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SOCIAL MEDIA
MARKETING &
ITS BENEFITS
www.metricconnect.co.uk
SOCIAL MEDIA MARKETING
build a brand
increase sales
drive traffic to a website
Social media marketing is a form of internet marketing
that uses social media platforms and websites to
promote products and services. These social media
platforms enable brands to connect with their audience
to
Metric Connect is a social media management
consultancy which will help business owners who need
help in determining the right marketing strategy. There
are several benefits that business owners can feel when
using the services of this marketing agency.
MAIN PILLARS OF SOCIAL
MEDIA MARKETING
Advertising
Investing in social media ads is a
great way to promote and
expand a business.
Goals
The strategy and goal-setting
step involve choosing the use of
social media platforms and the
type of content to be shared.
Listening and
Engagement
Keeping track of feedback made
by users, clients, and other
people regarding postings,
brands, and other corporate
assets.
Analytics and Reporting
Engagement and reach metrics are
important since knowing how far
your posts go is a crucial aspect of
using social media.
BENEFITS OF SMM
Several benefits that business owners can feel
when using the services of digital marketing
agency.
1. INCREASE BRAND
AWARENESS
One of the most crucial marketing strategies
for businesses is to effectively raise brand
awareness since customers prefer to
purchase brands they are familiar with.
That degree of brand exposure is quite
possible because to social media marketing.
The advantages of social media for
organisations are vast, making it one of the
best digital marketing tools for distributing
content and boosting brand awareness.
2. IMPACT SALES AND
CONVERSION RATES
Sales and conversion should increase as a result of your
brand's or a particular product's effective social media
promotion. Of course, that is the ultimate objective of any
marketing expenditure.
The typical person spends 147 minutes, or over two and a
half hours, per day on social media, despite the fact that
many of the leads generated by social media are
regarded as top-of-funnel. This implies that a large
audience will be exposed to your content, and if it is
compelling enough, viewers may decide to buy from you.
3. BOOST WEBSITE TRAFFIC
Your website will most likely be the destination that
your social media post directs visitors to in the ideal
world. For social media, consider your sales funnel. A
lead watches your material on a social media
network, clicks on a link to your website to find out
more, and — hopefully — chooses to buy from you
there. Social media marketing can at least get visitors
to your website, while ecommerce conversion is a
very different subject.
THANK YOU
www.metricconnect.co.uk

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Social Media Marketing & Its Benefits.pdf

  • 1. SOCIAL MEDIA MARKETING & ITS BENEFITS www.metricconnect.co.uk
  • 2. SOCIAL MEDIA MARKETING build a brand increase sales drive traffic to a website Social media marketing is a form of internet marketing that uses social media platforms and websites to promote products and services. These social media platforms enable brands to connect with their audience to Metric Connect is a social media management consultancy which will help business owners who need help in determining the right marketing strategy. There are several benefits that business owners can feel when using the services of this marketing agency.
  • 3. MAIN PILLARS OF SOCIAL MEDIA MARKETING Advertising Investing in social media ads is a great way to promote and expand a business. Goals The strategy and goal-setting step involve choosing the use of social media platforms and the type of content to be shared. Listening and Engagement Keeping track of feedback made by users, clients, and other people regarding postings, brands, and other corporate assets. Analytics and Reporting Engagement and reach metrics are important since knowing how far your posts go is a crucial aspect of using social media.
  • 4. BENEFITS OF SMM Several benefits that business owners can feel when using the services of digital marketing agency. 1. INCREASE BRAND AWARENESS One of the most crucial marketing strategies for businesses is to effectively raise brand awareness since customers prefer to purchase brands they are familiar with. That degree of brand exposure is quite possible because to social media marketing. The advantages of social media for organisations are vast, making it one of the best digital marketing tools for distributing content and boosting brand awareness.
  • 5. 2. IMPACT SALES AND CONVERSION RATES Sales and conversion should increase as a result of your brand's or a particular product's effective social media promotion. Of course, that is the ultimate objective of any marketing expenditure. The typical person spends 147 minutes, or over two and a half hours, per day on social media, despite the fact that many of the leads generated by social media are regarded as top-of-funnel. This implies that a large audience will be exposed to your content, and if it is compelling enough, viewers may decide to buy from you.
  • 6. 3. BOOST WEBSITE TRAFFIC Your website will most likely be the destination that your social media post directs visitors to in the ideal world. For social media, consider your sales funnel. A lead watches your material on a social media network, clicks on a link to your website to find out more, and — hopefully — chooses to buy from you there. Social media marketing can at least get visitors to your website, while ecommerce conversion is a very different subject.