2. L’Oreal Paris is one of the leading
cosmetic brands in the world,
with segmented product offerings
in over 130 countries and a net
worth of a whopping $96.74
billion !
3. THE MILLION DOLLAR QUESTION-
How did L’Oreal Paris achieve
such magnanimity of success ,
and what led to the exponential
increase in its sales and its
brand value?
17. THE L’OREAL PARIS WEBSITE IDENTIFIES WITH THE BRAND’S INTRICATE ASSOCIATION WITH BEAUTY & GLAMOUR
18. CONCLUSION
THE INTEGRATED MARKETING COMMUNICATIONS STRATEGY, CONSISTING
OF TV AND PRINT ADVERTISEMENTS, EVENTS AND DIGITAL MARKETING,
THAT HAVE BEEN ADOPTED BY L’OREAL PARIS, HAPPENS TO BE A
HUGE CONTRIBUTOR TO THE BRAND’S UNPARALLELED SUCCESS, AS
THIS STRATEGY ALLOWS THE BRAND TO REACH A WIDER SPECTRUM OF
CONSUMERS FROM ALL PARTS OF THE WORLD, IN AN EXTREMELY
IMPACTFUL MANNER, WHICH EVENTUALLY TRANSLATES INTO A
HUMONGOUS INCREASE IN THE SALES AND REVENUE FIGURES
OF THE BRAND.
19. DISCLAIMER
THIS PRESENTATION WAS CREATED BY AYASMITA KAR
DURING A SUMMER INTERNSHIP PROGRAMME
IN MARKETING WITH PROF. SAMEER MATHUR,
OF IIM LUCKNOW.