Following are the types of paid ads that you can use to reach more leads for your business: 1. Search ads Search ads are one of the most common pay per click advertisements. It’s a method of placing online advertisements on web pages that show results from search engine queries. These ads are displayed at the top and bottom of search engine results every time a user searches with certain keywords. As these ads are text-based without any visuals.

2. 8 Best! Types
of Paid Ads
Which You
Can Go For
• As we know, business is all about spending
a dime today and making a dollar
tomorrow. We have various types of paid
ads and PPC ads in the digital
marketing world.
• That we can use to drive valuable leads for
a business. There are more chances of
PPC visitors converting than organic
traffic. So, the question arises: What types
of paid ads should you go for your
business?

3. 1. Search ads
• Search ads are one of the most common pay per
click advertisements. It’s a method of placing online
advertisements on web pages that show results
from search engine queries. These ads are displayed
at the top and bottom of search engine results every
time a user searches with certain keywords. As
these ads are text-based without any visuals.
• Example, when you’re trying to search for a hospital
on your browser and you see an advertisement of a
clinic in the form of a banner below or above the
search bar, that’s because of the unique keywords.

4. 2. Display ads
• The first step of starting a business or promoting a
service is to develop a marketing presence & how’s
that possible? By designing a brand image that is
possible with display advertisements. Display ads
are typically graphical presentations that can be
banner ads, videos, or search engine ads. People
often get confused between search ads and
displayed ads. Unlike search ads that are only based
on all text, display ads include visuals like photos,
videos, or text

5. 3. Social ads
• Social advertising is the most popular form of
advertising. It is basically a process of creating and
deploying clickable ads to reach target audiences.
Furthermore, you can reach them through social
media platforms
like Facebook, Twitter, linkedin, pinterest. Brands
use social advertising campaigns to build brand
awareness, generate leads, or capture sales
revenue. Social advertising is particularly effective at
driving engagement and conversions. The prime
reason brands and companies go for social media
advertising is that it helps you target leads more
precisely.

6. 4. Remarketing
ads
• Firstly, remarketing ads are types of PPC
campaigns that allow you to customize display ads
campaigns for people who have previously visited
your site and tailor your ads to these visitors when
they browse the web and use apps. It helps you
reengage your audience and often push them to
convert to potential customers.

7. 5. Google
shopping
• Google shopping ads are another form of
PPC advertisement. Ads are displayed in
the form of a carousel above the search
results which contains information like
price, images, color, size of the product.
It’s just like going window shopping in
which a user doesn’t needs to hop on a
website. Such ads are created by using
data attributes from the product
information and submitting it into the
Merchant Center data feed

8. 6. Local service
ads
• Well speaking, Local Services ads help you connect
with people who search for the services you offer.
These ads are only limited to the businesses like
plumbers, mechanics, electricians, locksmiths.
These ads will show up to customers in a specific
area, and you only have to pay if a customer
contacts you directly through the ad

9. 7. Gmail sponsored
promotions
• Well, with the help of Gmail sponsored promotions or
ads, you can directly target the audience by landing
straight into their inboxes. These ads show up at the
very top of the inbox. Also, another key factor that
differentiates these ads from regular emails is the
bolded subject line. Such ads consist of two creative
elements: a teaser ad and an expanded ad.

10. 8. Instream ads
• Finally, there comes Instream ads. The videos
which are streamed before, during or at the
end of a video a viewer is already viewing are
known as Instream ads. These ads are
displayed mostly on Youtube, and these
sponsored ads can be in the form of full-
screen, non-skippable or a small sidebar ad.
It’s considered one of the best forms of PPC ad
type as we all know Youtube is one the most
used platforms in the word. So reaching out to
an audience is way much easier and more
effective.