Main-Mailer DigIT Europe

21 - 23 June 2016 I Mövenpick City Centre, Amsterdam, The Netherlands
BOARDROOM STRATEGIES MEETS BUSINESS IMPACTS
Digital Business Models, Product Development, Growth through Innovation
Unlock the potential of Digital Innovation and Disruptive Technologies for your business by changing your Target Operating Model
using Corporate Venturing, Platform Economy and data-driven Hybrid Customer Interaction to secure future Digital Value Assurance
Prioritise digital investments based on value opportunities to guarantee a
quick win and an optimal combination of digital improvements to deliver
the best returns
Patrick Hoffstetter,
CDO,
Groupe Renault S.A.
AnoshThakkar,
Vice President, CTO,
Philips
Steven Zuanella,
Chief Digital Officer, UKGI Operations &Technology,
Zurich Insurance PLC
KimWylie,
Global Lead for Change andTransformation,
Google, U.K.
Measure your digital business capability and make sure you implement a
governanceto actively monitor the evolving technology ecosystem and
adapt accordingly
Use agility and speed as growth multiplier to drive innovation successfully, using
flexible and agile sourcing and infrastructure, to be on the frontline of the
digital revolution
Create hybrid digital touch points to attract tomorrow’s customers by
applying digital customer experience(DCX) and digital operational
excellence (DOX)
Meet our European Digital Leaders:
€
DigIT Europe
Europe’s Leading Digital Disruption
& Transformation Event
Boost your business, using data economy, to capture relevant data and
to enable adoption, usage and effective business outcomes

€
DigIT Europe
To Register | T +49 (0)30 20 91 33 88 | F +49 (0)30 20 91 32 10 | E eq@iqpc.de | www.digit-europe.com/MM
Khalil Rouhana,
DG CONNECT Director for
Components and Systems
Kim Wylie,
Global Lead for Change
and Transformation
Dr. Salima Douven,
Global Head Digital Strategy
Adhesive Technologies
Anantha Prasad,
Head, Data and Information
Management
Thierry Derung,
CDO
Ade McCormack,
Digital strategist, near futurist,
author and columnist
Philipp G. Schwarz,
Co-founder & CEO
Jeong Hong Oh,
Founder
Dr. Johannes Jacubeit,
CEO
Anosh Thakkar,
Vice President, CTO
Cheryl D. Miller,
Founder & Executive Director
Marco A. Attisani,
WEO
Martin Wild,
CDO
Katharina Lüth,
Head Europe
Lennart Gijsen,
Platform Manager Booking for
Business (Business Bookers)
Stefanie Kemp,
Innovation@RWE -
Disruptive Digitization
Jeremy Curtin,
Director of Digital
Jessica Federer,
CDO
Charles Delalonde,
Head of Digital Innovation
Fried Große-Dunker,
Co-Founder
Meet our Speakers
Dr. Alexander Schmid-Lossberg,
Leiter Geschäftsführungsbereich
Personal

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DigIT Europe
Meet our Speakers
Barbara Labate,
Founder
Jean-Paul Jansen,
Global Marketing Director &
e-Business Leader of P&GPrestige
Ricardo Carvalho,
Marketing Technology Director
Dr.-Ing. Christian Bogatu,
Managing Director
Willms Buhse,
Founder
Steven Zuanella,
CDO,
UKGI Operations & Technology
Luciano Tomassi,
Innovation Manager
CDO
Dr. Jörg Liebe,
CIO
SAVE
up to € 550,- with our Early Birds
if you book and pay by
19 February 2016!

€
DigIT Europe 21 - 23 June 2016 I Mövenpick City Centre, Amsterdam
Europe’s Leading Digital Disruption & Transformation Event
Highlights:
• Insights from 30 digital business leaders
• C-Level keynotes
• SME vs. Multinationals
• Start-up Arena – Think and act like a start-up
• Intensive Design Thinking Workshop
• B2B & B2C Strategies
Experience your interactive formats
to enhance your networking:
Who is Who
Discover who else is participating in the conference.
The matchmaking picture wall will help you identify
who you want to meet at the conference.
In cooperation with FUJIFILM
Speed Networking
Maximise your time at this event by participating in
these fast paced 1-to-1 meetings. Get to know the
other attendees and exchange your business cards.
Have your business cards ready!
Live Arena
Enjoy “Innovation at its best” during your lunch
break - Start-ups from all over Europe present
their ideas in our Live Arena Quick Pitches
Deep Dive
Choose your main discussion topic and deepen
your knowledge in close dialogue with experts
through your questions.
RoundTables
Choose your main discussion topic and deepen
your knowledge in close dialogue with experts
by pointed questions.
Who can you expect to be at our conference?
20% Banking
10% Travel & Hospitality
10% Commerce
15% Technology
5% Logistics
10% Energy/Infrastructure
15% Automotive/Manufacturing
15% Others
25% Chief Digital Officer
15% Chief Information Officer
30% EVP/SVP/VP, Head and
Directors of Digital,
Digital Marketing,
Digital Transformation
20% Head of Innovation
10% Chief Commercial Officer
5% Head of Social Media,
Technology & Strategy
25% Solution Priovider & Consultants
75% Practitioners

€
DigIT Europe 21 - 23 June 2016 I Mövenpick City Centre, Amsterdam
Europe’s Leading Digital Disruption & Transformation Event
Digital Disruption is THE threat to European Economy – React now: Reshape your business as fundamentally
digital, and you can become a digital predator; fail, and your business will be disrupted!
“Technology is changing the way employees work and has the potential to increase productivity,
collaboration and innovation. However some organizations struggle to find a smooth path to embed
these changes successfully. If change is not managed well it can cause distrust and frustration.
Understanding how to effectively embed change and foster a culture of innovation is one of the
most underestimated competitive advantages.”
Kim Wylie, Global Lead for Change and Transformation, Google, U.K.
“The digital transformation is a fundamental economic and social change affecting all industries and
creating pressure to act at all organizational levels. Managers have to embrace digital leadership and
adopt the success principles of the Internet - networking, openness, participation and agility.”
Willms Buhse, Founder und CEO, DoubleYUU
1
KPMG: http://www.kpmg-institutes.com/content/dam/kpmg/advisory-institute/pdf/2015/measuring-digital-business-aptitude.pdf
2
Accenture: https://www.accenture.com/us-en/insight-digital-disruption-growth-multiplier.aspx
3
Accenture: https://www.accenture.com/t20160113T204412__w__/us-en/_acnmedia/PDF-4/Accenture-Strategy-Digital-Workforce-Future-of-Work.pdf#zoom=50
62% of business leaders say that their business was already
being disrupted or would be within two years...
82 percent of employees expect digital to change the
way they work in the next three years 3
By 2020 the Digital economy in the UK
will have grown to $1,105bn (+22.4%),
Non-digital will have grown only 8.2% 2
….only 27% indicated that they had an enterprise-wide digital strategy
1

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DigIT Europe
Conference Day One I Tuesday, 21 June 2016

08:30 Registration with coffee and tea
Who isWho
Discover who else is participating in the
conference.The matchmaking picture wall will
help you identify who you want to meet at the
conference. In cooperation with
09:00 Chairman’s opening remarks

Boardroom digital strategies: Digital readiness now
09:00 Political Keynote: A European Strategy for Digital Industrial
Leadership within a Digital Single Market
• The growing industrial footprint of digital technologies
• Digitisation of industry: Where does Europe stand?
• The way forward: An ambitious EU-wide strategy for digital and
digitised industry
• EU-level framework for co-ordination and mobilisation of
resources and stakeholders
• Co-investing in boosting industry’s digital innovation capacities
• Preparing the workforce for the digital transformation
and filling the skills gap
• Providing the best legislative framework conditions
Khalil Rouhana,
DG CONNECT Director for Components and Systems,
European Commission
09:40 Industry Keynote: How to make digital transformation really
happen
• What digital transformation is really about
• Why does it matter
• Where do we start
• How to achieve success ions
Steven Zuanella,
Digital Officer UKGI,
10:10 Speed Networking
Maximise your time at this event by participating
in these fast paced 1-to-1 meetings. Get to
know the other attendees and exchange your
business cards.Have your business cards
ready!

10:40 Networking coffee break
11:10 From innovate to disruption – Philips Digital Transformation
Journey
• Digital Transformation done right
• Moving from a Supply Chain Centric to a Digital Marketing and
Sales Centric Architecture
• Fail Fast to Innovate
• Philips BLOCKCHAIN Project
Anosh Thakkar,
Vice President, CTO,
Philips N.V.
11:40 Thought Leader Keynote
Willms Buhse
under,
DoubleYUU
12:10 C-Level Panel: How to create and execute a successful digital
transformation roadmap
Transformation starts with the CEO - Digital Transformation isn’t
possible without a strong vision on C-level. In this panel we gather
innovative minds to share their strategy to lead and execute an
end-to-end digital approach from top to the bottom.
• The role of the CDO: Digital transformation as a boardroom target
• Digital transformation is more than just IT
• Outlook 2020: Will the CDO be useless by then?
Moderator:
Willms Buhse,
Founder,
DoubleYUU

Panelists:
Steven Zuanella,
CDO, UKGI Operations
& Technology,
Pre-event Evening Workshop
Tuesday, 21 June 2016
Workshop A: 17:30-20:00
DesignThinkingWorkshop:
Innovate and Collaborate -
How to establish a working
culture for collaboration
Jeong Hong Oh has a background in chemical
engineering. He is a co-founder of Dark Horse
Innovation, specialised in design thinking,
service design and start-up thinking. Jeong
Hong has consulted several start-ups and
companies on developing business
strategies as well as implementing new
solutions in innovation projects for clients like
DHL, Volkswagen and Bayer.
He also enjoys developing new culture hacks
in the business context and testing them.
Jeong Hong Oh,
Founder,
The Dark Horse

Martin Wild,
CDO,
Media-Saturn-
Holding GmbH

CDO,
Groupe Renault
S.A.

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DigIT Europe

12:40 Networking Luncheon & Live Arena
13:10 Start Live Arena
Enjoy “Innovation at its best” during your lunch break - Start-ups from all over Europe
present their ideas in our Live Arena Quick Pitches:
The Energynet: Internet fuses
together withWater and Energy
Marco A. Attisani,
WEO,
Watly
Connecting online & offline commerce
by real-time price comparison
Barbara Labate,
Founder,
Risparmio Super
How to transform traditional markets and organisations to become agile and innovative
14:10 Digital strategy at Media Saturn & influence of technology on customer journey
• The influence of location technology on customer journey and retail business
• The digital consumer
• Co-operation with start-ups: First outcomes of the start-up accelerator
Martin Wild,
CDO,
Media-Saturn-Holding GmbH
14:40 Panel
Disrupted workforce – How to find the right people for tomorrows jobs
• Beyond the gadgets – the social elements of digital transformation
• Diversity – Innovation – Disruption
• Disrupted recruiting
• Women in Digital – How to unlock the potential of the female workforce
• Building blocks for the digital mind shift in the organization
• Organizational responsiveness and workforce engagement – hard numbers, soft methods
Moderator:
Cheryl D. Miller,
Founder,
Digital Leadership Institute
Panelists:
Jessica Federer,
CDO,
Bayer Aktiengesellschaft
Choose a Deep Dive – B2B vs. B2C
Show your interactive session and dig deeper into your topics of interest
16:40 Next strategic evolution: Data Analytics – On the way to data economy
• Data Analytics: New driver for disruptive change?
• Data Insights: Use of data for effective and individual customer experience
• Individual products and data-based services as new USP
• Real time enterprise
• Technologies for 360 degree data analytics
Anantha Prasad,
Head, Data and Information Management,
EMEA Retail Banking and Wealth Management,
HSBC Bank

Thierry Derung,
CDO,
BNP Paribas SA
How will tomorrow’s wearables
change our everyday routines?
Philipp G. Schwarz,
Co-founder & CEO,
Wearable Life Sciences
Innovating Healthcare -
Connected Health
Dr. Johannes Jacubeit,
CEO,
connected-health.eu GmbH
Conference Day One I Wednesday, 22 June 2016

Dr. Alexander Schmid-Lossberg,
Leiter Geschäftsführungs-
bereich Personal,
Axel Springer SE
Deep Dive: B2C Deep Dive: B2B
15:40 DigitalTransformation at P&G Prestige
• Barriers to Digital Transformation at
large established corporations
• Creating the Case for Change
• Ways to drive a Digital First Culture
• Results and Key Learnings
Jean-Paul Jansen,
Global Brand Director & e-Business
Leader , P&G Prestige,
Procter & Gamble Co.
15:40 Digitalization of business travel –
How to adapt leisure travel usability
to the world of business bookers
• Leisure travel vs. business travel
• Offering individualized services
through data analytics
• User-centric services and easy
usability are key
Lennart Gijsen,
Marketing Manager Booking for
Business (Business Bookers),
Booking.com B.V.
16:10 Driving agility and pace in customer
delivery
• Creation and delivery of
multi-year digital strategy
• Alignment of multiple
stakeholders
• Internal vs. external
disruption
Jeremy Curtin,
Director of Digital,
Telenet Group Holding N.V.
16:10 Digital transformation at Henkel
Adhesives B2B
• Which challenges are large
organisations faced with in
B2B & B2C?
• What are the major digital
initiatives along the
customer journey?
• How to manage specific
topics, e.g. e-commerce
• How to set-up an
organisation „digitally“?
Dr. Salima Douven,
Global Head Digital & eBusiness
Adhesives,
Henkel AG & Co.KGaA

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DigIT Europe
17:10 Industry Roundtables – Meet your peers!
A: Automotive/Manufacturing
CDO,
Groupe Renault S.A.
B: Utilities
Charles Delalonde,
Head of Digital Innovation,
EDF Energy R&D UK Centre
C: Travel & Hospitality
Lennart Gijsen,
Marketing Manager Booking for Business (Business Bookers),
Booking.com B.V.
D: FMCG
Jean-Paul Jansen,
Global Marketing Director & e-Business Leader Prestige,
Procter & Gamble Co.
E: TelCo
Jeremy Curtin,
Director of Digital,
Telenet Group Holding N.V.
F: Financial Services
Steven Zuanella,
Chief Digital Officer, UKGI Operations & Technology,
G: Commerce
Martin Wild,
CDO,
Media-Saturn-Holding GmbH
H: SPECIAL Women in Tech Roundtable
Cheryl D. Miller,
Founder,
Digital Leadership Institute
17:40 End of the first conference day
18:30 Evening Event
Join us for a casual evening reception and dinner to let the first
conference day come to an end over food and drinks in a casual
atmosphere.
Conference Day One I Wednesday, 22 June 2016
 Be more than a name on a
business card.
Stand out as a sponsor
or exhibitor.
This event provides a unique platform which
encourages open conversation between
practitioner and solution-provider. We take
the time to get to know our customers, so
that we can help you navigate through the
audience to find the best matches in terms
of need and buying power.
A `must-attend’ event for businesses which
have a service or solution that would bring
benefit
to the audience.
To find out more about the outstanding
sponsorship and exhibition opportunities
available, please contact our
Sponsorship Team on:
+49 (0)30 20 91 32 78
or email sponsorship@iqpc.de
Media Partner
The CX Network is an online community for
global customer experience, service, insight
and marketing professionals who are leveraging
customer management strategies to increase
customer acquisition and loyalty, whilst driving
increased profits across the entire organisation.
The Digital Leadership Institute is a recogni-
sed world leader in promoting greater participa-
tion of girls and women in
strategic, innovative ESTEAM (entrepreneurs-
hip, science, technology, engineering, arts and
mathematics) sectors
doubleYUU is a Hamburg based management
consultancy for the Digital Transformation
Industry. Based on their experience and unique
methods, they help companies ensuring a
successful future by preparing them with their
digital transformation. doubleYUU also runs a
free newsletter, available for everyone to sign
up for on their website.

€
DigIT Europe
08:30 Registration with coffee and tea
09:00 Chairman’s opening remarks
The futurist’s vision and how we adopt our business to it
09:10 Futurist Keynote: Humanity 2.0
“The digital age is much more than the Industrial Era on ‘tech steroids’, it is a fundamental shift
that changes the very nature of work and humanity”

In this presentation, we will:
• Take an anthropological perspective on the key drivers that are impacting human
behaviour today
• Explore how these are impacting the enterprise, work, workers and leadership
• Explore the implications on personal and corporate transformation
• Identify the key actions you and your organisation need to take to ensure you are a
disrupter rather than disrupted
Ade McCormack,
Digital Strategist, Near Futurist, Author and
Financial Times Columnist
09:40 Industry Keynote: Cultural and technology-led transformation of the digital work
environment – What can we learn from the most powerful disrupters
Technology is changing the way employees work and has the potential to increase
productivity, collaboration and innovation. However some organisations struggle to find a
smooth path to embed these changes successfully. If change is not managed well it can cause
distrust and frustration. Understanding how to effectively embed change and foster a culture
of innovation is one of the most underestimated competitive advantages. Kim will share
insights into Google’s culture as well as how best to engage employees top down and bottom
up, and how to create compelling communications and training programs that will help
employees to adopt new ways of working and organisations to achieve their cultural and
business transformation goals.
• Understanding how to effectively embed change and foster a culture of innovation
• How best to engage employees top down and bottom up
• How to create compelling communications and training programs that will help
employees to adopt new ways of working and organisations to achieve their cultural
and business transformation goals
Kim Wylie,
Global Lead for Change and Transformation,
Google, U.K.
10:40 Interactive Roundtables
– Choose your topic and get some hands-on experience from our expert circles
A:The role of the CDO – Will it be obsolete soon?
Thierry Derungs,
Wealth Management Chief Digital Officer,
Head of Digital Solutions,
BNP Paribas SA
B: Start-up cooperation and accelerators
Luciano Tomassi,
Innovation Manager,
ENEL
C: CIO vs. CDO - Why the CIO is struggling to play the CDO simultaneously
Stefanie Kemp,
RWE AG,
Innovation@RWE - Lighthouse Lead Disruptive Digitization
D:The global perspective - How to manage digital transformation in a global company
and roll it out globally
Ricardo Carvalho
Marketing Technology Director,
Shell Downstream Services B.V

E: Blockchain development – The business case behind the buzz
Anosh Thakkar,
Vice President,
CTO,
Philips N.V.

Conference Day Two I Thursday, 23 June 2016


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DigIT Europe
Conference Day Two I Thursday, 23 June 2016
Old world meets new world – How to integrate digital
strategies into existing business models
11:10 Establishing a Chief Digital Officer – CDO for rent
• A digital transformation is like any project: it must have an end date
• As such, CDO role in a company must evolve in time: Is then the CDO useless?
Not now, but probably in 3 to 5 years
• Who should be your Digital Shaman? Is your CDO the best candidate?
• How could you be sure to not redo your transformation over and over again?
Thierry Derungs,
Wealth Management Chief Digital Officer,
Head of Digital Solutions,
BNP Paribas SA
12:10 Networking Luncheon & Live Arena
12:40 Start Live Arena
Enjoy “Innovation at its best” during your lunch break - Start-ups from all over Europe
present their ideas in our Live Arena Quick Pitches:
Future of Banking Platforms: Raisin – the leading cross-border investment platform
Katharina Lüth,
raisin.com
Flexibility is everything - the customer in the convenient food market as of today
Fried Große-Dunker,
Co-Founder,
home-eat-home
The wireless and keyness entry into your home
Dr.-Ing. Christian Bogatu,
Geschäftsführer Produkt,
Vertrieb & Marketing,
KIWI – Opening Doors
13:40 Digital transformation - the core of RWEs digital strategy
• Overview Innovation@RWE
• RWE´s digital strategy
• Disruptive approach in within RWE
• Initiatives and organisation
• Digitisation anyhow or revolution?
• What did we learn?
• First concrete outcomes
Stefanie Kemp,
RWE AG,
Innovation@RWE - Lighthouse Lead Disruptive Digitization
14:10 Digital transformation in big corporations: how a traditional carmaker can become a
customer-centric mobility provider
• From automotive industry to mobility networks
• How to create new business models in a traditional corporate world
• Digital manufacturing
CDO,
Groupe Renault S.A.
14:40 The power of collaboration - How start-ups can support corporates’ growth
• Enel’s collaboration model with start-ups
• Open innovation as factor for growth
• Examples of projects with start-ups
Luciano Tommasi,
Head of Start-up Activities and Business Incubator,
Enel S.p.A.
15:10 Digital Transformation of the Airline Industry – From changing business models to
transforming system capabilities
• Innovation Management at Lufthansa
• Data is king – establishment of analytic systems
• Develop additional customer-targeted services by using data analytics
• Optimized revenue management through dynamic real-time pricing
• Maximised ROI through predictive maintenance
Dr. Jörg Liebe,
CIO,
Lufthansa Systems GmbH & Co KG
15:40 End of the main conference
16:30-18:30 Interactive Evening Workshop
Workshop B: Disrupted IT Infrastructure – Influence on systems and processes
In this workshop we will evaluate the possibilities of a quick and agile IT infrastructure that
can adopt changes quickly and react to disrupted markets.
Benchmark your own system against state-of-the art infrastructure.
• IT architecture today and tomorrow
• LEAN IT through cloud-based services
• Flexible IT governance
Workshop leader will be promoted here soon

CAN’T MAKE IT TOTHE CONFERENCE? PURCHASETHE 2-DAY DOCUMENTATION FOR € 990,- +VAT.
Documentation will be sent 6 weeks after the event
CongresscodeDE25832.001
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Tuesday, 21 June 2016
Workshop DesignThinking Workshop: Collaboration and Agility – How to think and act like a start-up: Lessons in Self Disruption
Thursday, 23 June 2016
Workshop Disrupted IT Infrastructure – Influence on systems and processes
PDFW
Accommodation: A limited number of reduced rate rooms are available at the conference hotel. Accommodation can be booked
by calling the central reservation number. Please always quote the booking reference IQPC-Berlin. Hotel accommodation and
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© IQPC GESELLSCHAFT FÜR MANAGEMENT KONFERENZEN MBH
21 - 23 June 2016 I Mövenpick City Centre, Amsterdam, The Netherlands
€
DigIT Europe
Venue and Accommodation
Mövenpick City Centre
Piet Heinkade 11,
1019 BR Amsterdam, The Netherlands
Fon: +31 (0) 20 519 1200
Email: hotel.amsterdam@moevenpick.com
www.movenpick.com/en/europe/netherlands/amsterdam/
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Early Bird
Book & pay until
19 February 2016
Standard Price
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2 day conference
Save € 250,-
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2 day conference
+ 1 workshop
Save € 350,-
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€ 3.249,- + VAT
Gold Package
2 day conference
+ 2 workshops
Save € 550,-
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Conference Packages
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Book & pay until
19 February 2016
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08 April 2016
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20 May 2016
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2 day conference
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€ 1.299,- + VAT
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2 day conference
+ 1 workshop
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The delegate fee includes the following services:
• Access to the purchased conference packages
• Catering during the entire conference
• Conference documentation

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