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LO’real
Because I’m worth it
Billions of faces
but one brand
LO’real
Whoweare?
Who we are?
Headquartered in Paris,France founded by Eugene
Schuller in 1909.
website :- www.loreal.com
Well segmented product offerin...
fzhafgc
Our Mission and Ambition
Mission
Offering beauty to all.
Beauty is universal.
Beauty is a science.
Beauty is a language.
Beauty is a commitment.
Am...
Events
• LO’real believes that events bring brands to life and are key
component of its IMC strategy.
• It effectively int...
LO’real is the
official event
partner of Cannes
Film Festival
Emmy award winning
fashion show
sponsored by LO’real
hgfyth
Partnership
Teamed up with YouTube to
produce a non-stop beauty channel
, called Destination Beauty
A leading online rental fashion
store with a reach of 1.1 million
female students
A leading
fashion show
Transforming its marketing model through complete
integration of its traditional and digital media.
LO’real uses content b...
Celebrity
power
Endorsements
.
Digital Innovation
LO’real revolutionized the way women
shop for makeup.
It introduced its digital innovation
app , Make...
Case Study Questions
1. Discuss LO’real Paris message strategy and creative slogan strategy in
light of its slogan and use...
Answers
1. LO’real Paris message strategy of respect and recognition for women and creative
strategy in light of its sloga...
Summary
Well segmented product
offerings in 130 countries
with market
capitalization of $94.76
billion.
IMC strategy of ev...
Thank You
Disclaimer
Created by Mamta Kumari Singh, Gandhi Engineering
College during a marketing internship under Prof. Sameer
Math...
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Lo'real ppt

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Mini Case study on LO'real based on Philip kotler book,under the guidance of Prof. Sameer Mathur (IIM Lucknow).

Published in: Business
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Lo'real ppt

  1. 1. LO’real Because I’m worth it
  2. 2. Billions of faces but one brand LO’real
  3. 3. Whoweare? Who we are?
  4. 4. Headquartered in Paris,France founded by Eugene Schuller in 1909. website :- www.loreal.com Well segmented product offerings in 130 countries. In 2013,LO’real had a market capitalization of $94.76 billion with $9 billion spent on advertising and promotion. Some of its iconic brands are YSL,Ralph Lauren,L’Oreal Paris,Maybelline,Garnier, Kerastase,Vinchy and Redken.
  5. 5. fzhafgc Our Mission and Ambition
  6. 6. Mission Offering beauty to all. Beauty is universal. Beauty is a science. Beauty is a language. Beauty is a commitment. Ambition is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.
  7. 7. Events • LO’real believes that events bring brands to life and are key component of its IMC strategy. • It effectively integrates promotional events with the celebrity power of its brand ambassadors from 20 international red carpets.
  8. 8. LO’real is the official event partner of Cannes Film Festival
  9. 9. Emmy award winning fashion show sponsored by LO’real
  10. 10. hgfyth Partnership
  11. 11. Teamed up with YouTube to produce a non-stop beauty channel , called Destination Beauty
  12. 12. A leading online rental fashion store with a reach of 1.1 million female students
  13. 13. A leading fashion show
  14. 14. Transforming its marketing model through complete integration of its traditional and digital media. LO’real uses content based marketing incorporating education, empowerment ,and aspiration to develop creative messages that increases its brand equity. With more than 4 billion searches on Web on the subject of beauty ,consumers are increasing using digital and social media ,LO’real takes such consumer Insights and the digital revolution . Marketing Model
  15. 15. Celebrity power Endorsements
  16. 16. . Digital Innovation LO’real revolutionized the way women shop for makeup. It introduced its digital innovation app , Makeup Genius, a virtual makeup tester that allows women to try different looks and products through smart devices. Offering a unique e-beauty experience.
  17. 17. Case Study Questions 1. Discuss LO’real Paris message strategy and creative slogan strategy in light of its slogan and use of brand ambassadors . Do you think LO’real Paris has adapted its IMC strategy effectively in the Middle East? 2. Evaluate LO’real approach to events , experiences , and sponsorships. Has LO’real been effective in selecting its partners? 3. What are the benefits of content-based marketing for a beauty brand like LO’real?Do you think LO’real is right in completely integrating its traditional and digital media?
  18. 18. Answers 1. LO’real Paris message strategy of respect and recognition for women and creative strategy in light of its slogan “Because I’m worth it” became successful. Yes , LO’real Paris has adapted its IMC strategy effectively in the Middle East by considering the region’s distinct concept of beauty and cultural norms in developing communication messages. 2. LO’real believes that events bring brands to life and are a key concept of its IMC strategy .It effectively integrates promotional events bring with the celebrity power and sponsored many events . LO’real has been successful in selecting its partners like Rent the the Runway , YouTube , Project runway, Mooda.com . 3. LO’real uses content based marketing incorporating education , empowerment , and aspiration to develop creative messages that increases its brand equity.
  19. 19. Summary Well segmented product offerings in 130 countries with market capitalization of $94.76 billion. IMC strategy of events, sponsorship, Partnership , programs helped it in global communication. Followed geographical segmented marketing keeping in view local preferences and customs. Used Digital revolution for interactive marketing via YouTube , Apps and social media.
  20. 20. Thank You
  21. 21. Disclaimer Created by Mamta Kumari Singh, Gandhi Engineering College during a marketing internship under Prof. Sameer Mathur ,IIM Lucknow.

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