Fleet Advertising Case Studies
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Vehicle branding: The hidden value in your fleet?
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Fleet Advertising Case Studies
- 1. FLEET ADVERTISING The Look Company, Qatar Feb. 15, 2016
- 3. WIN YOUR CUSTOMERS HEARTS AND MINDS … • 75% of the information received is through visual communication • 40% of viewers better remember visual elements THROUGH FLEET ADVERTISING * Source 3M
- 4. Did You Know? • 91% people notice words & images on fleet vehicles • 29% people would base a buying decision on fleet impressions • 97%people remember ads placed on fleet vs. 19% for billboard.i Bring your brand closer to your potential customers while on the road DRIVE AND BE NOTICED Source: i. http://www.fredericksburg.minutemanpress.com/vehiclelettering.html
- 5. Why Fleet Advertising? What you need to consider? • Can be done in full wrap or in portions. • Use stickers suitable for vehicles. Will it leave residue? Chip the paint? • The copy and image of the ad must abide by the rules and regulations of the country. Example: In Qatar, primary language of the advertisement must be Arabic. Translations into other languages is permitted subject to the specific controls determined by the Relevant Municipality** Source: • http://kevinkauzlaric.com/fleet-advertising-benefits/ • http://www.mondaq.com/x/186546/advertising+marketing+branding/Qatars+new+advertising+law • Visibility is 24/7 • Flexibility, you can change your message any time • Message optimization by demographics based on routes Outdoor Advertising Association of America, reported by Marketing Tango: a single vehicle wrap can generate up to 70,000 impressions per day. That’s a potential for over 25 million impressions in one year if you drive in a densely populated area. For smaller populations, the number is 30,000, which is still high*
- 6. BUS WRAP • AFC U23 Championship • January 2016 • 16 Busses • 5-6 days of installation AFC U23 PROJECT
- 7. BUS WRAP • AFC U23 Championship • January 2016 • 16 Busses • 5-6 days of installation AFC U23 PROJECT
- 8. AFC U23 PROJECT COASTER BUS WRAP & DECAL • AFC U23 Championship • January 2016 • 8 Coaster Busses • 5-6 days of installation
- 9. BUS WRAP & DECAL • Qatar 2015 24th Men’s World Handball Championship • January 2015 • 187Busses • 13 days of installation WORLD HANDBALL CHAMPIONSHIP 2015 Source: http://macedoniaonline.eu/content/view/26775/2/
- 10. Online News Article BUS WRAP & DECAL • Qatar 2015 24th Men’s World Handball Championship • January 2015 • 187 Busses • 13 days of installation WORLD HANDBALL CHAMPIONSHIP 2015
- 11. QSL FJ CRUISER PROJECT CAR WRAP • QSL FJ Cruiser Branding • April 2015 • 4 FJ Cruiser • 4 days of installation
- 12. DOHA BUS PROJECT BUS WRAP Doha Bus 2013 6 Busses 2 days per bus installation
- 13. DOHA BUS PROJECT COASTER BUS WRAP • Doha Bus • 2013 • Coaster Busses • 2 days of installation
- 14. CAR WRAP • Doha Bus • 2013 • KIA RIO • 2 days of installation DOHA BUS PROJECT
- 15. MEGARME PROJECT CAR DECAL • MEGARME Vehicle Branding • 2013 - 2015 • 4 cars • 1 per day of installation
- 16. 285 Al Waab Street, P.O. Box 22547, Doha Qatar Tel: (+974) 44475865 – Fax (+974) 44475769 E: sales@thelookcompany.com