Tom Voirol discusses digital readiness and its key pillars: digital business, digital market, and digital resources. He outlines some of the essential elements of each pillar, including having a digital-permeated business strategy, adapting structures to be more network-based, focusing processes on adaptability, understanding customers, partnering effectively, and investing in people, content, and technology. The presentation emphasizes that digital readiness is an ongoing process of learning and iteration rather than a one-time project, and highlights case studies of organizations that have successfully adapted their operations to be more digitally ready.
How to create a compelling business case for Digital TransformationBuilding Blocks
Often, one of the greatest challenges for marketers is persuading senior leaders to more fully embrace digital within their organisations. Many marketers have a good idea about what they want to do, but need to argue the case internally in order to receive funding. In many cases, this is the major barrier to moving towards digital transformation.
It is imperative to have a clearly informed business case that helps position how digital can closely align with the goals of the business, and not on digital trends and fashions.
This presentation, which Building Blocks' co-founder, Jonathan Whiteside presented at the Figaro Digital Summit in March 2015, provides six practical tips for creating a business case.
Digital Transformation ( DT) – the use of technology to radically improve and differentiate performance or reach of enterprises is becoming a hot topic for companies across the globe. Executives in all industries are using digital advances such as Analytic, Mobility, Social media and smart embedded devices and improving their use of traditional technologies such as ERP – to change customer relationships, internal processes, and value propositions. We continue to see how fast digital technology disrupted media industries in the past decade and it now spreading to all businesses irrespective of the domain and sectors.
How can top / senior management successfully lead digital transformation? While we all know and urge the team to get started on the digital transformation journey , few tell how to do it. This book gives a clear “ How” part .
I have also given in the summary few good case studies where digitization has impacted the business outcomes like Burberry , Asian Paints, Nike, Codelco, Starbucks , UPS etc.
The how part –Leading digital transformation
• Sharing a digital transformation vision across the enterprise ( not in piece mail – all businesses across the group need to envision the journey and be in sync)
• Gaining critical mass – inclusiveness
• Frame the digital challenges
• Focus investment on resources
• Sustaining the transformation
An excellent one to read.
Digital Transformation : Just a Buzzword or Real TransformationMatthew W. Bowers
Digital Transformation : Just a Buzzword or Real Transformation. A presentation to the St Louis Chapter of AITP to highlight, define and discuss digital transformation as well as business innovation and related topics. What IS Digital Transformation, why is it confusing, who does it, who leads, what is the maturity model?
Digital transformation, presentation at We Are Museums June 5 2014Kajsa Hartig
Digital transformation is necessary to cope with new challenges for museums in a digital world. This presentation adresses the challenges and ways forward to make the digital tranformation as efficient as possible.
5 Steps to Define Digital Transformation RequirementsMike Connor
Developing a winning digital strategy and transformation program starts by understanding your customers, the market trends being driven by digital innovation, and translating those into requirements for your company.
This presentation describes 5 steps to help you develop those requirements. Identifying high value customer outcomes, Profiling industry value chains, processes, and jobs, Actively participating in digital visionaries strategies, Defining and developing a digitally enabled customer journey, and Digitally re-visioning and re-aligning your products, marketing, and operations.
Includes a link to a free 50 question discussion guide from our Strategic Digital Leadership "Competing for the Digital Future Leadership Program"
B2B Webinar: Creating Your Digital Roadmap. Why Now?CrossView
Visit: http://pages.crossview.com/B2B-Webinar-1-resources.html for our webinar replay and an exclusive offer from CrossView.
Whether you are taking your first steps down the digital path or you’re refreshing an existing, more complex roadmap for B2B, learn what you need to think about on this journey – today and tomorrow.
Webinar Highlights:
• What are the key factors driving companies to shift to B2B commerce?
• How can digital channels complement – even support – your on-the-ground sales teams?
• What tools and technologies can help with your online B2B transformation?
How to create a compelling business case for Digital TransformationBuilding Blocks
Often, one of the greatest challenges for marketers is persuading senior leaders to more fully embrace digital within their organisations. Many marketers have a good idea about what they want to do, but need to argue the case internally in order to receive funding. In many cases, this is the major barrier to moving towards digital transformation.
It is imperative to have a clearly informed business case that helps position how digital can closely align with the goals of the business, and not on digital trends and fashions.
This presentation, which Building Blocks' co-founder, Jonathan Whiteside presented at the Figaro Digital Summit in March 2015, provides six practical tips for creating a business case.
Digital Transformation ( DT) – the use of technology to radically improve and differentiate performance or reach of enterprises is becoming a hot topic for companies across the globe. Executives in all industries are using digital advances such as Analytic, Mobility, Social media and smart embedded devices and improving their use of traditional technologies such as ERP – to change customer relationships, internal processes, and value propositions. We continue to see how fast digital technology disrupted media industries in the past decade and it now spreading to all businesses irrespective of the domain and sectors.
How can top / senior management successfully lead digital transformation? While we all know and urge the team to get started on the digital transformation journey , few tell how to do it. This book gives a clear “ How” part .
I have also given in the summary few good case studies where digitization has impacted the business outcomes like Burberry , Asian Paints, Nike, Codelco, Starbucks , UPS etc.
The how part –Leading digital transformation
• Sharing a digital transformation vision across the enterprise ( not in piece mail – all businesses across the group need to envision the journey and be in sync)
• Gaining critical mass – inclusiveness
• Frame the digital challenges
• Focus investment on resources
• Sustaining the transformation
An excellent one to read.
Digital Transformation : Just a Buzzword or Real TransformationMatthew W. Bowers
Digital Transformation : Just a Buzzword or Real Transformation. A presentation to the St Louis Chapter of AITP to highlight, define and discuss digital transformation as well as business innovation and related topics. What IS Digital Transformation, why is it confusing, who does it, who leads, what is the maturity model?
Digital transformation, presentation at We Are Museums June 5 2014Kajsa Hartig
Digital transformation is necessary to cope with new challenges for museums in a digital world. This presentation adresses the challenges and ways forward to make the digital tranformation as efficient as possible.
5 Steps to Define Digital Transformation RequirementsMike Connor
Developing a winning digital strategy and transformation program starts by understanding your customers, the market trends being driven by digital innovation, and translating those into requirements for your company.
This presentation describes 5 steps to help you develop those requirements. Identifying high value customer outcomes, Profiling industry value chains, processes, and jobs, Actively participating in digital visionaries strategies, Defining and developing a digitally enabled customer journey, and Digitally re-visioning and re-aligning your products, marketing, and operations.
Includes a link to a free 50 question discussion guide from our Strategic Digital Leadership "Competing for the Digital Future Leadership Program"
B2B Webinar: Creating Your Digital Roadmap. Why Now?CrossView
Visit: http://pages.crossview.com/B2B-Webinar-1-resources.html for our webinar replay and an exclusive offer from CrossView.
Whether you are taking your first steps down the digital path or you’re refreshing an existing, more complex roadmap for B2B, learn what you need to think about on this journey – today and tomorrow.
Webinar Highlights:
• What are the key factors driving companies to shift to B2B commerce?
• How can digital channels complement – even support – your on-the-ground sales teams?
• What tools and technologies can help with your online B2B transformation?
Didier Bonnet: Oracle Open World Presentation on #LeadingDigitalCapgemini
Didier Bonnet, Capgemini Consulting’s global head of digital transformation and coauthor (with MIT’s George Westerman and Andrew McAfee) of the upcoming book Leading Digital, delivered his keynote presentation at Oracle Open World on 30th September in San Francisco. In his keynote session "Leading Digital Transformation Now—No Matter What Business You’re In", Bonnet highlights how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. Bonnet also highlights the principles and practices that lead to successful digital transformation based on a two-part framework: where to invest in digital capabilities, and how to lead the transformation.
WHAT IS DIGITAL TRANSFORMATION?
“Digital transformation is an ongoing process of changing the way we do business. It is an investment in skills, tools, technologies and IT infrastructure. Digital transformation is a cultural shift integrating people, technology and business together.”
-Devansh
What is digital transformation?
What is Business transformation?
Use case scenario in logistics
Challenges in digital transformation and how to over come
Creating a Digital DNA: An Interview with Joe Gross Head of Group Market Mana...Capgemini
Insurance giant Allianz is investing aggressively in digital initiatives in a sector not known for being digitally-savvy.
Capgemini Consulting interview Joe Gross, Head of Group Market Management at Allianz, who shares his views on why organizations should make digital part of their DNA.
Digital Enterprise, Mastering digital transformation Mahmoud Dasser
my Presentation at CommunicAsia2017 Summit!
Digital Enterprise, Mastering Digital Transformation
Key Topics include:
- Leapfrogging into the Digital Business – Crafting Services that Matters to the New Age Connected Use
- Every business is searching for value from Digital
Transformation
- Five imperatives to drive Value from Digital Transformation
Experience, Cost, Platform, Enablers and Agility
- To Unlock Business Value
We have to do Thinks differently in Collaboration/Co-creation with our customers
- Designing DIGITAL WORKPLACE Use Case
- Design Thinking Workshops, Creating End User Persona for Digital Workplace ( Smart Building)
- 2nd Generation Digital Market Place use case
http://www.xirlynx.com/edm/ses/2017/cmma/vp/08/edm.html
Digital Readiness - Get your business ready for digital changeReading Room
Whether you are changing your business model, digital communications road map, or refreshing your website – this presentation will talk you through some practical insights and actions you can take to get your business ready for change.
The presentation looks at organisational culture, agile thinking, resourcing, and workflows critical for success.
It provides often hidden insights gathered from our team, clients and the digital industry on ways to improve strategy and tactical execution of critical digital transformation.
Please feel free to get in touch, if you have any question regarding this presentation or want to find out more about how you can get your business ready for digital change.
Digital Transformation Case Study | anynines anynines GmbH
The slides are part of our talk about the "Digital Transformation Case Study" held by CEO of anynines - Julian Fischer (Twitter: @fischerjulian) - at the Pivotal Digital Transformation Forum 2016 in Istanbul.
Modernize Core Technology to Accelerate Digital TransformationPerficient, Inc.
Digital transformation efforts often focus solely on customer experiences. However, CX is just one piece of a successful digital transformation strategy. While external experiences must change to deliver new channels and personalized service, internal operations and systems must also be transformed to increase efficiency, enable innovation, and transcend touchpoints to deliver a truly seamless customer experience.
View this SlideShare and learn how:
Digital predators are approaching platform modernization
APIs, IoT, cloud, data and analytics, DevOps and microservices drive innovation and support digital transformation
To evaluate your current platform and identify ways to align IT changes with your digital transformation goals
To create a roadmap for implementing core process and technology changes
The 6 challenges behind Digital Transformation #M2CHUB INSTITUTE
The 6 challenges behind Digital Transformation. Presentation of Emmanuel Vivier, Cofounder of the HUB Institute at #M2C Conference in Hambourg. More info http://hubinstitute.com/ or follow me on twitter : https://twitter.com/emmanuelvivier
What’s the Role of a Business Analyst in Digital Transformation?Anadea
In the digital transformation projects, business analysts are the drivers of innovation. They help to identify technology gaps and inefficient processes, find feasible and cost-efficient solutions, create a transformation roadmap, bridge the client-developer gap and lead the project through implementation.
“The use of technology to radically enhance customer centricity, operational efficiencies and business model modernisation.”
With the demand from customers, suppliers and employees to become positively digital there is a pressure to as the great Steven Jobs once put it, 'Think different."
Up until this time, I.T has remained moderately stationary in contributing to back office functionality. With the recent commoditization of technology, business leaders are quite well aware of the advantages such can bring to an organisation.
At present, most adoption programs promote tactical thinking and execution. Of those that are using a wider strategic view, it is too conventional in approach, leading to very disappointing returns, little business visibility, and no differentiation or innovation.
How and where to start?
http://oxygn.co
Digital transformation and branding - Pietro Stopponi presentationPietro Stopponi
It is fundamental to update the company branding strategy during a digital transformation to guarantee the full success of the later.
The two actions must go together!!!
Without a parallel analysis between corporate changes and its brand strategy, there is the risk of misalignment, sending the wrong message and losing big opportunities'.
In the worst-case scenario, the failure of the Digital Transformation and of the company itself.
In the attached presentation I explain what digital transformation is and the link with branding.
Digital Transformation: Embracing the new digital realityEduserv
Tim Cockle, Head of Digital Services at Eduserv, talks about embracing digital at the CharityComms Digital Transformation event. Tim looks at the drivers for digital transformation, the different forms of digital transformation and the journey to achieving true digital transformation within charities.
Beginners guide digital transformation zaitoon digital agencyZaitoonagency
Digital Transformation has resulted in fundamental changes in how a business operates and the value they deliver to their customers.
Download the ebook to get the insights of technology trends for Digital Transformation.
Zinnov examines the growing trend of enterprises setting up digital labs to drive the next leg of their digital journey. Geographies with rich product development capabilities and a talent pool with key skills are emerging as hot spots for the establishment of innovative digital labs
What's the relationship between digital disruption and digital transformation? How can organisations manage their digital transformations better and achieve their business transformations faster? What role does digital culture play and how do you develop a digital culture?
New Zealand businesses and government agencies are all facing the effects of digital technology and responding to the changing nature of market expectations.
In this presentation, delivered at Solnet's CXO Digital Transformation seminars, Phil Coop, (Digital Transformation Director, Solnet) discusses the roles of focus, innovation, team structure, culture, data, and UX as ingredients to a successful digital transformation.
Didier Bonnet: Oracle Open World Presentation on #LeadingDigitalCapgemini
Didier Bonnet, Capgemini Consulting’s global head of digital transformation and coauthor (with MIT’s George Westerman and Andrew McAfee) of the upcoming book Leading Digital, delivered his keynote presentation at Oracle Open World on 30th September in San Francisco. In his keynote session "Leading Digital Transformation Now—No Matter What Business You’re In", Bonnet highlights how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. Bonnet also highlights the principles and practices that lead to successful digital transformation based on a two-part framework: where to invest in digital capabilities, and how to lead the transformation.
WHAT IS DIGITAL TRANSFORMATION?
“Digital transformation is an ongoing process of changing the way we do business. It is an investment in skills, tools, technologies and IT infrastructure. Digital transformation is a cultural shift integrating people, technology and business together.”
-Devansh
What is digital transformation?
What is Business transformation?
Use case scenario in logistics
Challenges in digital transformation and how to over come
Creating a Digital DNA: An Interview with Joe Gross Head of Group Market Mana...Capgemini
Insurance giant Allianz is investing aggressively in digital initiatives in a sector not known for being digitally-savvy.
Capgemini Consulting interview Joe Gross, Head of Group Market Management at Allianz, who shares his views on why organizations should make digital part of their DNA.
Digital Enterprise, Mastering digital transformation Mahmoud Dasser
my Presentation at CommunicAsia2017 Summit!
Digital Enterprise, Mastering Digital Transformation
Key Topics include:
- Leapfrogging into the Digital Business – Crafting Services that Matters to the New Age Connected Use
- Every business is searching for value from Digital
Transformation
- Five imperatives to drive Value from Digital Transformation
Experience, Cost, Platform, Enablers and Agility
- To Unlock Business Value
We have to do Thinks differently in Collaboration/Co-creation with our customers
- Designing DIGITAL WORKPLACE Use Case
- Design Thinking Workshops, Creating End User Persona for Digital Workplace ( Smart Building)
- 2nd Generation Digital Market Place use case
http://www.xirlynx.com/edm/ses/2017/cmma/vp/08/edm.html
Digital Readiness - Get your business ready for digital changeReading Room
Whether you are changing your business model, digital communications road map, or refreshing your website – this presentation will talk you through some practical insights and actions you can take to get your business ready for change.
The presentation looks at organisational culture, agile thinking, resourcing, and workflows critical for success.
It provides often hidden insights gathered from our team, clients and the digital industry on ways to improve strategy and tactical execution of critical digital transformation.
Please feel free to get in touch, if you have any question regarding this presentation or want to find out more about how you can get your business ready for digital change.
Digital Transformation Case Study | anynines anynines GmbH
The slides are part of our talk about the "Digital Transformation Case Study" held by CEO of anynines - Julian Fischer (Twitter: @fischerjulian) - at the Pivotal Digital Transformation Forum 2016 in Istanbul.
Modernize Core Technology to Accelerate Digital TransformationPerficient, Inc.
Digital transformation efforts often focus solely on customer experiences. However, CX is just one piece of a successful digital transformation strategy. While external experiences must change to deliver new channels and personalized service, internal operations and systems must also be transformed to increase efficiency, enable innovation, and transcend touchpoints to deliver a truly seamless customer experience.
View this SlideShare and learn how:
Digital predators are approaching platform modernization
APIs, IoT, cloud, data and analytics, DevOps and microservices drive innovation and support digital transformation
To evaluate your current platform and identify ways to align IT changes with your digital transformation goals
To create a roadmap for implementing core process and technology changes
The 6 challenges behind Digital Transformation #M2CHUB INSTITUTE
The 6 challenges behind Digital Transformation. Presentation of Emmanuel Vivier, Cofounder of the HUB Institute at #M2C Conference in Hambourg. More info http://hubinstitute.com/ or follow me on twitter : https://twitter.com/emmanuelvivier
What’s the Role of a Business Analyst in Digital Transformation?Anadea
In the digital transformation projects, business analysts are the drivers of innovation. They help to identify technology gaps and inefficient processes, find feasible and cost-efficient solutions, create a transformation roadmap, bridge the client-developer gap and lead the project through implementation.
“The use of technology to radically enhance customer centricity, operational efficiencies and business model modernisation.”
With the demand from customers, suppliers and employees to become positively digital there is a pressure to as the great Steven Jobs once put it, 'Think different."
Up until this time, I.T has remained moderately stationary in contributing to back office functionality. With the recent commoditization of technology, business leaders are quite well aware of the advantages such can bring to an organisation.
At present, most adoption programs promote tactical thinking and execution. Of those that are using a wider strategic view, it is too conventional in approach, leading to very disappointing returns, little business visibility, and no differentiation or innovation.
How and where to start?
http://oxygn.co
Digital transformation and branding - Pietro Stopponi presentationPietro Stopponi
It is fundamental to update the company branding strategy during a digital transformation to guarantee the full success of the later.
The two actions must go together!!!
Without a parallel analysis between corporate changes and its brand strategy, there is the risk of misalignment, sending the wrong message and losing big opportunities'.
In the worst-case scenario, the failure of the Digital Transformation and of the company itself.
In the attached presentation I explain what digital transformation is and the link with branding.
Digital Transformation: Embracing the new digital realityEduserv
Tim Cockle, Head of Digital Services at Eduserv, talks about embracing digital at the CharityComms Digital Transformation event. Tim looks at the drivers for digital transformation, the different forms of digital transformation and the journey to achieving true digital transformation within charities.
Beginners guide digital transformation zaitoon digital agencyZaitoonagency
Digital Transformation has resulted in fundamental changes in how a business operates and the value they deliver to their customers.
Download the ebook to get the insights of technology trends for Digital Transformation.
Zinnov examines the growing trend of enterprises setting up digital labs to drive the next leg of their digital journey. Geographies with rich product development capabilities and a talent pool with key skills are emerging as hot spots for the establishment of innovative digital labs
What's the relationship between digital disruption and digital transformation? How can organisations manage their digital transformations better and achieve their business transformations faster? What role does digital culture play and how do you develop a digital culture?
New Zealand businesses and government agencies are all facing the effects of digital technology and responding to the changing nature of market expectations.
In this presentation, delivered at Solnet's CXO Digital Transformation seminars, Phil Coop, (Digital Transformation Director, Solnet) discusses the roles of focus, innovation, team structure, culture, data, and UX as ingredients to a successful digital transformation.
A Digital Enterprise is one that leverages customer, contextual and enterprise data and use new-age technologies to drive exponential business impact. To facilitate digital transformation, enterprises are increasingly setting up Digital Labs/Hubs in geographies with rich product capabilities, such as the Bay Area (US) and Bangalore (India).
Modern Services Marketing Session at TSIA/TSW 2017 San DiegoFred Isbell
Digital transformation and innovations including cloud, social media, and Big Data/analytics have redefined services marketing -- no one debates that. The modern services marketer must both combine art and science to meet changing needs of the services marketplace, including digital technologies, thought leadership and storytelling, and analytics for key insights. We addressed the skills of a successful modern services marketer, technology as a key enabler to transformation and innovation, and address key best practices in this session given at the TSIA Technology Services World (TSW) 2017 event in San Diego CA.
Best Practices in Business Innovation: Business Models Changing the Landscape...Aggregage
Companies these days cannot afford to stand still!
Cheryl Perkins, Founder and President of Innovationedge and a visionary business leader, will share best practices of companies who are defining and implementing new business models. These models are used to create new pathways to value and deliver growth in today’s business climate. She will lead you on a journey through business model basics and describe how companies are taking innovation strategy to the next level, while tackling the current challenges of talent management and innovation fatigue.
Through engagement and discussion with digital industrial leaders, Wilbury Stratton has summarised how the following three concept-to-shelf processes define the talent required by the organisation, and therefore the most effective resourcing strategy.
Big Digital Advisory Services are provided by Firestring, a Britehouse Digital Company. Our clients are focused on increasing market share, expanding territories and elevating brand position.
Big Digital customers improve their approaches to the design and management of customer experiences and relationships, building new product offerings delivered through increasingly agile and omni-channels models. The result is customer-centricity and business relevance.
Thoughts on best practices to guide digital transformation. Covers 5 areas:- leadership, organisation and culture, the customer experience, the digital platform and execution.
A look at the key areas of digital marketing and where the discipline is headed. As used in a presentation to SUT in relation to my book 'Digital Marketing Strategy' used in their course.
Digital Maturity - A Client & Agency Perspectivedelissat
Digital Maturity. What is it? Are you there yet?
Believe it or not, many corporate organizations (and some communications agencies) have not yet reached digital maturity. Many lag behind the general public’s ability to adapt to the new digital marketplace. This session provides you an insight into key markers of what a digitally mature organization looks and acts like.
Through engagement and discussion with digital industrial leaders, Wilbury Stratton has summarised how the following three concept-to-shelf processes define the talent required by the organisation, and therefore the most effective resourcing strategy.
Website development in the age of socialTom Voirol
Presentation given by Brooke Carson-Ewart, Web Manager Australian Museum and Tom Voirol, Principal Consultant Reading Room Australia at the Public Sector Marketing conference in Canberra on 28 July 2010.
How Social Media Changes Customer ServiceTom Voirol
Most social media pundits highlight the marketing and brand building opportunities presented by social media platforms like Facebook, LinkedIn, blogs and Twitter.
In this presentation at CeBIT Australia 2009 (Webciety stage) I look at what social media engagement can do for customer service.
Presentation held on 18 January 2009 to Venture Capitalists at Startup Camp Sydney. It outlines the activityhorizon.com startup created in 24 hours by a team of 6 entrepreneurs
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
3. Mastering digital change webinar series
Now…
TOM VOIROL MAURICE QUEK
GLOBAL HEAD OF
USER EXPERIENCE
DIGITAL STRATEGIST
PRESENTER
TOM@READINGROOM.COM
FACILITATOR
MAURICE.QUEK@READINGROOM.COM
DIGITAL
READINESS
TOM VOIROL
7. The adoption of SMACIT
(social, mobile, analytics,
cloud, Internet of Things)
technologies
What do we mean by digital?
Digital?
Source: http://cisr.mit.edu/research/current-projects/designing-digital-orgs/
16. Ultimately, digital shouldn’t
be something you do
in addition to
doing business, it should
be how you do business
Reading Room’s take on digital
Digital?
18. Digital leaders outperforming market
Readiness?
Technology-enabledinitiativesin:
•CustomerEngagement
•InternalOperations
Leadership capabilities including:
• Vision
• Governance, engagement
Source: Cap Gemini: The Digital Advantage – How digital leaders outperform their peers in every industry
19. Digital leaders outperforming market
Revenue Generation Profitability
Readiness?
Source: Cap Gemini: The Digital Advantage – How digital leaders outperform their peers in every industry
21. The pillars of digital readiness
Digital Business Digital Market Digital Resources
Processes
Structure
Leadership
Strategy
Competition
Partners
Customers
Products
Technology
Content
Money
People
Digital Native Organisation
22. Digital business
The pillars of digital readiness
Digital Business
Processes
Structure
Leadership
Strategy
Digital Market Digital Resources
Strategy
Competition
Partners
Customers
Products
Technology
Content
Money
People
Digital Native Organisation
27. Don’t worry about developing a
strategy for social, mobile, cloud, or
any other technology. Develop a
strategy for succeeding in the
digital economy—a purpose that
leverages your unique capabilities
and responds to market
opportunities. Then grab every
technology that takes you there.
Digital business / Strategy
Jeanne W. Ross,
Director of the Center for Information Systems Research (CISR)
MIT Sloan School of Management
29. Provide outstanding service
every day, one customer at a
time.
We work hard to make
decisions in the best interest
of our customers and those
serving them.
Nordstrom’s mission
Digital business / Strategy
30. Nordstrom 2004-2014
• New POS system allowing salespeople to track individual
customer requests and needs
• Launch of an innovation lab, creation of Nordstrom apps
• Introduction of mobile checkout
• Acquisition of cloud-based men’s personalised clothing service
• Their employees are now armed with information about what a
customer has bought in the past, what they like, an what they
shopped for but could not find
• Mobile checkout makes it easier for any employee to see a
customer through the payment process and thank them, rather
than sending them to a cash register
Digital business / Strategy
31. Nordstrom hasn’t used
SMACIT to develop a
digital business model —
they have further digitized
their business model, and
pursued their purpose,
using SMACIT
Digital supporting strategy & mission
Digital business / Strategy
33. Leadership in digital
True digital leaders make use of multiple digital avenues to
accumulate, filter, and disseminate information
A digital-permeated business strategy must be carried by the C-
suite
Only a digitally-savvy C-suite has the credibility to implement digital
in a strategic way. Consider training / workshopping at the top level
Leadership does not just happen at the top. Consider structures that
support leadership where it occurs
Top management can lead the brand from the front in digital
Digital business / Leadership
35. Case study
Digital business / Leadership
• Has 474,000 followers on
LinkedIn
• Runs a 456,000-member
LinkedIn group for
entrepreneurs
• Runs the OnStartups
Facebook group with 154,000
members
• Has 253,000 followers on
Twitter
36. It’s not its size, it’s how you use it
• During a recent hiring push at HubSpot, Shah tweeted about the
company’s need for talented engineers and quickly received
referrals for hundreds of candidates, several of whom he hired
• While wrestling with an error-prone program for a new product,
he asked his online followers for help. Within hours he received
many suggestions, and one person provided instructions for
debugging the program
Digital business / Leadership
37. Digital networking by leaders
Few leaders understand how they can use their networks to gather
information and wield influence. Focus on:
Reputation
• Provide high quality, immediately applicable content that helps
your audiences be better in their job
Specialisation
• Be known for something specific. In Shah’s case technology and
entrepreneurship. Focus sharply on your topics
Network position
• Become a bridge between otherwise unconnected groups
Digital business / Leadership
39. Structure is #1 obstacle to digital adoption
Digital business / Structure
Source: The digital tipping point: McKinsey Global Survey results June 2014
40. Learn from start-ups
Focus on tasks, rather than roles or positions in a hierarchy
Enable agility by eliminating anything that gets in the way of value
creation
Use small, multi-disciplinary teams in a fractal or nested structure
Emphasise autonomy and responsibility among your workers
Build a customer-centric structure
Hierarchy is only one aspect. Consider the networks, communities,
autonomous teams, and skunkworks that digital technologies
enable
Digital business / Structure
43. First Direct
Phone and internet banking only
Brand is built on top-notch customer service
This is why people switch to them
Contact centre restructure:
• No IVR system
• Call leads directly to human 24/7
• Removed knowledge silos
• Trained up all staff in most topics
• Empowered CC staff with digital tools and information
Digital business / Structure
47. Processes
Develop the capacity to respond to change rather than prematurely
optimise existing operations
Re-engineer processes around digital interactions, both internally
and with clients and suppliers
Adopt agile methodologies for business and project management:
• Build change right into your processes
• Have processes in place to sustainably roll out process changes
after trials
• Empower staff to recognise deficiencies and improve them
Digital business / Processes
48. Using agile methods for process redesign
Adaptability
• Iterative approach, analyse KPIs frequently, adapt as required
Teamwork
• Cross-functional teams, with unique and applicable skill sets
Focus
• Work in short sprints with rollout after each round
• Learn from each round and apply learnings
Communication
• Emphasise open and efficient communication, track progress on
prominently displayed charts
Digital business / Processes
50. Codelco
Digital Business / Processes
Largest copper producer in the world, 18,000 staff
Chilean state owned
Took strategic look at future of mining
Created Codelco Digital in 2003
Both operational and strategic objectives: drive initiatives in mining
automation and support the CEO in developing, evolving and
communicating a digital vision
Today, four mines in Chile are operated automatically, information is
shared in real time, etc.
Involved culture change, employee engagement and new skills
Process innovation partially driven by staff
51. “Our company is very
conservative, so changing the
culture is a key challenge.
We created internal
innovation awards to promote
new ideas and encourage our
workers to innovate.
Digital Business / Processes
Marco Antonio Orellana Silva
CIO Codelco-Chile
52. Digital market
The pillars of digital readiness
Digital Business
Processes
Structure
Leadership
Strategy
Digital Market Digital Resources
Strategy
Competition
Partners
Customers
Products
Technology
Content
Money
People
Digital Native Organisation
54. Products and services
Digital market / Products
Are your products and services digitally enabled?
How will your customers want to use digital means to interact with
them?
How do you need to redesign your services to match your
customers’ working practices or lifestyle?
56. Hema maps
Digital market / Products
Printed maps are a dying market
Competition from Google Maps and other free services
“We are not in the business of printing and selling maps, we’re in
the business of helping 4WDers and nature lovers get inspired, plan
and safely undertake trips off the beaten track”
Developed numerous digital products, including specialised mobile
apps, digital map data and off-road touchscreen navigation devices
60. We get wrong what customers want
Digital market / Customers
61. Task #1: Understand your customers
Digital market / Customers
The best approach is not to ask them what they want
The best approach is to understand them completely
• Their goals
• Their preferences
• Their natural behaviour in certain situations
• How all these relate to what you are trying to do for them
Design digital products and services to solve these problems
63. Royal Caribbean
Oasis class: Largest cruise ships in the world, 5,400 passengers
Royal Caribbean thought about every aspect of the ship and its
operations from a guest’s perspective
Key findings:
• People have zero tolerance for queues
• Offshore excursions shouldn’t feel like being herded
• Getting around in a ship this huge and finding restaurants, shows
etc. can be a chore
• People like using their own devices
Digital market / Customers
67. Partners and suppliers
Digital market / Partners
Investigate the human and technical interfaces with your partners
and suppliers
Find time sinks, sources of mistakes, frustrations for both your staff
and your partners’
Find digital solutions to integrate at the boundaries
71. Competition
Monitor what your competitors are doing in digital
Don’t remain fixated on chasing competitors – consider comparators
too
Where is the market as a whole heading?
Digital market / Competition
73. Digital resources
The pillars of digital readiness
Digital Business
Processes
Structure
Leadership
Strategy
Digital Market Digital Resources
Strategy
Competition
Partners
Customers
Products
Technology
Content
Money
People
Digital Native Organisation
75. People
Digital literacy
• Research, analyse and validate information from digital
resources
• Communicate, collaborate and form communities over a distance
• Synthesise existing technologies and tools into new solutions
Understand the difference between digital natives and digital
immigrants
Develop training and mentorship, both formal and informal
Culture that rewards innovation
Digital resources / People
79. Money
How are you investing in digital initiatives?
Have you set KPIs so you can calculate ROI?
Does your budget recognise digital transformation?
How are you raising funds for improvement initiatives?
Digital resources / Money
80. Case study – Crowdfunding
Digital resources / Money
82. Content
You are a media owner
You are already sitting on rivers of content (or at least the ideas for
them)
• Your staff’s experiences and ideas
• Customer requests and issues
• Industry developments
The page is dead, long live the chunk
Digital resources / Content
83. The real question […] isn’t
“How loyal can we compel,
seduce, or trick our
customers into being?” It’s:
“How loyal are we to our
customers? Do we truly
care about them?”
Digital resources / Content
Umair Haque
Director, Havas Media Labs
90. Technology
Assess current systems for how well they support your digital
readiness
Remember agile: Don’t try to buy the one massive system to solve
all your problems
Tactical software solutions (e.g. WCMS) are not inherently worse in
your digital strategy than enterprise-level, strategic applications
Work with a partner who is not married to a single vendor / platform
/ technology
Digital resources / Technology
93. SBB staff digital connectivity rollout
By end of 2014, every employee will:
• be reachable wherever they are
• receive all information relevant to their job
• consume multi-media content wherever they are
• have personal access to relevant work applications
• have one device they can use for work and privately
Digital resources / Technology
Rather than making queues more endurable, Royal Caribbean sought to eliminate them. How? By implementing different combinations of digital and physical resources across the twenty-six processes where passengers could potentially experience a queue.
GPS devices are made available for passengers to self-guide themselves in onshore excursions
The company used shape recognition cameras to determine restaurant capacity and made the information available to passengers within their natural behaviour flows. Digital terminals or passenger’s own devices on the >900 WiFi access points on the ship provide guidance.
Largest privately owned construction company in UK
15,000 staff - $7 billion revenue
Suppliers and partners develop digital catalogues that allow LOR engineers to incorporate products with their actual dimensions and specifications into planning and order directly.
Leading electronics distributor. Saw its competitors being whittled away by the internet providing direct-to-customer sales channels.
Learning from the competition’s mistakes early, Marshall continued to sell electronics components, but invested heavily in digital technology to transform from the traditional sales-driven strategy to a customer-focused, service-driven strategy. In addition to the investment in digital systems and practices, Marshall completely restructured its the compensation and incentive system and overhauled its hiring practices.
Today, they thrive on consulting and solutions design.
Second-largest mobile telecommunications provider in the United Kingdom
Ann Pickering, Group HR director, asked one of their interns in HR what she thought of her induction.
She said it was a bit paper-driven, a bit ‘chalk-and-talk’, a bit PowerPoint.
Pickering said “Well, go away and do something about it.”
The intern, who had a background in computer science, created an app so good that Pickering rolled it out across the entire company. The HR director said, and I quote, “It’s outstanding. But what was so interesting is that it wasn’t a big deal to her. She blew me away but she was quite surprised at my reaction.”
Net-A-Porter.com is a billion dollar revenue high-fashion online retailer.
Net-A-Porter.com is a billion dollar revenue high-fashion online retailer.