The document discusses the importance of digital marketing and adapting to new digital technologies. It notes that customers, products, business operations, and competitors are now fundamentally digital. It provides examples of case studies on how different industries have incorporated digital technologies and data into areas like user experiences, real-time data, social media, and content recommendations. The presentation emphasizes that businesses must unleash the full economic potential of digital transformation to remain competitive.

1. Dr. Dinh Le Dat
ANTS Co-founder & CEO
dat@ants.vn | +84 91 2323 911
The Future of Digital Marketing –
Adapt or Die, Game On!
HCMC, 05/2016

2. Confidential
Business leaders don’t think of digital as central to their business because in
the past, it hasn’t been. But now your customers, your products,
your business operations, and your competitors are fundamentally DIGITAL.

3. Confidential
Gartner - Data-driven
marketing refers to
acquiring, analyzing and
applying information
about customer and
consumer wants, needs,
context, behavior and
motivations.
Source: Gartner, Publicis 2015

4. Confidential

5. ConfidentialSource: DailySocial; eMarketer
CASE STUDY

6. ConfidentialSource: GFK, UK 2015
The influence of online
channels is clear with 82%
of purchasers researching
online against 4% using
offline only.
CASE STUDY
HOW PEOPLE BUY CAR INSURANCE

7. Confidential
• Driver & User Experiences
• Real-time Traffic Data
• Dispatcher Optimization
• Scheduling
• Fraud Prediction
• …
CASE STUDY

8. Confidential
CASE STUDY

9. Confidential
• Mobile & Social
• Augmented Reality
• User Experiences
• Real-time
• Recommendation
• Up-Sale/Cross-Sale
• Connected Consumer
• …
CASE STUDY

10. Confidential
CASE STUDY
• OTT
• International
• Social Media
• Internet
• 2nd Screen
• Gamification
• Content on-demand
• Recommendation (45% views)

11. Confidential
CASE STUDY

12. Confidential
• User Experiences
• Virtual Reality
• Real-time Data
• Social
• Mobility
• …
CASE STUDY

13. ConfidentialSource: Gartner, Publicis 2015
Unleash the full economic potential of #Digital Business!

14. ANTS | FPT Corporation / FPT Technology Innovation
Mobile: +84 91 2323 911 / Office: +84 8 7301 9199 / Fax: +84 8 7301 9199
FPT Building – 9th Floor, FPT Technology Innovation,
153 Nguyen Dinh Chieu Str., Ward 6, Dist.3, HCMC, Vietnam
Dat@ants.vn | http://ants.vn | http://fptventures.vn
THANKS FOR
WATCHING
HCMC, 05/2016