This document summarizes top e-commerce marketing channels in 2021. It discusses rising consumer expectations, increased competition for Google, and diversification of user acquisition channels as trends impacting the industry. The document also outlines the agenda for its presentation, including rankings of top retailers and shopping apps, shifts in app downloads, top e-commerce websites by traffic and performance, and key traffic channels driving e-commerce growth. Questions are posed about the best channels for building brand awareness, lead generation, and increasing sales as well as how to track traffic and key performance indicators.

1. Top E-commerce
Marketing
Channels in 2021

2. Semrush data and tools
2
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3. What are the Trends in Ecommerce in 2021 ?
3
These are some Ecommerce trends that will be reshuffling the industry landscape in years to
come:
➢ Rising Consumer Expectations
➢ More Competition for Google
➢ Diversification of user acquisition channels

4. 4
Ecommerce vs In-Store Global Retail
Sales Growth YoY

5. 5
Agenda
1. Top Retailers by Digital Performance
2. Global Shopping App Download Leaders
3. YoY Shifts in Total Shopping App Downloads
4. Top Ecommerce Websites (Worldwide & US
5. Top Ecommerce Websites by Traffic (US only)
6. Key Traffic Channels Driving Ecommerce Growth
7. Questions

6. 6
1. Top Retailers by Digital Performance in Q4 2020

7. 7
2. Global Shopping App Download Leaders

8. 8
3. YoY Shifts in Total Shopping App Downloads

9. 9
4. Top Ecommerce Websites (Worldwide & US

10. 10
5. Top Ecommerce Websites by Traffic (US only)

11. 11
6. Key Traffic Channels Driving Ecommerce Growth
Market vs top 5 Ecommerce Websites)

12. 12
7. Key Traffic Channels Driving Ecommerce Growth

13. Questions to our Panelists

14. Question 1
What channels are the best for
building Brand Awareness?

15. Question 2
What are the best channels for
Lead Generation?

16. Question 3
What is the best strategy to
increase sales?

17. Question 4
How to track or measure the Traffic
from the channels?

18. Question 5
What are the main KPIs an
Ecommerce should follow to
achieve great results?

19. Thank you!