Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Content discovery is queen in the attention economy
1. Content is king,
but discovery is queen
Mads Holmen
Bibblio
Thursday 21 March 2019
#CXCharityComms
2. ● Part of video startup, acquired by Aol for 96.7m
● Generated 1.5bn video views for brands and
charities in my previous life.
● Head of content planning for AOL for 3 years
● Now CEO and Founder of Bibblio, an AI
technology for content recommendation and
discovery!
Let’s get to know each other
11. 70%
Of those people
bounce on the first
page they land on!
“If you can hold a visitor’s
attention for 3 minutes,
they are twice as likely to
return than if you only
hold them for one”
12. Revisiting the content funnel
Page views, bounce rate, dwell time, pages per session
Returning visitors % / Frequency
Conversion assets
Data capture
Donation/Purchase
13. At heart it is about moving from static to dynamic
Manual metadata (tags) Natural language processing
No dynamic re-indexing Continuous AI/ML will optimize
Identical results for all Personalization of each page
Static Dynamic
Content
Results
Users
Hardcoded Easily customizable journeysUX
14. What are the ingredients of a good recommendation?
Metadata creation
Semantic insights
Topic modeling
Session patterns
Successful paths
Content popularity
Goals
Context
Segments
Interests
Content Behaviour
User
16. What can a recommender system do for you?
Let users discover
other content
across multiple
platforms or sites
Increasing dwell
time and
engagement
Promotion widgets
highlight potential
conversion assets
Highlight relevant
products or options for
direct revenue
17. Challenge: Lots of public information content across 23 different web domains
Solution: Use Bibblio to make all content discoverable across the domains
18. Challenge:
Increase engagement of Google Traffic
Convert users to registration/real courses
Solutions:
Internal content recommendation
Drive visitors to courses and promote conversion
20. Increasing visibility and ubiquity
Content feeds New mobile experiences In-text links
We recommend this next
21. Expand touch points in a a relevant way
Email new content to a highly
relevant section of your users
Personalize newsletters + notifications
to individual users
22. The next generation user data / recommenders
Purpose User Context Temporality
Source Device Time
Entry page OS Day
SeasonLocationPreferences