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Lo'real ppt

Mini Case study on LO'real based on Philip kotler book,under the guidance of Prof. Sameer Mathur (IIM Lucknow).

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LO’real
Because I’m worth it
Billions of faces
but one brand
LO’real
Whoweare?
Who we are?
Headquartered in Paris,France founded by Eugene
Schuller in 1909.
website :- www.loreal.com
Well segmented product offerings in 130 countries.
In 2013,LO’real had a market capitalization
of $94.76 billion with $9 billion spent on
advertising and promotion.
Some of its iconic brands are YSL,Ralph
Lauren,L’Oreal Paris,Maybelline,Garnier,
Kerastase,Vinchy and Redken.
fzhafgc
Our Mission and Ambition
Mission
Offering beauty to all.
Beauty is universal.
Beauty is a science.
Beauty is a language.
Beauty is a commitment.
Ambition is to win over another one billion consumers around
the world by creating the cosmetic products that meet the
infinite diversity of their beauty needs and desires.

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Lo'real ppt

  • 2. Billions of faces but one brand LO’real
  • 4. Headquartered in Paris,France founded by Eugene Schuller in 1909. website :- www.loreal.com Well segmented product offerings in 130 countries. In 2013,LO’real had a market capitalization of $94.76 billion with $9 billion spent on advertising and promotion. Some of its iconic brands are YSL,Ralph Lauren,L’Oreal Paris,Maybelline,Garnier, Kerastase,Vinchy and Redken.
  • 6. Mission Offering beauty to all. Beauty is universal. Beauty is a science. Beauty is a language. Beauty is a commitment. Ambition is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.
  • 7. Events • LO’real believes that events bring brands to life and are key component of its IMC strategy. • It effectively integrates promotional events with the celebrity power of its brand ambassadors from 20 international red carpets.
  • 8. LO’real is the official event partner of Cannes Film Festival
  • 9. Emmy award winning fashion show sponsored by LO’real
  • 11. Teamed up with YouTube to produce a non-stop beauty channel , called Destination Beauty
  • 12. A leading online rental fashion store with a reach of 1.1 million female students
  • 14. Transforming its marketing model through complete integration of its traditional and digital media. LO’real uses content based marketing incorporating education, empowerment ,and aspiration to develop creative messages that increases its brand equity. With more than 4 billion searches on Web on the subject of beauty ,consumers are increasing using digital and social media ,LO’real takes such consumer Insights and the digital revolution . Marketing Model
  • 16. . Digital Innovation LO’real revolutionized the way women shop for makeup. It introduced its digital innovation app , Makeup Genius, a virtual makeup tester that allows women to try different looks and products through smart devices. Offering a unique e-beauty experience.
  • 17. Case Study Questions 1. Discuss LO’real Paris message strategy and creative slogan strategy in light of its slogan and use of brand ambassadors . Do you think LO’real Paris has adapted its IMC strategy effectively in the Middle East? 2. Evaluate LO’real approach to events , experiences , and sponsorships. Has LO’real been effective in selecting its partners? 3. What are the benefits of content-based marketing for a beauty brand like LO’real?Do you think LO’real is right in completely integrating its traditional and digital media?
  • 18. Answers 1. LO’real Paris message strategy of respect and recognition for women and creative strategy in light of its slogan “Because I’m worth it” became successful. Yes , LO’real Paris has adapted its IMC strategy effectively in the Middle East by considering the region’s distinct concept of beauty and cultural norms in developing communication messages. 2. LO’real believes that events bring brands to life and are a key concept of its IMC strategy .It effectively integrates promotional events bring with the celebrity power and sponsored many events . LO’real has been successful in selecting its partners like Rent the the Runway , YouTube , Project runway, Mooda.com . 3. LO’real uses content based marketing incorporating education , empowerment , and aspiration to develop creative messages that increases its brand equity.
  • 19. Summary Well segmented product offerings in 130 countries with market capitalization of $94.76 billion. IMC strategy of events, sponsorship, Partnership , programs helped it in global communication. Followed geographical segmented marketing keeping in view local preferences and customs. Used Digital revolution for interactive marketing via YouTube , Apps and social media.
  • 21. Disclaimer Created by Mamta Kumari Singh, Gandhi Engineering College during a marketing internship under Prof. Sameer Mathur ,IIM Lucknow.