Netbook Media is a digital advertising network in Turkey. It represents over 60 publisher websites and reaches 28.8 million unique visitors monthly. The document provides details on Netbook Media's network categories including portal, news, finance, sports, technology, youth, social, and women's websites. Inventory, traffic, and visitor statistics are given for many of the publishers within each category.
This document summarizes Netbook Media, a digital advertising network in Turkey. It provides details on Netbook Media's network, including that it represents over 60 publishers across categories like news, sports, technology and youth. It also provides traffic statistics for some of the top publishers in each category, demonstrating Netbook Media's reach of over 2 billion monthly impressions across its network. The document promotes Netbook Media's ability to help advertisers target specific audiences through its categorized publisher inventory.
The document summarizes the Turkish internet market and the services provided by Netbook Media, a Turkish digital media agency. Some key points:
- Turkey has over 30 million internet users, with the largest demographic being ages 15-30.
- Netbook Media represents over 60 Turkish publishers and global sites like Yahoo, reaching over 80% of Turkish internet users.
- It provides digital advertising services across various categories including news, finance, sports, technology, youth, social networks, and women's sites.
- Detailed traffic statistics and descriptions are given for many Turkish publisher sites in each category.
The document provides an analysis of online advertising expenditure (AdEx) in Europe in 2011. Some of the key findings include:
- Total online advertising spend in Europe reached €20.9 billion in 2011, up 14.5% from 2010, outpacing overall ad growth of 0.8%.
- The top 10 markets by spend were UK, Germany, France, Italy, Netherlands, Russia, Spain, Sweden, Norway, and Denmark. Russia saw the most significant change, surpassing Spain as the sixth largest market.
- Central and Eastern European markets grew faster than Western Europe, with Russia and Croatia seeing over 40% growth. Overall CEE markets increased their share of European online ad spend.
We at WAN-IFRA hope that insights like our World Press Trends annual report will be valuable to news publishers as they work out strategies in their organisations for change management, budgeting and hiring. In times of uncertainty, the World Press Trends report is a guiding light for publishers making sense of the environment today, and more importantly, in planning for the future.
WAN-IFRA is the World Association of Newspapers and News Publishers. Its mission is to protect the rights of journalists across the world to operate free media and provide its members with professional services to help their business prosper in a digital world and perform their crucial role in open societies.
With formal representative status at the United Nations, UNESCO and the Council of Europe, it derives its authority from its global network of 3 000 leading news publishing companies and technology entrepreneurs, and its legitimacy from its 80 national association members representing 18,000 publications in 120 countries
WAN-IFRA is a global organization that represents over 18,000 publications and 3,000 media companies in over 120 countries. Its mission is to defend press freedom and support quality journalism. It provides members with services related to media sustainability, innovation, and professional development. Key areas of focus include transforming business models, developing content strategies, boosting revenue, and supporting print media. WAN-IFRA connects media professionals through events, research, and advocacy on issues like privacy and internet governance.
WAN-IFRA is the World Association of Newspapers and News Publishers. Our mission is to protect the rights of journalists and publishers around the world to operate independent media.
We provide our members with expertise and services to innovate and prosper in a digital world and perform their crucial role in society. WAN-IFRA drives the global conversation on the future of independent news publishing. Our focus is on Press Freedom and Journalism, Media Sustainability and Innovation.
WAN-IFRA World Press Trends, IAC, Prague (April 2018)Vincent Peyrègne
Presentation World Press Trends 2017 at the Internet Advertising Conference, Prague, April 2018 (https://iac.spir.cz/akce/internet-advertising-conference-2018/).
Two years ago was a watershed moment in the news media industry when a fundamental shift in the business model took place: reader revenue became the biggest source of revenue for news publishers. This year’s survey re-enforces that trend as 56 percent of newspapers’ overall revenue came from circulation sales (print and digital) in 2016.
This document summarizes Netbook Media, a digital advertising network in Turkey. It provides details on Netbook Media's network, including that it represents over 60 publishers across categories like news, sports, technology and youth. It also provides traffic statistics for some of the top publishers in each category, demonstrating Netbook Media's reach of over 2 billion monthly impressions across its network. The document promotes Netbook Media's ability to help advertisers target specific audiences through its categorized publisher inventory.
The document summarizes the Turkish internet market and the services provided by Netbook Media, a Turkish digital media agency. Some key points:
- Turkey has over 30 million internet users, with the largest demographic being ages 15-30.
- Netbook Media represents over 60 Turkish publishers and global sites like Yahoo, reaching over 80% of Turkish internet users.
- It provides digital advertising services across various categories including news, finance, sports, technology, youth, social networks, and women's sites.
- Detailed traffic statistics and descriptions are given for many Turkish publisher sites in each category.
The document provides an analysis of online advertising expenditure (AdEx) in Europe in 2011. Some of the key findings include:
- Total online advertising spend in Europe reached €20.9 billion in 2011, up 14.5% from 2010, outpacing overall ad growth of 0.8%.
- The top 10 markets by spend were UK, Germany, France, Italy, Netherlands, Russia, Spain, Sweden, Norway, and Denmark. Russia saw the most significant change, surpassing Spain as the sixth largest market.
- Central and Eastern European markets grew faster than Western Europe, with Russia and Croatia seeing over 40% growth. Overall CEE markets increased their share of European online ad spend.
We at WAN-IFRA hope that insights like our World Press Trends annual report will be valuable to news publishers as they work out strategies in their organisations for change management, budgeting and hiring. In times of uncertainty, the World Press Trends report is a guiding light for publishers making sense of the environment today, and more importantly, in planning for the future.
WAN-IFRA is the World Association of Newspapers and News Publishers. Its mission is to protect the rights of journalists across the world to operate free media and provide its members with professional services to help their business prosper in a digital world and perform their crucial role in open societies.
With formal representative status at the United Nations, UNESCO and the Council of Europe, it derives its authority from its global network of 3 000 leading news publishing companies and technology entrepreneurs, and its legitimacy from its 80 national association members representing 18,000 publications in 120 countries
WAN-IFRA is a global organization that represents over 18,000 publications and 3,000 media companies in over 120 countries. Its mission is to defend press freedom and support quality journalism. It provides members with services related to media sustainability, innovation, and professional development. Key areas of focus include transforming business models, developing content strategies, boosting revenue, and supporting print media. WAN-IFRA connects media professionals through events, research, and advocacy on issues like privacy and internet governance.
WAN-IFRA is the World Association of Newspapers and News Publishers. Our mission is to protect the rights of journalists and publishers around the world to operate independent media.
We provide our members with expertise and services to innovate and prosper in a digital world and perform their crucial role in society. WAN-IFRA drives the global conversation on the future of independent news publishing. Our focus is on Press Freedom and Journalism, Media Sustainability and Innovation.
WAN-IFRA World Press Trends, IAC, Prague (April 2018)Vincent Peyrègne
Presentation World Press Trends 2017 at the Internet Advertising Conference, Prague, April 2018 (https://iac.spir.cz/akce/internet-advertising-conference-2018/).
Two years ago was a watershed moment in the news media industry when a fundamental shift in the business model took place: reader revenue became the biggest source of revenue for news publishers. This year’s survey re-enforces that trend as 56 percent of newspapers’ overall revenue came from circulation sales (print and digital) in 2016.
China Mobile Advertising Landscape Report (Thomvest Ventures)Thomvest Ventures
This report examines China's digital advertising industry, with a specific focus on mobile. Our goal with this research is to grasp the many nuances of advertising technology in China – what role does programmatic play, who are the key vendors in the space, what challenges do these vendors face, and how do we expect the market to evolve over the next several years?
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Switching from analogue TV – influence & recommendations
o Online businesses booming on TV
Digital Market overview featuring recent changes and new Advertising possibilities
o Kantar TNS Ukraine released the results of Telegram audience research
o Instagram announced “Music in Stories” and will allow the publication of 60-minute videos
o Facebook may now ban you from advertising
OOH & Radio shown growth vs 2017
According to Zenith WW forecast Mobile internet to reach 28% of global media usage in 2020
The document discusses how the mobile economy is expected to contribute 5% of global GDP by 2020. It summarizes key metrics about the mobile industry such as the growth in mobile subscriptions, mobile broadband connections, and smartphone adoption between 2008-2020. It also outlines how the mobile ecosystem contributes to GDP and employment, and identifies four key growth areas (financial inclusion, digital future, health/education, productivity) that mobile operators can help deliver through collaboration.
Ten 2020 Media Trends, in Ten Minutes! (with Sources/Links) - January 2020Richard-Lee Read
A quick top-line overview of Ten Media/Advertising Trends for 2020 - a mixed bag I've gathered from Media Agencies, Owners, Research Firms, etc, with some of my views/comments and handy links at the end!
1) Positive/Increase in Ad Spend in 2020
2) Social Media Ad Spend
3) 'Back to Basics' Approach to Advertising
4) TV
5) Sound
6) Programmatic Out-of-Home
7) Privacy & 'Cookie Crumbling'
8) 'Superapps'
9) eSports
10) Pinterest100
Media Market Research perspectives in Middle EastMax Zhumenko
This document discusses media research perspectives in the Middle East. It summarizes that the media market structure is more conservative but digital media is rising, especially in GCC countries. Major media markets to focus on are UAE and KSA. UAE has very high rates of internet, smartphone, and social media penetration that are among the highest in the world. To succeed in this changing environment, companies need to develop strong digital capabilities and promote products based on big data analysis that provide insights across multiple markets and sectors.
The document summarizes key findings from the report "The Mobile Economy 2017" published by GSMA. It discusses the following main topics:
1) The shift to mobile broadband and 4G is gaining momentum, with 4G connections forecast to almost double to 41% by 2020. 5G networks are forecast to cover a third of the global population by 2025.
2) Total mobile revenues reached $1.05 trillion in 2016 but future growth outlook remains mixed due to increasing competition and slowing subscriber growth. Operators have invested $1.2 trillion since 2010 in infrastructure.
3) Mobile technologies generated 4.4% of global GDP in 2016, equivalent to $3.3 trillion, and is forecast
Digital Marketing and Publishing Services in NigeriaGbenga Adeleke
Ringier Africa Digital Publishing provides full-fledged digital marketing and publishing services in Nigeria. They also provide professional educational services in digital marketing. Hit them up on Gbenga.adeleke@ringier.ng
Deloitte Kenya Technology, Media & Telecommunications (TMT) Predictions 2016Moses Kemibaro
This document contains predictions for 2016 from Deloitte Touche Tohmatsu Limited across various technology, media, and telecommunications sectors for markets including Kenya. Some key predictions include an increase in the used smartphone market in Kenya, with 1 in 8 Kenyans expected to sell or trade in their used phone. It also predicts a rise in "data exclusives" in Kenya, with 10% of smartphone users expected to not make any traditional voice calls in a given week. The document also discusses trends in mobile data usage surpassing voice calls for many users in Kenya and other African countries.
How to enter the Japanese market - a guide for digital marketersNanako Aramaki
Learn how to promote your businesses in Japan - the world's third largest economy - with digital marketing and online advertising. This presentation includes an overview of the Japanese market, its top digital platforms, the impact of COVID-19 in Japan, plus a step-by-step guide on how to enter the Japanese market digitally.
LUMA Digital Brief 007 - Market Report Q1 2016LUMA Partners
LUMA Partners acted as co-advisor to Tapad, Inc. in its acquisition by Telenor. The $360 million acquisition allows Telenor to add advanced digital advertising and marketing technology capabilities to complement its telecommunications business. Tapad's cross-device marketing technology solutions, including its Device Graph that connects user behavior across devices, will help Telenor monetize its 200 million mobile subscribers across 13 markets. The acquisition positions both companies for growth in the rapidly expanding mobile advertising market.
Trust in news and approaches to combat misinformationVincent Peyrègne
News organisations used to trade in attention. But with the current uproar over so-called “fake news” trust is the new currency of news professionals around the world. But trust is complex. What are the key drivers of distrust in our society, and how news professional can (re)build a trusted relationship with the public?
The document discusses the evolving mobile advertising landscape. It notes that mobile is becoming a greater part of everyday life and the greatest advertising opportunity. While mobile ad spend and M&A deals are increasing, funding for mobile ad tech is decreasing. It also discusses the rise of native mobile ad formats and the importance of content in branding. Looking ahead, it outlines the large total addressable market opportunity across various mobile-related sectors such as marketing, advertising, and commerce.
2016 Asia Pacific mobile programmatic advertising report by VponYoshitaka Shinohara
This document provides an overview and summary of mobile programmatic advertising trends in Asia Pacific from January to June 2016 based on data from Vpon's mobile DSP, DMP, and analytics platform. Some key findings include:
- Top inventory sources in the region were China, Indonesia, and Japan, accounting for 60% of total bidable inventory.
- Banner ads remained the most common format but native and video saw stronger growth.
- Gaming and e-commerce drove most performance-based mobile advertising spending.
- Marketers cited benefits of programmatic buying like better targeting, faster execution, and real-time optimization.
MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict...IAB Canada
Join Rodney Perry Xaxis' Managing Director, Canada at Xaxis, for his Presentation from MIXX Canada 2015 :
It’s hard to believe that the time has already come to be thinking about what’s on the horizon for 2016. Let's take a look at the coming year and what we need to be thinking about now to stay ahead in an industry that never stands still.
Vietnam search for tomorrow – insights for brandsssuserf08d02
Vietnam has one of the fastest growing internet economies in Asia. There has been significant growth in internet penetration in rural Vietnam, with 77% of people in rural Vietnam now having internet access. Rural users are increasingly relying on search and YouTube to access information on a variety of topics from jobs and education to health and beauty. As a result, rural Vietnam will be a key driver of future growth in Vietnam's internet economy. The COVID-19 pandemic has accelerated Vietnam's transition to online services with searches for on-demand delivery, education, finance and healthcare all seeing major increases. Vietnamese consumers are now highly engaged in online research before making purchases and expect convenience across online and offline shopping channels.
The eSports Ecosystem - From Nerd Niche to Mainstream Market18Hubs
eSports is a rapidly growing industry based on live-streaming and competitive gaming. The market is projected to reach $1.1B by 2019. Amazon's Twitch and YouTube Gaming lead the industry while emerging startups create innovative solutions for the massive audience base.
This document analyzes digital trends in Turkey based on traffic data collected from over 200 countries. It finds that Turkey has a large online population that spends a significant amount of time consuming news and media content. E-commerce is also growing, with both international companies like Amazon expanding locally and domestic players dominating certain sectors. The document notes that search engine optimization is especially important for e-commerce sites in Turkey given their reliance on search traffic. In 2014, local streaming sites, e-commerce platforms, social networks and news sites saw major traffic increases in Turkey.
This document discusses e-commerce models and strategies. It covers brokerage, vertical and horizontal e-marketplace models. It also discusses strategies for companies selling online, including web marketing, online advertising, search engine optimization, supplier directories, national and international industry websites, and aligning IT strategies to business goals. Mobile commerce opportunities and examples from developing countries are also mentioned.
This document summarizes media coverage and engagement for GoInStore in Q3 2016. It includes:
- 38 pieces of media coverage reaching over 4 million impressions
- 6 media briefings with publications like the Financial Times and Retail Focus
- Engagement with 8 analysts at events like Mobile World Congress
- 2 award nominations including at the GSM Awards and Accenture Customer Innovation Awards
- Coverage in prominent publications across industries including Forbes, ZDNet, and Computer Weekly featuring GoInStore's augmented reality and virtual reality technologies.
China Mobile Advertising Landscape Report (Thomvest Ventures)Thomvest Ventures
This report examines China's digital advertising industry, with a specific focus on mobile. Our goal with this research is to grasp the many nuances of advertising technology in China – what role does programmatic play, who are the key vendors in the space, what challenges do these vendors face, and how do we expect the market to evolve over the next several years?
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Switching from analogue TV – influence & recommendations
o Online businesses booming on TV
Digital Market overview featuring recent changes and new Advertising possibilities
o Kantar TNS Ukraine released the results of Telegram audience research
o Instagram announced “Music in Stories” and will allow the publication of 60-minute videos
o Facebook may now ban you from advertising
OOH & Radio shown growth vs 2017
According to Zenith WW forecast Mobile internet to reach 28% of global media usage in 2020
The document discusses how the mobile economy is expected to contribute 5% of global GDP by 2020. It summarizes key metrics about the mobile industry such as the growth in mobile subscriptions, mobile broadband connections, and smartphone adoption between 2008-2020. It also outlines how the mobile ecosystem contributes to GDP and employment, and identifies four key growth areas (financial inclusion, digital future, health/education, productivity) that mobile operators can help deliver through collaboration.
Ten 2020 Media Trends, in Ten Minutes! (with Sources/Links) - January 2020Richard-Lee Read
A quick top-line overview of Ten Media/Advertising Trends for 2020 - a mixed bag I've gathered from Media Agencies, Owners, Research Firms, etc, with some of my views/comments and handy links at the end!
1) Positive/Increase in Ad Spend in 2020
2) Social Media Ad Spend
3) 'Back to Basics' Approach to Advertising
4) TV
5) Sound
6) Programmatic Out-of-Home
7) Privacy & 'Cookie Crumbling'
8) 'Superapps'
9) eSports
10) Pinterest100
Media Market Research perspectives in Middle EastMax Zhumenko
This document discusses media research perspectives in the Middle East. It summarizes that the media market structure is more conservative but digital media is rising, especially in GCC countries. Major media markets to focus on are UAE and KSA. UAE has very high rates of internet, smartphone, and social media penetration that are among the highest in the world. To succeed in this changing environment, companies need to develop strong digital capabilities and promote products based on big data analysis that provide insights across multiple markets and sectors.
The document summarizes key findings from the report "The Mobile Economy 2017" published by GSMA. It discusses the following main topics:
1) The shift to mobile broadband and 4G is gaining momentum, with 4G connections forecast to almost double to 41% by 2020. 5G networks are forecast to cover a third of the global population by 2025.
2) Total mobile revenues reached $1.05 trillion in 2016 but future growth outlook remains mixed due to increasing competition and slowing subscriber growth. Operators have invested $1.2 trillion since 2010 in infrastructure.
3) Mobile technologies generated 4.4% of global GDP in 2016, equivalent to $3.3 trillion, and is forecast
Digital Marketing and Publishing Services in NigeriaGbenga Adeleke
Ringier Africa Digital Publishing provides full-fledged digital marketing and publishing services in Nigeria. They also provide professional educational services in digital marketing. Hit them up on Gbenga.adeleke@ringier.ng
Deloitte Kenya Technology, Media & Telecommunications (TMT) Predictions 2016Moses Kemibaro
This document contains predictions for 2016 from Deloitte Touche Tohmatsu Limited across various technology, media, and telecommunications sectors for markets including Kenya. Some key predictions include an increase in the used smartphone market in Kenya, with 1 in 8 Kenyans expected to sell or trade in their used phone. It also predicts a rise in "data exclusives" in Kenya, with 10% of smartphone users expected to not make any traditional voice calls in a given week. The document also discusses trends in mobile data usage surpassing voice calls for many users in Kenya and other African countries.
How to enter the Japanese market - a guide for digital marketersNanako Aramaki
Learn how to promote your businesses in Japan - the world's third largest economy - with digital marketing and online advertising. This presentation includes an overview of the Japanese market, its top digital platforms, the impact of COVID-19 in Japan, plus a step-by-step guide on how to enter the Japanese market digitally.
LUMA Digital Brief 007 - Market Report Q1 2016LUMA Partners
LUMA Partners acted as co-advisor to Tapad, Inc. in its acquisition by Telenor. The $360 million acquisition allows Telenor to add advanced digital advertising and marketing technology capabilities to complement its telecommunications business. Tapad's cross-device marketing technology solutions, including its Device Graph that connects user behavior across devices, will help Telenor monetize its 200 million mobile subscribers across 13 markets. The acquisition positions both companies for growth in the rapidly expanding mobile advertising market.
Trust in news and approaches to combat misinformationVincent Peyrègne
News organisations used to trade in attention. But with the current uproar over so-called “fake news” trust is the new currency of news professionals around the world. But trust is complex. What are the key drivers of distrust in our society, and how news professional can (re)build a trusted relationship with the public?
The document discusses the evolving mobile advertising landscape. It notes that mobile is becoming a greater part of everyday life and the greatest advertising opportunity. While mobile ad spend and M&A deals are increasing, funding for mobile ad tech is decreasing. It also discusses the rise of native mobile ad formats and the importance of content in branding. Looking ahead, it outlines the large total addressable market opportunity across various mobile-related sectors such as marketing, advertising, and commerce.
2016 Asia Pacific mobile programmatic advertising report by VponYoshitaka Shinohara
This document provides an overview and summary of mobile programmatic advertising trends in Asia Pacific from January to June 2016 based on data from Vpon's mobile DSP, DMP, and analytics platform. Some key findings include:
- Top inventory sources in the region were China, Indonesia, and Japan, accounting for 60% of total bidable inventory.
- Banner ads remained the most common format but native and video saw stronger growth.
- Gaming and e-commerce drove most performance-based mobile advertising spending.
- Marketers cited benefits of programmatic buying like better targeting, faster execution, and real-time optimization.
MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict...IAB Canada
Join Rodney Perry Xaxis' Managing Director, Canada at Xaxis, for his Presentation from MIXX Canada 2015 :
It’s hard to believe that the time has already come to be thinking about what’s on the horizon for 2016. Let's take a look at the coming year and what we need to be thinking about now to stay ahead in an industry that never stands still.
Vietnam search for tomorrow – insights for brandsssuserf08d02
Vietnam has one of the fastest growing internet economies in Asia. There has been significant growth in internet penetration in rural Vietnam, with 77% of people in rural Vietnam now having internet access. Rural users are increasingly relying on search and YouTube to access information on a variety of topics from jobs and education to health and beauty. As a result, rural Vietnam will be a key driver of future growth in Vietnam's internet economy. The COVID-19 pandemic has accelerated Vietnam's transition to online services with searches for on-demand delivery, education, finance and healthcare all seeing major increases. Vietnamese consumers are now highly engaged in online research before making purchases and expect convenience across online and offline shopping channels.
The eSports Ecosystem - From Nerd Niche to Mainstream Market18Hubs
eSports is a rapidly growing industry based on live-streaming and competitive gaming. The market is projected to reach $1.1B by 2019. Amazon's Twitch and YouTube Gaming lead the industry while emerging startups create innovative solutions for the massive audience base.
This document analyzes digital trends in Turkey based on traffic data collected from over 200 countries. It finds that Turkey has a large online population that spends a significant amount of time consuming news and media content. E-commerce is also growing, with both international companies like Amazon expanding locally and domestic players dominating certain sectors. The document notes that search engine optimization is especially important for e-commerce sites in Turkey given their reliance on search traffic. In 2014, local streaming sites, e-commerce platforms, social networks and news sites saw major traffic increases in Turkey.
This document discusses e-commerce models and strategies. It covers brokerage, vertical and horizontal e-marketplace models. It also discusses strategies for companies selling online, including web marketing, online advertising, search engine optimization, supplier directories, national and international industry websites, and aligning IT strategies to business goals. Mobile commerce opportunities and examples from developing countries are also mentioned.
This document summarizes media coverage and engagement for GoInStore in Q3 2016. It includes:
- 38 pieces of media coverage reaching over 4 million impressions
- 6 media briefings with publications like the Financial Times and Retail Focus
- Engagement with 8 analysts at events like Mobile World Congress
- 2 award nominations including at the GSM Awards and Accenture Customer Innovation Awards
- Coverage in prominent publications across industries including Forbes, ZDNet, and Computer Weekly featuring GoInStore's augmented reality and virtual reality technologies.
This document provides information about the ThisWeekinFM online publication and advertising opportunities. It summarizes ThisWeekinFM as having a monthly audience of over 500,000 across its website, e-newsletter, and social media networks. It primarily covers facilities management, workplace, and built environment sectors. The document outlines various advertising and sponsorship packages that are available on the website and e-newsletter, including homepage banners, category sponsorships, social media features, and video/guide promotions. Payment is required prior to ads going live and agencies receive a 10% commission.
The document discusses the rise of social media and how it has transformed consumer behavior and business. It notes that consumers now research products online and share opinions, with over half of UK consumers researching purchases online. Brands that understand social media and engage consumers online are seeing increased sales and loyalty. It encourages businesses to monitor social media for conversations about their brand and to participate in social networks to better understand and influence customers.
A presentation I did for the Turkish advertising association in Istanbul, November 2006. It looks at the various societal changes that have meant the rise of new ways of communication and gives examples and cases of how to use digital media to conduct your marketing communications.
The document is the Asia Pacific Digital Marketing Yearbook 2010. It provides an overview of digital marketing trends in Asia Pacific in 2010. Some key points include:
- Asia Pacific has over 764 million internet users, the largest number in the world, which is growing rapidly especially in China, India, and Japan.
- Four of the top 10 countries globally for home broadband use are in Asia Pacific, with South Korea ranked first.
- Online shopping is popular across Asia, especially on mobile, and recommendations from friends strongly influence purchases for many Asians.
- Social media habits and usage vary significantly across different Asian countries and regions.
TelecomTV is an online TV network that delivers daily insight on the telecom, media, and entertainment industries to over 65,000 decision makers in 200 countries. It provides concise summaries of news and analysis on its programs and platforms to inform its global user base, which is 64% in management roles. TelecomTV partners with major industry associations to promote relevant events and discussions and offers advertising, sponsorship, and communication services to help companies engage with its influential audience.
Admax network publisher presentation - june 2010Admax Network
Admax Network is a Southeast Asian ad network that connects over 3,200 publishers to over 100 advertisers. It reaches over 1.7 billion monthly page views across various content categories. Publishers can join by completing a membership form and installing Admax's ad tags to begin monetizing unused inventory. Admax handles sales, ad serving, reporting, billing and payments to publishers. There are no long-term contracts and publishers maintain full control over their inventory.
1World Online Progress Update July Webinar1World Online
Monthly progress update from 1World Online, a Blockchain-powered Engagement & Monetization Platform for Publishers & Brands. Our webinar was hosted on July 26, 2018 and many of 1WO Token holders who haven’t had a chance to attend now can get up to speed with our exciting team, product & business news.
Agenda:
1. Executive Update
2. Product Update
3. AdOps Update
4. Business Development Update
5. Marketing & Events Update
6. Crypto Exchanges Update
7. Q&A
Insights Success has shortlisted, The 10 Fastest Growing Telecom Solution Providers to Watch 2018. The telecommunications ecosystem expects IoT to become a critical engine for future growth.
X-Media Solutions Masterclass: Richard Stephenson (CEO Yudu Media)Jean-Paul Reparon
YUDU provides a presentation on their position in the magazine publishing market and their development roadmap. They offer both app-based and browser-based solutions to publishers. Competing business models include subscriptions, advertising, sponsorships, bundling magazines, and selling products mentioned in magazines. YUDU sees opportunities in personalized magazines, community features, and monetizing user data and traffic from social media. Their development roadmap includes enhancing browser delivery and seamlessly delivering content across platforms. They view print and digital as complementary and essential for magazine publishers facing market pressures.
This edition of the Marketplace Innovation quarterly report presents some of the leading innovations in the marketplace. The examples reflected in this issue serve to illustrate what innovative companies can achieve to change the game.
Exploring the Lucrative Future of Influencer MarketingSocial Samosa
Social media influencers have taken over influencer marketing by storm. In a recent report, Redseer estimates that influencer marketing would be worth $2.8 – 3.5 Bn in 2028 as more brands are leveraging the credibility of influencers to promote their products.
This document discusses the emerging landscape of programmatic direct marketing beyond real-time bidding (RTB). It notes that while RTB has grown significantly, the majority of digital display spending still occurs through manual transactional processes. It explores how new programmatic approaches aim to automate these manual processes to connect buyers and sellers more efficiently. The document provides context on the complexity currently involved for both advertisers and publishers. It also examines the key questions around how programmatic direct may develop, including what technologies and standards will enable it to operate at scale for higher-value inventory beyond RTB. Overall, the document analyzes the opportunity and challenges for automating the "middle slice" of digital media transactions.
This document provides information about the OnWindows magazine, which delivers content about Microsoft technology to business decision makers. It discusses how OnWindows brings together multiple print titles into one brand to reach a global audience. The magazine contains industry-specific sections and opportunities for partners to advertise and contribute content. It aims to help partners extend their brand awareness and engage in conversations with customers.
The document discusses current business trends and the growth of internet usage globally. It notes that over the past decade, new business models and platforms have emerged rapidly due to increased popularity in IT innovation. Today, about half the world's population is online and internet usage is growing each year. Traditional industries must embrace internet trends to stay relevant and increase their market share. The "internet population" is now the largest living group and focuses heavily on e-commerce and online activities. Future business trends will need to cater more to this online population.
AMC is an ICT services firm based in Egypt that entered a joint agreement with Imediastreams to provide online media services in the Middle East using interest-based targeting technology. The region has seen significant growth in internet usage and online advertising spending. The solution uses social media analysis to compile user demographics and interests to serve targeted ads via the iServe ad network platform, which provides benefits like maximizing revenue and building customer relationships.
AdLINK International is a pan-European network of specialists offering various online marketing services across 14 European countries. It has over 96 million unique users per month across its network of over 4,000 websites. AdLINK Media is the largest display marketing network in Europe and works with major brands on online advertising campaigns. AdLINK also offers an international brokering department to help advertisers reach a global audience.
MiO Marketplace seeks to solve inefficiencies in the media buying and selling process by creating an online marketplace. It aims to connect the thousands of media buyers and sellers in a centralized platform for browsing, bidding, negotiating and transacting media deals. The $600 billion media industry is highly fragmented and MiO's marketplace approach could capture just a small portion of the total addressable market. The company has begun signing media partners and agencies and projections estimate $10s of millions in annual recurring revenue if it gains further adoption.
7. Internet Usage in Turkey %29.46 of house hold individuals using computer %26.67 of them are online .
8. TR Internet Market * Advantages Turkish users are extremely dynamic Fast growing penetration Advertisers believe in medium World quality products and services International players are interested in market Response rates are over world averages
9. TR Internet Market * Disadvantages Infrastructure is deficient and expensive Advertisers do not have a settled strategy for medium Negative PR Decision makers are lack of knowledge Turkey do not have a settled strategy
13. MSN Microsoft was working with a local sales house until July 07. By the end of fiscal year MSN declared their direct sales activity and limited Netcom’s sales activities. High penetration of MSN Messenger is one of most significant reason of Microsoft’s %25 share in online market. Microsoft latest declared user number is 25 million users. This figure contains dublications. Unique user rates are estimated as 18 million. Especilay IM service of Microsoft has a dominating market share. High reach level, low cpm packages and with brand power, Microsoft was the leader of online advertisement market in Turkey. Direct contact with agencies by limiting sales house created a negative effect in market. Agencies and clients met with heavy rules and globally set rules. Sales house was buffering these negative effects.
14. Medyanet Medyanet is internet network of Turkey’s biggest media group Doğan Group. %80 of Medyanet’s revenue is Hürriyet.com.tr , Milliyet.com.tr. Even network’s inventory is containing around 40 web sites these two leading news papers web sites are dominating the revenue. Medyanet recently lost one of the most important blog sites of Eksi Sozluk(Sourtimes) off their inventory. Also magazine group of Doğan left Medyanet and agreed new founded Net Book Media for their web sites sales.
15. Mynet.com First Turkish content portal Mynet is one of the biggest players in online market. Even they are generating around 1 billion traffic monthly they can only sale very minor percentage of this inventory. By the end of the year Mynet and their global investor Tiger bought %50 of yonja.com which is one of the biggest community web sites in Turkey. Mynet also founded a new company with Wunderloop based on behaviour targeting model in 2008.
16. www.netbookedia.com 26/07/10 Netbook Media Digital Network Netbook Media is one of the fastest growing ad-networks in the Turkish industry. We strive to target the desired audience in over 7 categories, by essentially maximizing ROI on performance campaigns and increasing awareness for all branding campaigns. Network Media assists publishers monetize all their traffic instantly and maximize their revenue generation by connecting them with a network of over 4000 advertisers and 2 billion impressions, that is served on a monthly basis.
19. 3rd media agency established to serve brands with “More media” approach Güzel Sanatlar Group An innovative project group working on Direct Marketing A media planning and buying agency with an expertise on radio broadcast Technically well-equipped post-production company Turkey’s leading TV producer Leading media planning and buying agency A technology company developing and marketing interactive tv and pay tv systems Turkey’s leading full-service advertising agency GÜZEL SANATLAR SAATCHI & SAATCHI Digital Media Planning and Design Agency D igital Network and Marketing Company
25. www.netbookedia.com 26/07/10 Netbook Media Digital Network In addition to our exclusive network, we represent global portals such as Yahoo!, Netlog and Tillate in Turkey reaching out to %80 of Turkish Internet users. Along with web representation, Netbook Media also offers exclusive, open means of representation in mobile. Brand sales, Sponsorship, Audience/Categories and Network are all included in our services.
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27. www.netbookedia.com 26/07/10 Netbook Media Digital Network Where are we ? We serve Digital Advertising Marketplace with 61 publishers . The range of our Inventory; Impression : 2.223.339.891 imp. Mainpage Impression : 327.049.066 imp. Reached Unique Visitors; 28.8 M unique visitors.