James Smee, Founding Partner of award winning B2B digital agency, Purestone, explores how persona's can form the bedrock to game changing marketing strategies.
Ninety Consulting: The Omnichannel InsurerDan White
Some insurers are already pursuing omnichannel, but other sectors, e.g. retail, are seen as more advanced and could yield lessons for insurers. In Part 1 of this two-part paper, we look at some of the initiatives and issues that are emerging as insurers try to move to an omnichannel approach. In Part 2, released separately, we look at examples and lessons from other sectors and try to answer the question ‘What can insurers learn about omnichannel from other industry sectors?’ We will conclude by making some keynote recommendations and predictions about the changing nature of omnichannel and its impact on the insurance sector.
We’ve been talking about getting rid of Flash for years. Unfortunately, that’s all we seemed to be doing. Then at the beginning of this year things began to happen. YouTube made HTML5 their default player. Google Chrome began testing a beta version of their browser that paused non-essential Flash content. Oh. And there was that whole security debacle.
In what seems like a few short months the end of Flash was declared. Chrome rolled out their beta Flash blocking feature to alpha on September 1st. And Flash was officially done as a tool for advertising. Ian Hewetson, of Eyereturn Marketing, reports that they’ve seen Flash ads go from 80% of all inventory to just 20% in the last two months*.
To say goodbye to Flash we hired award-winning comedian Steve Patrick Adams to give it a proper send off**. We hope this reminds you of the good times but also makes it a little easier to move on. Goodbye Flash.
* http://mediaincanada.com/2015/08/31/blog-are-you-ready-for-the-death-of-flash
** Steve recently became a father and that may have influenced his choice of style.
The New-Era Digital Store: Expectations, Insights and Consumer IndividualityMozu
Learn about the exhilarating future of the digital store with this presentation from Jason Wallis, CTO of Mozu, and guest speaker, Adam Silverman, Principal Analyst of Forrester Research.
AGE OF EXPERIENCE, TRENDS RESHAPING THE FUTURE OF CUSTOMER SERVICE, by Gesner...Gesnerf
This report is the result of collaboration between Sitel’s employees and stakeholders from around the globe. Our company is now providing services through more than 61,000 employees in 21 countries on behalf of some of the best known brands in the world in the most diverse number of industries with global solutions that include customer acquisition, customer care, technical support and social media programs.
The question we try to address in this report is: how is the Customer Relations responding in 2015 to continued pressure on cost, expectation for higher quality, rising complexity, and decreasing cycle-time to respond to clients? This report will address the drivers of trends we are observing – evolving channels and customer experience expectations – and will provide insight into methods for addressing the customer relationship evolution.
Ninety Consulting: The Omnichannel InsurerDan White
Some insurers are already pursuing omnichannel, but other sectors, e.g. retail, are seen as more advanced and could yield lessons for insurers. In Part 1 of this two-part paper, we look at some of the initiatives and issues that are emerging as insurers try to move to an omnichannel approach. In Part 2, released separately, we look at examples and lessons from other sectors and try to answer the question ‘What can insurers learn about omnichannel from other industry sectors?’ We will conclude by making some keynote recommendations and predictions about the changing nature of omnichannel and its impact on the insurance sector.
We’ve been talking about getting rid of Flash for years. Unfortunately, that’s all we seemed to be doing. Then at the beginning of this year things began to happen. YouTube made HTML5 their default player. Google Chrome began testing a beta version of their browser that paused non-essential Flash content. Oh. And there was that whole security debacle.
In what seems like a few short months the end of Flash was declared. Chrome rolled out their beta Flash blocking feature to alpha on September 1st. And Flash was officially done as a tool for advertising. Ian Hewetson, of Eyereturn Marketing, reports that they’ve seen Flash ads go from 80% of all inventory to just 20% in the last two months*.
To say goodbye to Flash we hired award-winning comedian Steve Patrick Adams to give it a proper send off**. We hope this reminds you of the good times but also makes it a little easier to move on. Goodbye Flash.
* http://mediaincanada.com/2015/08/31/blog-are-you-ready-for-the-death-of-flash
** Steve recently became a father and that may have influenced his choice of style.
The New-Era Digital Store: Expectations, Insights and Consumer IndividualityMozu
Learn about the exhilarating future of the digital store with this presentation from Jason Wallis, CTO of Mozu, and guest speaker, Adam Silverman, Principal Analyst of Forrester Research.
AGE OF EXPERIENCE, TRENDS RESHAPING THE FUTURE OF CUSTOMER SERVICE, by Gesner...Gesnerf
This report is the result of collaboration between Sitel’s employees and stakeholders from around the globe. Our company is now providing services through more than 61,000 employees in 21 countries on behalf of some of the best known brands in the world in the most diverse number of industries with global solutions that include customer acquisition, customer care, technical support and social media programs.
The question we try to address in this report is: how is the Customer Relations responding in 2015 to continued pressure on cost, expectation for higher quality, rising complexity, and decreasing cycle-time to respond to clients? This report will address the drivers of trends we are observing – evolving channels and customer experience expectations – and will provide insight into methods for addressing the customer relationship evolution.
Digital Marketing Strategies to catch the Omin-Channel customerFederico Gasparotto
The consumer is evolving: eCommerce does not exists anymore.... It doesn’t make sense to talk about mobile or social: it only exists the «Commerce» handled through different tools, in different contexts.
E-Commerce is one of the business pillar of the Omni-Channel and customer-centric company.
The adoption of new tools, new formats and new strategies becomes essential to be more relevant and excel in the market.
In Foundation Capital’s new white paper, MarTech and the Decade of the CMO, general partner Ashu Garg outlines how buyer behavior has shifted to create this opportunity. He also outlines the new strategies and technologies marketers will rely on to excel in this new environment and ultimately increase their influence in the C-suite.
RIDING THE EXPERIENCE BUSINESS WAVE: FROM BASIC EMAIL PERSONALISATION TO CUST...sinnerschrader
Today’s consumers want it all. And they want it now, and anywhere they interact with brands. Delivering meaningful experiences on every touchpoint is becoming the new competitive battleground for companies. In this presentation you will learn how to connect email to other (digital) channels and how to create contextual experiences along the entire customer journey, to drive loyalty and revenue.
Psfk webinar notes future of retail 2021Joan Braatz
Retail Merchandising Notes from attending psfk sponsored "The Future of Retail 2021" exploring the impacts from COVID-19 in retail.
Mech/ Merchandise /Revenue/Gross Profit/Margin/Dollars/Data/Ecommerce/Omnichannel/Retail
In a post pandemic world business are looking for new strategies to either survive or to grow. What is then the relationship between communications and business growth? Innovator and Entrepreneur and Engineer Miguel Licero talks about the impact of having omni channel communications in a business. The strategy to grow a business is definitively creating better customer experiences.
Building the business case for personalisation in Travel - Travel Technology ...Sagittarius
Presentation delivered by Nick Towers of Sagittarius, Chris Nash of Sitecore and Alexis Sitraropoulos of Contiki Holidays at Travel Technology Europe Exhibition 2016, Accelerate Theatre, Thursday 25th February 2016
Transact: eCommerce strategies & tactics to drive salesInsivia
eCommerce is predicted to hit $4.8 trillion by 2021 and continues to be a key strategy for product and service companies alike. Winning at eCommerce requires the combination of a smart go-to-market strategy, powerful platform, integrated demand generation, and constant optimization.
Live Streaming 101 - An Introduction to Social Live Streaming AppsJake Abramson
The first installment of presentations on live streaming and the industry as a whole in addition to how the development of social live streaming apps are effecting today's digital world.
THE CX-FACTOR: UNRAVELLING CUSTOMER EXPERIENCE LEADERSHIPsinnerschrader
Customer expectations are increasing and crossing sector boundaries. Knowing your customers’ needs is key for differentiation and loyalty for most organizations. Employees need to be empowered, new business models developed and new partnerships forged. But where does CX belong in a company? How do we measure it? And more importantly, what does it take to deliver great customer experience across the entire organization?
Camilla Eckerdal is Head of CX Design at one of the world’s leading Telco’s – Telia and Stefan Moritz is VP Customer Experience at one of the world’s top-ranking design and innovation consultancies – Veryday.
MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict...IAB Canada
Join Rodney Perry Xaxis' Managing Director, Canada at Xaxis, for his Presentation from MIXX Canada 2015 :
It’s hard to believe that the time has already come to be thinking about what’s on the horizon for 2016. Let's take a look at the coming year and what we need to be thinking about now to stay ahead in an industry that never stands still.
Tempo OMD & IRI Hellas offer Marketing Mix Analytics solutionsTempo OMD Hellas SA
IRI Hellas and Tempo OMD, two industry leaders working together to provide the most comprehensive evidence-based business solutions. Utilizing the know-how and their ability of collecting and processing data, Tempo OMD in the media market and IRI Hellas in the sales data of consumer goods, synergies are created and provide solutions in pricing, media and promo investment in order to optimize your business outcome.
eCommerce Agility: What Is It and Why Does It Matter?Demandware
No matter what kind of platform you’re running – licensed or homegrown – and no matter how you’re hosting it – in the cloud or on your own servers – you know what a job it is to keep up with the demands of digital commerce.
That’s why we’ve partnered with L2 to bring you The L2 Intelligence Report: E-Commerce Agility - new research on the latest trends in digital commerce and who’s setting them.
You can also get the full eCommerce Agility report here: http://ow.ly/Oe3Kr
Drive business growth with top digital marketing trends in 2021Kelly Ston
Yes, global advertising use has declined by 2020, but given the financial turmoil that followed the Covid-19 crisis, this decline is only natural. After all, the global epidemic has completely changed the way businesses have always operated. However, because of the disruption, the world is finally convinced that digital media is the way to go. Some of the first obstacles can make you anxious but stay there if you see long-term success.
Digital Marketing Strategies to catch the Omin-Channel customerFederico Gasparotto
The consumer is evolving: eCommerce does not exists anymore.... It doesn’t make sense to talk about mobile or social: it only exists the «Commerce» handled through different tools, in different contexts.
E-Commerce is one of the business pillar of the Omni-Channel and customer-centric company.
The adoption of new tools, new formats and new strategies becomes essential to be more relevant and excel in the market.
In Foundation Capital’s new white paper, MarTech and the Decade of the CMO, general partner Ashu Garg outlines how buyer behavior has shifted to create this opportunity. He also outlines the new strategies and technologies marketers will rely on to excel in this new environment and ultimately increase their influence in the C-suite.
RIDING THE EXPERIENCE BUSINESS WAVE: FROM BASIC EMAIL PERSONALISATION TO CUST...sinnerschrader
Today’s consumers want it all. And they want it now, and anywhere they interact with brands. Delivering meaningful experiences on every touchpoint is becoming the new competitive battleground for companies. In this presentation you will learn how to connect email to other (digital) channels and how to create contextual experiences along the entire customer journey, to drive loyalty and revenue.
Psfk webinar notes future of retail 2021Joan Braatz
Retail Merchandising Notes from attending psfk sponsored "The Future of Retail 2021" exploring the impacts from COVID-19 in retail.
Mech/ Merchandise /Revenue/Gross Profit/Margin/Dollars/Data/Ecommerce/Omnichannel/Retail
In a post pandemic world business are looking for new strategies to either survive or to grow. What is then the relationship between communications and business growth? Innovator and Entrepreneur and Engineer Miguel Licero talks about the impact of having omni channel communications in a business. The strategy to grow a business is definitively creating better customer experiences.
Building the business case for personalisation in Travel - Travel Technology ...Sagittarius
Presentation delivered by Nick Towers of Sagittarius, Chris Nash of Sitecore and Alexis Sitraropoulos of Contiki Holidays at Travel Technology Europe Exhibition 2016, Accelerate Theatre, Thursday 25th February 2016
Transact: eCommerce strategies & tactics to drive salesInsivia
eCommerce is predicted to hit $4.8 trillion by 2021 and continues to be a key strategy for product and service companies alike. Winning at eCommerce requires the combination of a smart go-to-market strategy, powerful platform, integrated demand generation, and constant optimization.
Live Streaming 101 - An Introduction to Social Live Streaming AppsJake Abramson
The first installment of presentations on live streaming and the industry as a whole in addition to how the development of social live streaming apps are effecting today's digital world.
THE CX-FACTOR: UNRAVELLING CUSTOMER EXPERIENCE LEADERSHIPsinnerschrader
Customer expectations are increasing and crossing sector boundaries. Knowing your customers’ needs is key for differentiation and loyalty for most organizations. Employees need to be empowered, new business models developed and new partnerships forged. But where does CX belong in a company? How do we measure it? And more importantly, what does it take to deliver great customer experience across the entire organization?
Camilla Eckerdal is Head of CX Design at one of the world’s leading Telco’s – Telia and Stefan Moritz is VP Customer Experience at one of the world’s top-ranking design and innovation consultancies – Veryday.
MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict...IAB Canada
Join Rodney Perry Xaxis' Managing Director, Canada at Xaxis, for his Presentation from MIXX Canada 2015 :
It’s hard to believe that the time has already come to be thinking about what’s on the horizon for 2016. Let's take a look at the coming year and what we need to be thinking about now to stay ahead in an industry that never stands still.
Tempo OMD & IRI Hellas offer Marketing Mix Analytics solutionsTempo OMD Hellas SA
IRI Hellas and Tempo OMD, two industry leaders working together to provide the most comprehensive evidence-based business solutions. Utilizing the know-how and their ability of collecting and processing data, Tempo OMD in the media market and IRI Hellas in the sales data of consumer goods, synergies are created and provide solutions in pricing, media and promo investment in order to optimize your business outcome.
eCommerce Agility: What Is It and Why Does It Matter?Demandware
No matter what kind of platform you’re running – licensed or homegrown – and no matter how you’re hosting it – in the cloud or on your own servers – you know what a job it is to keep up with the demands of digital commerce.
That’s why we’ve partnered with L2 to bring you The L2 Intelligence Report: E-Commerce Agility - new research on the latest trends in digital commerce and who’s setting them.
You can also get the full eCommerce Agility report here: http://ow.ly/Oe3Kr
Drive business growth with top digital marketing trends in 2021Kelly Ston
Yes, global advertising use has declined by 2020, but given the financial turmoil that followed the Covid-19 crisis, this decline is only natural. After all, the global epidemic has completely changed the way businesses have always operated. However, because of the disruption, the world is finally convinced that digital media is the way to go. Some of the first obstacles can make you anxious but stay there if you see long-term success.
How to appeal to a new generation of B2B buyersLEWIS Purestone
James Smee (Managing Partner) and Simon Billington (Creative Director) of Purestone explore the psychology behind the changing behaviours of B2B buyers.
B2B Marketing in 2014 - What's Changing? Joel Harrison, B2B MarketingLEWIS Purestone
Editor-in-Chief @ B2B Marketing, Joel Harrison, sets the scene for The Future of B2B Marketing Web Strategy by exploring some of the key trends impacting the industry.
The Social Web - Embracing Social & Digital PR in B2B - Dean Rusell, LEWIS PulseLEWIS Purestone
Digital Marketing Director of International PR agency LEWIS discusses how to embrace and drive value from social media and inline PR within B2B Marketing.
The Next Generation of Web Platform - Ross Jenner, Sitefinity CMSLEWIS Purestone
Ross Jenner, Head of UK for market leading CMS provider Sitefinity discusses the latest and greatest CMS based technology to drive effective B2B web experiences.
OpenText is pleased to launch eDOCS 16.1 – overflowing with innovations for an increasingly secure, flexible work environment that “works the way you do”. eDOCS 16.1 offers increasingly flexible, intuitive ECM in a secure, collaborative work environment, deployed on premises, in the cloud, or hybrid.
WEBINAR: ClearEdge Marketing VP of Marketing & Digital Services, Michelle Krier, to Host Webinar with the TechServe Alliance on “Content is the Car, Social Media is the Gas.”
Michelle discusses the strategy behind content creation as well as the importance of selecting the right social media channels, when and how to best position your content so you receive maximum exposure, and finding influencers to help promote your content.
Bazaarvoice Webinar: Driving Local Revenue with Consumer Generated ContentRio SEO
In this webinar Trey Simonton of Bazaarvoice, Todd Werden of Boston Retail Partners and Warren Raisch of Rio SEO outline how to take your SEO efforts to the next level by combining the power of consumer-generated content with local search marketing. Learn a series of techniques that have proven to deliver double-digit search traffic improvements, higher in-store traffic and increased conversions.http://rioseo.co/2abSzoP
Wake Up Your Website - NYC and Boston PresentationEktron
With increasing online competition and growing complexity from a myriad of devices, you need to find ways to continually increase the effectiveness of your website. By taking advantage of content targeting, personas and other approaches you can create and manage a highly personalized web experience, helping you deliver the right content to the right person at the right time, and keep visitors coming back for more.
Presenters:
JOE PULIZZI - Founder, Content Marketing Institute
JONATHAN WALL- Director, Product Marketing, Ektron
ED BOCCHINO - Project Manager, NorthPoint Digital
Summer Camp(aigns) Part 1: Top 10 Reasons to Consider Marketing AutomationMarketo
This summer, are you wondering how your small team can turn up the heat and be more effective and efficient at every stage of the funnel? If so, join Marketo's Heidi Bullock, VP of Demand Generation, to discover key strategies and techniques for B2B demand generation marketers.
8th annual Field Service Management Summit 2016 - agenda Erika Aligno
Now in its 8th year, the premier and best-attended FSM Summit continues to deliver the most valuable information sharing and networking event in the FSM industry in Australasia.
8th annual Field Service Management Summit 2016 - agenda Erika Aligno
Now in its 8th year, the premier and best-attended FSM Summit continues to deliver the most valuable information sharing and networking event in the FSM industry in Australasia.
NIRI Boston Shark Tank: IR Services ShowdownNIRI Boston
NIRI Boston's April 2014 Shark Tank: IR Services Showdown Event. Slide deck includes all service provider slides from Broadridge, Computershare, Investis, NASDAQ, Q4 Websystems, SNL Financial, and theIRapp.
How to use web personalization to boost your bottom line - with Belstaff and ...Qubit
Web behavior will influence nearly $12 trillion of commerce by the end of 2014, according to a report by Deloitte, whether it's online, or digitally-influenced offline shopping. Web personalization, starting with site-wide optimizations and changes, leading to targeted and segmented changes to your site.
Practicology CEO Martin Newman demonstrated how leading retailers and consumer-focused businesses are delivering against his Customer Mix framework to achieve customer-centricity.
This presentation on High Performance Content Marketing is from Raconteur's event for senior marketers in London, September 2015. Experts from Quartz, The Marketing Practice, and the Chartered Institute of Marketing shared their insights.
Anúncios em podcasts devem chegar a US$ 1 bi nos EUA em 2021Reginaldo Osnildo
De acordo com o "Podcast Advertising Revenue Study", produzido pela PwC em parceria com o IAB US, as receitas de anúncios de podcast deverão chegar a US$ 1 bilhão nos EUA em 2021. O estudo aponta que a publicidade nas plataformas de áudio crescerá nos dois próximos anos o mesmo que na última década.
"Os ouvintes de podcast mostraram que, mesmo quando se trabalha em casa, os podcasts são o meio preferido. Os anunciantes estão se beneficiando das novas tecnologias desenvolvidas para atender a esses mercados e para tornar a publicidade em podcast mais dinâmica e mensurável do que nunca", diz Eric John, vice-presidente do IAB Media Center.
Maria De Matteo (Outbrain) | Ecommerce e Native advertising: a winning combo ...Ecommerce HUB
Durante il 2020 abbiamo assistito ad un profondo cambiamento delle abitudini d'acquisto, molte delle quali continueranno ad essere presenti, in particolare durante il periodo di shopping più intenso dell'anno, dal Black Friday al Natale. Come può il Native Advertising supportare le pianificazioni digital per incentivare gli acquisti eCommerce? Quali sono gli strumenti e le best practice che i marketer dovrebbero adottare per catturare l'attenzione degli utenti? Oggi vi racconteremo le ultime tendenze di acquisto online in vista delle prossime festività, gli insight più rilevanti e le campagne pubblicitarie di successo come quella di Leroy Merlin
The impact of Covid19 on your digital strategySmart Insights
The past 2-3 months has accelerated digital demand by 2-3 years.
In this session we look at what is here to stay and how to not only survive, but thrive as a business going forward with a more digital future.
We will be showing you how to understand where your business is today, what key areas to focus on, and how to prioritise digital transformation strategies.
Similar to How well do you really know your customer? B2B Persona Definition. (20)
Moments That Matter - Fearhgal O'Connor, GoogleLEWIS Purestone
The Big Picture Event, Oxford Circus, London. 26th November 2015. B2B Industry Manager at Google provides a commentary to Google's Pan-European study into the changing behaviours and profiles of B2B buyers on their path to purchase.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
4. www.purestone.co.uk
• Today there are 1,921 live jobs with ‘Customer Service’ in the job title within 30 mile radius of
London (Total Jobs)
• Today there are 11,378 live jobs with ‘Customer Experience’ in the job title 30 mile radius of London
(Total Jobs)
• 5 years ago we strategised and campaigned around telling customers about quality of product or
service
• This seems to have been trumped by providing the best ‘customer experience’
• By 2020 ‘customer experience’ will overtake price and product as the key brand differentiator
(Walker Report, The Future of B2B Customer Experience)
• 22% of B2B companies said the most exciting opportunity for 2016 was Customer Experience -
ahead of content marketing and mobile. (Econsultancy Digital Marketing Trends 2016)
• By 2018 more than 50% of B2B organisations will redirect their investments to customer
experience innovations (Gartner, 2015)
7. www.purestone.co.uk
• 42% said improve customer retention
• 33% said improve customer satisfaction
• 32% said increase up and cross selling
Genesys, Creating Better Customer Loyalty Report, October 2015
10. 4/25/2016 10www.purestone.co.uk
BLAZING A TRAIL TO THE C-SUITE.
Alex is a trailblazer. A representative of the new breed
of IT professional embedded in the middle management
of large Enterprises the country over. A late 20’s
millennial who’s grown up in an inspirational age of
commerce where the likes of Google and Apple have
shaped the world.
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25. 4/25/2016 25www.purestone.co.uk
Keyword Avg. monthly searches
Home automation 5400
Smart home 2900
Assisted living 1600
Keyword Avg. monthly searches
Interest of things 12100
IOT 5400
Connected Home 720
Keyword Avg. monthly searches
Digital home 70
Smart energy solutions 70
High-tech homes 20
Competition: The number of advertisers bidding on
each keyword. You can see whether the competition for
a keyword idea is low, medium, or high. The higher the
competition, the more expensive bidding for the
keyword becomes.
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When taking the entire Twitter community into account,
below is a word cloud of the key words within followers’
bios:
@DigitalTrends
@bryanwempen
@PinewoodStudios
@minimalhome
@GALLERY_PIECES, @eeportal_com, @Decorex_Intl
@thinktanklondon
@BowersWilkins
@Lutron, @GDLive_UK
@polkaudio
@whathifi
@CraftCentralUK
@Control4
@CrestronHQ
@designtosolve
@HoneywellSec
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Authority
No. of Followers
(community size)
Increased by
(in the last 6 months)
Reach
(estimated impressions)
No. of
mentions
By no. of
users
7/10 6,588 844 6.7m 1,149 105
Twitter handle statistics:
Twitter engagement:
Within the last six months, 2% of the community has
engaged with the CEDIA EMEA Twitter channel. The main
form of engagement during this period has been re-
tweets, although regular mentions are at a very healthy
level.
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Audience demographics:
The community of this handle is split 88% male and
12% female, with 49% from the UK, 20% from the
US, 3% Spain, 3% France, 2% Canada, 2% Italy, 1%
Mexico, 1% South Africa, 1% Netherlands and 1%
India.
In terms of consumer buying style, the majority of
the Twitter audience (56%) buys premium brands,
with 41% of the audience having an income over
$100K and 9% of the audience having a net worth of
$1m plus.
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Recommendations:
Include more wider industry news/insights on
channel – retweeting and/or commenting on
relevant industry news and developments
authoritatively to demonstrate industry expertise
and build credibility within the wider connected
home industry and to broaden audience appeal
and follower base.
Include more media-rich posts for higher
engagement.
Greater focus on quality over quantity – post at
least four times per day, ensuring content is varied
and balanced.
Best time to tweet:
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Buzz graph of keywords:
This shows a visual summary of the buzz
around particular keywords used frequently
in page posts. Association between different
keywords is represented by edges between
them, which can be bold, simple, or dashed
based on the strength of association.
Strongly related words, which frequently
appear together, have darker edge between
them.
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Bio
Rob is a BIM (Building Information Modelling)
Manager with experience in the construction
sector as an ARB registered UK Architect.
He is a member of the AEC Committee and
Chair of the GRAPHISOFT ARCHICAD sub-
committee. Also a member of buildingSMART
UK Technical Group. A regular presenter at
BIM related events including BIM Show Live,
5D Conference, ARCHICON.
Twitter @bondbryanBIM 5,184 Followers
LinkedIn Rob Jackson 500+ Connections
Blog BIMblog.bondbryan.com
Location UK, Sheffield
33. 4/25/2016 33www.purestone.co.uk
Bio
Kirsty is working for Link2Media, publishing
high quality architectural magazines and
creative, effective online marketing solutions
for building product manufacturers.
Twitter @KirHammond 15.2K Followers
LinkedIn Kirsty Hammond 500+ Connections
Blog Architecture, Design & Innovation
Location UK, Surrey
36. 4/25/2016 36www.purestone.co.uk
These are used in a multitude or scenarios:
• Inform content marketing & copywriting
• The basis for website predictive analytics and
dynamic user journeys
• Cheat sheets for internal or external sales teams and
also used in sales playbooks
• Continual visual reminder of ‘why we do what we do’