Digital transformation strategies aim to engage customers in new ways and fundamentally change how businesses operate. There are six key building blocks: having a digital strategy integrated with overall business strategy, starting with a fresh vision focused on future value shifts, and experimenting through prototypes. Digitalization can disrupt industries by changing supply, demand, or both. Two primary sources of transformation are making new markets and leveraging hyperscaling platforms. To become a digital master, companies must find their position and path, develop both leadership and technological capabilities, define digital key performance indicators, use agile delivery approaches, and follow key rules of engagement like strong governance and change management.

1. DIGITAL
TRANSFORMATION
STRATEGY
Pejman Moghbelzadeh I Head of Irancell PMO
https://t.me/StrategyandInnovation

2. WHAT DIGITAL GIVES YOU
• Do you want to finally hear the voice of your
customers and escape the narrow lenses of
surveys and focus groups? Social Media is
your answer
• Do you want all of your people to be
available and productive no matter where
they are? Mobile computing makes that
possible
• Want significantly better forecasts,
judgments, and decisions in key areas?
That’s the promise of big data.
• Do You Want …..? Digital Transformation
would be the answer

3. WHAT ‘DIGITAL’ REALLY MEANS
 It’s not about technology, Technology is just
part of it.
 Digital is a new way of engaging with
customers
 An entirely new way of doing business.
Digital should be seen less as a thing and more a
way of doing things
• Creating value at the new frontiers of the
business world
• Creating value in the processes that execute a
vision of customer experiences
• Building foundational capabilities that support
the entire structure.

4. GREAT IMPACT OF DIGITAL

5. 6 BUILDING BLOCKS OF DIGITAL
TRANSFORMATION
• Digital strategy is intrinsic to
business strategy today
• The best digital strategies don’t
rely on past analyses, but
instead start fresh and carve
out a vision based on where
they believe value is likely to
shift over the next three to five
years
• Digital leaders run strategy by
experimentation through limited
releases and prototyping

6. FORMULATION STAGE

7. DIGITAL STRATEGY FRAMEWORK
• Digitalization can disrupt
industries when it changes the
nature of Supply, Demand, or
Both
• Digital “makes everything
new”—returned to the
fundamentals of supply,
demand, and market dynamics
to clarify the sources of digital
disruption and the conditions in
which it occurs.
• Two primary sources of digital
transformation and disruption
• Making of new markets
• The dynamics of
hyperscaling platforms

8. UNMET DEMAND

9. UNCONSTRAINED SUPPLY

10. NEW MARKET MAKING

11. NEW VALUE PROPOSITION

12. REIMAGINED BUSINESS
SYSTEMS

13. HYPER SCALING PLATFORM

14. EXECUTION STAGE

15. HOW TO BECOME DIGITAL
MASTERY
• You need first find
your position
• Each Company can
have a different
path
• To Become Digital
Master we need to
have both
leadership
capability and
Technological
capability

16. DEFINE DIGITAL KPI
Measurement needs to be
done at two level
• Optimizing current
business model
• New Revenue Sources
of digital platform

17. DELIVERY APPROACH
• Delivery
Approach Should
be Agile
• Culture needs to
be adopted to
agile mindset
• Scaling up is a
continues
process

18. KEY RULES OF ENGAGEMENT
#1 – Transformation programs need to be managed at top level, with a strong Governance
Model
#2 – Start from the Business transformation, offering simplification and Omni channel
strategy
#3 – Mindset “Think big, start small, scale fast” and “Maximize the out-of-the-box”
#4 – Manage risk above all things
#5 – Assign a dedicated functional team that can represent all business areas and
empower it to take functional and process decisions
#6 – Reduce, and reduce and simplify …Business Offer Complexity/Legacy (simplicity is
an act of a superior mind!)
#7 – Stream for Organization Change Management is critical to project success and to
meet the business requirements and expectations

19. QUESTIONS?