The document discusses some of the common issues and criticisms that arise during presentations of wireframes to clients, including questions about lack of color, font choices, inclusion of visual elements, and how interactions will actually work. It also includes some sample client responses and comments that highlight these points of confusion or concern when only a wireframe is presented without more developed visual design or interactive elements.

1. Wireframes considered harmful
…or how I hope to leave this room alive

2. Tom Voirol

23. WTF?

24. Adam Betty

25. !

27. ?

28. I’m sure he
knows what he’s
doing…

30. 

32. 

33. ???

34. WTF?

35. “Is my website not
going to be in colour
then?”
“I don’t like this font.
Is that Courier? Our
company font is
Impact”
“I was hoping
there would be
pictures”
“What happens when I
click here? Go to page 42,
wait…” *shuffles paper*
Lorem
ipsum

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adipiscing elit. Morbi ac magna. Nunc
eget mauris. Nunc elementum pharetra
felis. Aenean aliquam, dolor eu iaculis
luctus, quam ligula consectetur risus,
vitae adipiscing lacus elit sed nisi.
Quisque egestas. Duis tortor. Proin
massa est, laoreet vitae, convallis non
volutpat a, arcu. Quisque eleifend orci
sed diam. Donec pharetra.