The main difference between paid, owned, and earned media is that paid media is a media that requires payment to gain exposure. At the same time, owned media is any online property a brand or company owns and controls. On the other hand, earned media is any content created about the brand but without the brand’s involvement. read more: https://turboanchor.com/difference-between-earned-media-owned-media-paid-media/

2. Earned Media
Earned media is any content written about you or your business that you haven’t
paid for or created yourself. Although a third party always publishes this type of
media on channels that you don’t own, like posts on social media. There are ways
marketers can position themselves for earned media opportunities. Brands build
earned media strategies through PR, digital marketing, and events.
Examples of Earned Media.
● Product reviews on YouTube, social media, or blogs.
● A feature in a “roundup” article.
● Online customer reviews.
● Influencers share your content on their social media feed because they like
your product.
● Word-of-mouth marketing
● Media publicity/coverage

3. Benefits of Using Earned Media
The main reason earned media is a benefit is that it costs nothing, so the ROI will
always be higher than any other media investment. It’s an organic way of building
your credibility and promoting brand awareness that feels more authentic than
owned or paid media tactics.

4. What is Owned Media?
Owned media refers to anything under companies’ direct control, such as
websites, newsletters, catalogs, and blogs. Generally speaking, owned marketing
content is free, and you can fully control who visits it. That makes it a powerful tool
in your content strategy. You have to put budget behind paid, and you can’t
control what you earn, but you can always create content with the hope of
reaching your audience the organic way.
Examples of Owned Media.
● Website, Blog, App
● Email Marketing
● Social Media
● Forums

5. Benefits of Using Owned Media.
A benefit of your owned media is that it is totally within your control. Because you
are responsible for all content on your owned media, it gives you complete control
over the delivered message at no additional cost.
Paid media also gives control of the message being delivered, and earned media
doesn’t cost, but only your owned media provides both of those advantages.

6. What is Paid Media?
Paid media is one-way organizations that can promote their content through
sponsored social media posts, display ads, paid search results, video ads, pop-
ups, and other promoted multimedia. It may also include traditional advertising like
print, radio, and TV ads or billboards. Paid media is an excellent opportunity to
expand your brand reach, get more clicks, and generate more traffic. Social Media
platforms like Facebook, Twitter, and LinkedIn offer paid media advertising that
could potentially help promote your content and website.
Example of Paid Media.
● Paid Social Media
● Search Engine Ads
● Banner Ads
● Native Ads

7. Benefits of Using Paid Media
Due to the low cost and high reach of advertising online, a small business can
build awareness quickly and cost-effectively than some traditional media.
Paid media complements your owned and earned media.
Adwords, keyword incorporation, and advertisements are all part of the PPC
advertising formats that work according to your online small business.
Ads are affordable and measurable running paid advertising campaigns, letting
you target a wider audience.
Test and gain valuable audience insights
Retargeting and retention

8. THANK YOU