The Social Web
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How SMBs can use social media marketing to enhance their Internet marketing strategy. Includes introduction of the following social networks: facebook, LinkedIn, Twitter and discusses subtle differences between B2C and B2B online marketing. Delivered by Rick Noel of eBiz ROI, Inc. (http://www.eBizROI.com/)
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The Social Web
- 1. The Social Web For SMBs Presented by Rick Noel Internet marketing consultant eBiz ROI, Inc. www.eBizROI.com The Social Web
- 2. The Social Web (Today!) • Facebook: 1 billion users • LinkedIn: 175 million users • Twitter: 140 million* • YouTube: 800 million unique users • Google+: 400 million – 100 million active • Pinterest: 25 million unique visitors (US) • Blog: 109 million Wordpress, Tumblr (2011) The Social Web 2
- 3. Social Media Marketing • Facebook – ideal for B2C – company page • LinkedIn – ideal for B2B – profile, company page • Twitter – 140 character limit, share links, photos • YouTube – great for video marketing • Google+ – relatively new but growing fast • Pinterest – great for visual (e.g. food, fashion) ... The Social Web 3
- 4. The Social Web Best Practices • Share • Champion • Listen stakeholders • Ask • Establish the right • Respond voice • Reward • Demonstrate leadership The Social Web 4
- 5. Facebook Dominates • People spend more time on Facebook than on – YouTube, – Wikipedia, – Google, – Amazon, – Microsoft, – Yahoo • ... combined. The Social Web 5
- 6. Facebook News Feed The Social Web 6
- 7. Facebook - Personal Profile The Social Web 7
- 8. Facebook - Business Page The Social Web 8
- 9. Facebook Overview • User Profiles • Business pages • Fans (likes) • Share information, images, video • Engage through likes, comments, shares • Owned, earned, paid media The Social Web 9
- 10. Relevant Local Groups to Join • Upstate New York Professionals https://www.facebook.com/groups/350471148358727/ (1249 members) • CDSBN-Capital District Small Business Network https://www.facebook.com/groups/CDSBNSUPPORT/ (916 members) • Business for Business https://www.facebook.com/groups/402273646483918/ (260 members) The Social Web 10
- 11. LinkedIn Networking • Social networking for business professionals • Used to connect with peers, prospects • Build professional and business brand through – Status updates – Groups/discussions – Q&A The Social Web 11
- 12. LinkedIn Status Updates The Social Web 12
- 13. LinkedIn Groups The Social Web 13
- 14. LinkedIn Answers The Social Web 14
- 15. LinkedIn Company Page The Social Web 15
- 16. Twitter – “Tweet Stream” The Social Web 16
- 17. Twitter Profile The Social Web 17
- 18. Questions? Rick Noel Internet Marketing Consultant eBiz ROI, Inc. Web: http://www.eBizROI.com Email: RNoel@eBizROI.com Phone: (518) 557-3502 The Social Web 18
Editor's Notes
- 3 Billion Google Searches per Day1 Billion Facebook users, spend 7.5 hours per month using facebook175 million LinkedIn members140 million active twitter users, 340 million tweets / day Source: https://business.twitter.com/en/basics/what-is-twitter/YouTue Stats: http://www.youtube.com/t/press_statistics
- Build your following, reputation, and customer's trust with these simple practices:Share. Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!Listen. Regularly monitor the comments about your company, brand, and products.Ask. Ask questions of your followers to glean valuable insights and show that you are listening.Respond. Respond to compliments and feedback in real timeReward. Tweet updates about special offers, discounts and time-sensitive deals.Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business.Champion your stakeholders. Retweet and reply publicly to great tweets posted by your followers and customers.Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community?
- Facebook is like the cocktail party; users typically engage with friends and family
- Connections are friendsAllowed to have 5k friendsIntended for people, not companies or productsGenerally used for staying in contact with friends and family and to a lesser extent, professional networking.Enage through likes, comments, shares
- Connections are fans (not friends)Business page can have more than 5k fans (likes)Intended to promote company/product/servicesBest way to build fan base is to start with the friends and familyContains Facebook insights that show audience reach/engagement at a post level
- Show user profile exampleBe aware of edge-rank