CHANEL brand analyses presentation

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CHANEL brand analyses presentation

  1. 1.
  2. 2. Company profile<br />Headquarters<br />Greater New York City Area<br />Industry<br />Luxury Goods & Jewelry<br />Type<br />Privately Held<br />Status<br />Operating<br />Company Size<br />1001-5000 employees<br />Founded<br />1909<br />Website<br />http://www.chanel.com<br />
  3. 3. FOUNDER<br />Gabrielle Bonheur "Coco" Chanel (19 August 1883 – 10 January 1971) was a pioneering French fashion designer whose modernist philosophy, menswear-inspired fashions, and pursuit of expensive simplicity made her an important figure in 20th-century fashion. She was the founder of the famous fashion brand Chanel. Her extraordinary influence on fashion was such that she was the only person in the couturier field to be named on Time 100: The Most Important People of the Century.<br />
  4. 4. HISTORY<br />Type Privately held Industry fashion Founded 1909 / 1910 Founder(s)Gabrielle "Coco" Chanel Headquarters <br />Paris, France<br />135 Avenue Charles de Gaulle92521 Neuilly-sur-Seine Cedex Area served Worldwide Key people Alain Wertheimer, co-ownerHead designer Products haute couture, Perfume, Jewelers, Fashion accessory<br />
  5. 5. Worker of chanel<br />Karl Lagerfeld is a German fashion designer, artist and photographer based in Paris, France. He has collaborated on a variety of fashion and art related projects, most notably as head designer and creative director for the fashion house Chanel. <br />
  6. 6. Target customer <br /><ul><li> Ladies and gents
  7. 7. Young generation.</li></li></ul><li>PRODUCT(Bags)<br />
  8. 8. LADIES SHOES<br />
  9. 9. GENTS SHOES<br />
  10. 10. LADIES DRESS<br />
  11. 11. LADIES BIKINI<br />
  12. 12. MENS DRESS<br />
  13. 13. WATCH COLLECTION<br />
  14. 14. CHANEL PERFUMES<br />
  15. 15. CHANEL JEWELARY COLLECTION<br />
  16. 16. brand ambassador of CHANEL company<br />
  17. 17. Product life cycle<br />
  18. 18. Core value <br /><ul><li>the main products are fashion, accessories and fragrances.</li></li></ul><li>Blue ocean<br />This mascara is infallible: thanks to its special formula, it is waterproof, does not run, and guarantees you beautifully coated lashes all day long, whatever you happen to be doing. Water-resistant, it coats your lashes in total safety, so you can relax. Farewell to mascara that runs, long live the beach and water sports.<br />
  19. 19. Market strategy <br />The easiest way to understand the main aspects of marketing is through its more famous synonym of "4Ps of Marketing". The classification of four Ps of marketing was first introduced and suggested by McCarthy (1960), and includes marketing strategies of product, price, placement and promotion. This is helpful in determining the main ingredients of the four Ps in a marketing mix.<br />
  20. 20. Advertising<br /><ul><li>Print Media
  21. 21. TV advertisement
  22. 22. Focuses on internet</li></ul>advertisement<br /><ul><li>Online Shopping</li></li></ul><li>Global strategy<br />
  23. 23. WEAKNESS<br /><ul><li>High cost of brand protection
  24. 24. Lack of control over </li></ul> distribution decisions <br /><ul><li>Poor time management
  25. 25. Drop in performance</li></li></ul><li><ul><li>Initially no competitors
  26. 26. World wide expansion
  27. 27. Diversified product range
  28. 28. Arising of new market segment</li></ul>OPPORTUNITY<br />
  29. 29. THREATS <br /><ul><li>Fast changes of consumers tests
  30. 30. Price factor
  31. 31. Increase in the local competition
  32. 32. Lack of protection of property rights
  33. 33. Local competitors in expanded market</li></li></ul><li>Competitors<br />Gucci<br />Dolce&Gabbana<br />Versace<br />
  34. 34.
  35. 35. THANK YOU ALL<br />

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