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1. Welcome

2. What is Digital Marketing ?
• Digital marketing, also called online
marketing, is the promotion of
brands to connect with potential
customers using the internet and
other forms of digital
communication. This includes not
only email, social media, and web-
based advertising, but also text and
multimedia messages as a
marketing channel. Essentially, if a
marketing campaign involves
digital communication, it's digital
marketing

3. What is SEO ?
• SEO stands for “search engine
optimization.” In simple terms,
SEO means the process of
improving your website to
increase its visibility in Google,
Microsoft Bing, and other search
engines whenever people search
for: Products you sell.

4. What is SEM ?
• Search engine marketing (SEM)
is considered by many to be the
most efficient way to spend
marketing dollars. The two
primary search networks that
SEM professionals target are
Google Ads (formerly Google
Adwords) and the Bing Ads.
Google AdWords is actually two
networks: Google Search
Network and Google Display
Network.

5. What is SMO ?
• Social media optimization (SMO)
is the process of increasing the
visibility, engagement, and traffic
of a website or a brand through
social media platforms and
strategies. SMO can help a
business achieve various goals,
such as enhancing brand
awareness, generating leads,
improving customer service, and
boosting sales.

6. What is SMM ?
• Social media marketing (SMM)
majorly focuses on enhancing
user communication and brand
recognition in order to reach out
to potential customers. You can
purchase website traffic as well
as services from prominent
websites. such as Instagram
followers, Facebook comments,
and YouTube subscribers.

7. What is PPC ?
• Pay-per-Click (PPC) is a digital
advertising model where a
business pays an ad publisher for
every user click on their
advertisements. While "PPC" is
often used exclusively to
describe search engine
advertising platforms such as
Google AdWords, the business
model is used by a variety of
advertisers.

8. What is Affiliate Marketing ?
• Affiliate marketing is the process
by which an affiliate earns a
commission for marketing
another person's or company's
products. The affiliate simply
searches for a product they
enjoy, then promotes that
product and earns a piece of the
profit from each sale they make.

9. What is E-mail Marketing ?
• Email marketing is a type of
direct digital marketing method
that uses emails to engage with
a business's audiences. It
involves sending promotional or
informational content. Email
marketing is typically used to
create product or brand
awareness and generate leads or
sales.

10. What is Content Marketing ?
• Content marketing is the
development and distribution of
relevant, useful content—blogs,
newsletters, white papers, social
media posts, emails, videos, and
the like—to current and
potential customers.

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Submitted by
HARSHIT BHARDWAJ