Webrazzi 2015 / Sosyal Medya Çok Önemli (!)

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The document mentions several brands and their marketing campaigns including Taco Bell, Kadıköy Belediyesi, Best Buy Twelp Force, a "Smart Poop Tweet", Nike's "Greatness" campaign, Oreo's "Daily Twist", Caramio's "Acayip Sloganlar", Vodafone's Kaytmikoytmu.com, Burger King, KLM Live Reply, and O2 responding. The document appears to be listing various companies and slogans or campaigns but without more context it is difficult to provide more detail in the summary.

Marketing

Webrazzi 2015 / Sosyal Medya Çok Önemli (!)

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

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