizes the highest possible results. It does not matter if you’re after sales, leads or traffic we will help you reach your desired online goals!
Real–Time bidding, Dynamic Creative Retargeting or advertising through FBX, the MediaDonuts platform offers the most powerful algorithm’s and strategies in the market. ROI is still the magic word in 2016 and our platform works magical!
Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...Valters Lauzums
Digital advertising, or paid media, encompasses the strategic deployment of online advertisements to reach target audiences efficiently and effectively. This includes any digital platform that supports advertising to deliver unique messages for any objective. Understanding the mechanics of digital advertising platforms, along with insights into audience behaviors and preferences, allows marketers to optimize their ad spend and achieve significant engagement and conversion rates. This lecture is for Advanced Digital & Social Media Strategy (MGMTX 466.05) at UCLA Extension.
The document discusses how programmatic advertising is transforming digital marketing through automated and data-driven buying and selling of digital ads. Programmatic advertising uses real-time bidding technology and data to target ads to the right audiences. It allows for more efficient use of budgets, improved targeting and transparency. While programmatic offers many benefits, challenges remain around issues like ad fraud, lack of transparency, and evolving to support new formats and devices. Continued evolution of the programmatic ecosystem is needed to fully realize its potential.
This document summarizes a creative advertising ideas unit that produces innovative online advertising solutions and acts as a central hub for knowledge sharing. It listens to client needs, learns from consumer insights to target the correct audiences, and delivers tailored ad solutions using creativity and the latest technologies to bring brands to life. It aims to help advertisers maximize the network to get closer to audiences, establish stronger ties with existing and new advertisers, and encourage associating brands with engaging content by inventing new advertising spaces.
Martech 2018 - Những công cụ Marketing mạnh nhất Thế giới Vinalink Media JSC
MARTECH 2018 outlines the global marketing technology landscape. There are over 6,700 marketing technology solutions categorized into areas like advertising, content and experience, social relationships, commerce and sales, data, and management. The largest category is sales automation, enablement and intelligence with 490 solutions. New categories include chatbots, both text-based and voice-based. All tools are becoming more open through AI, cloud and API integration. The document also discusses influencers to follow, top brands, the Vietnam martech landscape with around 100 local solutions, and opportunities to download related resources.
Apponix Technologies provides digital marketing training in Bangalore, India. As digital technology and social media have become integrated into everyday life, digital marketing has become essential for businesses to promote their brands online. Apponix aims to create skilled digital marketers through their training programs, covering topics such as search engine optimization, social media marketing, content marketing, and analytics. Their goal is to help businesses use digital strategies to effectively target and influence consumers.
Alcance Media Group is a digital media company that targets the US Hispanic and Latin American markets. It provides advertisers with display, mobile, video, and tablet advertising networks to reach Hispanic audiences cost effectively. Alcance Media Group's networks include over 700 domestic and international publishers and offer advanced targeting capabilities by geography, language, demographics and content channels. Reporting and integration with third party technologies allow for flexible campaign set up and performance tracking.
The Programmatic Revolution_Presentation_Silvia AlongiSilvia Alongi
Programmatic is an automated way of buying and selling ad space through real-time auctions that allows advertisers to target audiences more effectively by removing humans from the process and using data and technology to reach the right customer with the right message at the right time. While programmatic advertising provides benefits like maximized budgets, efficiency, and insights, challenges remain around transparency, proving effectiveness, fraud, and developing understanding of the terminology.
Are you looking to enhance your digital marketing efforts and establish a strong online presence for your brand? Look no further than Brand Diaries Digital Marketing Services in Gurugram.
At Brand Diaries, we understand that the digital landscape is constantly evolving, and staying ahead of the game can be challenging. That's why we offer a comprehensive range of digital marketing solutions tailored to meet the unique needs of each of our clients.
Our team of experienced digital marketers specializes in search engine optimization (SEO), social media marketing (SMM), pay-per-click (PPC) advertising, email marketing, content marketing, and more. We work closely with our clients to understand their business objectives and develop customized strategies to help them achieve their goals.
Our SEO services focus on improving your website's search engine rankings, driving organic traffic, and increasing your online visibility. Our SMM services help you engage with your target audience on social media platforms and build brand awareness. Our PPC advertising services help you reach potential customers through targeted advertising campaigns. Our email marketing services help you connect with your audience and keep them engaged with your brand.
At Brand Diaries, we believe in delivering measurable results and providing our clients with regular reports to track the success of their digital marketing campaigns. Our team stays up-to-date with the latest industry trends and best practices to ensure that our clients always receive the most effective and efficient digital marketing services.
Today, online display spans across desktop and mobile websites, mobile apps, and video platforms. It has become an integral part of online marketing as a whole, offering advertisers a unique full-funnel view of the consumer that no other form of advertising can boast.
Behavioural retargeting
Programmatic real-time bidding
Mobile display
Video marketing
Supporting case studies
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
What is Digital Marketing? Advantages and Disadvantagesnewshariqueraza2
Digital marketing is the art of promoting brands and building relationships with customers digitally.
In this era, customers are using the internet on mobile devices and laptops, and lots of traffic comes from digital platforms like Google, Youtube, Facebook, Instagram, Twitter, Gmail, and others. That is why digital marketing is all about connecting with potential customers through the internet and other digital means.
Also, we can say it is online marketing as well as Internet marketing.
Digital marketing uses online platforms and technologies to promote brands and connect with potential customers. It has many advantages like worldwide reach, cost effectiveness, targeted advertising, and measurable outcomes. To effectively use digital marketing, one should recognize their audience, set clear goals, create a strong online presence through websites and SEO, use content, social media, email marketing, paid search ads, and analyze results. IPCS Global is a leading digital marketing training provider in India with headquarters in Kochi, Kerala. They focus on hands-on training and internships to prepare students for careers in a growing industry.
Digital marketing refers to the use of various online channels, platforms, and strategies to promote products, services, or brands to a target audience. It encompasses a wide range of activities aimed at engaging and reaching potential customers through digital mediums. Digital marketing leverages the power of the internet and electronic devices to connect with audiences in a more personalized and measurable way compared to traditional marketing methods.
Digital marketing refers to the use of various online channels, platforms, and strategies to promote products, services, or brands to a target audience. It encompasses a wide range of activities aimed at engaging and reaching potential customers through digital mediums. Digital marketing leverages the power of the internet and electronic devices to connect with audiences in a more personalized and measurable way compared to traditional marketing methods.
Digital Domination: Unleashing the Power of Strategic Online Marketingmarketingtwidllr
Discover the secrets to conquering the digital landscape with our comprehensive guide to effective digital marketing strategies. From SEO mastery and social media tactics to the art of compelling content creation, embark on a journey to elevate your brand's online presence. Learn how to navigate the ever-evolving world of digital marketing, connect with your target audience, and drive tangible results for your business. Unleash the full potential of your online endeavors and stay ahead in the competitive digital arena. Are you ready to transform your marketing game? Dive into "Digital Domination" now!
DM is very essential in today's environment. these slides deals with the various techniques of digital marketing. It is a highly challenging environment. Dealing with complexities is an ongoing business. meeting the requirements of changing customer needs is absolutely necessary in todays marketing. these slides addresses the same.
Digital marketing involves promoting businesses using various online channels like the internet, mobile devices, television and radio. It focuses on strategies like search engine optimization, social media marketing, content marketing and lead generation. The digital marketing ecosystem consists of integrated channels like search engines, displays, social media and email, as well as integrated services like analytics, content management and digital strategy. Future trends in digital marketing include a focus on identity, entertainment and mobility as people increasingly access information on mobile devices.
Digital marketing has evolved since the 1990s from basic online advertising to more sophisticated techniques for building relationships with consumers. The rapid growth of digital devices and media has fueled exponential growth in digital advertising. Digital marketing encompasses targeted, measurable, and interactive marketing across digital technologies to reach and convert potential customers. It utilizes various channels including affiliate marketing, display advertising, email marketing, search marketing, social media, and social networking. India's digital advertising market has grown significantly between 2011-2015 according to estimates.
We are a team of data driven enthusiasts that are passionate about online advertising. If you are looking for a
professional online advertising agency you’ve come to the right place! We set up your campaign and assist you with
accurate reporting in order to deliver significant results.
We make sure to track all metrics in real time and run a smarter campaign! The MediaDonuts DSP helps you go way beyond clicks and realizes the highest possible results. It does not matter if you’re after sales, leads or traffic we will help you reach your desired online goals!
Real–Time bidding, Dynamic Creative Retargeting or advertising through FBX, the MediaDonuts platform offers the most powerful algorithm’s and strategies in the market. ROI is still the magic word in 2016 and our platform works magical!
We are a team of data driven enthusiasts that are passionate about online advertising. If you are looking for a
professional online advertising agency you’ve come to the right place! We set up your campaign and assist you with
accurate reporting in order to deliver significant results.
We make sure to track all metrics in real time and run a smarter campaign! The MediaDonuts DSP helps you go way beyond clicks and realizes the highest possible results. It does not matter if you’re after sales, leads or traffic we will help you reach your desired online goals!
Real–Time bidding, Dynamic Creative Retargeting or advertising through FBX, the MediaDonuts platform offers the most powerful algorithm’s and strategies in the market. ROI is still the magic word in 2016 and our platform works magical!
Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...Valters Lauzums
Digital advertising, or paid media, encompasses the strategic deployment of online advertisements to reach target audiences efficiently and effectively. This includes any digital platform that supports advertising to deliver unique messages for any objective. Understanding the mechanics of digital advertising platforms, along with insights into audience behaviors and preferences, allows marketers to optimize their ad spend and achieve significant engagement and conversion rates. This lecture is for Advanced Digital & Social Media Strategy (MGMTX 466.05) at UCLA Extension.
Digital Access is a digital marketing agency that has been operating since 1999. They specialize in native advertising by creating branded content for publishers' editorial streams. They aim to deliver higher engagement rates for advertisers. Their services include native ads, digital marketing, mobile marketing, video advertising, and publisher monetization. They work with clients of all sizes based in the Middle East, Africa, and abroad. Their native ad formats include basic in-feed ads, expandable in-feed ads, and immersive page takeovers. They use data to better target audiences and align advertisers with relevant topics. Most of their publishers are based in the Middle East, with some in North America, North Africa, and Europe.
Within this special edition of The SoDA Report, industry leaders brainstorm and discuss creative opportunities for programmatic native advertising. How can marketers, agencies, and publishers build better creative designs that mesh well with their content experiences? How can we be creative in a world that is component-based? Authors from Fancy Pants Group, Voltage, Big Spaceship and Google share real-life examples of challenges, modifications, successes and tools to continue the conversation of creating compelling digital creative.
_Finding the best strategies is the key success of Digital marketing. .pdfarjunmaipcs
Digital marketing is the process of communicating with potential customers using digital platforms and technologies like computers, mobile devices, and digital media. It allows businesses to advertise products/services to a wide global audience using targeted messaging. Digital marketing provides advantages like greater customer reach, better targeting, customized messaging, and higher returns. It also enables businesses to adapt to emerging technologies and marketing trends.
_Finding the best strategies is the key success of Digital marketing. .pdfarjunmaipcs
Digital marketing is the process of communicating with potential customers using digital platforms and technologies like computers, mobile devices, and digital media. It allows businesses to advertise products/services to a wide global audience using targeted messaging. Digital marketing provides advantages like greater customer reach, better targeting, customized messaging, and higher returns. It also enables businesses to adapt to emerging technologies and marketing trends.
Digital Marketing Simplified with individually curated notes. You can read and use it for your education, interview and other professional purposes.
Digital Marketing century has started. So leave no space for fear of missing out.
Learn the skill and achieve career heights. You can be a full time digital marketer or be an entrepreneur in the field. If you are a working professional, you can use it use it as a side income.
Get the facts right and take a good career decision.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Facebook Marketing Strategy with SNJ Global Services.pptxsarfrazkhanm47
Explore the potential of Facebook marketing with SNJ Global Services. We specialize in targeted ad campaigns and engaging content strategies to enhance your brand's visibility and drive conversions. Discover more about our solutions at SNJ Global Services:
https://snjglobalservices.com/.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Importance of Customer Service in Fashion IndustryShantilal Hajeri
Fashion Industry is a highly specialised and personalised field. Customer Service is more important in fashion indsutry since the taste, choice and expectations of each customer are different.
2. My name is Sophie and I have been running my INDEPENDENT digital consultancy for some
time, dedicated myself to helping small to large publishers in their digital journey. Today's
readers and audiences appreciate quality content and great user experience what publishers
need to adapt keeping in mind their revenue streams and digital strategy in a cross-platform
and mobile heavy era, but with an INDEPENDENT digital expert, these publishers can easily
make big changes which so less cost compare to hiring 4-5-8 full-time employees. Content and
data is power but the right monetisation and revenue strategy are as important as maintaining
the core visitor pool and develop the brand using user acquisition tools.Social channels are
only for amplification, the real value is your domain, your own content, your way to engage with
your consumers.
Independency
3. How should the ideal digital ad strategy looks like:I during my 12 years in the digital ad industry
and working on publisher brands such as VOX Media, The Verge, The Economist and
Business Insider, I can scan and help you implement my custom made and well-considered
digital ad and technology strategy as well as programmatic and traditional ad execution. There
are many more what we together can achieve, such as a new and more efficient way of internal
business communication and processes.Digital is completely different from TV or print and you
should treat this ecosystem separate form others, using industry-specific ad execution, data
collection, reporting and other essential technologies.
Digital VS other platforms
4. - relevancy: your ad needs to be appropriate to your audience group.
- frequency: you have to find the right time and sequence of the ads.
- user experience: always keep in mind the ad density and choose the formats wisely.
- data protection: as you are dealing user PII you have to be sure you treat them with maximum
security - > In EU all entities need to be GDPR compliant.
- multiple revenue models: you should look beyond digital ad revenue and use all your
potentials.
- engage with your audience: create interactive, multi-touchpoint adverts and pages and
analyse them. Use compelling stories for driving your audience to the last click action.
- adaption: be flexible and endeavour the customisation. Use only some ads but use the best-
fit ones for your page and device layouts.
Ways to the success
5. key1: Programmatic and traditional content monetisation WEB and APP - display, video, native
key2: Helping startups setting their tools ready and boost their ad revenue by closing the right
ad tech partner
key3: Data strategy and partnership
key4: Subscription and premium content strategy
key5: Branded content strategy
key6: product and business development
key7: reporting and analysis process plan and implementation
+ premium package:Personal adops and tech integration project planning and execution.
Online or classroom training on different ad-servers and platforms.
Minimum collaboration time is 1 year but signing up for the premium package gives you free bi-
weekly and monthly and Q consultation (1 hr each)
Sophie's key program