Digital marketing is the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. Unlike traditional marketing, it leverages the power of the internet to reach consumers in a more personalized and measurable wayA well-optimized website is crucial for a strong online presence. SEO involves optimizing your website to rank higher in search engine results pages (SERPs), making it more visible to potential customers. Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Content can include blog posts, articles, videos, infographics, and more. Social Media Marketing: Utilizing social media platforms like Facebook, Twitter, Instagram, LinkedIn, and others to connect with your audience, build brand awareness, and drive engagement. This includes both organic (unpaid) and paid strategies.Email Marketing: Communicating with your audience through targeted email campaigns. This can involve newsletters, promotions, product updates, and more. Email marketing is a powerful tool for customer retention and lead nurturing. Pay-Per-Click (PPC) Advertising: Paid advertising where advertisers pay a fee each time their ad is clicked. Commonly used on search engines like Google (Google Ads) and social media platforms (Facebook Ads, Twitter Ads). Affiliate Marketing: Partnering with other businesses or individuals (affiliates) who promote your products or services and earn a commission for each sale generated through their efforts.Influencer Marketing: Collaborating with influencers, individuals with a significant following on social media or other platforms, to promote your products or services to their audience. Analytics and Data Analysis: Utilizing tools and platforms to measure and analyze the performance of digitStrategies

1. DIGITAL
MARKETING
FUNCTIONAL MANAGEMENT

2. G R O U P M E M B E R S
JAIDEEP SINGH KALRA
SHASHWAT AGRAWAL
JOSHUA JOY
PRIYANSH THAKUR
KRISHNA YADAV

3. Introduction to Digital Marleting
Digital marketing is the use of digital
channels, platforms, and technologies
to promote products, services, or
brands to a target audience. Unlike
traditional marketing, it leverages the
power of the internet to reach
consumers in a more personalized
and measurable way.

4. DIGITAL MARKETING CHANNELS / KEY COMPONENTS
DIGITAL MARKETING
ENCOMPASSES VARIOUS
CHANNELS AND PLATFORMS THAT
BUSINESSES USE TO REACH AND
ENGAGE THEIR TARGET AUDIENCE.
HERE ARE SOME KEY DIGITAL
MARKETING CHANNELS:

5. 01
01
Website and Search Engine Optimization (SEO):
A well-optimized website is crucial for a strong online presence. SEO involves
optimizing your website to rank higher in search engine results pages (SERPs),
making it more visible to potential customers.
Content Marketing:
Creating and distributing valuable, relevant, and consistent content to attract
and retain a clearly defined audience. Content can include blog posts, articles,
videos, infographics, and more.
Social Media Marketing:
Utilizing social media platforms like Facebook, Twitter, Instagram, LinkedIn,
and others to connect with your audience, build brand awareness, and drive
engagement. This includes both organic (unpaid) and paid strategies.

6. Email Marketing:
Communicating with your audience through targeted email campaigns. This can
involve newsletters, promotions, product updates, and more. Email marketing is
a powerful tool for customer retention and lead nurturing.
Pay-Per-Click (PPC) Advertising:
Paid advertising where advertisers pay a fee each time their ad is clicked.
Commonly used on search engines like Google (Google Ads) and social media
platforms (Facebook Ads, Twitter Ads).
Affiliate Marketing:
Partnering with other businesses or individuals (affiliates) who promote your
products or services and earn a commission for each sale generated through
their efforts.

7. Influencer Marketing:
Collaborating with influencers, individuals with a significant following on social
media or other platforms, to promote your products or services to their
audience.
Analytics and Data Analysis:
Utilizing tools and platforms to measure and analyze the performance of digital
marketing campaigns. This helps in understanding user behavior, optimizing
strategies, and making data-driven decisions.
Mobile Marketing:
Designing and optimizing marketing strategies for mobile devices, including
mobile-friendly websites, apps, and mobile advertising.

8. Online Public Relations (PR):
Building and maintaining a positive online reputation through activities such as
press releases, influencer partnerships, and social media engagement.
E-commerce Marketing:
Strategies focused on promoting and selling products or services online,
including online storefronts, product listings, and digital payment systems.

9. If Your Business is not in the
Internet , then your Business will
be out of business

10. Real Marketing
Stopping advertising to save money is
like stopping your watch to save time

11. What is Real Marketing ?
Real marketing" typically refers to traditional or offline marketing methods that
existed before the rise of digital marketing. It involves the application of
traditional promotional methods to reach and engage a target audience without
the use of digital technologies. This multifaceted approach encompasses a
variety of channels and strategies to create brand awareness, generate leads,
and drive sales in the physical world. Key components of real marketing include
print advertising, where businesses leverage newspapers, magazines,
brochures, and other printed materials to showcase their products or services.
Broadcast advertising is another facet, utilizing television and radio commercials
to reach a broad audience through traditional media outlets.

12. Placing ads in newspapers, magazines, brochures, and
other printed materials to reach a wide audience.
01
02
Examples of Real Marketing
Print Advertising
Broadcast Advertising
Airing commercials on television and radio to promote
products or services to a broad audience.
03 Outdoor Advertising:
Placing ads on billboards, transit vehicles, or other public
spaces to capture the attention of people in specific locations.

13. Digital Marketing Vs Real/Traditional Marketing
On the Basic of -
Channels and Platforms:
Digital Marketing - Utilizes online platforms such as websites, social media,
email, and search engines.
Real Marketing - Relies on offline channels like television, radio, print media,
direct mail, and physical events.
Reach:
Digital Marketing - Offers a global reach, allowing businesses to connect with
audiences worldwide.
Real Marketing - Typically has a local or regional reach, targeting specific
geographic areas.

14. Digital Marketing Vs Real/Traditional Marketing
On the Basic of -
Digital Marketing - Facilitates high interactivity with users through comments,
likes, shares, and real-time engagement.
Real Marketing - Involves limited interactivity, usually relying on one-way
communication from the business to the audience.
Targeting:
Digital Marketing - Offers precise targeting options based on user behavior,
demographics, and interests.
Real Marketing - May have broader audience targeting with less granularity.
Interactivity:

15. How to Create Initial
Digital Marketing Plan ?
Plans Aise Banao Ki 4 log Dekhe

16. Define Your Goals
Identify your business objectives. Common goals include increasing brand
awareness, driving website traffic, generating leads, boosting sales, or
improving customer engagement.
Understand Your Target Audience:
Define your target audience. Understand their demographics, interests,
online behavior, and pain points. This information will shape your digital
marketing strategies.

17. Conduct a SWOT Analysis:
Evaluate your business's Strengths, Weaknesses, Opportunities, and
Threats. This analysis will help you identify areas to leverage and
challenges to address in your digital marketing plan.
Determine your digital marketing budget. Allocate resources to each
chosen channel based on their effectiveness and relevance to your goals.
Budget Allocation:

18. Develop a Content Plan:
Implement SEO Best Practices:
Optimize your website for search engines by incorporating relevant
keywords, creating quality content, and ensuring a positive user
experience.
Create a content calendar outlining the type of content you'll produce,
the platforms you'll use, and the frequency of posting. Ensure that your
content provides value to your audience.
Social Media Strategy:
Develop a social media strategy based on the platforms your audience
uses.

19. 4 Log Tumhare Plans
Dekhte Hue

20. CONCLUSION
Digital marketing empowers businesses to forge meaningful
connections, drive engagement, and thrive in the dynamic
online landscape. By strategically navigating the digital realm,
brands can transform clicks into enduring connections,
propelling success in the digital age.

21. T H A N K Y O U