This document analyzes digital trends in Turkey based on traffic data collected from over 200 countries. It finds that Turkey has a large online population that spends a significant amount of time consuming news and media content. E-commerce is also growing, with both international companies like Amazon expanding locally and domestic players dominating certain sectors. The document notes that search engine optimization is especially important for e-commerce sites in Turkey given their reliance on search traffic. In 2014, local streaming sites, e-commerce platforms, social networks and news sites saw major traffic increases in Turkey.