Proximity marketing is a technique to target customers at the right time and place, based on their precise location. It delivers one-of-a-kind results for businesses in combination with the right advertising strategies and tools. When it comes to the marketing world, it is common for new technology to pop up and start making a trend and gradually disappear after some time.

2. • Proximity marketing is a technique to
target customers at the right time and
place, based on their precise location.
It delivers one-of-a-kind results for
businesses in combination with the
right advertising strategies and tools.
When it comes to the marketing
world, it is common for new
technology to pop up and start
making a trend and gradually
disappear after some time.
• Speaking of beacon technology, that
made a comeback in the marketing
industry. Proximity Marketing
Beacons are small devices that use
bluetooth to communicate
information to mobile devices nearby.
They function within a specific
location when the mobile device (like
android or iPhone) is within its range

3. How does beacon technology work?
• After you know what proximity marketing
beacons are? Let’s understand how it
works. First coming towards its built
structure, it’s not something out of this
world; a beacon consists of 3
components: radio, CPU, and batteries.
• Secondly, speaking of how it is used?
When someone enters specific premises
where a beacon is placed. The mobile
user will receive promotional or
advertising text in the form of pop-ups
or push notifications on apps available on
their mobile devices.

4. What are the benefits of using proximity marketing
beacons?
• Improve customer experience: Beacon technology helps retailers or stores target
audiences with data collected based on demographics, age, gender, and spending
habits. Remember that beacons not only help you in promoting a campaign but also
help you track and collect customer-related information
• Reachability: With day-by-day innovations, almost all phones can support beacon
technology, proving that you can reach out and connect with anyone anywhere.
• Easy to install: It is easy to deploy beacons in a short time. On top of that, deploying
beacons at scale ain’t no hassle with parent beacons.

5. Not Expensive
Guide Users
• Companies, shopping malls, smart cities, and airports use
beacons to navigate clients. Museums and expos often use
this for educational purposes, but it has also proven quite
effective. Guiding visitors with the artworks and artifacts
make their experience more interactive and exciting.
• Retarget audience: Well, you did turn your previous
customers into loyal by handing out rewards for purchasing
from you back to back. But what about the ones who came
& didn’t make a purchase? No need to worry cause you can
target them again by sending out promotional or sale

6. What are the types of proximity marketing beacons?
• Standard beacon: Small in size, like a wifi router, and most commonly used for
indoor stores.
• Portable/small beacons: As the name sounds, these are smaller in size than
standard beacons in the form of Id cards or stickers. It works similarly to
proximity solutions and can be used for asset tracking.
• AI beacons: This beacon consists of multiple applications; AI beacons are
generally in the form of video interference that either comes with cameras or
not. Machine learning algorithms enable it to detect, record, analyze, and
store habits and gestures between the screen and the user.

7. • Video beacon: These small
Bluetooth devices connected to the
back of screens provide contextual
videos and sign-in options for
employees or visitors.
• USB beacons: Like a portable
beacon, it’s small and shaped like a
flash drive. They help track
shipments or vehicles that are on
route to delivery
• Parent beacon: It works as a hive
system as it is connected to multiple
smaller beacons. It gathers their
data from one another and
forwards it to the cloud storage.

8. Conclusion
• Beacons allow us multiple solutions in
the context of proximity marketing. The
world is advancing daily, and almost all
consumers have smartphones, giving
beacons an excellent opportunity to
connect with them. Brands or
companies can track not just the
movements of the customers inside the
store but. Also, monitor the employees
working inside the stores with the help
of proximity marketing beacons
powered by an employee monitoring
tool.