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Shell Global


         Kailey Poort
Shell Global
Providing energy in economically, environmentally, and
              socially responsible ways




                                      Kailey Poort
Who is Shell?
Who is Shell?
•National leader in oil and gas industry
Who is Shell?
•National leader in oil and gas industry
 •90 + countries
Who is Shell?
•National leader in oil and gas industry
 •90 + countries
 •About 101,000 employees
Who is Shell?
•National leader in oil and gas industry
 •90 + countries
 •About 101,000 employees
 •Produces 2% of world’s oil, 3% gas
Who is Shell?
•National leader in oil and gas industry
 •90 + countries
 •About 101,000 employees
 •Produces 2% of world’s oil, 3% gas
 •2009 Revenue = $278.2 billion
What is Shell?
What is Shell?
•Business strategy: More Upstream, Profitable
 Downstream

 •Upstream - exploring and developing new innovative
   ideas

 •Downstream - creating profit from existing business
•Delivery and growth = Leveraging strong portfolio
Challenges and Solutions
Challenges and Solutions

•Energy Challenge
 •Demand
 •Resources
 •CO2 emissions
•Find the solution
 •Technologies
 •Experiments
 •Projects
Shell’s Approach




  +       =
Shell’s Approach

•Increasing awareness of Shell’s environmental initiatives
•How are we contributing sustainable developments and
projects?
•Benefits to the community?
•Advertise Shell’s sustainability report

                +                     =
Plan of Action
Plan of Action
•Devote media channels to sustainability efforts
Plan of Action
•Devote media channels to sustainability efforts
 •Social Media Channels - Twitter, Facebook,Youtube
Plan of Action
•Devote media channels to sustainability efforts
 •Social Media Channels - Twitter, Facebook,Youtube
 •Information Blog - updates on projects and research
   of the Shell company
Plan of Action
•Devote media channels to sustainability efforts
 •Social Media Channels - Twitter, Facebook,Youtube
 •Information Blog - updates on projects and research
   of the Shell company

 •Promotional Materials - Web promotion and Apple
   application
It’s all Social
It’s all Social
    •Twitter, Facebook,Youtube...
     •Specifically framed on
       sustainability information, linked
       with existing accounts

     •Enforcing exposure of efforts and
       role

     •Incorporate other companies/org.
       involvement

     •Placing additional media - videos,
       pictures, resources
Let’s Talk
Let’s Talk
•Information Blog:
  •Story of Shell, the future,
   contributions, key projects

•Promotion: Web based and Apple app
 •Logo placement, advertisements placed
   within search engine Google, Social
   Media sites

 •Apple app - creation of Shell carbon
   footprint calculator, suggestions to
   decrease amount
Doing Ok?
Doing Ok?
   •Measure outreach and exposure...
Doing Ok?
   •Measure outreach and exposure...
    •Google analytics - SEO
Doing Ok?
   •Measure outreach and exposure...
    •Google analytics - SEO
    •Google keywords
Doing Ok?
   •Measure outreach and exposure...
    •Google analytics - SEO
    •Google keywords
    •Twitter search
Doing Ok?
   •Measure outreach and exposure...
    •Google analytics - SEO
    •Google keywords
    •Twitter search
    •Youtube - number views
Doing Ok?
   •Measure outreach and exposure...
    •Google analytics - SEO
    •Google keywords
    •Twitter search
    •Youtube - number views
    •Facebook insights
Next Steps
Next Steps
•Timeline
 •Launch campaign in Spring of 2010 and continue
   based on measurement of success

•Budget
 •Social media outlets are free resources, in-house
   management of site

 •Website promotional development - $10,000 outside
   Advertising

 •Apple app - $10,000 for creation

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Shell Global

  • 1. Shell Global Kailey Poort
  • 2. Shell Global Providing energy in economically, environmentally, and socially responsible ways Kailey Poort
  • 4. Who is Shell? •National leader in oil and gas industry
  • 5. Who is Shell? •National leader in oil and gas industry •90 + countries
  • 6. Who is Shell? •National leader in oil and gas industry •90 + countries •About 101,000 employees
  • 7. Who is Shell? •National leader in oil and gas industry •90 + countries •About 101,000 employees •Produces 2% of world’s oil, 3% gas
  • 8. Who is Shell? •National leader in oil and gas industry •90 + countries •About 101,000 employees •Produces 2% of world’s oil, 3% gas •2009 Revenue = $278.2 billion
  • 10. What is Shell? •Business strategy: More Upstream, Profitable Downstream •Upstream - exploring and developing new innovative ideas •Downstream - creating profit from existing business •Delivery and growth = Leveraging strong portfolio
  • 12. Challenges and Solutions •Energy Challenge •Demand •Resources •CO2 emissions •Find the solution •Technologies •Experiments •Projects
  • 14. Shell’s Approach •Increasing awareness of Shell’s environmental initiatives •How are we contributing sustainable developments and projects? •Benefits to the community? •Advertise Shell’s sustainability report + =
  • 16. Plan of Action •Devote media channels to sustainability efforts
  • 17. Plan of Action •Devote media channels to sustainability efforts •Social Media Channels - Twitter, Facebook,Youtube
  • 18. Plan of Action •Devote media channels to sustainability efforts •Social Media Channels - Twitter, Facebook,Youtube •Information Blog - updates on projects and research of the Shell company
  • 19. Plan of Action •Devote media channels to sustainability efforts •Social Media Channels - Twitter, Facebook,Youtube •Information Blog - updates on projects and research of the Shell company •Promotional Materials - Web promotion and Apple application
  • 21. It’s all Social •Twitter, Facebook,Youtube... •Specifically framed on sustainability information, linked with existing accounts •Enforcing exposure of efforts and role •Incorporate other companies/org. involvement •Placing additional media - videos, pictures, resources
  • 23. Let’s Talk •Information Blog: •Story of Shell, the future, contributions, key projects •Promotion: Web based and Apple app •Logo placement, advertisements placed within search engine Google, Social Media sites •Apple app - creation of Shell carbon footprint calculator, suggestions to decrease amount
  • 25. Doing Ok? •Measure outreach and exposure...
  • 26. Doing Ok? •Measure outreach and exposure... •Google analytics - SEO
  • 27. Doing Ok? •Measure outreach and exposure... •Google analytics - SEO •Google keywords
  • 28. Doing Ok? •Measure outreach and exposure... •Google analytics - SEO •Google keywords •Twitter search
  • 29. Doing Ok? •Measure outreach and exposure... •Google analytics - SEO •Google keywords •Twitter search •Youtube - number views
  • 30. Doing Ok? •Measure outreach and exposure... •Google analytics - SEO •Google keywords •Twitter search •Youtube - number views •Facebook insights
  • 32. Next Steps •Timeline •Launch campaign in Spring of 2010 and continue based on measurement of success •Budget •Social media outlets are free resources, in-house management of site •Website promotional development - $10,000 outside Advertising •Apple app - $10,000 for creation

Editor's Notes