This document discusses harnessing the power of dynamic retargeting for online booking sites in Japan. It notes that the Japanese online travel booking market is estimated to grow to 42% of the total travel market share in the next 5 years. It then discusses how Vizury's dynamic retargeting capabilities can help deliver ultra-relevant ads to users, strengthen brand awareness, and deliver discount deals to specific users in a cost-effective manner. Finally, it provides an example of how a user's purchasing process might work with dynamic retargeting and outlines Vizury's data feed, tag installation, and application processes.

1. Brought to you by
HARNESSING THE POWER OF DYNAMIC RETARGETING FOR ONLINE BOOKING SITES IN JAPAN

2. THE JAPANESE ONLINE TRAVEL BOOKING MARKET IS ESTIMATED TO GROW
42%
OF TOTAL TRAVEL MARKET SHARE IN JAPAN
IN THE NEXT 5 YEARS

3. THE PROBLEM Delivering relevant ads to users is difficult The Users forgets about looking at the flight deal The users makes the final booking on a different site Low brand loyalty (they are looking for the best deal)

4. HARNESS THE POWER OF VIZURY’S DYNAMIC RETARGETING Deliver ultra-relevant display ads to users Suggest multiple relevant recommendations to specific users Create Stronger Brand Awareness Deliver discount deals to specific users Cost effectiveness

5. What are the possibilities of DYNAMIC RETARGETING?

6. The User’s Purchasing Process with Dynamic Retargeting
 A user searches for a flight
 The user leaves the page and forgets about it
 They search for some other product a few days later
 A banner pops up showing what they searched for, and other related locations they are interested in, and they click the banner
 After a few weeks the user doesn’t make a purchase, a banner for a discount is shown

7. Why Choose Vizury?
Abundant Ad Delivery Destinations
Variety of Delivery Logic
User Based Custom Creative Design

8. SSPs/Networks our Ads are served
30 BILLION IMPRESSIONS
FBX
ＳＰ
ＳＰ
ＳＰ
Coming soon
Coming soon
Distributed Networks
Dynamic Retargeting on Facebook
A network that doesn’t overlap with other DSPs (Google, Yahoo Japan)

9. Vizury’s Reached Networks
You can expand reach by going on networks/SSPs that other products can’t.
Company C’s reach
Company G’s reach
Distribution reach
comparison
Vizury’s reach
•Use of own network
Vizury
•Mainly Yahoo network
Company C
•Use of own network
Company G
You can serve ads on the MicroAd Funnel network and be prioritized. You can serve ads on our network at a 70% to 80% percentage.

10. Ad Delivery: MicroAd Network
We own the Largest SSP in Japan
QUALITY
ADNW ranking
Properties ranking
REACH

11. Ad Delivery: Facebook
PC
Smartphone
Retargeting on Facebook made possible
Easy to start as the same data feed as the PC will be used
It is a feature only companies with access to the FBX can do
Average CTR is over 1%

12. Delivery Logic Optimal bids depending on the time elapsed since last leaving the page Optimizes the bid with the media and network
Bids are changed depending on the popularity or the strength put in to sell the product Changes the bid depending on the number of impressions Strengthen bids for users that go to the cart page, which have high CVR
Bid by Days and Time
By Publisher website
By Products
By Impression count
By Cart segment ads are delivered on a user basis, combining the use of types of bids. A unique algorithm is made for each industry
Analysis of recent specific product viewings
Analysis of category/subcategory history etc.
The banner shows the same product that the user viewed
The banner displays another item from the same category as the item that the user viewed
Customized Bidding

13. Delivery Logic
Delivery Side
•Bidding based on each SSP
•Bidding based on each media
•Bidding based on site category
•Bidding based on whether it is the first view or not
•Etc.
Site Structure
•Bidding based on each level (Registration, confirmation)
•Bidding based on product
•Bidding based on category (Max of 3 categories)
•Etc.
Time Frame
•Bidding based on time frame (6 hour blocks)
•Biddings based on day of week
•Bidding based on the days passed after leaving
•Etc.
User Based
•Bidding based on the number of visits
•Bidding based on number of views
•Bidding based on which product customers convert on
•Bidding based on the analysis of values for each product
•Etc.
A Multitude of Bidding Options for Better Performance

14. Optimization Case Study
First month
Second month
Third month
Case Study of bidding based on number of visits
We maximized delivery volume, while improving performance. Vizury uses 30 different types of logic based around user analysis, and bids by estimating CVR.
For the first month ads are distributed widely, and is optimized from there. From the second to third month, ads are distributed mainly to users with high performance, and the ones with low performance are weeded out.
1st
2nd
3rd

15. Vizury will create the delivered creatives, tested in global and domestic settings for performance and design *When you deliver in Japan, the characters in the ads will be Japanese.
Creative Design

16. Compatible with many different feed formatsXML/RSS/CSV/TSV/API
Data acquisition methodHTTP link / FTP server
Information update frequencyAt least once per day/ possible to update multiple times
Available external data feed products
The feed is an important factor that will DIRECTLY AFFECT RESULTS And is compatible with many different data feeds
If you are using other dynamic retargeting services
Able to migrate directly
Data Feed

17. Tag Installation
VIZURY is easy to integrate There are only 2 types of tags Thank You/ Confirmation Page Tag Regular page Tag
<script type="text/javascript"> function create() { try { var baseURL = "https://serv2ssl.vizury.com/analyze/analyze.php?account_id=VIZVRM1061&param=e500& orderid=●●●&orderprice=●●●&pid1=●●●&catid1=&quantity1=&price1=&pid2=●●● &catid2=&quantity2=&price2=&pid3=●●●&catid3=&quantity3=&price3=&currency=&section=1&level=1"; var analyze = document.createElement("iframe"); analyze.src = baseURL; analyze.scrolling = "no"; analyze.width = 1; analyze.height = 1; analyze.marginheight = 0; analyze.marginwidth = 0; analyze.frameborder = 0; var node = document.getElementsByTagName("script")[0]; node.parentNode.insertBefore(analyze, node); } catch (i) { } } var existing = window.onload; window.onload = function() { if (existing) { existing(); } create(); } </script>
JUST ADD A STATIC TAG WITHIN </BODY>. Warning Assign these parameters for 5 sections for CV tags Order IDorderidProduct PriceorderpriceProduct IDpid1 Product IDpid2 Product IDpid3 In Product ID, Product ID, Product ID 3, please add the Product ID of a maximum of three purchased products. If it is above four, please select three. If only one item was purchased, you may leave product ID 2 and 3 blank.

18. Implementation fee
Starting from 300,000 yen / month (Not include tax)
CPC billing
Starting from 35yen
Period of Contract
At least 3 month (To be able to optimize)
Other
Agreement with the contract and NDA
Application