This document provides an agenda and overview for an analyst and investor day event. It discusses LiveRamp's vision of connecting data to make every experience exceptional. LiveRamp operates an identity and data foundation that connects data across various applications and platforms through its capabilities in data access, identity, connectivity, and data stewardship. The presentation highlights LiveRamp's product roadmap, growth strategy, and vision to become a $1 billion business.

1. 11
Joe Crooks
This is a test
headline for
movement
ANALYST & INVESTOR DAY
2018

2. 22
SAFE HARBOR
Some of the matters discussed in this presentation contain forward-
looking statements regarding the company’s future business
prospects which are subject to certain risks and uncertainties,
including competitive pressures, adverse economic conditions and
governmental regulations.
These issues and other factors that may be identified from time to
time in the Company’s reports filed with the SEC could cause actual
results to differ materially from those indicated in the forward-
looking statements.
Our discussion today will include non-GAAP financial measures. We
refer you to the appendix of this presentation and the Investor
Relations section of our website, which include reconciliations to the
comparable GAAP measures for each of the non-GAAP financial
measures included in this discussion.
The location of our website is www.LiveRamp.com. The information
contained on, or that can be accessed through, our website is not
incorporated by reference into this presentation, and you should not
consider any information contained on, or that can be accessed
through, our website as part of this presentation.

3. 3
Agenda
Building a $1B
Business: Vision,
Strategy & Culture
Scott Howe, CEO
1
Product Overview
Anneka Gupta,
Head of Products
and Platforms
2
Go-to-Market
Strategy
James Arra, Chief
Commercial Officer
3
Spotlight on
Advanced TV
Allison Metcalfe,
GM of LiveRamp
TV
4
Spotlight on Data
Store
Grant Ries, Data
Store & LiveRamp
B2B
5
Spotlight on
International
Dennis Ellis, MD of
International
6
Break
7
Client Panel
8
Financial Overview:
A Deeper Look –
Our Road Ahead
Warren Jenson, CFO
& Head of
International
9
Leadership Q&A
10

4. 44
BUILDING A $1B BUSINESS:
VISION, STRATEGY &
CULTURE
Scott Howe,
CEO

5. 55
KEY TAKEAWAYS
This is a network business and
we are the network
Huge market – and we can be a
$1B company in five years
Clear leader with significant
share and competitive
advantage
Well positioned for a decade
of growth

6. 6
A world where
CONNECTED DATA
makes every
EXPERIENCE
EXCEPTIONAL

7. 7
We are on a
mission to make it
safe and easy to
CONNECT
the world’s DATA,
PEOPLE and
APPLICATIONS.

8. 8
But solving the
challenge of
fragmented data
is hard.

9. 99
Our Network Advantage
Data
Access
Identity Connectivity
Data
StewardshipX X X
= Network Advantage

10. 1010
What We Do: LiveRamp is the Identity & Data Foundation
LiveRamp
Identity & Data Foundation
Customer Experience Applications
Data
ConnectivityIdentityData Access
Data
Stewardship

11. 1111
Seamlessly connecting
data across the ecosystem
LiveRamp
LiveRamp
LiveRamp
LiveRamp
LiveRamp
LiveRamp
LiveRamp
LiveRamp
LiveRamp
LiveRamp
Thousands of Vendors Focused on Applications,
We Operate the Rails

12. 1212
17 of top 25
advertisers in
in US
300+ leading
brands as
customers
6 of 6 global holding
companies
4 IdentityLink-enabled
5 of top 10
programmatic agencies
180+ publishers
representing 1500+
properties
18 of top 20
publishers as partners
200M+ unique
matched digital ID’s
active in US
4 Trillion consumer
records processed
per month
100+ data sources
45+ years of historical
contact data
20+ countries
150+ data providers through
Identity Link Data Store
550+ integration
partners
30+ platforms in
Advertising ID
Consortium
100+ platforms as
customers
No One Approaches Our Scale
Better
Results
More
Data
More Usage
Better
Identity
Brands
Publishers
Consumers
Data
Platforms Agencies

13. 1313
Customer Experience
Total
Available
Segment
($B, 2020)
Addressable
Share for
Middleware
($B, 2020)
ServiceMedia Marketing Analytics Sales Commerce
New Categories
$7 $1 $1 $2 ~$15B $TBD
A Large and Growing Opportunity
$1
Source:
1. IDC, Source: World Federation of Advertisers, Morgan Stanley estimates
2. Gartner, Forecast: Enterprise Software Markets, Worldwide, 2013-2020, 3Q16 Update
Additional detail on TAM calculation included in appendix
234
14
23
11
19
8
$3
Fraud, Risk, Healthcare,
and Public Sector

14. 1414
Horizon 3 – Sustained Growth
New-to-World Solutions
Horizon 2: Middleware for
Customer Experience
International
New-to-Company Solutions
LiveRamp TV
Data Store
Growth Horizons
Existing Solutions
Horizon 1:
Land & Expand
2nd Party
Public Sector, Risk, Healthcare…
LiveRamp B2B
Consortium

15. 15
Scale our
capabilities
for a $1B
business
Delight and
grow our
customers
Accelerate
ubiquitous
identity
Build an
exceptional
future

16. 16

17. 1717
Over
200
Years
of
Digital Media
Experience
Over
400
Years
of
Business Experience
Highly Experienced Leadership Team

18. 1818
Scott Howe
Chief Executive Officer
Warren Jenson
President, CFO & Head of
International
Anneka Gupta
President and Head of
Products and Platforms
James Arra
President & Chief
Commercial Officer
Jerry Jones
Chief Ethics & Legal Officer
Chris Garber
Finance and Operations
E.K. Koh
Chief Product Officer
Joel Jewitt
Strategic Operations
Allison Metcalfe
GM of LiveRamp TV
Brandon Sammut
Head of People & Culture
Grant Ries
LiveRamp B2B & GM of
Data
Sean Carr
Engineering
Sheila Colclasure
Global Chief Data Ethics
Officer
Lauren Dillard
Head of Communications &
Investor Relations
David Eisenberg
Strategy & Corporate
Development
Dennis Ellis
MD of International
Nikhil Dixit
GM of Business
Development
Jeff Smith
GM of Brands & Agencies
Dave Yaffe
Chief Growth Officer
Vanessa Wu
General Counsel
Paul Turner
GM of Technology
Platforms
Rebecca Stone
Head of Marketing

19. 1919
KEY TAKEAWAYS
This is a network business and
we are the network
Huge market – and we can be a
$1B company in five years
Clear leader with significant
share and competitive
advantage
Well positioned for a decade
of growth

20. 2020
PRODUCT OVERVIEW
Anneka Gupta,
Head of Products and Platforms

21. 2121
KEY TAKEAWAYS
Highly scalable platform
Defensible moats –
best-in-class data access,
identity, connectivity and
data stewardship
Unlimited growth potential

22. 22
Launched:
▪ Mobile Data Onboarding
50 Partners in Ecosystem
2014
Launched:
▪ Data Store
▪ IdentityLink for Brands
▪ IdentityLink for Platforms
▪ LiveRamp in UK & France
▪ IdentityLink for Publishers
300 Partners in Ecosystem
2016
2019Launched:
▪ IdentityLink for Data Owners
▪ IdentityLink for Publishers
▪ IdentityLink for Agencies
500 Partners in Ecosystem
2017
May 2014: Acxiom
acquires LiveRamp
Launched:
▪ Advanced TV
▪ LiveRamp B2B
▪ AbiliTec
▪ LiveRamp in APAC
550+ Partners in Ecosystem
2018
Launched:
▪ Onboarding
2012
5 Partners in Ecosystem
Nov 2016: LiveRamp
acquires Arbor &
Circulate
Feb 2018: LiveRamp
acquires PDP
Our Product Journey

23. 23
LiveRamp is the Identity & Data Foundation
LiveRamp
Identity & Data Foundation
Customer Experience Applications
Data
ConnectivityIdentityData Access
Data
Stewardship

24. 24
Enormous Scale
1.3 trillion searches
per year
4 trillion
consumer records
processed per
month
Source: Internet Live Stats (www.internetlivestats.com)

25. 25
Data Access
Foundation
is 1st Party
Data
Enhance
with 2nd
Party Data
Insights/
Scale with
3rd Party
Data

26. 26
PROFESSIONAL GRAPH
150M+ Active US Users
INTENT GRAPH
210M+ Active US Users
Leading Omnichannnel Identity Graph
SOCIAL GRAPH
230M+ Active US Users
Source: ComScore US Digital Media Property Rankings

27. 27
Leading Omnichannel
Identity Graph
IDENTITY GRAPH
200M+ People in US
People-
Based
Identifier:
Xj5m9b

28. 28
550+ Ecosystem
Integrations &
Growing
VIDEO
SEARCH
ANALYTICS
ADVANCED TV
PERSONAL-
IZATION
DIRECT
MARKETING
MEDIA
PLATFORMS
MOBILE
CALL
CENTERS

29. 29
Data Stewardship is a Competitive Differentiator
Publishers
Data
Providers
Platforms
Agencies
Brands
DMP
LiveRamp
Safe
Haven
We’re in unique
position to support
& drive consumer
privacy in the
ecosystem
FB
Google

30. 30
Competition: No One Matches our Capabilities
Online Identity ✓ ✓ ✓ ✗ ✗
Offline Identity ✓ ✗ ✗ ✓ ✗
TV Identity ✓ ✗ ✗ ✓ ✗
Open Platform ✓ ✓ ✗ ✗ ✓
Scale of Ecosystem ✓ ✗ ✗ ✗ ✓
(limited)
Real time Data Collection
and Activation ✓ ✗ ✗ ✗ ✓
Data Marketplace
Neutrality ✓ ✓
(limited)
✓ ✗
✗
Marketing
Clouds
Media
Platforms
Data
Providers
Tag
Management
/ CDP

31. 31
Growth Horizons
LiveRamp B2B
Public Sector, Risk, Healthcare
???
Horizon 3 – Sustained Growth
New-to-World Solutions
Horizon 2: Middleware for
Customer Experience
International
New-to-Company Solutions
LiveRamp TV
Data Store
Existing Solutions
Horizon 1:
Land & Expand
2nd Party
Public Sector, Risk, Healthcare…
LiveRamp B2B
Consortium

32. 32
How Our Product Works
People see ads for
fall boots
Impression log
People buy boots
in store
Retail Co
CRM Data
Offline
transaction data
Custom
audiences
Data Lake

33. 33
How Our Product Works
3rd Party Data
Data Provider ID Element 1 Element 2 Element 3
Yr20 81b0 410V cr5H M 18-24 Media: digital
902N 2vFi 3pQ8 xN9w F 25-30 Media: TV
30tY bN28 iUd1 2qVi F 40-50 Media: paper
3rd Party Data
IdentityLink Element 1 Element 2 Element 3
Ka8g 8w5m s8lm 9j25 M 18-24 Media: digital
0H3h ad78 xyI3 2Bqu F 25-30 Media: TV
5Rft s62N xUyq 23B1 F 40-50 Media: paper
Exposed Devices
DSP Device ID Campaign ID Creative ID Time Stamp
J74ir2p0 Summer 1 Beach5 2015-2-30 T 10:45
82rG31b3 Summer 5 Hammock3 2015-3-14 T 6:17
LW29vq3t Back2School 2WeeksLeft 2015-3-17 T 14:39
Exposed Devices
IdentityLink Campaign ID Creative ID Time Stamp
Ka8g 8w5m s8lm 9j25 Summer 1 Beach5 2015-2-30 T 10:45
0H3h ad78 xyI3 2Bqu Summer 5 Hammock3 2015-3-14 T 6:17
5Rft s62N xUyq 23B1 Back2School 2WeeksLeft 2015-3-17 T 14:39
Promotion History
Customer ID Promotion 1 Offer Promotion 2 Offer
01485933 Email Try / Buy 1 DM 20% Off
71193082 0 0 DM Catalog
49250011 DM 20% Off 0 0
Promotion History
IdentityLink Promotion 1 Offer Promotion 2 Offer
Ka8g 8w5m s8lm 9j25 Email Try / Buy 1 DM 20% Off
0H3h ad78 xyI3 2Bqu 0 0 DM Catalog
5Rft s62N xUyq 23B1 DM 20% Off 0 0
CRM Data
Customer ID Attribute 1 Attribute 2 Attribute 3 Phone #
09134787 Customer Consumer 0 714-543-8974
56980011 Customer SMB Retailer 310-901-0082
98230163 Prospect SMB Auto Repair 214-569-4100
CRM Data
IdentityLink Attribute 1 Attribute 2 Attribute 3 Phone #
Ka8g 8w5m s8lm 9j25 Customer Consumer 0 714-543-8974
0H3h ad78 xyI3 2Bqu Customer SMB Retailer 310-901-0082
5Rft s62N xUyq 23B1 Prospect SMB Auto Repair 214-569-4100
REMOVING
IDENTIFIERS
MAKES LINKING
PRIVACY-SAFE
Customer Link
Ka8g 8w5m s8lm 9j25
0H3h ad78 xyI3 2Bqu
5Rft s62N xUyq 23B1
USE OUR PRIVACY-SAFE
LINKS TO JOIN YOUR
DATA
Exposed Data 3rd Party Data CRM Data Promotion History
IdentityLink Campaign ID Creative ID Time Stamp Element 1 Element 2 Element 3 Attribute 1 Attribute 2 Attribute 3 Promo 1 Offer Promo 2 Offer
Ka8g 8w5m s8lm 9j25 Summer 1 Beach5 2015-2-30 T 10:45 M 18-24 Media: digital Customer Consumer 0 Email Try / Buy 1 DM 20% Off
0H3h ad78 xyI3 2Bqu Summer 5 Hammock3 2015-3-14 T 6:17 F 25-30 Media: TV Customer SMB Retailer 0 0 DM Catalog
5Rft s62N xUyq 23B1 Back2School 2WeeksLeft 2015-3-17 T 14:39 F 40-50 Media: paper Prospect SMB Auto Repair DM 20% Off 0 0

34. 34
Product Roadmap
Data Access
Scale Data Store to
create a permission-
based marketplace for
all the world’s signal
data
Identity
Omnichannel global
identity graph of
consumers and
professionals
Data Stewardship
Build platform to
implement radical
transparency
Connectivity
Integrations into all
Customer Experience
applications

35. 3535
KEY TAKEAWAYS
Highly scalable platform
Defensible moats –
best-in-class data access,
identity, connectivity and
data stewardship
Unlimited growth potential

36. 36
GO-TO-MARKET
STRATEGY
James Arra,
Chief Commercial Officer

37. 37
KEY TAKEAWAYS
High growth SaaS business –
with multiple growth vectors
Our ubiquity creates defensibility
and drives network effects
Emerging growth initiatives
taking off

38. 38
DataBrands Technology
Customer Types and GTM Structure
Growth
Solutions
Channel Activation: Data Sales Enablement, Resellers
Subject Matter Experts: Advanced TV, Data Store, 2nd Party Data, Business Solutions
Incubation: Advertising ID Consortium, Healthcare, Fraud
Brands Agencies Publishers Platforms Data Providers
Marketing

39. 39
Key Growth Drivers
New Customers &
Resellers
Land Extend
B2B
Data
Store
TV 2nd party
New ProductsExisting Customers
Expand+ +

40. 40
Steady Customer Growth
FY16A FY17A FY18A Q219A
Total Direct Client Count1
Global 2000 brands
Top 500 technology
applications and publishers
Top 250 data providers
+ 1,500 indirect customers
1Direct client count excludes agency and reseller
deployments and Data Store-only customers.
280
435
590
650
Our Target
Market

41. 41
# of destinations activated across
our brand client portfolio
300+ current direct brand clients
As advertisers initiate more use
cases, switching barriers naturally
increase
Most clients can utilize
100+ data destinations
Enormous Whitespace with Existing Clients
Significant opportunity
for greater share-of-
wallet across our entire
client base …

42. 42
Pricing – Subscription Fee Based on Volume
$0
$1
$2
$3
0M 250M 500M
ACVValue($M)1
Monthly Volume Commitment2
1 Annual contract value of LiveRamp subscription
2 Volume measured as records of data multiplied by number of activations

43. 43
Exponential Growth with Brands
Targeting Measurement Analytics
$ 100k
~ 2.5x
~ 5x
~ 10x
% of Active Brands 75% 17% 5% 3%
IdentityLink
Powered
Data Lakes
Sophistication

44. 44
Pod-Based Selling to Drive 10x Expansion
Account
Executive
Account
Director
Strategic
Growth
Technical
Services /
Solution
Architect
Subject
Matter
Experts

45. 45
Consistent Sales Productivity Above $1M
FY17
1New bookings includes new logo bookings and upsell bookings, and excludes renewal bookings. QBH includes all sales-related headcount with a quota.
TTMNewBookings1perQuota
BearingSalesHead($M)
Q3 Q4 Q3 Q4Q1 Q2 Q1 Q2
$1.5 $1.4 $1.5 $1.6$1.7 $1.7
$1.3 $1.3
FY18 FY19

46. 46
Land & Expand Client Examples
Global 50 Tech Company
ACV from $350K to $4M in 3 years
$350K
FY16:
Onboarding
$300K initial
spend
$650K
FY17:
Onboarding +
Targeting $300K
expansion
$1.3M
FY17:
Measurement
$650K expansion
$3.0M
FY18:
IdentityLink Powered
Custom Product
$1.7M expansion
$3.5M
FY18:
Measurement
$500K expansion
AnnualContractValue
Time
$4.0M
FY18:
Data Store
$500K expansion

47. 47
Land & Expand Client Examples
Top 2 Japanese Automaker
ACV from $310K to $1.7M in 3 years
$310K
FY16:
Product onboard for
one division
$310K initial spend
$550K
FY17:
IdentityLink for
Measurement
$0.9MM
$600K
FY18:
Product
Conversations API
$50K expansion
$1.5M
FY18:
Enterprise-wide
onboarding &
measurement
$900K expansion
$1.7M
FY19:
Product MTA
Partner Distribution
$200K expansion
AnnualContractValue
Time

48. 48
AnnualContractValue
Time
$300K
FY17:
IdentityLink for
Targeting $300K
initial spend
$1.2M
FY17:
IdentityLink for
Measurement $900K
$2.0M
FY18:
Additional IdentityLink
Sources & Volume
$800K expansion
Fortune 200 Retailer
ACV from $300K to $2M in 1.5 years
Land & Expand Client Examples

49. 49
AnnualContractValue
Time
Land & Expand Client Examples
Leading Beauty & Personal Care Brand
ACV from $50K to $650K in 4 years
$50K
FY15:
Onboarding
$50K initial
spend $200K
FY16:
Onboarding +
Matchback Reports
$150K expansion
$390K
FY17:
Measurement
$190K expansion
$500K
FY18:
Increased Activation
Units
$100K expansion
$650K
FY18:
Increased
Impressions
$150K expansion

50. 50
AnnualContractValue
Time
Land & Expand Client Examples
$70K
FY14:
Basic onboarding
for one division
$70K initial spend
$405K
FY15:
Addt’l onboarding
activations & volume
$380K expansion
$1.8M
FY16:
Measurement upsell
$1.2M expansion
$2.4M
FY17:
Google transaction
API $100K expansion
Top 3 American Automaker
ACV from $70K to $2.5M in 3 years
$530K
FY15:
Addt’l onboarding
activations & volume
$80K expansion
$2.3M
FY17:
Upsell of 480K for more
measurement volume
$480K expansion
$2.5M
FY17:
Data Store location deal
$20K expansion

51. 51
AnnualContractValue
Time
Land & Expand Client Examples
$480K
FY16:
Cross-device graph
$480K initial spend
$3.6M
FY17:
Embedded Identity
expansion: US + EU
markets
$1.1M expansion
FY18:
Committed upsell
through 2022.
Leading Ad Tech Platform
ACV from $480K to $4.3M in 5 years
$2.5M
FY17:
Embedded Identity
for US market
$2M expansion
$4.3M

52. 52
Energize
the channel
Remove
friction
Expand beyond
ad tech
Mid-market
engagement
GROWING RESELLERS

53. 53
Advanced TV Data Store International
Horizon Two Growth Areas

54. 54
KEY TAKEAWAYS
High growth SaaS business –
with multiple growth vectors
Our ubiquity creates defensibility
and drives network effects
Emerging growth initiatives
taking off

55. 5555
SPOTLIGHT ON TV
Allison Metcalfe,
GM of LiveRamp TV

56. 5656
KEY TAKEAWAYS
TV is the largest media
market and undergoing
massive change
Data-enabled ad spend 15%
in 2018 – growing to 25% in
2020
We have a unique set of
solutions for this industry
This is OUR market to own

57. 57
Format
Fragmentation
Audience
Fragmentation
Device
Fragmentation

58. 5858
$3B
Addressable TV
in 2019
$8B
Over-The-Top (OTT)
Addressable Spend by
2020
$20B
Broadcast TV
Ad Spend for
LiveRamp’s Top
100 Target Clients
+55%
Increase in TV
Ad Spend for
Booking Holdings
Company
Advanced TV Market Opportunity
Data-enabled ad spend est. 15% in 2018 – growing to 25% in 2020

59. 5959
LiveRamp Advanced TV Ecosystem Partners
LiveRamp Powers the Future of Advanced TV
Addressable
TV
Data-Driven
Linear TV
Connected
TV/OTT
Digital
Video
Measurement

60. 6060
Most mature advanced TV
segment
Integrated with ALL MVPDs
Adoption building rapidly – YTD
LiveRamp enabled campaigns up
100% YoY
Addressable TV
Our
Progress

61. 6161
Data-Driven Linear
Agreements complete with every
major network
Public launch with OpenAP set for
fall
Programmers become people-
based platforms
Consortiums forming to simplify
DDL sales and maximize reach
Our
Progress
Yesterday:
Age & Gender
Today:
Yogurt loving
mom who drives
a minivan

62. 6262
Connected TV / OTT
Significant progress building TV
IDs into ID graph
Three of top five programmers
adopting TV graph for CTV/OTT
targeting and measurement
Recognized as THE enabler to
drive people-based CTV
Our
Progress

63. 6363
Ability to access
inventory of every
major MVPD
Self-service TV UI
for rapid counts
and distributions
Easy access to
unique data
outside basic
demos
Ability to reach
consumers
consuming
network content
on ANY screen
Why We Win

64. 6464
Easy TV IDs in the GraphActivate Advertisers
(Buy Side)
Three Key Strategies

65. 6565
KEY TAKEAWAYS
TV is the largest media
market and undergoing
massive change
Data-enabled ad spend 15%
in 2018 – growing to 25% in
2020
We have a unique set of
solutions for this industry
This is OUR market to own

66. 6666
DATA STORE
Grant Ries,
Data Store and LiveRamp B2B

67. 6767
KEY TAKEAWAYS
First people-based, neutral data
marketplace
Revolutionizing the digital data
supply chain
Explosive growth – approaching
$100M in spend through the
marketplace
Working with the largest brands,
agencies, tech platforms and
data companies

68. 6868
Largest Independent Marketplace of People
Common Identity Underpins Data Store
150+ Data
Providers
B2B GeolocationBehavioralPurchase In-MarketDemo
Ethical Data Flexible SetupUnique Data Easy To Use

69. 69

70. 70
Future of Data Store

71. 7171
Why We Win
LiveRamp’s history of revolutionizing
data by connecting data to people
▪ LiveRamp disrupted 1P data industry
▪ LiveRamp is disrupting the 2P data
industry
▪ Data Store is poised to disrupt the 3P
data industry
Now marketers can unlock new 3P use cases
across every vertical
▪ Instant virtual CRM systems for CPG
▪ Advanced targeting for retailers
▪ Closed loop measurement for auto
manufacturers
▪ Global reach for world’s largest B2B
brands

72. 7272
KEY TAKEAWAYS
First people-based, neutral data
marketplace
Revolutionizing the digital data
supply chain
Explosive growth – approaching
$100M in spend through the
marketplace
Working with the largest brands,
agencies, tech platforms and
data companies

73. 7373
INTERNATIONAL
EXPANSION
Dennis Ellis,
MD of International

74. 7474
KEY TAKEAWAYS
Established a strong foundation
for global expansion
Our customers and network are
pulling us into new regions
Global operations are an
advantage – allowing us to
innovate at the edge
Emerged from GDPR as a global
leader in data ethics

75. 7575
Our Global Foundation
A Solidified Footprint – Poised for Acceleration
600+ HC
Est. 2012
30 HC
Est. 2016
45 HC
Est. 2016
75 HC
Est. 2018
15 HC
Est. 2018
3 HC
Est. 2019

76. 7676
Tiered product strategy
Data Store, B2B, 2nd Party
18 months to global scale
Our Priorities
Support our
global clients
Connect the
world’s data
Scale quickly

77. 7777
A Global Network Effect
Global partnerships will drive rapid revenue and brand growth
in new regions
6 of 6 global agency holding companies
5 of 6 top global social platforms
3 of 4 largest credit card issuers
3 of 5 largest consumer electronics brands
3 of 5 largest global hotel brands
5 of 10 top EU retailers
3 of 10 global automotive manufacturers
Near 100% coverage of global ad tech
ecosystem

78. 7878
Global Customer Demand
DigitalMarketingSpend
Spain
Brazil
Belgium
Italy
2
High-Growth Data:
Global top 30
3
China
Japan
UK
Canada
France
Australia
Germany
1
Where We Are Going
US Similar
Mobile First

79. 7979
Scaling, Investing, Scouting
Scouting
▪ Germany
▪ Italy
▪ Spain
▪ Brazil
Investing
▪ China
▪ Japan
▪ Canada
Scaling
▪ UK
▪ France
▪ Australia

80. 8080
Launched:
▪ 2nd party data platformClients:
▪ Carrefour (largest retailer)
▪ Orange (largest telco)
▪ Laredoute (2nd largest e-
commerce)
▪ Renault (largest auto)
Launched LiveRamp Brand
112% YoY growth
2016
2019
Key Milestones:
▪ IdentityLink for Measurement launch
▪ Over 30 active clients
120 % + YoY Growth
2017
65% YoY Growth – Navigated
GDPR with No Client Loss
2018
2015
Match Partner
Development & French
Tech Integrations
Existing Market Spotlight: France
Rapid revenue growth and a ubiquitous brand in FR – ready to accelerate into new regions
Expanding:
▪ Spain and Italy
70%+ Recurring
Revenue
Reaches Break-even

81. 8181
2nd Party: Transforming Data Partnerships
Building the next generation Data Ecosystem
1. IdentityLink
2. Unlimited data sources
3. Bridges data science and audience planning
4. Self-serve: partner Safe Haven
5. Omnichannel audience distribution

82. 8282
LiveRamp as a Global Interface: China
Meaningful global + local
demand
Support 30+ local
destinations
Local, experienced team
and infrastructure

83. 8383
KEY TAKEAWAYS
Established a strong foundation
for global expansion
Our customers and network are
pulling us into new regions
Global operations are an
advantage – allowing us to
innovate at the edge
Emerged from GDPR as a global
leader in Data Ethics

84. 8484
Joe Crooks
This is a test
headline for
movement BREAK

85. 8585
Joe Crooks
This is a test
headline for
movement CLIENT PANEL

86. 8686
BUSINESS UPDATE
Warren Jenson,
CFO and Head of International

87. 8787
Q2 FY19 RESULTS

88. 88
Non-GAAP1
Q219 YoY
Revenue $65 20%
Gross Profit 45 22%
Gross Margin 69% +100 bps
Operating Loss (14) nm
Op Margin (22%) (240) bps
Pre-Tax Income ($14) nm
Non-GAAP EPS ($0.14) ($0.05)
Revenue Q219 YoY YTD YoY
Subscription $55 30% $106 34%
Marketplace & Other 10 (15%) 21 (1%)
Total Revenue $65 20% $127 26%
Revenue ex Facebook Q219 YoY YTD YoY
Subscription $55 30% $106 34%
Marketplace & Other 8 29% 16 51%
Total Revenue ex FB $63 30% $122 36%
Q2 Summary Financial Results (Continuing Operations)
$M, except per share amounts

89. 89
Q2 Highlights – Things to Know
Non-GAAP1
Q219
% of
Revenue
Revenue $65 100%
Gross Profit 45 69%
Research & Development 13 20%
Sales & Marketing 26 40%
General & Administrative 20 31%
Operating Loss ($14) (22%)
$M
Other Financial Highlights
▪ Record bookings quarter
▪ $1.2B expected gain on sale of AMS, net of tax
▪ $2B cash proceeds, net of debt repayment and
fees – pro-forma cash balance of ~$2.1B
Other
▪ Q2 results based on discontinued operations
accounting
▪ Q2 operating income includes ~$3.5M of unusual
transition-related costs
▪ FY19 will be a transitional year – GM% and OM%
will be meaningfully impacted

90. 9090
A DEEPER LOOK
OUR ROAD AHEAD

91. 9191
KEY TAKEAWAYS
Our business model is
advantaged & working
Our goal is $1B of revenue
within 5 years –
growth levers in place
Expect profitability in FY21
Unique financial position

92. 92
(61%)
(39%)
(16%) (16%)
(70%)
(60%)
(50%)
(40%)
(30%)
(20%)
(10%)
-
FY16A FY17A FY18A 1H'19A
59%
62%
68%
71%
50%
55%
60%
65%
70%
75%
Our Model is Working – Trends are Clear
Customers
2
Revenue ($M)
3
Margins (% of Revenue)
4
Gross Margin
Operating Margin
258
402
550
585 610
22
33
40
40
40
0
100
200
300
400
500
600
700
FY16A FY17A FY18A Q119A Q219A
LiveRamp Customers Acxiom Customers
$106
$154
$220
+25-30%
$-
$50.0
$100.0
$150.0
$200.0
$250.0
$300.0
FY16A FY17A FY18A FY19E
38%
CAGR

93. 93
49% 48%
44%
37% 36% 35% 34% 33%
29% 28%
TTD TWLO OKTA RAMP ZEN NOW YEXT HUBS WDAY SEND
136%
122% 121% 118% 115% 114% 112%
100%
CLDR TWLO OKTA ZEN RAMP SEND BOX WDAY
-34% -32% -29% -27%
-22%
-10%
-6% -6%
0%
35%
OKTA WDAY YEXT HUBS RAMP ZEN TWLO NOW SEND TTD
-68%
-63%
-46% -43% -42% -40%
-35%
-24% -22% -22%
YEXT HUBS ZEN WDAY NOW RAMP OKTA SEND TWLO TTD
We Compare Favorably to Best-in-Class
Dollar Based Net Retention
7
Operating Margin % At Time of IPO
6
S&M as a % of Revenue At Time of IPO
6
Revenue Growth (CY18)
5

94. 94
Advantaged Revenue Model
$72
$113
$172$34
$41
$48
$106
$154
$220
+25-30%
FY16A FY17A FY18A FY19E
Subscription Marketplace
Incredible
Leverage
Consistent
Growth
50% CAGR
High margin
Highly
Predictable
85% Fixed
Subscription Revenue
Marketplace Revenue
Revenue ($M)
~15%
of total
~85%
of total
Strong
customer
expansion
115%
net retention8
Naturally
scales

95. 95
Land and Expand ++
New Customers &
Resellers
Land Extend
B2B
Data
Store
TV 2nd party
New ProductsExisting Customers
Expand+ +

96. 96
Subscription Usage Trends Fuel Growth
$20 $23 $26
$30 $32
$36 $39 $41
$45 $47
$2
$3
$4
$6
$5
$7
$7
$6
$6
$8
$23
$26
$30
$36 $37
$42
$46 $47
$51
$55
Q117A Q217A Q317A Q417A Q118A Q218A Q318A Q418A Q119A Q219A
Usage
Fixed
12% 13% 15% 20% 16% 19% 19% 15% 14% 16%
Usage %
of Total
Average
15%
of
Subscription
Revenue
Subscription Revenue ($M)

97. 97
Proven Ability to Consistently Land & Expand
115%
Dollar- based net
expansion
(Q2 FY19)8
FY18 Cohort
FY17 Cohort
FY16 Cohort
FY15 Cohort
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
Consistently
>15%
CAGR9
FY15 FY16 FY17 FY18 FY19
FY15 FY16 FY17 FY18
Annual Cohorts
Subscription Revenue

98. 98
Path to $1B – Growth Vectors
Today
Horizon 1
Horizon 2
Horizon 3
Identity Link – Land and Expand
International Expansion
Data Store
TV
B2B
2nd Party
New Categories
>$10M
10
>$70M10

99. 99
Core
Platform
TV Data Store B2B 2nd Party
Relative
Contribution
Margin
100% 1.5X 2X 2X 3X
The Power of Our Platform
Leveraging the Platform Drives Meaningful Incremental Cash Flows

100. 100
Unique Financial Position
$2.1B11
Cash, cash
equivalents
Strong
Starting Point
No debt
No need for
financing
Financial
Flexibility
6%
of FY19E revenue
Low Capex
Requirements
Potential for
High Returns
Strong ROIC
potential

101. 101
Balanced Capital Allocation Strategy
Fund Our Future
Acquisitions and
Partnerships
Return Capital to
Shareholders
Our History
Bold business
transformation
LiveRamp, Arbor,
Circulate, PDP
$420M of share
repurchases to date
(FY12- Q219)
Our Future
Capitalize on the network
effect of our platform
Financial flexibility
More of the same
Leverage our core
competencies – identity,
data ethics, global
network
Committed to returning
up to an additional $1B
over next two years in
form of tender and
ongoing buybacks

102. 102
Our Long-Term Model
FY16A FY17A FY18A
1H
FY19A
Long-Term
Model
Gross Profit % 59% 62% 68% 71% 75%+
Research & Development % 22% 24% 20% 20% ~15%
Sales & Marketing % 30% 33% 39% 39% ~25%
General & Administrative % 68% 43% 26% 28% ~10%
Operating Income % (61%) (39%) (16%) (16%) 25%+
Capital Expenditures % na 16% 6% 3% <5%
Land and Expand
One New Initiative
per Year
Leverage
the Platform
Scale Operating
Expenses with Growth
2
3
4
5
Delight
Our Customers1
Non-GAAP from Continuing Operations, % of revenue

103. 103
Q119A Q219A 1H19A 2H19E FY19E
Revenue % 100% 100% 100% 100% 100%
Revenue Phasing % 22% 23% 45% 55% 100%
Gross Profit % 73% 69% 71% 57% 63%
Operating Expenses 82% 91% 87% 81% 84%
Operating Income % (9%) (22%) (16%) (25%) (21%)
Excluding Transition Costs:
Gross Profit 73% 69% 71% 60% 65%
Operating Expenses 82% 86% 84% 74% 79%
Operating Income (9%) (17%) (13%) (14%) (13%)
2H19E and FY19E are calculated based on the mid-point of our stated revenue guidance range
A Look at FY19
% Non-GAAP Revenue

104. 104
Guidance Markers
Confirming FY19
Guidance
25-30% Revenue growth
37%+ Revenue growth ex. FB
30%+ Subs revenue growth
Profitable
Full Year FY21E

105. 105105
KEY TAKEAWAYS
Our business model is
advantaged & working
Our goal is $1B of revenue
within 5 years –
growth levers in place
Expect profitability in FY21
Unique financial position

106. 106106
Joe Crooks
This is a test
headline for
movement
LEADERSHIP Q&A

107. 107107
KEY TAKEAWAYS
This is a network business and
we are the network
Huge market – and we can be a
$1B company in five years
Clear leader with significant
share and competitive
advantage
Well positioned for a decade
of growth

108. 108

109. 109
Joe Crooks
This is a test
headline for
movement
THANK YOU

110. 110
APPENDIX

111. 111111
TAM: Sizing Our Addressable Market
$15B
spent on
solving siloed
data
$75B
Customer
Experience Software
~$8B
Implied LiveRamp
Addressable Market
LiveRamp’s focus
on application
middleware and
data integration
Brand Spend
per thousand
users
Agency Media
Buying
Platform
Identity Data Publisher
3%
LiveRamp’s estimated
take rate of client
media spend

112. 112
Business Update End Notes
1 Non-GAAP results exclude non-cash stock compensation, purchased intangible asset amortization, restructuring charges and separation costs.
2 Direct client count excludes agency and reseller deployments and Data Store-only customers.
3 CAGR assumes mid-point of guidance range.
4 Margins restated for discontinued operations.
5 Revenue growth calculated as CY18 revenue over CY17 according to FactSet consensus as of 10/29/18.
6 Includes four quarters beginning with the quarter prior to each company’s IPO quarter.
7 Dollar net retention defined as current period net revenue from customers who have been on the platform for one year or more, divided by prior year revenue,
inclusive of upsell, churn and downsell. Source company filings.
8 Dollar net retention defined as current period net revenue from customers who have been on the platform for one year or more, divided by prior year revenue,
inclusive of upsell, churn and downsell.
9 Annual cohorts are as of fiscal years ending March 31. Figures include recurring subscription revenue, exclude Marketplace & Other and are net of churn and
downsell.
10 Estimated revenue contribution in FY19.
11 Pro forma cash and equivalents balance as of 10/01/18.

113. 113
GAAP to Non-GAAP Income Statement Recon
FY17A Q1 18A Q2 18A Q3 18A Q4 18A FY18A Q1 19A Q2 19A
Revenue 154,385 46,757 54,013 59,121 60,210 220,101 62,471 64,812
Gross Profit 72,773 22,696 30,004 34,595 36,410 123,705 38,817 40,346
% of Revenue 47.1% 48.5% 55.5% 58.5% 60.5% 56.2% 62.1% 62.3%
Excluded items:
Purchased intangible asset amortization 18,618 5,959 6,015 5,965 5,956 23,895 5,970 3,548
Non-cash stock compensation 4,318 637 654 673 687 2,652 711 782
Gross Profit - Non-GAAP 95,709 29,292 36,673 41,233 43,053 150,252 45,498 44,676
% of Revenue 62.0% 62.6% 67.9% 69.7% 71.5% 68.3% 72.8% 68.9%
R&D 47,239 14,840 15,599 14,311 15,963 60,713 16,970 16,940
% of Revenue 30.6% 31.7% 28.9% 24.2% 26.5% 27.6% 27.2% 26.1%
Excluded items:
Non-cash stock compensation 10,513 3,693 3,636 3,177 5,138 15,643 4,342 3,745
R&D - Non-GAAP 36,726 11,147 11,963 11,134 10,825 45,070 12,628 13,195
% of Revenue 24% 24% 22% 19% 18% 20% 20% 20%
S&M 59,141 24,091 25,981 27,832 30,735 108,639 33,323 35,940
% of Revenue 38.3% 51.5% 48.1% 47.1% 51.0% 49.4% 53.3% 55.5%
Excluded items:
Non-cash stock compensation 7,471 5,454 5,730 6,251 5,946 23,381 9,920 9,854
S&M - Non-GAAP 51,671 18,637 20,251 21,581 24,789 85,258 23,403 26,086
% of Revenue 33% 40% 37% 37% 41% 39% 37% 40%

114. 114
GAAP to Non-GAAP Income Statement Recon
FY17A Q1 18A Q2 18A Q3 18A Q4 18A FY18A Q1 19A Q2 19A
G&A 92,898 23,587 23,724 20,929 16,914 85,154 18,124 25,176
% of Revenue 60.2% 50.4% 43.9% 35.4% 28.1% 38.7% 29.0% 38.8%
Excluded items:
Non-cash stock compensation 17,471 2,616 3,134 3,190 2,252 11,191 2,823 3,286
Separation and transformation costs 8,639 7,119 5,453 5,214 - 17,786 - 2,122
G&A - Non-GAAP 66,789 13,852 15,137 12,525 14,662 56,177 15,301 19,768
% of Revenue 43% 30% 28% 21% 24% 26% 24% 30%
Loss from operations (131,258) (39,819) (38,133) (27,689) (27,883) (133,524) (29,602) (38,199)
% of Revenue -85.0% -85.2% -70.6% -46.8% -46.3% -60.7% -47.4% -58.9%
Excluded items:
Purchased intangible asset amortization 18,618 5,959 6,015 5,965 5,956 23,895 5,970 3,548
Non-cash stock compensation 39,772 12,400 13,154 13,290 14,022 52,866 17,798 17,667
Restructuring and merger charges 4,753 (3) 2,833 (788) 682 2,724 1 489
Separation and transformation costs 8,639 7,119 5,453 5,214 - 17,786 - 2,122
Loss from operations - Non-GAAP (59,476) (14,344) (10,678) (4,008) (7,223) (36,253) (5,833) (14,373)
% of Revenue -39% -31% -20% -7% -12% -16% -9.3% -22.2%
Loss from continuing operations before tax (130,817) (40,399) (37,870) (27,257) (27,496) (133,022) (29,246) (38,480)
Excluded items:
Purchased intangible asset amortization 18,618 5,959 6,015 5,965 5,956 23,895 5,970 3,548
Non-cash stock compensation 39,772 12,400 13,154 13,290 14,022 52,866 17,798 17,667
Restructuring and merger charges 4,753 (3) 2,833 (788) 682 2,724 1 489
Separation and transformation costs 8,639 7,119 5,453 5,214 - 17,786 - 2,122
Loss from cont. ops before tax - Non-GAAP (59,036) (14,924) (10,415) (3,576) (6,836) (35,751) (5,477) (14,654)
% of Revenue -38.2% -31.9% -19.3% -6.0% -11.4% -16.2% -8.8% -22.6%

115. 115
Adjusted EBITDA Reconciliation
FY17A Q1 18A Q2 18A Q3 18A Q4 18A FY18A Q1 19A Q2 19A
Net loss from continuing operations (89,869) (27,079) (26,001) 2,534 (19,598) (70,144) (27,818) (41,180)
Income taxes (benefit) (40,948) (13,320) (11,869) (29,791) (7,898) (62,878) (1,428) 2,700
Other income (expense) 440 (580) 263 432 387 502 356 (281)
Loss from operations (131,258) (39,819) (38,133) (27,689) (27,883) (133,524) (29,602) (38,199)
Depreciation and amortization 29,848 9,199 9,732 9,308 10,394 38,633 9,530 7,010
EBITDA (101,410) (30,620) (28,401) (18,381) (17,489) (94,891) (20,072) (31,189)
Other adjustments:
Non-cash stock compensation 39,772 12,400 13,154 13,290 14,022 52,866 17,798 17,667
Restructuring and merger charges 4,753 (3) 2,833 (788) 682 2,724 1 489
Separation and transformation 8,639 7,119 5,453 5,214 - 17,786 - 2,122
Other adjustments 53,164 19,516 21,440 17,716 14,704 73,376 17,799 20,278
Adjusted EBITDA (48,246) (11,104) (6,961) (665) (2,785) (21,515) (2,273) (10,911)
Depreciation and amortization 29,848 9,199 9,732 9,308 10,394 38,633 9,530 7,010
Less: Purchased Intangible Amort (18,618) (5,959) (6,015) (5,965) (5,956) (23,895) (5,970) (3,548)
Adjusted D&A 11,230 3,240 3,717 3,343 4,438 14,738 3,560 3,462

116. 116
GAAP to Non-GAAP EPS Reconciliation
FY17A Q1 18A Q2 18A Q3 18A Q4A FY18A Q1 19A Q2 19A
Loss from continuing operations before income taxes (130,817) (40,399) (37,870) (27,257) (27,496) (133,022) (29,246) (38,480)
Income taxes (benefit) (40,948) (13,320) (11,869) (29,791) (7,898) (62,878) (1,428) 2,700
Net loss from continuing operations (89,869) (27,079) (26,001) 2,534 (19,598) (70,144) (27,818) (41,180)
Earnings (loss) per share:
Basic (1.16)$ (0.34)$ (0.33)$ 0.03$ (0.25)$ (0.89)$ (0.36)$ (0.53)$
Diluted (1.16)$ (0.34)$ (0.33)$ 0.03$ (0.25)$ (0.89)$ (0.36)$ (0.53)$
Excluded items:
Purchased intangible asset amortization 18,618 5,959 6,015 5,965 5,956 23,895 5,970 3,548
Non-cash stock compensation 39,772 12,400 13,154 13,290 14,022 52,866 17,798 17,667
Restructuring and merger charges 4,753 (3) 2,833 (788) 682 2,724 1 489
Separation and transformation costs 8,639 7,119 5,453 5,214 - 17,786 - 2,122
Total excluded items, continuing operations 71,782 25,475 27,455 23,681 20,660 97,271 23,769 23,826
Loss from continuing operations before income taxes
and excluding items (59,036) (14,924) (10,415) (3,576) (6,836) (35,751) (5,477) (14,654)
Income taxes (benefit) 36,652 (4,556) (3,164) (2,514) (2,352) (12,586) (1,078) (3,790)
Non-GAAP earnings from continuing operations (95,687) (10,368) (7,251) (1,062) (4,484) (23,165) (4,399) (10,864)
Non-GAAP loss per share:
Basic (1.23)$ (0.13)$ (0.09)$ (0.01)$ (0.06)$ (0.29)$ (0.06)$ (0.14)$
Diluted (1.23)$ (0.13)$ (0.09)$ (0.01)$ (0.06)$ (0.29)$ (0.06)$ (0.14)$
Basic weighted average shares 77,609 78,672 79,235 79,043 78,614 78,891 76,935 77,448
Diluted weighted average shares 77,609 78,672 79,235 79,043 78,614 78,891 76,935 77,448