Effectively aligning m-Government strategies to your organisational objectives and goals
•Download as PPTX, PDF•
0 likes•173 views
Keynote presentation at m-Government conference, Singapore, August 2014
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Effectively aligning m-Government strategies to your organisational objectives and goals
Similar to Effectively aligning m-Government strategies to your organisational objectives and goals (20)
More from Tom Voirol
More from Tom Voirol (17)
Recently uploaded
Recently uploaded (20)
Effectively aligning m-Government strategies to your organisational objectives and goals
- 1. Aligning m-Government strategies Tom Voirol Global Head of User Engagement, Reading Room
- 2. Tom Voirol
- 3. Aligning m-Government strategies 1 Making m-Government work for you 2 Making m-Government work for them 3 Approaches to mobile public engagement 4 Developing mobile web and native apps
- 4. 1 Making m-Government work for you Overview Drivers in m-Government Partners in m-Government Types of mobile services M-Government for your organisation Start from organisational requirements Set objectives Define KPIs
- 5. Drivers for m-Government 1 Making m-Government work for you Cost reduction Process efficiency Context-awareness Direct, ultrapersonal contact Improved decision-making Better service provision Demand for transparency Desire for participation Citizen- driven Value- driven Economy- driven Technology -driven
- 6. Partners in m-Government 1 Making m-Government work for you Government Citizen BusinessG2G
- 7. Types of mobile services Information services • Policies • Procedures • Government information Interactive services • Calculators • Interactive learning • Social media Transactional services • Consuming government services • Citizen-specific Integrated services • Combining services & data from different ministries / boards 1 Making m-Government work for you
- 8. Information services 1 Making m-Government work for you MOH iHealth SG
- 9. Interactive services 1 Making m-Government work for you German Customs
- 10. Transactional services 1 Making m-Government work for you Swedish Tax
- 11. Integrative services 1 Making m-Government work for you GovHK Notifications
- 12. Start from organisational requirements 1 Making m-Government work for you
- 13. Set objectives Types: • Change behaviour • Increase knowledge and understanding • Procedural efficiencies • Monetary goals Examples: • Increase participation in policy-shaping process • Decrease number and/or length of contact centre requests • Improve processing times • Create an informed citizenry 1 Making m-Government work for you
- 14. Define KPIs Criteria: • Make achievement of the organisational objectives measurable • Forget hits, visits and app downloads • Measure like a Jedi, not a Sith Examples: • Increase submissions to public consultation process by x% • Reduce contact centre requests by y% • Increase number of cases handled by z% • Percentage of population understanding fact x increases by y 1 Making m-Government work for you
- 15. 2 Making m-Government work for them Mobile, not mobile User experience is key Who are they? What do they want need?
- 16. Mobile, not mobile 2 Making m-Government work for them
- 17. User experience is key 2 Making m-Government work for them Has personal significance Memorable, worth sharing Adapted from Stephen P. Anderson / poetpainter.com Easy to use, works like I think Can be used without difficulty Available and accurate Does what I need Hard to cross!
- 18. User experience is key 2 Making m-Government work for them
- 19. User experience is key 2 Making m-Government work for them
- 20. Social media = biggest soapbox ever 2 Making m-Government work for them
- 21. Until you understand your customers – deeply and genuinely – you cannot truly serve them Who are they? 2 Making m-Government work for them Rasheed Ogunlaru
- 22. Who are they? 2 Making m-Government work for them
- 23. Who are they? 2 Making m-Government work for them
- 24. What do they want need? 2 Making m-Government work for them
- 25. 3 Approaches to mobile public engagement Social media Crowdsourcing Gamification
- 26. More than Facebook & Twitter 3 Approaches to mobile public engagement Blogs Forums Facebook LinkedIn Twitter YouTube Pinterest
- 27. Which social networks are most mobile? 3 Approaches to mobile public engagement
- 28. Social media engagement: Example 3 Approaches to mobile public engagement
- 29. Social media strategy 3 Approaches to mobile public engagement Listen Set objectives Drive Respond Measure
- 30. Crowdsourcing 3 Approaches to mobile public engagement
- 31. Foldit 3 Approaches to mobile public engagement
- 32. Foldit success story The structure of a protein-sniping enzyme critical for reproduction of the AIDS virus stumped scientists for a decade. Foldit players revealed the enzymes' structure within three weeks and scientists identified targets for drugs to neutralise it. 3 Approaches to mobile public engagement
- 33. ReCAPTCHA 3 Approaches to mobile public engagement
- 34. Ingress 3 Approaches to mobile public engagement
- 35. Ingress 3 Approaches to mobile public engagement
- 36. Ingress 3 Approaches to mobile public engagement
- 37. Ingress 3 Approaches to mobile public engagement
- 38. Gamification (n.): The application of game playing elements to other areas of activity, to encourage engagement with a product or service. Ramification? 3 Approaches to mobile public engagement
- 39. Gamification 3 Approaches to mobile public engagement
- 40. Types of gamification Actual games Game mechanics 3 Approaches to mobile public engagement
- 41. Actual games: Examples 3 Approaches to mobile public engagement
- 42. GinA – Government in Action 3 Approaches to mobile public engagement
- 43. Party for your rights 3 Approaches to mobile public engagement
- 44. Party for your rights 3 Approaches to mobile public engagement
- 45. Run that town 3 Approaches to mobile public engagement
- 46. Game mechanics: Examples 3 Approaches to mobile public engagement
- 47. Activity trackers 3 Approaches to mobile public engagement
- 48. Fitbit 3 Approaches to mobile public engagement
- 49. Fitbit 3 Approaches to mobile public engagement
- 50. Recyclebank 3 Approaches to mobile public engagement
- 51. IBM Connections 3 Approaches to mobile public engagement
- 52. IBM Connections 3 Approaches to mobile public engagement
- 53. Gamification: Rewards 3 Approaches to mobile public engagement
- 54. Gamification: Mechanics • Accelerated feedback cycles • Clear goals and rules of play • A compelling narrative • Challenging but achievable tasks • Flow 3 Approaches to mobile public engagement
- 55. Flow 3 Approaches to mobile public engagement
- 56. 4 Developing mobile web and native apps Mobile responsive design Native mobile apps Focus! Let others do the work for you
- 57. Mobile responsive design 4 Developing mobile web and native apps
- 58. Distributed through app stores Access to full device features No connection required to launch Native mobile apps 4 Developing mobile web and native apps
- 59. Native mobile apps Access to all device features: • Gesture-based navigation • Offline use • GPS, gyroscope, accelerometer • Camera & microphone • Push notifications • Monetisation Native availability (home screen) Expensive to develop Less flexible due to installed base Long approval time Cannot support all devices Native apps pros Native apps cons 4 Developing mobile web and native apps
- 60. Focus! 4 Developing mobile web and native apps
- 61. Let others do the work for you 4 Developing mobile web and native apps
- 62. Let others do the work for you 4 Developing mobile web and native apps Carpark rates Dengue Lah! Pickaskool
- 63. Aligning m-Government strategies 1 Making m-Government work for you 2 Making m-Government work for them 3 Approaches to mobile public engagement 4 Developing mobile web and native apps
- 64. Workshop all day Thursday
Editor's Notes
- Your business strategy Specific stated goals Major initiatives
- Rasheed Ogunlaru is a life coach, speaker, author of Soul Trader - Putting the Heart Back into Your Business, The Gift of Inner Success, A Zest for Business and business coach partner of the British Library's Business & Intellectual Property Centre.
- Research Find out how they live/work, and how you fit into that Don’t ask what they want, find out what they need
- 75% Psychology, 25% Technology
- Department of Justice of Victoria, Australia when they wanted to make young people aware of consumer protection laws. Discussion of legal concepts did not seem particularly appealing, so they took a different tack by launching a game called Party for Your Rights. “It’s targeted at young people, teaching them their rights through the activity of going to a party. It’s very appealing, with retro 1980s graphics and music,” explained Paul Chandley, general manager of digital strategy and engagement in the Victorian Department of Justice.
- Few citizens understand the value of the census, let alone how it can benefit them. But the Australian Bureau of Statistics (ABS) knows the importance of getting public support because it relies on the willing participation of citizens across Australia to complete the census. PHOTOS View photos RELATED ARTICLES How the Indonesian government is fighting forest fires & haze How the US government is using GIS to battle forest fires South Australian government targets funds for disadvantaged communities with GIS RELATED CATEGORIES CITIZEN ENGAGEMENT MOBILE GOVERNMENT OPEN GOVERNMENT FROM THIS SECTION INTERVIEW The ABS decided that the traditional method of publishing tables of census data will not do, so they sat down with a few cups of coffee and 90 minutes later, the concept of a free mobile game was born. ‘Run That Town’ lets citizens play the role of a mayor and use actual census data - including gender, employment, education, income, age, transport and home ownership - to manage any Australian town.
- Badges Leaderboards Completion