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Digital transformation Socius
The document is a presentation on digital transformation given by Jo Caudron. It discusses various metaphors to describe how digital disruption is impacting organizations, including the glass house to represent changing relationships with customers, the package for shifting from bundled to unbundled products, and the frog to illustrate bypassing in the value chain. It stresses that organizations need a vision of the future and a digital roadmap to guide their transformation.
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Digital transformation Socius
- 1. Digital Transformation Socius Event- June 2016
- 2. Hi, I’m JoCaudron Active in digital since 1993 Internet entrepreneur involved in 20+ start-ups. Founding Partner of Duval Union Consulting @jcaudron jo@duvalunion.com We are business consultants for a digital world. Our mission is to help organization transform.
- 3. Hi, I’m JoCaudron Active in digital since 1993 Internet entrepreneur involved in 20+ start-ups. Founding Partner of Duval Union Consulting @jcaudron jo@duvalunion.com Are you an active social media user? Do you embrace new technology? Do you get your kicks from new business models?
- 4. @jcaudron Co-autor of… A storyabout Transformation Sold in 40 countries!
- 5. I skipped 50“disruptive slides” about Uber, Airbnb, Tesla, …
- 7. Digital disruption isreal. Expect a smack in the face…
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- 12. 1995+ Music Photography Video Rental … 2010+ Print Media TV Travel HR … 2015+ Retail Healthcare Automotive Education Telco Food FMCG Banking/Insurance … 2020 AllSafe havens will be subject to digital disruption … WAVES OF DISRUPTION
- 13. @jcaudron What can welearn?
- 14. @jcaudron What can welearn?
- 15. Digital Disruption isa story of… %
- 16. This is NOTour story YOU THEM We are COMPLIANT! We are a TRUSTED partner! We have DECADES of experience! We are on SOCIAL MEDIA!
- 17. THIS is ourstory: the substantial minority YOU THEM We are COMPLIANT! We are a TRUSTED partner! We have DECADES of experience! We are on SOCIAL MEDIA! But your app sucks I want experience Uhh..ok Cheaper AND better service? Hey this solves my problem! I don’t want to wait a week
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- 19. Putting things ina frame creates insights
- 20. • What canwe learn?
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- 22. Transparency Accountability Proximity Responsiveness Bi-directional Humanization Authenticity The Glass HouseThe relationship is changing. This metaphor describes the changing relationship between the organization and the outside world.
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- 27. Transparency Accountability Proximity Responsiveness Bi-directional Humanization Authenticity The Glass HouseThe relationship is changing. This metaphor describes the changing relationship between the organization and the outside world. Now think… Do you see the change? How does it impact you? Do you have your vision of the future? Do you have a roadmap to get there?
- 28. Product, services andpackages are changing. From bundling to unbundling. This metaphor describes the evolution of unbundling and how this changes the products and services you offer and your go- to market. Monolithic vs. atomic APPification Long Tail Personalized Experience Speed Price (Self-)service Scalability The Package
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- 33. Product, services andpackages are changing. From bundling to unbundling. This metaphor describes the evolution of unbundling and how this changes the products and services you offer and your go-to market. Monolithic vs. atomic APPification Long Tail Personalized Experience Speed Price (Self-)service Scalability The Package Now think… Do you see the change? How does it impact you? Do you have your vision of the future? Do you have a roadmap to get there?
- 34. This metaphor describesthe by-passing that you are subject to or that you can perform yourself, leading to a change in the existing value chain. The position in the value chain is challenged. Bypassing Virtualization Fragmentation of touchpoints The Frog
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- 36. The Frog Bypassing Virtualization Fragmentation of touchpoints Bypassing J.K.Rowling eBooks zijn self published
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- 38. This metaphor describesthe by-passing that you are subject to or that you can perform yourself, leading to a change in the existing value chain. The position in the value chain is challenged. Bypassing Virtualization Fragmentation of touchpoints The Frog Now think… Do you see the change? How does it impact you? Do you have your vision of the future? Do you have a roadmap to get there?
- 39. This metaphor describesthe change of opinion making, of leadership, the entrance of new players that dominate the attention of the people. New gatekeepers Recommendations “Good is good enough” Ambassadorship The Gatekeeper Opinion making is challenged.
- 40. New gatekeepers Recommendations “Good isgood enough” Ambassadorship The Gatekeeper The traditional gatekeeper Crowd-sourced opinions Peers as news distributors Automatic algorithms New “experts” +
- 41. New gatekeepers Recommendations “Good isgood enough” Ambassadorship The Gatekeeper New gatekeepers Wil je iets weten? …Google het Wil je iets zien/horen? …YouTube het Wil je iets lezen? …Bol het
- 42. New gatekeepers Recommendations “Good isgood enough” Ambassadorship The Gatekeeper
- 43. New gatekeepers Recommendations “Good isgood enough” Ambassadorship The Gatekeeper
- 44. This metaphor describesthe change of opinion making, of leadership, the entrance of new players that dominate the attention of the people. New gatekeepers Recommendations “Good is good enough” Ambassadorship The Gatekeeper Opinion making is challenged. Now think… Do you see the change? How does it impact you? Do you have your vision of the future? Do you have a roadmap to get there?
- 45. This metaphor describesthe change of location and place, the emergence of hybrid models that merge online and offline, to create a consistent user experience and customer journey. The Traveller Primary location and place of consumption is changing Place Utility Empowered self Instant gratification New way of working Contextual awareness
- 46. The Traveller Place Utility Empowered self Instantgratification New way of working Contextual awareness
- 47. The Traveller Place Utility Empowered self Instantgratification New way of working Contextual awareness
- 48. The Traveller Empoweredself Place Utility Empowered self Instant gratification New way of working Contextual awareness Ruben’s House museum in Antwerp uses iBeacons for navigation, additional information and gamification.
- 49. The Traveller Place Utility Empowered self Instantgratification New way of working Contextual awareness
- 50. The Traveller Place Utility Empowered self Instantgratification New way of working Contextual awareness
- 51. This metaphor describesthe change of location and place, the emergence of hybrid models that merge online and offline, to create a consistent user experience and customer journey. The Traveller Primary location and place of consumption is changing Now think… Do you see the change? How does it impact you? Do you have your vision of the future? Do you have a roadmap to get there? Place Utility Empowered self Instant gratification New way of working Contextual awareness
- 52. This metaphor describesthe importance of the crowd, the power that it represents for the good or the bad of the organization. The Participant Community Gamification Collaboration The power of the crowd Sharing economy Consumers are uniting and creating powerful communities
- 53. The Participant Community Gamification Collaboration The powerof the crowd Sharing economy Sharing economy From scarcity to abundance
- 54. The Participant Community Gamification Collaboration The powerof the crowd Sharing economy Sharing economy vs
- 55. The Participant Community Gamification Collaboration The powerof the crowd Sharing economy Community
- 56. The Participant Community Gamification Collaboration The powerof the crowd Sharing economy The power of the crowd
- 57. The Participant Community Gamification Collaboration The powerof the crowd Sharing economy Community
- 58. The Participant Community Gamification Collaboration The powerof the crowd Sharing economy The power of the crowd
- 59. The Participant Community Gamification Collaboration The powerof the crowd Sharing economy The power of the crowd
- 60. The Participant Community Gamification Collaboration The powerof the crowd Sharing economy
- 61. This metaphor describesthe importance of the crowd, the power that it represents for the good or the bad of the organization. The Participant Community Gamification Collaboration The power of the crowd Sharing economy Consumers are uniting and creating powerful communities Now think… Do you see the change? How does it impact you? Do you have your vision of the future? Do you have a roadmap to get there?
- 62. This metaphor describesthe fact that we are just at the beginning of the digital revolution, which means that all of the change that is already happening is probably just scratching the surface. The Cyborg Internet of Things Wearables Quantified self Robotics Data Monitoring Technology keeps progressing.
- 63. The Cyborg Internet ofThings Wearables Quantified self Robotics Data Monitoring Virtual Worlds
- 64. The Cyborg Internet ofThings Wearables Quantified self Robotics Data Monitoring
- 65. The Cyborg Internet ofThings Wearables Quantified self Robotics Data Monitoring
- 66. The Cyborg Internet ofThings Wearables Quantified self Robotics Data Monitoring
- 67. The Cyborg Internet ofThings Wearables Quantified self Robotics Data Monitoring Data
- 68. The Cyborg Internet ofThings Wearables Quantified self Robotics Data Monitoring
- 69. This metaphor describesthe fact that we are just at the beginning of the digital revolution, which means that all of the change that is already happening is probably just scratching the surface. The Cyborg Internet of Things Wearables Quantified self Robotics Data Monitoring Technology keeps progressing. Now think… Do you see the change? How does it impact you? Do you have your vision of the future? Do you have a roadmap to get there?
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- 71. You’ll need tounderstand the impact of disruption
- 72. You’ll need astrong vision on your future
- 73. You’ll need a planwith real actions, a Digital Agenda, a roadmap for the future
- 74. You’ll need toevolve from a mothership…
- 75. …to a modernfleet
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- 77. Discussion What will havemost impact on your activities? Do you see the change? How does it impact you? Do you have your vision of the future? Do you have a roadmap to get there?
- 78. Glass House Package Frog GatekeeperTraveller Participant Cyborg THE WHEELOF CHANGE New experts and our peers decide what matters People participate, share and co-create their future Technology becomes part of everything we do The relationship with the market changes New experiences in product, service & packaging The position in the value chain changes Mobile gives access to everything, everywhere, every time
- 79. Hi, I’m JoCaudron Active in digital since 1993 Internet entrepreneur involved in 20+ start-ups. Founding Partner of Duval Union Consulting @jcaudron jo@duvalunion.com We are business consultants for a digital world. Our mission is to help organization transform.
- 80. Digital Transformation Socius Event- June 2016