Google+ is growing and becoming more of an "all-in-one" platform by tying together search, video, local content, and user demographics. Mobile technology is central to the current digital ecosystem and driving social sharing, websites, and search activities. Many millennials in the Middle East have limited data access, so providing free WiFi can boost customer traffic. App usage and gaming are increasing in Saudi Arabia, Qatar, and the UAE, and brands are using apps to tell stories. Social media is driving online commerce, and understanding social shoppers will be important for retailers. Ecommerce is growing in Egypt, Saudi Arabia, and the UAE as online spending increases. Mobile commerce is also driving high-ticket purchases