The brand is most famous for its “little black dress”, the Chanel No. 5 perfume and the Chanel Suit.

1. Prepared by
Carol Barreiro
Juan Vera
Company
Presentation

3. It is a French Company which started in 1909.
Coco opened her first clothes shop in 1910. In the 1920s, she launched her first perfume and
eventually introduced the Chanel suit and the little black dress, with an emphasis on making
clothes that were more comfortable for women.

4. They started its success in the perfurm market industry with the launch of Chanel No 5 Perfume.
It was an still been a revolutionary product in the fashion industry.

5. We diversify our offerings
beyond perfumes so
include designer clothes
and accessories.

7. As you can see our principal target is women's
market. Also we introduce products for men and
young people.

8. We decided to enter to Ecuadorian market and we found problems in delivering process.
So we think we can solve this disadvantages with a principal distributor a franchise in this
country.