Prakash Singh presented on e-branding and online advertising. He discussed how branding makes products popular by generating desired emotions in consumers' minds. Lunarpages was used as a case study to illustrate how redesigning a website and creating a strong brand identity can significantly increase business metrics like customer base, conversion rates, and revenues. Singh also explained different online advertising models and how tools like personalization, collaboration, and customization can motivate customers. Key aspects of online advertising include creating awareness, familiarity, and positive imagery of a brand through marketing programs.
Illustration of various types of Online marketing with examples.Slides talk about search engine marketing, display ads, affiliate marketing, lead generation marketing, native marketing, email marketing etc.
Online Branding-Elements of a Successful BrandSix Degrees
Information about what goes into a successful brand strategy, naming conventions for your brand, and how to bring the brand to life online. To learn more, visit www.six-degrees.com/brand-strategy
With the opening case of Narendra Modi and the closing case of Google the presentation examines the basic fundamentals of branding and then elaborates and synthesize the same concepts to define the fundamentals of establishing a powerful online brand.
The presentation also summarizes the various important tools like understanding Colour Psychology and more.
The document discusses identifying goals for a company's web presence. It explains that a company's web site needs to achieve certain goals such as attracting visitors, creating a positive image, and encouraging return visits. The document outlines factors to consider for web design like content, structure, aesthetics, and technology. It also discusses how to make a web page look good with consistency, selective graphics, careful color choice, and effective page design. Maintaining an effective web presence involves conveying an integrated company image, offering accessible company facts, and sustaining visitor attention. Metrics for measuring a site include advertising, visitation rates, time spent on pages, and email/call volumes.
The document discusses various forms of online advertising and marketing communications. It describes different types of online advertisements including display ads, rich media ads, video ads, search engine advertising, and social network advertising. It also discusses metrics for measuring the effectiveness of online marketing campaigns and compares the returns on investment of different advertising channels. Finally, it outlines how websites can be used as marketing communication tools through search engine optimization and ensuring credibility and usability.
1) Online branding is important for information providers as the initial message to potential customers is communicated through their website, which acts as a digital storefront.
2) With an abundance of online information, brands help reduce customer search costs by representing a bundle of attributes about a product or service.
3) For information-based industries that have been digitalized, such as libraries, developing an online branding strategy is crucial to build customer familiarity and confidence in an evolving digital environment.
The document discusses online branding and strategies for building a brand online. It introduces online branding as a technique to position a brand using the web and bring customers to a brand. It then outlines some key online branding strategies such as maintaining branding consistency, using social media, blogging, and video marketing. The document also notes advantages like strengthening customer relationships and developing brand alliances. Challenges include information overload and managing different communication channels. It concludes that online branding is important for consumers who use various sources, including online, to research brands and make purchase decisions.
Prakash Singh presented on e-branding and online advertising. He discussed how branding makes products popular by generating desired emotions in consumers' minds. Lunarpages was used as a case study to illustrate how redesigning a website and creating a strong brand identity can significantly increase business metrics like customer base, conversion rates, and revenues. Singh also explained different online advertising models and how tools like personalization, collaboration, and customization can motivate customers. Key aspects of online advertising include creating awareness, familiarity, and positive imagery of a brand through marketing programs.
Illustration of various types of Online marketing with examples.Slides talk about search engine marketing, display ads, affiliate marketing, lead generation marketing, native marketing, email marketing etc.
Online Branding-Elements of a Successful BrandSix Degrees
Information about what goes into a successful brand strategy, naming conventions for your brand, and how to bring the brand to life online. To learn more, visit www.six-degrees.com/brand-strategy
With the opening case of Narendra Modi and the closing case of Google the presentation examines the basic fundamentals of branding and then elaborates and synthesize the same concepts to define the fundamentals of establishing a powerful online brand.
The presentation also summarizes the various important tools like understanding Colour Psychology and more.
The document discusses identifying goals for a company's web presence. It explains that a company's web site needs to achieve certain goals such as attracting visitors, creating a positive image, and encouraging return visits. The document outlines factors to consider for web design like content, structure, aesthetics, and technology. It also discusses how to make a web page look good with consistency, selective graphics, careful color choice, and effective page design. Maintaining an effective web presence involves conveying an integrated company image, offering accessible company facts, and sustaining visitor attention. Metrics for measuring a site include advertising, visitation rates, time spent on pages, and email/call volumes.
The document discusses various forms of online advertising and marketing communications. It describes different types of online advertisements including display ads, rich media ads, video ads, search engine advertising, and social network advertising. It also discusses metrics for measuring the effectiveness of online marketing campaigns and compares the returns on investment of different advertising channels. Finally, it outlines how websites can be used as marketing communication tools through search engine optimization and ensuring credibility and usability.
1) Online branding is important for information providers as the initial message to potential customers is communicated through their website, which acts as a digital storefront.
2) With an abundance of online information, brands help reduce customer search costs by representing a bundle of attributes about a product or service.
3) For information-based industries that have been digitalized, such as libraries, developing an online branding strategy is crucial to build customer familiarity and confidence in an evolving digital environment.
The document discusses online branding and strategies for building a brand online. It introduces online branding as a technique to position a brand using the web and bring customers to a brand. It then outlines some key online branding strategies such as maintaining branding consistency, using social media, blogging, and video marketing. The document also notes advantages like strengthening customer relationships and developing brand alliances. Challenges include information overload and managing different communication channels. It concludes that online branding is important for consumers who use various sources, including online, to research brands and make purchase decisions.
The document discusses strategies for developing strong branding for business-to-consumer e-commerce. It explores whether traditional branding strategies can apply to the online space and how to encourage repeat visits to e-commerce sites. The author reviews literature on topics like building relationships and trust with customers online. The conclusion emphasizes the importance of understanding customers, providing a safe and easy shopping experience, and creating an emotional connection to build a loyal brand.
1. The document discusses various methods of online advertising including banners, pop-ups, email marketing, mobile ads, splash screens, URL submission, chat rooms, and online catalogs.
2. It also covers targeted advertising strategies like customized ads, push and pull strategies, and associated ad displays. Measurement techniques include click-through rates, time spent viewing, and purchases made.
3. Emerging topics are also examined such as intelligent agents, push technology, online events and promotions to drive traffic, and localization of online ads. Managerial issues in online advertising are also reviewed.
This document discusses how branding can be done online through various digital channels. It explains that branding helps make customers aware of products/services, attract new customers, and reinforce a company's market status. Websites are important for branding as they are a company's only virtual interface with customers and shape perceptions. The document recommends using blogs, social media, emails, and search engine optimization as tools for online branding to promote products/services, respond to customers, and strengthen brands among online audiences.
Online Branding - How to use online media for Brand buildingVaibhav Choksi
1) The document discusses the importance of branding and personal branding online. It emphasizes using social media platforms like Google+, Facebook, and Twitter to engage with audiences and build connections.
2) Key elements of branding discussed include choosing a memorable name and logo, using consistent colors and messaging, and owning brand conversations across different digital channels.
3) The document provides tips for personal branding such as sharing valuable content regularly, engaging with others, and using platforms and a tone of voice that presents an authentic image over the long term. Everything posted online can impact one's personal brand.
Online marketing is the fastest growing form of direct marketing. Technological advances have created a digital age where 90% of the world's data in the last 2 years. As a result, marketing strategies must adapt to leverage today's technology. Online marketing involves companies' efforts to market products, services, and build relationships over the internet. It can be classified by who initiates it and targets consumers, businesses, or both. Setting up an effective online marketing presence involves creating a website, using social media, online ads and promotions, and email.
The document presents an overview of online branding or e-branding. It defines e-branding as using the internet and world wide web as a medium for positioning a brand in the marketplace and creating meaningful online strategies. The document outlines the need for e-branding to create direct relationships with customers and understand their behaviors. It discusses e-branding strategies and benefits such as helping build familiarity, expanding customer relationships, and increasing sales. In conclusion, it states that e-branding has revolutionized branding and companies must pay attention to the internet marketplace.
Internet marketing involves promoting products or services over the Internet. It includes tactics like search engine optimization (SEO), search engine marketing (SEM), email marketing, display advertising, and social media marketing. An effective internet marketing plan involves setting objectives, determining a business model and budget, identifying target markets, and implementing tactics like content marketing, paid advertising, and affiliate programs. Internet marketing allows businesses to reach global audiences cost-effectively.
Biz bol presentation_ Comprehensive StudyJ Prakash
‘Market timing, ‘demand certain innovation and strategy to out master competition and a continuum to
be winner and market leaders. In a racing digital age it always about content: at the right time / at the
right place / to the right people to take action on it .If you could control this flow of information , tap on
interactions between Brand and consumers at local global level through a product will unlock new
avenues for growth in markets and sectors worldwide.
Orgapp Technologies was always an Advertisement / PR / Market research company. However to get
all odds into even, you have to Innovate. Hence, Phase 1:
Phase 1 is BizBol.com to get Brand and Consumer interactions, under a roof, directly through middle
men, Local Retailers and bring this whole experience through a cloud base online platform, in a web
savvy tomorrow market structure. If you could control this flow of information you out master
competition and have a say in how, what, when inform was exchange, acted upon and where. Than
unlocking new avenues for growth into markets and sectors worldwide:
http://www.orgapp.com/whatwedo.html
Other Products
HealthBol.com :sector healthcare (under development)
It provide a platform for Patients / Doctors / Hospitals / Pharmacy to interact exchange information.
Online Branding Introduction and Best PracticesJed Sundwall
A strong brand identity provides consistency across all touchpoints and reinforces an organization's values and mission. On the internet, maintaining branding best practices such as coherent design, memorable names and taglines, consistent voice and tone, and high-quality content helps build loyalty and distinguish an organization from competitors. Effective online branding also prioritizes positive user experiences and uses elements like logos, profile pictures, and favicons to instantly remind users of the brand across digital platforms.
Direct and online marketing building direct customer relationshipsUmair Aslam
This document discusses various aspects of direct marketing and online marketing strategies. It begins by defining direct marketing and discussing its benefits to customers and companies. It then identifies major forms of direct marketing like mobile phone marketing, podcasts/vodcasts, and interactive TV. It explains how companies have adapted to new technologies like the internet with online marketing strategies. It discusses how companies conduct online marketing and create websites to profitably deliver value to customers. It concludes by outlining some public policy and ethical issues presented by direct marketing like consumer irritation, unfairness, deception, fraud, security, and privacy concerns.
Digital marketing is the marketing of products or services using digital technologies like the internet and mobile phones. It involves strategies like search engine optimization (SEO), social media marketing, and email marketing. Some advantages are that it allows targeting large audiences cost-effectively and creating brand awareness globally. Disadvantages include reliance on internet access and difficulties building trust with customers. Inbound marketing pulls in interested readers organically while outbound marketing disrupts with ads. SEO involves optimizing content to rank for relevant search terms to bring in organic traffic. Developing target keywords is important for an effective SEO strategy.
The document discusses e-marketing and various online advertising methods. It defines e-marketing as applying marketing principles via electronic media and the internet. Some key e-marketing methods mentioned include search engine marketing, display advertising, email marketing, interactive marketing, blog marketing, and viral marketing. The document also discusses challenges of e-marketing like lack of technology understanding, fast-changing technologies, and legal issues. It provides guidelines for internet advertising and summarizes various types of online advertisements.
Direct marketing involves direct communication with targeted consumers to elicit an immediate response. It provides benefits to both customers and companies. Some key benefits include convenience for customers and access to growing customer databases for companies. Common direct marketing channels include catalogs, kiosks, online marketing, direct mail, television, telemarketing, and in-person selling. While online marketing provides benefits like convenience and information, it also faces challenges such as limited exposure, security issues, and clutter. Effective direct marketing campaigns use multiple media and stages to improve response rates and profits.
This document contains information from a presentation on internet marketing. It discusses the online customer cycle, how to generate traffic through various online and offline channels, optimizing conversions by reducing friction and adding velocity, and leveraging word of mouth. The key aspects of the online customer cycle are that it has multiple entry and exit points, is multi-channel, and requires an integrated approach. Generating traffic can be done through search, social media, content marketing and more. Conversion is optimized by removing uncertainties from the user experience and adding trust. Data from analytics and user testing should be used to continuously optimize the website.
OMC methods are used by online firms to communicate with consumers and build strong brand expectations. OMC has two purposes: to strengthen the brand by informing consumers about features, and to promote sales by encouraging purchase. Common OMC methods include online advertising, direct email marketing, online catalogs, and public relations.
The document discusses various strategies for market entry by new and existing firms. It describes first movers as firms that enter the market first to take advantage of being the sole providers initially, but need to advertise aggressively to build brand awareness and prevent new competitors. Alliances allow new firms to partner with established companies, while fast followers use their existing brand names to expand into new markets. Brand extension involves using an existing brand across online and offline stores. The document also outlines techniques for electronic customer relationship management (e-CRM) like permission marketing, affiliate marketing, and viral marketing.
The document discusses e-branding, which refers to a company's values, competencies, attitudes, vision, mission, personality, and appearance projected online. The purpose of e-branding is to 1) create a direct relationship between customers and brands through the internet, 2) help with brand recall and increase sales and loyalty, and 3) strengthen and deliver the brand. Benefits of e-branding include being able to easily survive competitors, build familiarity and loyalty, gain reputation, expand customer relationships, penetrate new markets, join the global online community, and personalize offerings better than traditional branding methods.
A guest lecture presented to undergraduate advertising students at the University of Southern California (USC) Annenberg School for Communications.
The lecture was given by Sensis founder and President Jose Villa on October 10, 2011
This document introduces paid social media advertising and provides guidance on setting up campaigns. It explains that paid social ads allow targeting specific audiences unlike organic posts. The top platforms for paid social are Facebook, Instagram, Twitter and LinkedIn. Objectives include awareness, engagement, leads and sales. Factors like audience, sector and funnel stage determine the best platform and ad type. Setting up involves defining objectives, targeting the right audience and choosing ad formats. Ongoing management of 1-2 days per platform per month is required for optimization.
Digital marketing is the future according to Wolter Tjeenk Willink of Traffic Builders B.V. He discusses how online marketing trends are shifting budgets from offline to online channels like search and social media. He recommends taking a long-term, integrated approach to online marketing across channels rather than focusing only on short-term ROI. Companies should also engage with customers through social media and get other departments involved in online marketing efforts.
Flipkart : Strategies for an Industry Top-dog in the E-commerce space Suhasini Jain
The presentation was created for an industry leader : Flipkart and how it can retain its position in the market with respect to its competitors using a few basic strategies .
The document discusses strategies for developing strong branding for business-to-consumer e-commerce. It explores whether traditional branding strategies can apply to the online space and how to encourage repeat visits to e-commerce sites. The author reviews literature on topics like building relationships and trust with customers online. The conclusion emphasizes the importance of understanding customers, providing a safe and easy shopping experience, and creating an emotional connection to build a loyal brand.
1. The document discusses various methods of online advertising including banners, pop-ups, email marketing, mobile ads, splash screens, URL submission, chat rooms, and online catalogs.
2. It also covers targeted advertising strategies like customized ads, push and pull strategies, and associated ad displays. Measurement techniques include click-through rates, time spent viewing, and purchases made.
3. Emerging topics are also examined such as intelligent agents, push technology, online events and promotions to drive traffic, and localization of online ads. Managerial issues in online advertising are also reviewed.
This document discusses how branding can be done online through various digital channels. It explains that branding helps make customers aware of products/services, attract new customers, and reinforce a company's market status. Websites are important for branding as they are a company's only virtual interface with customers and shape perceptions. The document recommends using blogs, social media, emails, and search engine optimization as tools for online branding to promote products/services, respond to customers, and strengthen brands among online audiences.
Online Branding - How to use online media for Brand buildingVaibhav Choksi
1) The document discusses the importance of branding and personal branding online. It emphasizes using social media platforms like Google+, Facebook, and Twitter to engage with audiences and build connections.
2) Key elements of branding discussed include choosing a memorable name and logo, using consistent colors and messaging, and owning brand conversations across different digital channels.
3) The document provides tips for personal branding such as sharing valuable content regularly, engaging with others, and using platforms and a tone of voice that presents an authentic image over the long term. Everything posted online can impact one's personal brand.
Online marketing is the fastest growing form of direct marketing. Technological advances have created a digital age where 90% of the world's data in the last 2 years. As a result, marketing strategies must adapt to leverage today's technology. Online marketing involves companies' efforts to market products, services, and build relationships over the internet. It can be classified by who initiates it and targets consumers, businesses, or both. Setting up an effective online marketing presence involves creating a website, using social media, online ads and promotions, and email.
The document presents an overview of online branding or e-branding. It defines e-branding as using the internet and world wide web as a medium for positioning a brand in the marketplace and creating meaningful online strategies. The document outlines the need for e-branding to create direct relationships with customers and understand their behaviors. It discusses e-branding strategies and benefits such as helping build familiarity, expanding customer relationships, and increasing sales. In conclusion, it states that e-branding has revolutionized branding and companies must pay attention to the internet marketplace.
Internet marketing involves promoting products or services over the Internet. It includes tactics like search engine optimization (SEO), search engine marketing (SEM), email marketing, display advertising, and social media marketing. An effective internet marketing plan involves setting objectives, determining a business model and budget, identifying target markets, and implementing tactics like content marketing, paid advertising, and affiliate programs. Internet marketing allows businesses to reach global audiences cost-effectively.
Biz bol presentation_ Comprehensive StudyJ Prakash
‘Market timing, ‘demand certain innovation and strategy to out master competition and a continuum to
be winner and market leaders. In a racing digital age it always about content: at the right time / at the
right place / to the right people to take action on it .If you could control this flow of information , tap on
interactions between Brand and consumers at local global level through a product will unlock new
avenues for growth in markets and sectors worldwide.
Orgapp Technologies was always an Advertisement / PR / Market research company. However to get
all odds into even, you have to Innovate. Hence, Phase 1:
Phase 1 is BizBol.com to get Brand and Consumer interactions, under a roof, directly through middle
men, Local Retailers and bring this whole experience through a cloud base online platform, in a web
savvy tomorrow market structure. If you could control this flow of information you out master
competition and have a say in how, what, when inform was exchange, acted upon and where. Than
unlocking new avenues for growth into markets and sectors worldwide:
http://www.orgapp.com/whatwedo.html
Other Products
HealthBol.com :sector healthcare (under development)
It provide a platform for Patients / Doctors / Hospitals / Pharmacy to interact exchange information.
Online Branding Introduction and Best PracticesJed Sundwall
A strong brand identity provides consistency across all touchpoints and reinforces an organization's values and mission. On the internet, maintaining branding best practices such as coherent design, memorable names and taglines, consistent voice and tone, and high-quality content helps build loyalty and distinguish an organization from competitors. Effective online branding also prioritizes positive user experiences and uses elements like logos, profile pictures, and favicons to instantly remind users of the brand across digital platforms.
Direct and online marketing building direct customer relationshipsUmair Aslam
This document discusses various aspects of direct marketing and online marketing strategies. It begins by defining direct marketing and discussing its benefits to customers and companies. It then identifies major forms of direct marketing like mobile phone marketing, podcasts/vodcasts, and interactive TV. It explains how companies have adapted to new technologies like the internet with online marketing strategies. It discusses how companies conduct online marketing and create websites to profitably deliver value to customers. It concludes by outlining some public policy and ethical issues presented by direct marketing like consumer irritation, unfairness, deception, fraud, security, and privacy concerns.
Digital marketing is the marketing of products or services using digital technologies like the internet and mobile phones. It involves strategies like search engine optimization (SEO), social media marketing, and email marketing. Some advantages are that it allows targeting large audiences cost-effectively and creating brand awareness globally. Disadvantages include reliance on internet access and difficulties building trust with customers. Inbound marketing pulls in interested readers organically while outbound marketing disrupts with ads. SEO involves optimizing content to rank for relevant search terms to bring in organic traffic. Developing target keywords is important for an effective SEO strategy.
The document discusses e-marketing and various online advertising methods. It defines e-marketing as applying marketing principles via electronic media and the internet. Some key e-marketing methods mentioned include search engine marketing, display advertising, email marketing, interactive marketing, blog marketing, and viral marketing. The document also discusses challenges of e-marketing like lack of technology understanding, fast-changing technologies, and legal issues. It provides guidelines for internet advertising and summarizes various types of online advertisements.
Direct marketing involves direct communication with targeted consumers to elicit an immediate response. It provides benefits to both customers and companies. Some key benefits include convenience for customers and access to growing customer databases for companies. Common direct marketing channels include catalogs, kiosks, online marketing, direct mail, television, telemarketing, and in-person selling. While online marketing provides benefits like convenience and information, it also faces challenges such as limited exposure, security issues, and clutter. Effective direct marketing campaigns use multiple media and stages to improve response rates and profits.
This document contains information from a presentation on internet marketing. It discusses the online customer cycle, how to generate traffic through various online and offline channels, optimizing conversions by reducing friction and adding velocity, and leveraging word of mouth. The key aspects of the online customer cycle are that it has multiple entry and exit points, is multi-channel, and requires an integrated approach. Generating traffic can be done through search, social media, content marketing and more. Conversion is optimized by removing uncertainties from the user experience and adding trust. Data from analytics and user testing should be used to continuously optimize the website.
OMC methods are used by online firms to communicate with consumers and build strong brand expectations. OMC has two purposes: to strengthen the brand by informing consumers about features, and to promote sales by encouraging purchase. Common OMC methods include online advertising, direct email marketing, online catalogs, and public relations.
The document discusses various strategies for market entry by new and existing firms. It describes first movers as firms that enter the market first to take advantage of being the sole providers initially, but need to advertise aggressively to build brand awareness and prevent new competitors. Alliances allow new firms to partner with established companies, while fast followers use their existing brand names to expand into new markets. Brand extension involves using an existing brand across online and offline stores. The document also outlines techniques for electronic customer relationship management (e-CRM) like permission marketing, affiliate marketing, and viral marketing.
The document discusses e-branding, which refers to a company's values, competencies, attitudes, vision, mission, personality, and appearance projected online. The purpose of e-branding is to 1) create a direct relationship between customers and brands through the internet, 2) help with brand recall and increase sales and loyalty, and 3) strengthen and deliver the brand. Benefits of e-branding include being able to easily survive competitors, build familiarity and loyalty, gain reputation, expand customer relationships, penetrate new markets, join the global online community, and personalize offerings better than traditional branding methods.
A guest lecture presented to undergraduate advertising students at the University of Southern California (USC) Annenberg School for Communications.
The lecture was given by Sensis founder and President Jose Villa on October 10, 2011
This document introduces paid social media advertising and provides guidance on setting up campaigns. It explains that paid social ads allow targeting specific audiences unlike organic posts. The top platforms for paid social are Facebook, Instagram, Twitter and LinkedIn. Objectives include awareness, engagement, leads and sales. Factors like audience, sector and funnel stage determine the best platform and ad type. Setting up involves defining objectives, targeting the right audience and choosing ad formats. Ongoing management of 1-2 days per platform per month is required for optimization.
Digital marketing is the future according to Wolter Tjeenk Willink of Traffic Builders B.V. He discusses how online marketing trends are shifting budgets from offline to online channels like search and social media. He recommends taking a long-term, integrated approach to online marketing across channels rather than focusing only on short-term ROI. Companies should also engage with customers through social media and get other departments involved in online marketing efforts.
Flipkart : Strategies for an Industry Top-dog in the E-commerce space Suhasini Jain
The presentation was created for an industry leader : Flipkart and how it can retain its position in the market with respect to its competitors using a few basic strategies .
After studying the consumer insights for e-commerce industry, we have advised flipkart, topdog in its category, on how to increase and sustain its market share. There are also strategies to complete with new and existing entrants
Field Notes From Adventures in B2B eCommerceScott DeToffol
This document discusses key aspects of business-to-business (B2B) e-commerce. It notes that B2B online revenue exceeds business-to-consumer revenue and is projected to reach $12 trillion by 2020. Unlike B2C, B2B purchasers prioritize efficiency and need robust product information over user experience features. Successful B2B e-commerce requires understanding customer workflows, integrating with business systems, and providing self-service options rather than relying on sales. While still early, B2B e-commerce presents major opportunities for companies that can address the distinct needs of business purchasers.
BB Chapter Six: Outlet Selection and PurchaseBBAdvisor
The document discusses factors that influence consumer decisions regarding retail outlet and product selection. It covers how the retail environment is changing with increased internet shopping. Key factors that affect outlet selection include outlet image, retailer brands, advertising, location and size. Consumer characteristics like shopping orientation and perceived risk also influence choices. In-store influences can alter intended brand choices through reminder purchases, impulse buys, and promotional strategies. A multi-channel approach using both physical and online shopping is becoming more common.
flip-kart case study and SWAT analysis after merge Walmart AnubhavMishra70
Flipkart is an Indian e-commerce company that started in 2007 selling books online. It has since expanded into additional product categories and acquired other companies. It aims to provide customers with a wide selection of products and a hassle-free shopping experience. While online retail is growing in India due to increasing internet and smartphone usage, Flipkart faces threats from competitors and needs to continue innovating and optimizing its supply chain to offer competitive prices. Relationship marketing and data analytics can also help Flipkart improve customer retention and targeting.
Tata Croma eCommerce GTM (Go-to-market)Janmejay Dave
The document discusses strategies for Croma, an Indian consumer electronics retail chain, to expand its online presence and compete more effectively with online retailers. It analyzes Croma's strengths and weaknesses, as well as opportunities in the growing Indian e-commerce market. The document proposes several initiatives for Croma, including enhancing the customer experience in stores, focusing on B2B sales, improving its mobile and CRM capabilities, expanding its retail footprint, and partnering with Green Dust, an online used goods retailer.
Omni Channel Business Trend: an Opportunity to Grab Our Customer BusinessJeffrey BAHAR
STAR event was held to give an appreciation for top 50 Samsung's Handphone Retailers across Indonesia. Spire, along with Google and Kadence, was invited to STAR event to share their knowledge and applicable strategy to improve offline handphone retail business. Spire Indonesia Senior Manager, Albertus Edy shared the importance of offline to online (omni-channel) strategy to the retailers.
He said the online retailing has not completely shift the purchase behaviour, since most of the purchase activities are still found in offline retail stores. However, business adaptation to bring multi-channel experiences would be a significant advantage in current competition. Available at anywhere and accessible at anytime are the concept of Omni-channel that is urgently required.
Online retailing in India began in 2004 and has grown significantly over the past decade. It now accounts for 10% of India's GDP and 8% of employment. Some key advantages of online shopping include convenience, a wider selection of products, lower prices, and availability 24/7. While online retailing faces challenges like infrastructure issues, branding and marketing costs, declining margins, and logistics/supply chain management, its scope continues to expand beyond traditional product categories into services. Improving factors such as internet penetration, mobile usage, and payment/logistics options will likely continue driving growth in the Indian e-commerce sector.
This document summarizes the key findings from the 2014 State of B2B Procurement Study conducted by Acquity Group. The study found that B2B buyers are increasingly conducting online research and making purchases. They are more comfortable purchasing a wide range of products online. However, buyers often abandon online shopping carts due to issues like high prices elsewhere, slow websites, or confusing checkout processes. Younger buyers especially are adopting mobile devices. While price is important, suppliers can compete based on customer experience, such as by offering convenience features like free delivery or better security.
This document summarizes the key findings from the 2014 State of B2B Procurement Study conducted by Acquity Group. The study found that B2B buyers are increasingly conducting online research and making purchases. They are more comfortable purchasing a wide range of products online. However, buyers often abandon online shopping carts due to issues like high prices elsewhere, slow websites, or confusing checkout processes. Younger buyers especially are adopting mobile devices. While price is important, suppliers can compete based on customer experience, such as by offering convenient features, fast delivery, and strong security.
- Flipkart is India's largest e-commerce company that started as an online bookstore and has expanded into various product categories.
- It uses its own logistics network as well as third-party logistics to deliver products with a 30-day return policy.
- Flipkart targets urban consumers across India through its website and app and competes with Amazon and Snapdeal in the Indian e-commerce market.
- Flipkart is India's largest e-commerce company that started as an online bookstore and has expanded into other product categories.
- It uses its own logistics network as well as third-party logistics to deliver products with a 30-day return policy.
- Flipkart targets urban Indian customers, especially young professionals, by offering low prices, payment options, and fast delivery compared to physical retailers.
This document discusses the impact of online shopping on different income groups. It begins by introducing online shopping and some of its advantages such as convenience of shopping 24/7 without visiting physical stores. It then discusses some literature reviewing the different factors that attract higher and lower-income consumers to online shopping. Higher-income groups value the time savings more, while lower-income groups are attracted more by money savings. The document outlines a proposed longitudinal research study to examine how focus and marketing methods differ based on income groups, and differences in purchasing preferences and expenditures based on income and gender. A structured questionnaire with both open and closed questions would be used.
This project was ideated and executed by me and my mentor who helped in the successful completion of the summer project. This was done during my last term in BBA as a part of my curriculum.The aim was to draw a conclusion on the preference between the above mentioned mode of shopping for clothes within my district Nadia. The study was conducted with the use of a survey form which was designed by me and simple factor analysis which will definitely be useful for future business development and also the consumers.
The document provides insights from a survey of 1,000 US online shoppers on trends in ecommerce. Some key findings include: 1) Unexpected shipping costs were the top reason for cart abandonment (28%); 2) 54% of shoppers said they would purchase abandoned cart items with a discount; and 3) Reviews were important for purchase decisions for 55% of shoppers. The conclusions suggest testing mobile optimizations as usage increases, and that personalization and social media's influence require more refinement.
Global Retail Market Analysis, focusing on the US, the latest trends, drivers, and the Impact of Covid on the future trend. Also, the report has a brief analysis of the key players of the Industry. What has worked for them? Did a detailed analysis on Costco Wholesale
The document discusses consumer online shopping behavior with reference to Flipkart. It covers how consumers prefer to receive product information, the different types of buying behaviors, and factors that influence consumer decisions. Marketers play an important role in marketing programs by conducting research, designing strategies, and advertising. Measuring post-purchase behavior and ensuring positive customer experiences are also discussed. The effects of the COVID-19 pandemic on e-commerce are addressed, along with trends that will shape the future of online shopping.
Flipkart is an Indian e-commerce company that started in 2007 selling books online. It has since expanded into additional product categories like mobile phones, electronics, and apparel. The document discusses Flipkart's mission to provide customers with a delightful shopping experience and become the Amazon of India. It also analyzes the online retail industry in India and discusses factors like increasing internet usage, competition from other companies, and challenges around customer loyalty and payment options. The SWOT analysis identifies strengths like Flipkart's logistics arm and acquisitions, and weaknesses like an excessive focus on growth over profits.
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1. A Study on:
Tug of War
Between On and
Offline in retail
Authored by
Prof. Prakash Singh
2. Area and Title Selection
Criteria
• Subject Area of the Case: E-Commerce
• Title Selection Criteria: There is a war
between offline and online retail giants and
since everything is fair in war and business
and hence it has been titled as
“TUG OF WAR”
3.
4. Protagonist Selection Criteria
• Online Retail is the Protagonist of the
case.
• The reason for this is that as a Hero they
are showering the market with attractive
product and price offers to the
customers.
5. Data Source and Story
Development for Case
Construction
• Information available at
www.rediff.com/business/report/online-retailers-are-
here-to-stay-despite-odds/20141106.htm
• Online available at www.bigbazaar.com
• www2.deloitte.com/us/en/pages/consumer-
business/articles/2015-retail-outlook.html
• Information accessed from www.pwc.in
• http://inc42.com/resources/what-does-the-future-hold-
online-vs-offline/
• http://www.forbes.com/forbes/welcome/
6. Short Term and Long Term
Issues
SHORT TERM ISSUES LONG TERM
ISSUES
Price War Footfalls & Login
Taxation Availability
Quality Logistics
Operating cost Convenience
7. Study Analysis
The line “Everything is fair in love and war” is
very suitable for the tug of war between
online and offline in retail sector as both
players of on and off are adopting various
marketing strategies to attract and retain the
customers and there are clashes of
marketing offerings which is making the king
of the market-customer delighted.
8. There are some identified gaps between both
of and on line retailers which lead to tug of
war among them. These are mentioned as
below:-
1. Online vs. Offline-Online has no any
geographical limitation while offline has
limited geographical boundary.
2. Impersonal vs. Personal-Customers are
unknown to online and they even don’t visit
the company while in offline, customers are
known as many of them are regular visitors
and they know about the company.
3. Limited choices vs. Much more choice-
Customers have limited choice on online and
have much more choice available at offline.
9. 4. Reverse Logistics vs. No
return.
5. Login vs. Footfall
6. Quality vs. Cost-Quality may
be good in online retail while
price of product are higher
in offline than online.
7. No Renting vs. Renting
8. No VAT vs. VAT
9. No Stocking vs. Stocking
10.24/7 vs. Fixed Duration
10. • For sustaining and surviving in this global
competitive business world, all are in the hurry
to differentiate themselves from others by hook
or crook and only that would be the market
leader who will be the fittest among all.
• From Big Billion Day Sale on Flipkart to Big
Bazaar’s Saal ka Sabse Sasta Din, the war is
on to acquire more and more customers in a
short span of time are the current marketing
strategies adopted by companies of
marketplaces and market spaces.
11. 48%
39%
Lower prices/better deals than offline
Shop 24/7 online
46%
46%
No need to travel to a physical store*
38%
Easier to compare and research products/offers than offline
36%
33%
Wider variety of products than offline
Customer reviews of products available online Better
product information than offline
27%
23%
2
4
%
21%
21%
19%
Wider variety of return options*
13%
2014
2013
Receiving a promotion via email or text/SMS message (e.g.
coupons/vouchers) Looking for a particular brand/product
Some products only available online
13%
11%
12%
15%
12%
11%
Social media interactions via Facebook, Twitter, etc. (e.g. sharing a
6%
link, liking a brand, or posting a comment) 6%
Other 2%
1%
12. 23%
77%
Due to the above factors, 77%
customers have visited offline
store only to browse products but
decided to purchase online while
23 % have visited to buy from
there.
13.
14.
15. •Whether the sale happens over the
counter or through a click will depend on
the customer.
•Indian retail sector is in the phase of
transformation from offline to online and
this is a good sign for the market as it is
beneficial for the customers.
•The tug of war between the retail
industries have created a new history as
there is price war and showering of offers
in the market and make the customer
delighted.
•Once the retailers understand their
customers in a better way, once they
know what makes them tick, they will be
able to put the right package before them,
whether that’s online or offline.