Landing page experience refers to the quality of a customer’s experience while on your website. The easier it is for customers to find their way to the shopping basket, the more likely they’ll make a purchase. A brand’s journey kicks off with a user and their crucial ad click. Before getting that ad click, they need to find your ad relevant. That’s where Google’s Quality Score comes in. Google Ads uses Quality Score to estimate the usefulness of your ads, keywords, and landing pages to the user’s experience. In addition, campaigns with higher quality scores have lower costs per click and get better ad positions. On the other hand, campaigns with lower quality scores have to pay more for less-desirable ad placements.

1. 7 Tips To Improve Your
Google Ads Landing Page
Experience.

2. Intro
• Landing page experience refers to
the quality of customer’s experience
while on your website. The easier it
is for customers to find their way to
the shopping basket, the more likely
they’ll make a purchase.

3. • A brand’s journey kicks off with a user and their crucial ad click. Before getting that
ad click, they need to find your ad relevant. That’s where Google’s Quality
Score comes in. Google Ads uses Quality Score to estimate the usefulness of your
ads, keywords, and landing pages to the user’s experience.
• So to enjoy all benefits that come from Google Quality Score, you need to consider
the following three factors:
I. Expected CTR
II. Ad Relevance
III. Landing Page Experience

4. Talking about what is google ads landing page
experience?
• Firstly, Google Ads uses landing page experience to estimate how well-connected
your landing page is to your ad. Secondly, to calculate the experience, the
platform examines your post-click landing page through automated systems and
human evaluation.
• Your page experience affects your Ad Rank and, therefore, your CPC and ad
position. Your ads may not show that often if you direct users to be confusing,
poorly designed, slow post-click landing pages.

5. How to improve your Google Ads’ landing page
experience?
1. Pay attention to page speed

6. • One of the most crucial ways to improve your Google Ads’ landing page experience involves
improving the speed at which your page loads. A page that loads slowly has more bounce rate, a
low average-page time, and a lower conversion rate. Research shows that pages that take more
than 3 seconds to load have 32% higher bounce rates. Slow loading speeds also negatively
influence your page’s conversion rates.

7. 2. Make your website mobile-optimized
So to improve users landing page experience, it’s not that simple enough to make it
mobile-friendly. You need to optimize it clearly for mobile users if you want to lower
bounce rates and boost conversions.
Research shows that mobile ad spending will top over $400 billion by 2023, representing
more than 80% of global mobile ad spending. When you want your landing page to
connect better with your ads and target audience, you need to optimize it for mobile users.
You can make your landing page mobile-optimized by:
• Make sure your landing page copy is concise and easy to read.
• Introduce click-to-call buttons on it.
• Removing any clutter from your landing page
• Adding sticky CTA buttons on your landing page

8. 3. Ensure your page is relevant to the ad
There’s another way you can improve users landing page experience by making your
page relevant to your ad. Your post-click landing page should be an extension of your
ad.
Secondly, you must ensure the content you use is relevant and matches the
messages between your users’ pre- and post-click experiences on your landing page.
Lastly, maintain the same messages from your ads to your post-click landing pages.
Ensure that you specifically message-match your:
• User headlines
• Copy
• Goal
• Brand image
With these aspects of your landing page, you help create relevancy for your users
and boost your landing page’s conversions.

9. 4. Personalize your page for different audience
segments
You need to personalize your landing page to satisfy different segments of your
audience. To accomplish this, you must aim to make your ads correspond with your
post-click landing pages.
Ad-to-page personalization will give users the most original and meaningful experience
in your campaign, beginning from the ad to your post-click landing page. A successful
ad-to-page personalization improves relevance and gets you an overall good quality
score. It leads to factors like:
• Good brand impression
• Lower cost-per-click
• Lower cost per acquisition
• Increased ROAS

10. 5. Make your page easy to navigate
• Another way of improving your landing page experience for users is easy
navigation. Landing page design is all about communicating your offer to users
in a way that’s easy to understand. Give your users what they want by making
your website easier to navigate and providing a way to control their options on
your page better.
• You can do this by using bullet points or lists. Bullet points and lists improve
your page’s organization and enhance the overall user experience, especially
for people using mobile devices to access it.

11. 6. Increase credibility
• Google expects your landing page experience to be transparent and credible.
Therefore, your landing page should possess features that make users feel
comfortable entering their contact details.
• Here’s how you can do this:
• Get them by making the first move. Present your offer before asking users to fill
out the form. Make sure you have provided users with all the information about
the offer before asking them to fill out a form.
• Add your contact information by providing a phone number so people can call to
establish trust. The same goes for a live-chat option. Live video chat also gives an
upper hand by letting you question users face-to-face, and it provides you with an
easy way to convert traffic into leads.

12. A link to your privacy policy under your lead capture form to explain how you will handle
user data. It serves a vital role in how you connect with your website users and how they
connect to the content and ads on your landing pages.
A privacy policy should contain sections for:
• Company or website information
• Information about your website collects from users
• The method that you use to collect user information
• How that information is stored and utilized
• How users can contact your company
• The link to your privacy policy should be highlighted and displayed in an easy-to-
Providefind location in your content.
•

13. 7. Add a
clear,
contrasting
CTA button
A user journey that begins with the ad click
ends with the post-click landing page CTA
button click. It encourages users on a
website to complete an action like
downloading content or buying a product or
service. It must be engaging and eye-catchy.
Most CTA buttons labels look like “click to
download,” “submit”, or “contact us.” You
should be creative in labeling it and
designing it to the experience you want
users to have when they are on your
website.