With 2017 almost halfway through, it is always good to keep an eye on the future to see what trends are playing out currently, and what it means for the future. Social media trends are incredibly important to monitor, simply because they change so quickly. Social media has evolved at breakneck speed, and this has meant that digital marketing strategies must be adjusted accordingly to keep up. Here are just some of the trends to keep an eye on as 2017 plays out, and might also be worth incorporating into future digital marketing strategies.

1. 3 New Trends To
Keep An Eye On

2. With 2017 almost halfway through, it is always
good to keep an eye on the future to see what
trends are playing out currently, and what it
means for the future.
Social media trends are incredibly important to monitor, simply because
they change so quickly. Social media has evolved at breakneck speed, and
this has meant that digital marketing strategies must be adjusted
accordingly to keep up.
Here are just some of the trends to keep an eye on as 2017 plays out, and
might also be worth incorporating into future digital marketing strategies.

3. Paid content continues to reign
As much businesses would love organic growth and engagement, the truth
is, social media marketing needs investments.
With social media platforms
continuing to tweak algorithms, it
has made it that much harder for
businesses to develop strategies
that do not have some sort of paid
content element.
In order to ensure that your content is reaching the right demographics,
there needs some balance between organic and paid growth.

4. Live videos are becoming increasingly popular
With each social media platform
its own method to go live,
businesses have started tapping
into that medium and have seen
varied growth. Using live videos is
a great way to engage with users,
while providing them insights on
the business and give them a
"backstage look."
Forbes recently reported that, "millennials love video content and are the
most active video viewers of any age group in the U.S. in 2016 and they're
not likely to slow down in 2017." With more demographics joining in, live
video will become more popular over time.

5. Messaging apps + customer service = a whole new equation
More businesses are relying on
traditional messaging apps such as
WhatsApp, Facebook Messenger
and WeChat to establish individual
relationships with customers and
provide a new level of customer
service that is much more
personalized.
It is a fast and efficient way to solve customer problems while still providing the
human element that customers desire.

6. To learn more about the latest trends in social media marketing and how it
can help your business, please contact us.
There are just a few of the social media trends that
are currently gaining speed this year, and there is
sure to be even more development going forward.

7. To learn more about the latest trends in social media marketing and how it
can help your business, please contact us.
There are just a few of the social media trends that
are currently gaining speed this year, and there is
sure to be even more development going forward.