Dropp were pleased to be invited to talk to a group of new business start-ups about online advertising. For all you that were kind enough to give your attention, the presentation is available here to download as a Power Point file.

1. Online Advertising 101

2. Who Am I? Niall Flynn niall@dropp.ie Online Developer Search Engine Optimiser Online Marketer Worked in Online Advertising Since 2006 Developer since early 2000

4. Lisbon Treaty 2008.

6. It’s Cheap

7. The Audience is Large & Diverse

8. Accountability

10. Phones

11. Set Top Boxes/TVs

12. Gaming Consoles

14. Text & Images

15. Video

16. Audio

17. Gaming

18. Online Chat

20. Questions?

21. What are your Businesses Unique Selling Points?

22. What is a USP? Price (High or Low) Service Approach Specialisation Brand

24. Have you competition offline?

25. Is it Price?

26. Can you offer a free online service?

28. Be careful of your personal Social media profiles.

29. Grammar, typos, tone and language.

32. Show your product in its best light.

33. Over explain without losing tone.

34. Cross promote, without highlighting competitors.

36. Online Engagement, Calls to Action & how to Engage Online.

37. Engagement? Online is not print! Online Games? Video. Blog Discussions. Mailing Lists.

38. How to measure Engagement Set Goals e.g 100 followers on Twitter. Monitor Measure Ask

39. Calls To Action Keep It Simple

40. Calls To Action That Work 1-3 Message Cycling in a feature area on your home page. Simple clear messages. Legible on all devices. Simple Navigation. Call to action to ‘get’ or follow up, ask your user to do something.

41. Calls To Action Keep It Simple

42. Calls To Action What Not To Do More than 7 menu items is confusing. Multiple navigation menus mean sub sections are lost. Lack of feature content & no call to action are not engaging. Visual clutter is a subconscious turn off for visitors.

43. Follow up Stay in Touch. Build A Mailing List. Offer Seasonal Services. Sales, Offers & Vouchers. Do not spam!

44. Questions?

45. What Does Conversion Mean to You?

46. What is a Online Conversion? Direct Sales Branding Awareness Advertising Revenue

47. ROI - how can it be Measured?

48. Return on Investment How can it be Measured? Paid Advertising Social Engagement Sales Increases Raising Awareness Reach

49. How to Plan, Research & Finance

50. Online Trends Spot them and jump on the bandwagon. Monitor Competitor Blogs & Websites. Keep up to date.

51. Online SWOT Analysis

54. My online presence is weak

62. Management is generally a % of the cost.

65. Breaking Ground or Making Repairs

66. Getting Started Online CRO and the IEDR, choose a good domain name. Domains & Hosting. Design & Branding. Copy Writing for Online. Social Media faux pas .

68. Websites

70. eCommerce

71. Brochure

72. Magazine/Blog

73. Forum/directories

74. Focused Goals within sites

75. Tracking & Analytics

76. Device Convergence - the mobile web

77. Flash & Apple

79. Twitter

81. Short Snappy 140 character messages, owed to its initial use on SMS carriers in the US.

82. Terminology

83. Tweet; or message 140 characters or less.

84. RT; A ‘retweet’.

85. @; a direct message.

86. Short URLs e.g. bitly

89. Output your news and events via twitter.

91. Do not let your client base know about your breakfast.

93. Questions?

94. Facebook

95. Facebook Social Media Platform, started in Harvard. Grown exponentially Half of internet traffic is fb, it out ranks Google 1.2 million active Irish users Best ROI on CPC advertising Free to use as an individual or brand, this has begun to change and fb will continue to monetise their business sales model.

97. Promote your twitter via your web site.

99. Do not blatantly market on fb.

100. Be careful, nothing is deleted.

102. LinkedIn

103. LinkedIn Professional Social Media Platform. Great for online networking. Great for HR. The serious side of Social networking. Add yourself & company profile Encourage employees to add to the network. Link to you site and blog.

104. All The Rest.

105. Social Media What to Use & Why Do I have the time to invest in this? Do I know how to do this? Is there a member of staff that can do this? Should I hire someone to manage my social media? Where are my client base?

106. Social Media Strategy KISS Are you raising awareness? Are you trying to sell a product? Are you a service provider offering an online niche service? Listen, Respond, Monitor & Review. Social Media Engagement, how can it be measured?

107. Questions?

108. Apps

109. Apps? What is an App? Devices Platforms Do you need an App? How to monetise Apps HTML5 what it will mean for online in the coming years

110. Questions?

111. Online CRM

113. EDM & DM

114. Mail Chimp & An Post, the difference, between the 2.

115. Online lead generation

117. Online Reporting & Reputation Management

118. Online Reporting & Reputation Management Google Analytics GetClicky Google Alerts 3rd Party Online Market Research

119. Questions?

120. SEO?

122. How can it help you business?

123. Paid SEO

124. Organic SEO

125. Social

127. Online Advertising

129. Banner Ads

130. Cost Per Click

131. Twitter

132. Facebook

133. Directory listings

135. Site Clinic/Q&A Session

136. Thank You Presentation Download: www.dropp.ie/innovo Niall Flynnniall@dropp.ie0867844450