This document summarizes Netbook Media, a digital advertising network in Turkey. It provides details on Netbook Media's network, including that it represents over 60 publishers across categories like news, sports, technology and youth. It also provides traffic statistics for some of the top publishers in each category, demonstrating Netbook Media's reach of over 2 billion monthly impressions across its network. The document promotes Netbook Media's ability to help advertisers target specific audiences through its categorized publisher inventory.
WAN-IFRA is the World Association of Newspapers and News Publishers. Its mission is to protect the rights of journalists across the world to operate free media and provide its members with professional services to help their business prosper in a digital world and perform their crucial role in open societies.
With formal representative status at the United Nations, UNESCO and the Council of Europe, it derives its authority from its global network of 3 000 leading news publishing companies and technology entrepreneurs, and its legitimacy from its 80 national association members representing 18,000 publications in 120 countries
We at WAN-IFRA hope that insights like our World Press Trends annual report will be valuable to news publishers as they work out strategies in their organisations for change management, budgeting and hiring. In times of uncertainty, the World Press Trends report is a guiding light for publishers making sense of the environment today, and more importantly, in planning for the future.
WAN-IFRA is the World Association of Newspapers and News Publishers. Our mission is to protect the rights of journalists and publishers around the world to operate independent media.
We provide our members with expertise and services to innovate and prosper in a digital world and perform their crucial role in society. WAN-IFRA drives the global conversation on the future of independent news publishing. Our focus is on Press Freedom and Journalism, Media Sustainability and Innovation.
WAN-IFRA's mission is to protect the rights of journalists and publishers across the world to operate free media, and provide its members with professional services to help their business prosper in a digital world and perform their crucial role in open societies.
We lead the global conversation that matters for the future of independent news publishing: Press Freedom and Journalism, Media Sustainability, Media Innovation. More on www.wan-ifra.org
WAN-IFRA World Press Trends, IAC, Prague (April 2018)Vincent Peyrègne
Presentation World Press Trends 2017 at the Internet Advertising Conference, Prague, April 2018 (https://iac.spir.cz/akce/internet-advertising-conference-2018/).
Two years ago was a watershed moment in the news media industry when a fundamental shift in the business model took place: reader revenue became the biggest source of revenue for news publishers. This year’s survey re-enforces that trend as 56 percent of newspapers’ overall revenue came from circulation sales (print and digital) in 2016.
WAN-IFRA is the World Association of Newspapers and News Publishers. Its mission is to protect the rights of journalists across the world to operate free media and provide its members with professional services to help their business prosper in a digital world and perform their crucial role in open societies.
With formal representative status at the United Nations, UNESCO and the Council of Europe, it derives its authority from its global network of 3 000 leading news publishing companies and technology entrepreneurs, and its legitimacy from its 80 national association members representing 18,000 publications in 120 countries
We at WAN-IFRA hope that insights like our World Press Trends annual report will be valuable to news publishers as they work out strategies in their organisations for change management, budgeting and hiring. In times of uncertainty, the World Press Trends report is a guiding light for publishers making sense of the environment today, and more importantly, in planning for the future.
WAN-IFRA is the World Association of Newspapers and News Publishers. Our mission is to protect the rights of journalists and publishers around the world to operate independent media.
We provide our members with expertise and services to innovate and prosper in a digital world and perform their crucial role in society. WAN-IFRA drives the global conversation on the future of independent news publishing. Our focus is on Press Freedom and Journalism, Media Sustainability and Innovation.
WAN-IFRA's mission is to protect the rights of journalists and publishers across the world to operate free media, and provide its members with professional services to help their business prosper in a digital world and perform their crucial role in open societies.
We lead the global conversation that matters for the future of independent news publishing: Press Freedom and Journalism, Media Sustainability, Media Innovation. More on www.wan-ifra.org
WAN-IFRA World Press Trends, IAC, Prague (April 2018)Vincent Peyrègne
Presentation World Press Trends 2017 at the Internet Advertising Conference, Prague, April 2018 (https://iac.spir.cz/akce/internet-advertising-conference-2018/).
Two years ago was a watershed moment in the news media industry when a fundamental shift in the business model took place: reader revenue became the biggest source of revenue for news publishers. This year’s survey re-enforces that trend as 56 percent of newspapers’ overall revenue came from circulation sales (print and digital) in 2016.
China Mobile Advertising Landscape Report (Thomvest Ventures)Thomvest Ventures
This report examines China's digital advertising industry, with a specific focus on mobile. Our goal with this research is to grasp the many nuances of advertising technology in China – what role does programmatic play, who are the key vendors in the space, what challenges do these vendors face, and how do we expect the market to evolve over the next several years?
Product Brochure: Africa B2C E-Commerce Market 2016yStats.com
Product Brochure with summarized information of our publication "Africa B2C E-Commerce Market 2016".
Find more here: https://www.ystats.com/product/africa-b2c-e-commerce-market-2016/
2019 is setting up to be a very interesting year, full of competing challenges and opportunities.
There are serious warning signs about the global economy and numerous geopolitical challenges in play. The PRC government is also increasing its control and censorship activities. In the past two weeks alone, search engine Bing has been blocked (and unblocked) and big censorship moves have been made within Chinese platforms to remove sensitive content. “Daigou” activity (hand carried imports) is also under increased scrutiny.
Despite this, the opportunities in China are still large and brands continue to increase digital & social media budgets. Social and digital continue to be seen as the most cost efficient marketing channels.
While China still represents a big growth opportunity for all brands, it is also a market where big gains are increasingly going to larger brands. In 2018, data from analysts showed that only 10% of all accounts on Tmall were profitable. The costs of winning in China are rising quickly. Brands need to be more measured and focus on fewer, higher quality efforts.
Marketing to China is also becoming a global challenge. Brands need to support their China-specific marketing with new strategies at HQ level, in order to reach PRC nationals across borders.
With this set of circumstances in place for 2019, there are several key trends for brands to look out for; (1)China marketing should be global, (2)measurement of brand/digital performance is critical, (3)quality in branding and content matter more, (4)social selling is a massive, emerging opportunity, and (5)the rules of retail are being reshaped rapidly.
***
For more context on China social, check out our previous years' reports:
https://www.slideshare.net/cbaker19/social-media-insights-2018
https://www.slideshare.net/cbaker19/social-media-trends-2017
https://www.slideshare.net/cbaker19/2016-chinas-social-media-trend-report
Trust in news and approaches to combat misinformationVincent Peyrègne
News organisations used to trade in attention. But with the current uproar over so-called “fake news” trust is the new currency of news professionals around the world. But trust is complex. What are the key drivers of distrust in our society, and how news professional can (re)build a trusted relationship with the public?
Tofugear’s Digital Consumer in Asia 2020 report is based on a survey among 6,000 consumers across 12 markets in Asia. Conducted in mid-February, the research was undertaken when many countries in the region had already begun to be affected by the outbreak.
COVID19 has had a substantial impact on digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping and food delivery.
Product Brochure: Africa B2C E-Commerce Market 2019yStats.com
Product Brochure with summarized information of our publication "Product Brochure: Africa B2C E-Commerce Market 2019".
Find more here: https://www.ystats.com/market-reports/africa-b2c-e-commerce-market-2019/
China Mobile Advertising Landscape Report (Thomvest Ventures)Thomvest Ventures
This report examines China's digital advertising industry, with a specific focus on mobile. Our goal with this research is to grasp the many nuances of advertising technology in China – what role does programmatic play, who are the key vendors in the space, what challenges do these vendors face, and how do we expect the market to evolve over the next several years?
Product Brochure: Africa B2C E-Commerce Market 2016yStats.com
Product Brochure with summarized information of our publication "Africa B2C E-Commerce Market 2016".
Find more here: https://www.ystats.com/product/africa-b2c-e-commerce-market-2016/
2019 is setting up to be a very interesting year, full of competing challenges and opportunities.
There are serious warning signs about the global economy and numerous geopolitical challenges in play. The PRC government is also increasing its control and censorship activities. In the past two weeks alone, search engine Bing has been blocked (and unblocked) and big censorship moves have been made within Chinese platforms to remove sensitive content. “Daigou” activity (hand carried imports) is also under increased scrutiny.
Despite this, the opportunities in China are still large and brands continue to increase digital & social media budgets. Social and digital continue to be seen as the most cost efficient marketing channels.
While China still represents a big growth opportunity for all brands, it is also a market where big gains are increasingly going to larger brands. In 2018, data from analysts showed that only 10% of all accounts on Tmall were profitable. The costs of winning in China are rising quickly. Brands need to be more measured and focus on fewer, higher quality efforts.
Marketing to China is also becoming a global challenge. Brands need to support their China-specific marketing with new strategies at HQ level, in order to reach PRC nationals across borders.
With this set of circumstances in place for 2019, there are several key trends for brands to look out for; (1)China marketing should be global, (2)measurement of brand/digital performance is critical, (3)quality in branding and content matter more, (4)social selling is a massive, emerging opportunity, and (5)the rules of retail are being reshaped rapidly.
***
For more context on China social, check out our previous years' reports:
https://www.slideshare.net/cbaker19/social-media-insights-2018
https://www.slideshare.net/cbaker19/social-media-trends-2017
https://www.slideshare.net/cbaker19/2016-chinas-social-media-trend-report
Trust in news and approaches to combat misinformationVincent Peyrègne
News organisations used to trade in attention. But with the current uproar over so-called “fake news” trust is the new currency of news professionals around the world. But trust is complex. What are the key drivers of distrust in our society, and how news professional can (re)build a trusted relationship with the public?
Tofugear’s Digital Consumer in Asia 2020 report is based on a survey among 6,000 consumers across 12 markets in Asia. Conducted in mid-February, the research was undertaken when many countries in the region had already begun to be affected by the outbreak.
COVID19 has had a substantial impact on digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping and food delivery.
Product Brochure: Africa B2C E-Commerce Market 2019yStats.com
Product Brochure with summarized information of our publication "Product Brochure: Africa B2C E-Commerce Market 2019".
Find more here: https://www.ystats.com/market-reports/africa-b2c-e-commerce-market-2019/
Exploring the Lucrative Future of Influencer MarketingSocial Samosa
Social media influencers have taken over influencer marketing by storm. In a recent report, Redseer estimates that influencer marketing would be worth $2.8 – 3.5 Bn in 2028 as more brands are leveraging the credibility of influencers to promote their products.
A presentation I did for the Turkish advertising association in Istanbul, November 2006. It looks at the various societal changes that have meant the rise of new ways of communication and gives examples and cases of how to use digital media to conduct your marketing communications.
Real estate has proven itself to be an assured revenue model for the media, especially the newspaper industry in particular. It has helped the industry to tackle the financial crisis many at times. Many newspapers across the globe have incorporated their own real estate platform and stayed afloat in the unworthy business scenarios.
Africa will have about 500 million young people by 2030. 157 of the world’s 310 mobile money services in 2021 were in Sub-Saharan Africa. Africa had a US$495bn share of the US$767bn handled by mobile money worldwide. Mobile
phones account for about 75% of all online traffic in Africa. Africa has potential to unlock more than $3 trillion in consumer spending. In the five largest consumer markets alone—Nigeria Egypt, South Africa, Morocco,
and Algeria—the African Development Bank estimates that there will be 56 million middle-class households with disposable incomes of nearly $680 billion.
Analysis Group estimates that the Metaverse could contribute $40 billion to Sub-Saharan Africa’s GDP by 2031.
Insights Success has shortlisted, The 10 Fastest Growing Telecom Solution Providers to Watch 2018. The telecommunications ecosystem expects IoT to become a critical engine for future growth.
Digital transformation - the imperative to change: Presentation for Smart Di...Roger Christiansen
While printers may see opportunities in the way consumers are delivering a backlash against digital advertising, they are also coming under pressure to embrace digital through their technology and processes, as well as their service offering. Roger looks at what digital transformation means for printers and how they should respond.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
7. Internet Usage in Turkey %29.46 of house hold individuals using computer %26.67 of them are online .
8. TR Internet Market * Advantages Turkish users are extremely dynamic Fast growing penetration Advertisers believe in medium World quality products and services International players are interested in market Response rates are over world averages
9. TR Internet Market * Disadvantages Infrastructure is deficient and expensive Advertisers do not have a settled strategy for medium Negative PR Decision makers are lack of knowledge Turkey do not have a settled strategy
13. MSN Microsoft was working with a local sales house until July 07. By the end of fiscal year MSN declared their direct sales activity and limited Netcom’s sales activities. High penetration of MSN Messenger is one of most significant reason of Microsoft’s %25 share in online market. Microsoft latest declared user number is 25 million users. This figure contains dublications. Unique user rates are estimated as 18 million. Especilay IM service of Microsoft has a dominating market share. High reach level, low cpm packages and with brand power, Microsoft was the leader of online advertisement market in Turkey. Direct contact with agencies by limiting sales house created a negative effect in market. Agencies and clients met with heavy rules and globally set rules. Sales house was buffering these negative effects.
14. Medyanet Medyanet is internet network of Turkey’s biggest media group Doğan Group. %80 of Medyanet’s revenue is Hürriyet.com.tr , Milliyet.com.tr. Even network’s inventory is containing around 40 web sites these two leading news papers web sites are dominating the revenue. Medyanet recently lost one of the most important blog sites of Eksi Sozluk(Sourtimes) off their inventory. Also magazine group of Doğan left Medyanet and agreed new founded Net Book Media for their web sites sales.
15. Mynet.com First Turkish content portal Mynet is one of the biggest players in online market. Even they are generating around 1 billion traffic monthly they can only sale very minor percentage of this inventory. By the end of the year Mynet and their global investor Tiger bought %50 of yonja.com which is one of the biggest community web sites in Turkey. Mynet also founded a new company with Wunderloop based on behaviour targeting model in 2008.
16. www.netbookedia.com 18/03/10 Netbook Media Digital Network Netbook Media is one of the fastest growing ad-networks in the Turkish industry. We strive to target the desired audience in over 7 categories, by essentially maximizing ROI on performance campaigns and increasing awareness for all branding campaigns. Network Media assists publishers monetize all their traffic instantly and maximize their revenue generation by connecting them with a network of over 4000 advertisers and 2 billion impressions, that is served on a monthly basis.
19. 3rd media agency established to serve brands with “More media” approach Güzel Sanatlar Group An innovative project group working on Direct Marketing A media planning and buying agency with an expertise on radio broadcast Technically well-equipped post-production company Turkey’s leading TV producer Leading media planning and buying agency A technology company developing and marketing interactive tv and pay tv systems Turkey’s leading full-service advertising agency GÜZEL SANATLAR SAATCHI & SAATCHI Digital Media Planning and Design Agency D igital Network and Marketing Company
25. www.netbookedia.com 18/03/10 Netbook Media Digital Network In addition to our exclusive network, we represent global portals such as Yahoo!, Netlog and Tillate in Turkey reaching out to %80 of Turkish Internet users. Along with web representation, Netbook Media also offers exclusive, open means of representation in mobile. Brand sales, Sponsorship, Audience/Categories and Network are all included in our services.
26.
27. www.netbookedia.com 18/03/10 Netbook Media Digital Network Where are we ? We serve Digital Advertising Marketplace with 61 publishers . The range of our Inventory; Impression : 2.223.339.891 imp. Mainpage Impression : 327.049.066 imp. Reached Unique Visitors; 28.8 M unique visitors.