The document serves as a social media guide for higher education institutions on effectively using Flickr, an image and video hosting service. It outlines features such as image organization, tagging, and community engagement opportunities, while emphasizing the benefits of increased visibility and audience reach. Additionally, it provides tips on how colleges can utilize Flickr for marketing, showcasing events, and promoting their services.

1. Social media guide for higher
education colleges & training
providers on how to use Flickr
effectively.
What is flickr?
Flickr is an image and video hosting service that lets you manage and share images
and videos. It allows you to give each image a title, add a description and tags which
make it easy for people to search for images by keywords. The popularity of photo
sharing is huge so the potential traffic is very high. You can choose to make images
private or public so anyone can see them, opening up your images to a wide
audience, and providing an opportunity to engage with people.
Flickr allows you to store images in different folders, sets or collections. You might
set up different folders for each course or event. You can also create an open group
which other users can add images to. Sign up for an account at
www.flickr.com/signup/. You can…
• Search for images using flickr Creative Commons
• Add title, details, change date and tag photos (use an anchor tag to easily
retrieve photos)
• Add notes to a photo
• Create a flickr slideshow
• Organize photos, i.e., batch organize, sets, etc.
• Geotag photos by location
• Start discussions
• Upload several photos using the flickr Uploader
• Send a photo to flickr from a camera phone - flickr Mobile Site
• Join groups
• Comment on photos
Benefits Things to consider
• It’s free! • Hard to control what other people
• A powerful image and storage site post without strong moderation
• Reach new audiences • You may be ‘tagged’ in images
• Solid community focus you don’t like
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2. How can higher education colleges & training providers
use flickr?
Colleges & training providers can widen interest in services by uploading images to
flickr to give prospective students a visual feel for the college. You can use it to:
• Search for your institution name in Flickr to find photos
• Add photos of events, buildings, college life, college staff and services
• You can tag images by keyword and location so that image results appear in
Google blended searches
• Create buzz around upcoming college events & open days
• Showcase student excellence
• Promote images on other social networks including facebook and twitter
• Create a Flickr group (to gather existing users from your college and
generate interest among Flickr users to post images
• Use Flickr to discover great photos for your next publications
• Launch a contest and invite users to post their best pics of your college.
The winners could have their photos published on your website or in your next
college magazine…
How are Higher Education Providers & Training Providers
using flickr?
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3. Screendumps of UK Higher and Further Education institutions (universities and
colleges), and the academics within, who have developed a presence or resource in
Second Life. http://www.flickr.com/photos/silversprite/sets/72157603982005324/
Images of colleges and Universities on flickr
http://www.flickr.com/groups/colleges/
Monitoring & Measurement
Stats are only available to pro account holders but you can see how many people
have viewed your images on flickr. You can track visits through Google Analytics.
Similar tools:
• Photobucket
• Picnik
• Youtube
• Vimeo
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4. Resources
Flickr in plain English
Tips for flickr beginners
Tips to optimise your flickr profile
Any Questions?
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