Website revamp pitch presentation for Seawoods Grand Central Mall

1. Seawoods Grand Central Mall
Website Revamp Proposal

2. Key Agenda
Objective
TG
Competitor Audit
Learnings & Practices
Way Forward
Recommendations
Added Features

3. User Objectives
• View brands
• Quick enquiry
• View offers
• View events
• Easy navigation to details

4. Website Objectives
• Brand awareness
• Offerings & brand showcase
• Easy discovery of offers
• Build trusts
• Increase search visibility
• Get feedback

5. TG
• Age group: 18-60+
• Types of people: College
students, Couples & Families.
• Interest: Shopping,
Entertainment, Dine, etc.

6. COMPETITOR AUDIT

7. Pheonix Market City Kurla
URL:https://www.phoenixmarketcity.com/mumbai/

8. Pheonix Market City Mumbai
• User friendly, easy to navigate,
clean and simple to understand
• Social handles listed
• The corporate site is responsive
• Look and feel is good &
informative
• Web page load is fast
• Overall site speed is 7.4
seconds is over the average
loading speed which is 5
seconds
• The communication is very clear
on the site.

9. Pheonix Market City Mumbai
• The site is 100%
responsive. Click the
phone number action
available
• Accurate placement of
sticky footer
• Page size is 4.6MB, which
must be optimised to
avoid increase in page
load time.

10. Viviana Mall Thane
URL:http://vivianamalls.com/

11. Viviana Mall
• Rich homepage banner
visuals – attractive as it
makes the user spend
more time on the site
• Website is structured
systematically
• Slider of ‘Weekday
Properties’ & ‘Trending
Now’ increases user
engagement.

12. Viviana Mall
• Website is responsive &
seamlessly accessible across
devices & screen sizes
• Every section is well
categorised
• Brand Colours and Typography
consistent throughout

13. Oberoi Mall Goregaon
URL: https://oberoimall.com

14. Oberoi Mall
• Site is responsive but fonts
and headers are not well
aligned
• Header is not sticky. It moves
upwards with banner while we
scroll down.
• Multiple clickable images &
banners on the home page
creates a clutter effect and
the information is not
presented in a clean format.

15. Oberoi Mall
• Images in ‘Deals’ sections are
of different size which disturbs
the look & feel of the slider.
• Deals are not categorised. The
sequence of slider is random.

16. Seawoods Grand Central Audit
URL: https://seawoodsgrandcentralmall.com

17. SGC – Seawoods Grand Central
Responsive Website
• Current website is
responsive but there are lot
of alignment issues.
• Majority of users access
such information by their
mobile phones.
• So, the website must be
responsive to avoid increase
in bounce rate.

19. SGC
Menu icon is not visible in
responsive until user scrolls
down
It must be visible all the time
to user for easy navigation.

20. SGC
Ease the User journey
• UI/UX can be improved as user get confused while surfing different sections.
• Home page: 1) Content in below image is not clearly visible. Font color and
alignment must be eye catchy

21. 2) Offers on ‘Home page’ have incomplete details & the offers below are not specific. You
can categories the section having specific discounts on brands. For instance: Zara upto
50% off & Puma upto 60% off.

22. • ‘Offers’ page can be categorised into different parts like Clothing, Home Appliances,
Games etc.

23. • 'Shop’ sections isn’t working. When we hovers on ‘Shop’ & clicks on ‘Men’ or ‘Women’,
it redirects to different page but it has no response. It must be resolved to avoid high
bounce rate.
SGC

24. Learning & Practices
• Content: More visual representation (images/ infographics) rather than plain text - easier
for user to understand and engage
• Language: Tone should be informative, slightly informal. Examples come in handy to
explain procedures
• Loading time of home page and other important pages should be monitored carefully and
optimise as much as possible
• Make sites 100% responsive for all devices to reduce bounce rate
• Social media icons listing should be considered.

25. Way Forward
• Reduce loading time through use of technology
• Make the website navigation more interactive and intuitive for users
• Give users content to engage with and minimise the bounce rate
• Revamp the site in an SEO friendly manner and then continue with the on-page & off-
page optimisation with a mix of existing and new keywords
• Revamp the site with additional features
• Host the website on AWS Cloud Infrastructure.

26. Recommendations
Home Page Structure
• Header (With site search bar)
• 1st scroll: Promotional banners
• 2nd scroll: New shop launch
• 3rd scroll: About Seawoods Grand central
• 4th scroll: Brands
• 5th scroll: Subscription
• Footer (With sticky CTA in Mobile)

27. Recommendations
Site Search Bar
• Give users a site search box on all pages
• Allows user to quickly find what they are looking for
• This will help reduce bounce rate, if a user cannot find
what he is looking for, this option allows him to do a site
search instead of leaving
• Once implemented we may analyse at the end of every
month what are the keywords the user is searching for and
use it to enhance the user experience

28. Recommendations
Sticky footer CTAs
• Call to action: Presence in all inner &
section pages – for easy navigation

29. Recommendations
Mall Floor Map with filter of
Categories & Brands: such
interactive Map will increase
user engagement which is
effective for Avg. time spent of
user on website.

30. Recommendations
SEO Friendly
As of now website is quite SEO
friendly, still there are some additions
to be made.
• XML Site-map: Current website has
HTML site map but it doesn’t have a
XML site map.
• XML site map gives you Faster
indexing, Automatic update
notification also categorize your
content.
HTML Site-Map

31. Recommendations
• Implementation of Schema:
• Enhance SEO
• Increases online presence
• Boosts local SEO
• Increase organic traffic
• Creates rich snippets
• Improves website ranking

32. ‘Media’ page must have images on listing to create user engagement.

33. In ‘Contact’ page, we can add ‘Support’ section or ‘Report any issue’ section to collect
users feedback.

34. Recommendation
Current website is built using PHP Framework, we can use ‘React Library’
which will create single page application so every thing is rendered as a
single page for better performance like:
• Improves user experience
• Follows modern development approach
• Reduces load time, etc.
We can create Progressive Web App (PWA) using ‘Service Worker’ which
enables offline mode. Also gives the website Native App feel.
Even Walmart is using React.

35. Added Features
• Slice & Dice technology on Website: This technology is to break a body of information
down into smaller parts or to examine it from different viewpoints so that you can
understand it better. We can create the same for the mall by which user will experience
virtual mall tour.
• AI chatbot.
• CDN Hosting
• Instant Search bar.
• Feedback form.
• Filter option for brands.
• Interactive 360 videos
• Pop up implementation on homepage for new offers.

36. Thank You
- Sufyan Khan