The document discusses video marketing strategies on YouTube. It notes that video traffic will make up over half of all internet traffic by 2016 and that YouTube is the second most popular search engine. It provides tips for creating an effective video marketing strategy on YouTube, including developing different types of video content to target different stages of the sales process, optimizing videos for search, and using YouTube advertising options to promote videos.
A presentation Morsekode gave to the Business Marketing Association on Video Usage in Marketing. Learn how video is deployed through every facet of marketing and sales today.
This edition’s topic states Multi Channel Networks (MCNs) and their business models and the way they disrupt the digital video and television markets, mostly via YouTube.
A presentation Morsekode gave to the Business Marketing Association on Video Usage in Marketing. Learn how video is deployed through every facet of marketing and sales today.
This edition’s topic states Multi Channel Networks (MCNs) and their business models and the way they disrupt the digital video and television markets, mostly via YouTube.
At the Hill&Knowlton Demystifying Digital event in Amsterdam on April 14 2011, YouTube delivers a presentation on new communication opportunities for brands on the popular video platform
As YouTube continues to release new features for the nonprofit community, it’s becoming clear that every organization must develop a YouTube strategy.
Michael Hoffman discusses the technical, the strategic, and the creative sides of YouTube for Nonprofits.
Presentation from LOGIN in Lithuania, March 2011. The presentation itself can be found at Youtube: http://www.youtube.com/watch?v=8hCU0Lg7GQk
Feel free to borrow slides, but please credit.
This presentation is from a webinar put on by PRWeb, titled "Using Video and Multimedia in Online News Releases." The purpose of the webinar was to educate attendees on how to leverage the growing popularity of online video in conjunction with press releases in order to garner more website traffic and greater search engine visibility. I hope you enjoy.
This year marks the first edition of The State of Video Marketing survey. We’ve surveyed 78 marketing thought leaders from start-ups to Fortune 500 enterprises about their video marketing efforts and asked them to share their plans for the coming year. This report is a reflection of marketers from organizations with varying levels of experience, budgets, and strategies. The responses will help you discover what’s working for your peers, how to avoid common mistakes and help you take your video marketing to the next level. The survey results sheds light on:
- Differences between highly effective vs. less effective video marketers
- Preferred marketing platforms used for video distribution
- Marketers’ top challenges with video marketing
- Expected spending trends for 2017
- Much more
At Brite Content, we’re dedicated to supporting smart marketers like you to harness the power of video marketing to connecting with customers. Our mission is to streamline video marketing to enable marketers to tell their story more effectively. We believe the best way to excel starts with knowledge and data - which can be found in this report. Better video marketing starts here. So read on!
How and Why to Use Video in Your Marketing StrategyAffiliate Summit
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: We’ll explore why you should be using video and more importantly how to most effectively implement your video strategy across your various marketing channels.
Internet Marketing Company Report 2017 Fall Part 2Janghyuk Lee
This document compiles ‘Internet marketing cases’ conducted by Korea University Business School undergraduate students in Fall semester of 2017.
Each of company report includes following contents;
- A brief history of target company
- A summary of target company’s Internet Marketing activities
- Target campaign: description & performance
- References
At the Hill&Knowlton Demystifying Digital event in Amsterdam on April 14 2011, YouTube delivers a presentation on new communication opportunities for brands on the popular video platform
As YouTube continues to release new features for the nonprofit community, it’s becoming clear that every organization must develop a YouTube strategy.
Michael Hoffman discusses the technical, the strategic, and the creative sides of YouTube for Nonprofits.
Presentation from LOGIN in Lithuania, March 2011. The presentation itself can be found at Youtube: http://www.youtube.com/watch?v=8hCU0Lg7GQk
Feel free to borrow slides, but please credit.
This presentation is from a webinar put on by PRWeb, titled "Using Video and Multimedia in Online News Releases." The purpose of the webinar was to educate attendees on how to leverage the growing popularity of online video in conjunction with press releases in order to garner more website traffic and greater search engine visibility. I hope you enjoy.
This year marks the first edition of The State of Video Marketing survey. We’ve surveyed 78 marketing thought leaders from start-ups to Fortune 500 enterprises about their video marketing efforts and asked them to share their plans for the coming year. This report is a reflection of marketers from organizations with varying levels of experience, budgets, and strategies. The responses will help you discover what’s working for your peers, how to avoid common mistakes and help you take your video marketing to the next level. The survey results sheds light on:
- Differences between highly effective vs. less effective video marketers
- Preferred marketing platforms used for video distribution
- Marketers’ top challenges with video marketing
- Expected spending trends for 2017
- Much more
At Brite Content, we’re dedicated to supporting smart marketers like you to harness the power of video marketing to connecting with customers. Our mission is to streamline video marketing to enable marketers to tell their story more effectively. We believe the best way to excel starts with knowledge and data - which can be found in this report. Better video marketing starts here. So read on!
How and Why to Use Video in Your Marketing StrategyAffiliate Summit
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: We’ll explore why you should be using video and more importantly how to most effectively implement your video strategy across your various marketing channels.
Internet Marketing Company Report 2017 Fall Part 2Janghyuk Lee
This document compiles ‘Internet marketing cases’ conducted by Korea University Business School undergraduate students in Fall semester of 2017.
Each of company report includes following contents;
- A brief history of target company
- A summary of target company’s Internet Marketing activities
- Target campaign: description & performance
- References
Find SaltTO Bank of America FROM Hind DavidDATE March 1.docxAKHIL969626
Find Salt
TO: Bank of America
FROM: Hind David
DATE: March 16, 2016
SUBJECT: Bank loan
Topic and Purpose
“Find Salt” is a food truck in appearance, but it is without wheels so it is a kiosk. This proposal acknowledges an issue related to the limited menu of the kiosk, and it proposes a document that will suggest and recommend food and beverages to add to the menu. And since this food truck does not move and it is located in United Arab Emirates where is weather is very warm and hot. In this proposal, I am asking for bank loan to be a franchiser for this food truck, but at in-door location and diverse menu.
Scope
This proposal will outline and justify the forthcoming document generally. First the general nature of the document will be discussed; then the subsequent proposal will be outlined.
Proposal
The proposed document will describe various types of food that is recommend to be added to the menu. Identifying the franchised restaurant, its location, design, atmosphere and location.
Methodology
Information about street food concept will be collected from existing sources like management journals and scholarship. Also, Find Salt fans will be surveyed to assess what food is their favorite and what is not. Also to see if they will visit if it was a restaurant in-door rather than just grab the food and go.
Document Outline
The proposed document will include the following specific sections and subsections. This outline is preliminary in nature and may be adjusted as information is gathered.
Introduction
· Background about “Find Salt”
· Current menu
Franchise
· The new menu
· Location
· Design
· Atmosphere
Conclusion
· Amount of money needed
· Suggestions
Benefits
The owner of Find Salt and the franchiser will benefit from the new adjusted menu and from the new concept of the food truck that is an in-door restaurant. Also, bank will benefit from the loan when they will be paid.
What’s inside: An introduction to video marketing and the key terms and concepts
you need for this chapter. We look at how to produce an online video within a sound content
strategy, and how to promote it through paid, earned and owned media channels.
13
Video
Marketing
344 345
13.1 Introduction
Unlike text and even images, video offers an extremely rich, engaging and
stimulating experience for viewers. With the increased availability of bandwidth
and improvements in video technology, people have started watching and sharing
videos on a scale never seen before. From music videos and funny clips of animals
to reviews, how-to’s and exciting commercials and movie trailers, people are
turning to video for entertainment, information and valuable content.
In early 2013, Google was the world’s largest search engine with almost 19.5 billion
searches in January alone representing a 67% market share in the US (comScore,
2013). Interestingly, the second largest search engine was in fact YouTube, the
popular video-sharing website. This indi ...
Every business should be using video to market their goods and services, and it's easier than many business owners think. The key is understanding the right things to do to raise the viewing odds.
Videos are a great communication tool that convey and transmit large amounts of information in a short period of time. Video files have been extensively used in the marketing field to create brand awareness and build a strong customer base.
Winning at Social - 4 Steps to Enhance Your Social Media StrategyEvgeny Tsarkov
Winning at Social - 4 Steps to Enhance Your Social Media Strategy (by MarketingCloud)
Победить в социальных медиа - 4 шага к расширению вашей стратегии работы в социальных медиа
Listen Publish Analyze - Intelligent Guide to Social Media Management PlatformsEvgeny Tsarkov
Listen Publish Analyze - Intelligent Guide to Social Media Management Platforms (by UnMetric)
Слушай, Публикуй, Анализируй - Интеллектуальное руководство по платформам управления социальными медиа
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
The ultimate guide to video marketing on you tube
1. The ultimate guide to video marketing on YouTube
Video is the undisputed darling of the marketing world in 2012. According to the Cisco VNI Benchmark Report,
global internet video traffic will make up 54 percent of all consumer internet traffic in 2016 -- up from 51 percent
in 2011. Globally, internet video to TV doubled in 2011, while video-on-demand traffic will triple by 2016. In
2011, Strategy Analytics cited 108 billion mobile videos were viewed worldwide; in 2012 that number has already
climbed to 280 billion views. Video offersgreater retention and recall -- up to five times greater than the written
word. While the statistics are intriguing and exhaustive, the back story is even more compelling.
Connect with the industry. Want to meet the brands that are driving the future of digital marketing? Attend the iMedia
Brand Summit, Sept. 9-12. Request your invitation today.
Why video?
There are a variety of reasons web-based video is such an important media vehicle, and marketers that
understand the nuances will be more successful than the laggards. For starters, video is one of the most efficient
and highest life form of media. A 30-second HD video offers four powerful media form factors to marketers:
video, audio (podcast), text (transcript), and still images. Each of these form factors can be edited, optimized,
syndicated, and promoted across a variety of platforms, including YouTube, iTunes, websites, blogs, Pinterest,
and Flickr.
2. Another compelling reason for marketers to pay attention to video: YouTube is the second most popular search
engine by volume. That means your customers are using YouTube to for research in addition to or in lieu of
Google, Bing, or Yahoo, This change in behavior provides a new opportunity for marketers: To create a
dedicated TV channel on YouTube, complete with original programming and advertising. To be truly effective, a
YouTube channel should contain videos for all four stages of the sales cycle: awareness, interest, intent, and
purchase. I'll go deeper into this in a moment.
Video provides the ultimate storytelling medium: If a picture is worth 1,000 words, then how many words is a 30-
second video worth at 30 frames a second? Consumers and new organizations alike are catching onto this
trend. According to recent research, for the 14 months between January 2011 to March 2012, the most
searched-for terms on YouTube were related to news events. For example, the Japanese earthquake and
tsunami was the most popular news event on the video network: In the week following the disaster (March 11 to
18), the 20 most-viewed videos related to the tragedy were viewed more than 96 million times.
As an advertising vehicle, video is equally powerful: Online video ads outperform other online ad formats.
According to eMarketer, U.S. online video advertising spending will grow 52.1 percent to $2.16 billion in 2011,
before reaching $7.11 billion in 2015. Online video's ad spending growth will far outstrip TV's growth through
2016. The charts below paint a clear picture for the future of online video advertising:
3. WhoTube?
YouTube rules the roost of video sharing sites on the internet, but there are alternatives to the Google
juggernaut. Although Revver closed its doors earlier this year, a few players continue to give users options. One
of the largest third party video sharing sites around today is Vimeo (which recently announced a partnership with
Pinterest). Familiar brands like Flickr, Photobucket, and Yahoo offer video services while newer video-centric
sites -- like blip, Chill, Dailymotion, and metacafe -- continue to fight for market share. If your business is a
natural for video marketing, consider testing the alternative video platforms in addition to YouTube. Platforms
like TubeMoguloffer the ability to edit, upload, manage, and track videos across multiple platforms.
Video marketing best practices
Having developed video marketing strategies for a host of Anvil Media clients, we've had the opportunity to test
and refine our best practices. Below is a list of recommendations to consider when developing a successful
video marketing program, from strategic planning to measurement.
Benchmark the competition (analyze profile design, overall content, and level of interaction)
Based on analysis of existing videos, the ideal duration to maximize engagement is 30 to 120 seconds
All videos should include a closing call-to-action (visit a website, subscribe, comment, share, etc.)
For trademarked or copyrighted content or improved measurability, consider digital watermarking
Create a text transcript for all videos (good for search engine optimization and ADA compliance)
Create an audio-only "podcast" for distribution on iTunes and other audio websites
Create still images from HD videos to post on Pinterest, Flickr, Facebook, and other profiles
Don't forget to set default sharing option to "public" or "allow all"
Use comments, hot spots, and A/B Testing as your virtual focus group (to determine future content and
format ideas)
4. Based on new posting rules recently released by YouTube, be sure to use your Google+ profile when
commenting on videos
Video optimization essentials
The old adage, "if a tree falls in the forest and nobody is there to hear it, does it make a sound?" applies to
internet video -- uploading a video to YouTube does not translate into views, let alone coverage in The New York
Times or an appearance on "The Tonight Show." To ensure your video content production efforts are
worthwhile, it is essential to develop an optimization and promotion program. Below are a few fundamental video
optimization strategies:
Incorporate relevant keywords into your overall account profile
Embed keywords into each video filename, title, and description (don't forget the term "video")
Include a relevant URL at the front of the video description
Add descriptive "tags" to videos if available (consider using "quotes" around targeted terms)
Properly categorize your video for optimal visibility in each platform's directory
Select a thumbnail that reflects the content of the video yet is also compelling
By keeping the above optimization fundamentals in mind as you create and upload videos, you'll maximize the
opportunity for each video to be seen by the target audience. Uploading the videos is just the beginning,
however. We'll discuss promotional strategies a bit later.
YouTube essentials
No video marketing guide would be complete without a dedicated YouTube section. The reasoning is
clearly justified by the numbers:
Sixty hours of video uploaded every minute
Over 4 billion videos are viewed a day
YouTube Mobile gets 400 million views a day
Seventy percent of YouTube traffic comes from outside the US
Localized in 39 countries and across 54 languages
In 2011, 1 trillion views (nearly 140 views per person)
U.S. consumers exposed to a YouTube homepage ad are 437 percent more likely to engage in a key
brand activity on the same day than those unexposed
YouTube channel creation
Now that your boss has bought off on the investment in YouTube, the first step is to create an optimized profile
(or channel). Every channel includes a standard set of features and functionality. The new Dashboard (below)
provides easy access to key information and analytics relating to your account.
5. When creating your profile account, be sure to customize key elements, including the username (which may
become part of the URL, channel description, About Me and Playlists (which now include start and end time
editing). YouTube also offers intuitive uploading and editing features, including captioning and annotating
capabilities. For high traffic or high value videos (as determined by YouTube) you may request or receive
"monetization" status, which provides revenue share for any ads clicked on while visitors view your channel or
specific videos (notice the green notification bar in my dashboard above).
6. YouTube best practices
There are a variety of best practices to leverage throughout the video creation, promotion, and measurement
process. For starters, think globally, locally, and mobility: Translate videos to target markets globally, yet localize
content when possible (particularly for retail businesses.) Don't forget videos are often viewed on mobile
devices, so adjust your creative accordingly and empower your team to upload videos via mobile device when in
the field. During content development, consider repurposing existing content, including commercials,
presentations, demos, how-to's, interviews, etc. In the production stage, consider embedding URLs and calls-to-
action into both the video (annotate) and the description. When uploading content, be sure to set your default
settings to streamline the process. To maximize visibility and views, maintain good standing by following
community guidelines, manage copyright strikes, and content ID claims. To further enhance viewership,
incorporate a link to your YouTube profile and select videos into other social profiles, websites, newsletters, and
signature files.
YouTube video content strategy
When developing content for your YouTube strategy, keep in mind that visitors look for videos that answer
questions Google searches typically address. As such, create content for all four stages of the sales cycle:
awareness, interest, intent, and purchase. For general awareness and interest, create interviews, timely news,
and trend-based content. For the intent and purchase stages, create appropriate content including product
demonstrations or comparisons, seminars, and success stories. For existing customers, develop relevant
content like how-to's, FAQs, and product updates.
Advertising on YouTube
YouTube offers a variety of vehicles to reach your target audiences. Before investing in advertising, however,
start with the YouTube Keyword Tool, as it provides helpful demographic insights and global targeting
capabilities. The YouTube Video Targeting Tool allows you to target relevant videos with In-Stream ads or
Promoted Videos. YouTube In-Stream Ads are 30-second video clips that appear prior to relevant
7. videos. YouTube Promoted Videos option highlights your video at the top of relevant search queries within
YouTube. YouTube TrueView Video Ads offer viewers choice of which ads they view and in which format
(Instream or the new InSlate option.)
YouTube analytics
What gets measured gets managed. Videos are no exception. Although YouTube provides fairly elaborate
analytics platform, marketers are still challenged when it comes to metrics (see charts below).
As you can see, the primary metric according to agency executives, is views, followed by brand lift and sales
impact. On the client side, target uniques and impression are most valued. Regardless, the analytics available
on YouTube should provide adequate insights for all but the most advanced video marketers. The free metrics
currently available via YouTube's analytics platform include:
Views
Likes and dislikes
Comments
Favorites
Watch later
Subscribers
Social sharing
Insights
Of the above metrics, the most compelling from an engagement strategy include likes, comments, favorites,
subscribers, and shares. Below are a few sample screen shots from my personal YouTube account. You can
see the first chart (top left) highlights overall performance metrics for my channel. To the right of that chart is a
demographic snapshot of channel visitors. The lower left and right images are two views of the analytics
dashboard for an individual video, specifically engagement over time and relative to benchmarks. Before
finalizing your key performance indicators (KPIs) for video marketing, consider reading my article on social
metrics that truly matter.
8. Video promotion best practices
Regardless of where your videos reside, developing a consistent and scalable marketing process is essential.
Be sure to incorporate the below best practices when promoting your videos, in order to maximize visibility and
engagement.
9. Video sitemap: Ensure your videos are properly indexed by search engines
Embed and promote videos across webs properties, including websites, blogs, and social profiles (don't
forget Facebook tabs and LinkedIn company profile featured video)
Text for context: When embedding into websites or blogs, surround the video with keyword-relevant copy
Offline to online: Include URL to your channel or specific videos in print materials including advertising,
direct response, event signage or PR materials (QR codes work well for this)
Online: Embed URL into electronic communications, including email signature files, newsletters, PR, and
advertising campaigns
A successful video marketing strategy should be driven by data. With a solid understanding of key metrics and
preset benchmarks, a campaign is much more likely to be successful. For companies lacking internal resources,
visit the YouTube Partners for a list of vendors (or drop me a line.) To ensure efficient distribution and
measurement of videos across multiple platforms, I've included a selection of other helpful video marketing
resources below. As they say in show business, break a leg!