This document discusses digital trends across several financial services industries including banking, asset management, insurance, and lending. It notes that customers are demanding more convenient digital capabilities and are willing to pay for services that offer more value. It also discusses how various industries are facing disruption from new digital entrants and business models. The document explores how established brands can meet evolving customer needs through approaches like being always-on, providing accessible advice, enabling peer investing, offering direct-to-consumer platforms, and using data to power personalization.
Mark Hopkins, Client Services Director at digital strategy agency ORM, talks about the importance of content strategy and the potential pitfalls of not placing content at the heart of any digital project
Moving From Professional Services to Serving Professionals' NeedsMichael Walker
ORM's Strategy and Insight Director Andy Farmer talks about taking a customer need based approach to digital strategy in the professional services sector
Index Communications Meeting Services: the motivation for committing to the Digital Destinations programme was to focus our Company’s development of web marketing and pre conference learning opportunities to the benefit of our Clients. Also, to increase a provide a positive profile within social media domains, securing further referrals which will result in repeat business. Through our involvement in this programme Index Communications has benefited in receiving a fresh input, away from Company day to day pressures, from the University Team and our co-horts which has assisted in identifying areas of development for our future sustainability.
Best Practices in Business Innovation: Business Models Changing the Landscape...Aggregage
Companies these days cannot afford to stand still!
Cheryl Perkins, Founder and President of Innovationedge and a visionary business leader, will share best practices of companies who are defining and implementing new business models. These models are used to create new pathways to value and deliver growth in today’s business climate. She will lead you on a journey through business model basics and describe how companies are taking innovation strategy to the next level, while tackling the current challenges of talent management and innovation fatigue.
Mark Hopkins, Client Services Director at digital strategy agency ORM, talks about the importance of content strategy and the potential pitfalls of not placing content at the heart of any digital project
Moving From Professional Services to Serving Professionals' NeedsMichael Walker
ORM's Strategy and Insight Director Andy Farmer talks about taking a customer need based approach to digital strategy in the professional services sector
Index Communications Meeting Services: the motivation for committing to the Digital Destinations programme was to focus our Company’s development of web marketing and pre conference learning opportunities to the benefit of our Clients. Also, to increase a provide a positive profile within social media domains, securing further referrals which will result in repeat business. Through our involvement in this programme Index Communications has benefited in receiving a fresh input, away from Company day to day pressures, from the University Team and our co-horts which has assisted in identifying areas of development for our future sustainability.
Best Practices in Business Innovation: Business Models Changing the Landscape...Aggregage
Companies these days cannot afford to stand still!
Cheryl Perkins, Founder and President of Innovationedge and a visionary business leader, will share best practices of companies who are defining and implementing new business models. These models are used to create new pathways to value and deliver growth in today’s business climate. She will lead you on a journey through business model basics and describe how companies are taking innovation strategy to the next level, while tackling the current challenges of talent management and innovation fatigue.
Engagement strategies for law firms to compete in the age of the customeredynamic
Today’s business relationships can be initiated online using personalized thought leadership content to attract prospects to your firm, engage with your attorneys, and transport them along a buying journey to becoming a client. Your digital platform is now the tool that builds trust and relationships with your clients.
How can online content be declared ‘king’, yet digital copywriting still be under-valued as a discipline?
An internal presentation focusing on the continued importance of content in digital and marketing in general.
We describe copywriting disciplines, provide possible routes to market and present a view on how content production is becoming the 'elephant in the room' in an online context.
We hope you enjoy.
Please refer to the notes tab below for an explanation of each slide.
For digital copywriting consultancy or services, visit freestyleinteractive.co.uk
If you are conducting your tourism marketing today, the same way you were last year, it is time to be worried!
You need to change, make no mistake, if you don't you will be seriously left behind.
Rethinking Welcome (Visitor Information) Centers - New GuidelinesBronwyn White
Carolyn Childs presented her findings of a recent study and analysis of available research at the 2016 Travel and Tourism Research Association International Conference in Vail, Colorado.
In this presentation she talks about the challenges and critical success factors for mobile and pop-up Welcome / Visitor information Centers.
Retail Forum 18 June 2013 Perth retailers share their online lessons for s...Richard Keeves
This is part of the presentation from Richard Keeves to the Retail Forum held at the Chamber of Commerce & Industry of Western Australia on 18 June 2013 as part of the Smarter Digital RoadMaps for Retailers pilot program. More information on this is at the www.DigitalRoadMaps.org website.
Using Google analytics to understand customer journeys. CRM for charity commu...CharityComms
Angelos Alexelis, web analyst, Periscopix
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
How Customer Intelligence Will Future Proof Your Event PortfolioBear Analytics
As the second half of 2020 and first quarter of 2021 comes into view, one thing has become very clear to the general event marketplace, things are going to be very different. Playing a vital role in growing participation at our face to face, virtual, and hybrid events is going to be a deep knowledge of our customers.
What is customer intelligence and why is it more important than ever for the future success of your event? This webinar will peel back the importance of customer intelligence and the analytical foundation for it that you can start building in your event portfolio today. We will walk through the required data you need to be collecting across virtual and face-to-face events, as well as, the metrics to have in place over the coming months to personalize relevant content and experiences in front of your customer.
Invigorate your data insights - banish data dreariness Purple Vision
Data is the heart - if not the soul - of fundraising. Innovations make data visualisation more accessible and easier to use to build real-time, personal donor experiences that drive results.
Lean and digital transformation by Régis MedinaOperae Partners
What is the digital transformation about? Launching a new app? Being Agile? Using new technologies such as big data? No!
To succeed, a digital transformation requires to turn everyone into a smart creative. Step by step, Régis Medina Partner at Operae Partners explains the key contribution of Lean management in that journey.
How Leading Financial Services Organisations are Keeping Business DigitalDocuSign
Financial Services are well-known for being process and tradition-heavy, however, there are some organisations leading the charge in making this easier on their customers. Dan Voss, Enterprise Executive at DocuSign lead a discussion with Grant Thornton and Microsoft on the new era in Financial Services.
This presentation examines trends and innovations in financial services (focusing on banking, insurance, credit cards).
In the last few years, the financial services industry has undergone a digital evolution. Now, it is time for a digital revolution, due to growing disruptive "Fintech" start ups and their innovative models.
Engagement strategies for law firms to compete in the age of the customeredynamic
Today’s business relationships can be initiated online using personalized thought leadership content to attract prospects to your firm, engage with your attorneys, and transport them along a buying journey to becoming a client. Your digital platform is now the tool that builds trust and relationships with your clients.
How can online content be declared ‘king’, yet digital copywriting still be under-valued as a discipline?
An internal presentation focusing on the continued importance of content in digital and marketing in general.
We describe copywriting disciplines, provide possible routes to market and present a view on how content production is becoming the 'elephant in the room' in an online context.
We hope you enjoy.
Please refer to the notes tab below for an explanation of each slide.
For digital copywriting consultancy or services, visit freestyleinteractive.co.uk
If you are conducting your tourism marketing today, the same way you were last year, it is time to be worried!
You need to change, make no mistake, if you don't you will be seriously left behind.
Rethinking Welcome (Visitor Information) Centers - New GuidelinesBronwyn White
Carolyn Childs presented her findings of a recent study and analysis of available research at the 2016 Travel and Tourism Research Association International Conference in Vail, Colorado.
In this presentation she talks about the challenges and critical success factors for mobile and pop-up Welcome / Visitor information Centers.
Retail Forum 18 June 2013 Perth retailers share their online lessons for s...Richard Keeves
This is part of the presentation from Richard Keeves to the Retail Forum held at the Chamber of Commerce & Industry of Western Australia on 18 June 2013 as part of the Smarter Digital RoadMaps for Retailers pilot program. More information on this is at the www.DigitalRoadMaps.org website.
Using Google analytics to understand customer journeys. CRM for charity commu...CharityComms
Angelos Alexelis, web analyst, Periscopix
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
How Customer Intelligence Will Future Proof Your Event PortfolioBear Analytics
As the second half of 2020 and first quarter of 2021 comes into view, one thing has become very clear to the general event marketplace, things are going to be very different. Playing a vital role in growing participation at our face to face, virtual, and hybrid events is going to be a deep knowledge of our customers.
What is customer intelligence and why is it more important than ever for the future success of your event? This webinar will peel back the importance of customer intelligence and the analytical foundation for it that you can start building in your event portfolio today. We will walk through the required data you need to be collecting across virtual and face-to-face events, as well as, the metrics to have in place over the coming months to personalize relevant content and experiences in front of your customer.
Invigorate your data insights - banish data dreariness Purple Vision
Data is the heart - if not the soul - of fundraising. Innovations make data visualisation more accessible and easier to use to build real-time, personal donor experiences that drive results.
Lean and digital transformation by Régis MedinaOperae Partners
What is the digital transformation about? Launching a new app? Being Agile? Using new technologies such as big data? No!
To succeed, a digital transformation requires to turn everyone into a smart creative. Step by step, Régis Medina Partner at Operae Partners explains the key contribution of Lean management in that journey.
How Leading Financial Services Organisations are Keeping Business DigitalDocuSign
Financial Services are well-known for being process and tradition-heavy, however, there are some organisations leading the charge in making this easier on their customers. Dan Voss, Enterprise Executive at DocuSign lead a discussion with Grant Thornton and Microsoft on the new era in Financial Services.
This presentation examines trends and innovations in financial services (focusing on banking, insurance, credit cards).
In the last few years, the financial services industry has undergone a digital evolution. Now, it is time for a digital revolution, due to growing disruptive "Fintech" start ups and their innovative models.
Banking on Digital: Innovation in Financial ServicesBackbase
A 'Digital First' mindset is fundamental for financial services providers focused on significantly enhancing customer satisfaction, building customer loyalty and deepening share of wallet. In this joint Accenture and Backbase webinar, Joydeep Bhattacherya, Managing Director at Accenture and Jouk Pleiter, CEO & Co-Founder at Backbase will talk about how banks can adopt a Digital First strategy and will focus on how to create a Amazon-like post-login banking experience.
One of the most difficult challenges of public speaking is creating a presentation that best represents your topic. You can spend hours upon hours attempting to craft something that will impact and entertain your audience.
That's why we wrote the SlideShare Handbook- to help you learn how to write, design, and market powerful content.
Harnessing Revolution: Creating The Future Workforceaccenture
The very concept of work is being redefined as different generations enter and exit the workforce amidst a rapidly changing technological landscape that includes wearables, artificial intelligence and analytics. It is the responsibility of every business leader to reskill their people to be relevant in the future workforce and ready to adapt to change. The leaders who make their people a strategic business priority will be the ones who make the greatest gains in growth and innovation. Learn more about how to prepare for the talent needs of tomorrow, today and explore the research of 10,000+ working people across 10 countries at: http://www.accenture.com/HarnessingRevolution
The Net Promoter Score process involves a number of parameters which when worked together can provide the best outcome and can be very tricky to execute. This infographic highlights some pitfalls to avoid when running your next NPS campaign to churn out the best results out of it.
The Future Of Work & The Work Of The FutureArturo Pelayo
What Happens When Robots And Machines Learn On Their Own?
This slide deck is an introduction to exponential technologies for an audience of designers and developers of workforce training materials.
The Blended Learning And Technologies Forum (BLAT Forum) is a quarterly event in Auckland, New Zealand that welcomes practitioners, designers and developers of blended learning instructional deliverables across different industries of the New Zealand economy.
Mobile-First SEO - The Marketers Edition #3XEDigitalAleyda Solís
How to target your SEO process to a reality of more people searching on mobile devices than desktop and an upcoming mobile first Google index? Check it out.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
The technologies and people we are designing experiences for are constantly changing, in most cases they are changing at a rate that is difficult keep up with. When we think about how our teams are structured and the design processes we use in light of this challenge, a new design problem (or problem space) emerges, one that requires us to focus inward. How do we structure our teams and processes to be resilient? What would happen if we looked at our teams and design process as IA’s, Designers, Researchers? What strategies would we put in place to help them be successful? This talk will look at challenges we face leading, supporting, or simply being a part of design teams creating experiences for user groups with changing technological needs.
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
'Change the game' conference june 2015 nick eatockVictor Oppong
Nick Eatock will be sharing Intelliflo’s digital advice vision looking at changing consumer attitudes to finance in a mobile-enabled world. This paradigm shift changes the engagement model and can put advice businesses in pole position for customer primacy with our new version of Personal Finance Portal. It can help deliver truly effective customer segmentation, reduced cost to serve and richer engagement. Nick will also cover our new “democratising development” initiative built on iO’s new Communities feature.
Superfast Business - Getting the most out of online marketing Superfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Mark Manton - Digital Transformation - Birmingham Marketing ConferenceEdge Global Media Group
Mark Manton, Head of Online Marketing UK&I, Experian
Topic: How Digital Transformation Drives Innovation
Digital transformation is a unique journey for each business on its path to digital maturity. But each business shares a common challenge – how to respond effectively to the radical shift in customer behaviour and online buying habits.
- Embracing the pace of change in digital transformation – the era from Mad Men to Maths Men
- Understand how to successfully make innovation happen through digital transformation
- How to adopt a ‘digitally disruptive’ mindset and culture that enables innovative transformation
- What successful innovation looks like in a digitally mature and transformed business
Digital Readiness - Get your business ready for digital changeReading Room
Whether you are changing your business model, digital communications road map, or refreshing your website – this presentation will talk you through some practical insights and actions you can take to get your business ready for change.
The presentation looks at organisational culture, agile thinking, resourcing, and workflows critical for success.
It provides often hidden insights gathered from our team, clients and the digital industry on ways to improve strategy and tactical execution of critical digital transformation.
Please feel free to get in touch, if you have any question regarding this presentation or want to find out more about how you can get your business ready for digital change.
How the changing consumer trends due to change in technology and political scenario in India has induced the growth for ecommerce industry with snapdeal as the business model for analysis
How to get banking and fintech work together, including new technology and finance instruments. The presentation introduces open API ecosystem for finance, and solutions to create new instruments, ways to handle customer interface and raise capital.
Edgewater Insurance Consulting practice director Stacey Cheese presented on The Changing World of Consumers in the life insurance industry, and the impact of millennials use of technology.
Fintech o2o digital hybrid finance presentation by Grow VC GroupGrow VC Group
Digital hybrid finance presentation for fintech online-to-offline conference in Hong Kong - how the traditional finance can cooperate with and utilize fintech and digital finance.
The burgeoning onshore wealth management industry has its own unique set of challenges and positioning but it is becoming increasingly attractive for banks with the rising wealth of Asian consumers.
Since many of these domestic banks are still in an investment mode, cost-to-income ratios in the industry are steadily increasing. Intensifying competition from domestic and foreign players over more careful and knowledgeable clients and the recent increase of regulatory requirements and administrative work present real challenges in scaling up.
Questions will thus arise - how can onshore wealth managers scale up their business effectively and efficiently without incurring the significant costs of their more mature peers? Which operational investment should be given priority within a finite budget – back-office, front-end, staffing or product manufacturing?
These issues and more will be discussed in the webinar on Scaling Up Your Wealth Management Business organized by Private Banker International and Sopra Banking Software based on research that has taken place around the region and globally.
Similar to ORM - Thought Leadership - Digital and Financial Services (20)
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
2. Locations
ORM is…
An award-winning digital agency composed of thinkers,
creators and innovators.
We lead brands through digital change to confidently
face the future.
Using data and insight to inform our thinking, we
architect strategies, platforms and applications across
owned media.
We enable our clients to take advantage of tomorrow,
while generating meaningful value for them today.
• Part of the Howard Hunt Group
• Group revenue £75m+
• Group employees 450+
• Established and profitable
Our services Our group
Clients
• Strategy and insight
• Experience design
• Content strategy and delivery
• Technology and development
• Client Services
ORM
• Head Office: London Bridge, London
• Project Office: Kings Cross, London
• Development Team: Wroclaw, Poland
GROUP
• Head Office: Dartford, Kent
• US Office: Boston, USA
• Europe Office: Madrid, Spain
• Based in London with 70 staff
• Adobe, Sitecore and EPiServer partner
• RAR Mobile Agency of the Year 2014
• Top 25 UK Agency - Drum Financial Report 2015
• Best FTSE 100 Website award in 2014 for RBS.com
• ISO9001 and ISO27001 accredited
Some facts Clients Locations
4. Convenience
Trends from retail are now
increasing expectations in
financial services
$83bn
—
is lost each year in poor
customer experiences
(IBM)
5. 62%
—
Smartphone penetration
in the UK - Europe
increase 10-20% YoY
We’ve become mobile first
72%
of smartphone owners
use applications on
a daily basis
92%
—
of UK smartphone users
browse the internet daily
on their device
25%
—
of smartphone owners
would rather give up
their PC than their mobile
34%
—
of UK smartphone users
spend as more time on
their mobile as their PC
52%
growth in tablet
ownership; faster than
PCs experienced
84%
of mobile device
owners browse while
watching TV
6. Wealthy individuals are digital natives
48hrs
—
HNWIs spend
this many hours online per
week, on 4 devices
$2500—
is the average one-off online
expensive
purchase by HNWIs
45%
—
luxury buyers influenced by
online videos and tailored
content
$4m
—
those with a net worth in
excess of this tend to be
the most digitally savvy
65%
—
highlight the value
of online collaboration
80%
—
of European HNWIs use
search engines to find
what they need
92%
—
consider digital tech as a
major source of ongoing
wealth generation
7. They use social to research and make decisions
4%
—
of investors currently
interact with their adviser
on social media
52%
—
of investors said they
would connect with their
adviser on social media
30%
—
use social to recommend
a financial product
or service
28%
—
perceive a financial
company as innovative
if they offer social tools
34%
—
subscribe to finance-
related blogs
44%
—
seek advice to help make
a financial decision
33%
—
use social media to
re-evaluate a financial
decision that has already
been made
46%
—
follow a recognised
industry expert/exec
on social media
8. By 2015, “digital natives” will hold the majority
of buying power in the economy, and by 2025,
they will dominate UK savings capacity
– PWC
9. Revolution is coming to your cyberspace very soon!
Timing (years)
0
5
10
15
20
25
30
35
40
45
50
0 1 2 3 4 5
Impact(%changeindigitalbusiness)
Realestate
Professional services
Finance
ICT and media
retail trade
Arts and recreation Government services
Utilities
Recruitment and cleaning
Transport and post
Health
Education
Agriculture
Mining
Manufacturing
Construction
Wholesale trade
Accommodation and
food services
Short fuse, Big Bang
32% of the economy
Long fuse, Big Bang
33% of the economy
Long fuse, Small Bang
18% of the economy
Short fuse, Small Bang
17% of the economy
10. Audience needs are changing
Consumers to
lower-tier intermediaries
Authenticity and
simplicity
• More retail focus to
content
• Features and benefits
• Peer to peer advice
• Educational tools
• Experts as personalities
All expect
Hyper-convenience
• Digital self-service
• Multiple media types
• Responsive and adaptive
• Specific touchpoints for
specific tasks
Intermediaries
to institutions
Accessible expertise
and the inside track
• Audience specific portals
• Thought leadership hubs
• Advice centres
• Access to experts
All expect
More relevance
• Need based navigation
• Personalisation
• Content syndication
12. Customers are demanding innovative digital capabilities to access financial products and
are willing to pay for services they believe will offer more convenience and value
• Telephone banking - HSBC call volumes down 5% in 2014 after a 4% drop in 2013
• Branches operated by the UK’s retail banks shrunk by +25% in the last 20 years
• Only 16% of customers don’t use online or mobile banking*
• 39% of SMEs use online at least once a day, 69% at least once a week and 79% at least
once a month. Only 7% never use
• 69% currently use the internet to purchase financial products ***
• 6% via a mobile device.
• Nearly 90% of Tesco Bank’s sales currently online
*YouGov polling carried out for the BBA
**Accenture Survey
*** PwC survey of 3,000 banking customers in 9developed and emerging markets
Banking habits are changing rapidly
13. Joint ventures
• JV with Monitise, "investing in, building and scaling fintech businesses with
the potential to redefine and support financial services globally."
• Access to Monitise's new cloud-based platform connecting banks to digital
innovation for their customers
• Opportunity to partner with Santander
• Santander set up $100 million fund last year to invest in fintech startups too
18. Homepage trends
• Homepage content is focusing on customer’s
needs/tasks rather than actual products
• Carousels and banners are being replaced by
images aimed at engaging customers on an
emotional level
• The primary navigation tends to show fewer links,
to clearly displaying the products range
• ‘Mobile first’ approach and responsive websites
are a given
• Homepages are de-cluttered, making space for
highly relevant tasks and content
• Innovation – getting customers involved in the
digital process through crowdsourcing and
feedback
• Seamless journeys and a strong brand identity link
up online and offline experience
23. The UK investment management industry is at a
turning point. Traditional active managers have
already had to adapt to institutional changes, but
now face a confluence of retail trends”
– Deloitte, Seismic shifts in investment management
24. Your industry is being disrupted
Individual
Responsibility
Concern of
high costs and
low returns
Increasing
requirement for
international
products
“Retailisation”
Asset
Managers
going direct
New kinds of
intermediaries
Disruptive
wealth creation
models
Technology
25. The trend to go direct at volume is growing
New entrants Your peers
“Nutmeg targets
100k users by Q2
2015”
The group raised £19m
from investors
including Schroders
“Investec to
launch a rival
to Nutmeg”
Wealth manager is
setting up a
discretionary
investment
platform later this
year.
Wednesday 06 May 2015
“Barclays plans
D2C offering
for 2015”
Monday 07 July 2014
“Hargreaves
to launch D2C
discretionary
service to plug
advice gap”
Wednesday 03 September
2014
26. New investment models
Q2 2015:
eToro raising an additional $12million
The total investment volume raised among the investors amounted to $39 million.
Funding circle fund £623,610,260 worth of loans so far
28. How are brands meeting needs?
Always on
• Real-time
performance
• Responsive and
adaptive
• Specific touch
points for specific
tasks
Accessible advice
• ‘Retail’ style
thought
leadership hubs
• Online access to
professionals
• Educational tools
Peer investing
• Find and follow
investors
• Transparent
performance
• Peer comments,
advice and
sharable info
D2C platforms
• Audience specific
portals
• Digital self-service
• Needs based
navigation
• Digital
transactional
portals
Data informed
investment
• Data informed
client acquisition
• Personalisation
• Content
syndication
• Intermediary tools
29. Closing the ‘advice gap’
“A 'fundamental step-change' is required in order to make financial
advice accessible to those with portfolios below £100,000”
“For the average person in the UK accessing advice is very difficult
and they are left with two choices, one is to do nothing, which I would
advocate is not a great idea, or move to DIY investing solutions.”
– Chris Williams, founder, Wealth Horizon
Accessible advice
30. Digitising investment selection
and management
The move provides increased accessibility and
transparency, but reduces the opportunity for
AMs to effectively cross and up-sell their services
• Platforms reached record highs in the fourth
quarter of 2014 as upcoming pension freedoms
and demand for income boosted inflows
D2C platforms
31. Advisers using tablets as
productivity tools
“Clients can access our comprehensive range of
tools and economic research, as well as analysis
across all asset classes, including equities,
foreign exchange, fixed income, emerging
markets, and futures and options.
On-the-Go brings intermediaries
all our fund information, market
insights and videos.”
32. Which audience should we be focusing on in the digital space?
Artemis mainly focuses on its individuals audience with its
website.
33. Which audience should we be focusing on in the digital space?
BlackRock’s digital presence focuses more
on intermediaries and institutional
audiences. Institutional content is
particularly strong with specialist events for
pension funds with online registration.
There are video viewpoints from subject
matter experts on themes such as
sustainable investing and Beta strategies.
34. Which audience should we be focusing on in the digital space?
M&G iView and Learning Matters
focuses on intermediaries and
specifically lower tier IFAs. These are
starved of face to face contact and
need help running their businesses.
36. Guest writers
JP Morgan provides advice within its
insights section from notable financial
advice columnists, such as here where
Ian Cowie from the Sunday Times
talks about the structural advantages
of income trusts.
37. Owned digital magazines
• Insight pieces are finely segmented
• Different interest areas reflect make up of
major FS online content providers like
Morningstar
• Overviews, funds, viewpoints, retirement
41. Macro trends in insurance
Consultative
approach
Risk increasing
due to global
change
Technology
Brokers
42. 1
• Lack of trust in insurers
• Apathy and lack of interest
• Lack of understanding of what you
get for their money
How can digital change
perceptions of insurance?
Challenges facing your industry
43. 2
• Digital experiences primarily look
at price and purchase incentives
• This reinforces the perception that
insurance is a price-driven
commodity
• But what about improving the
customer experience?
Buying insurance is
decided on price, isn’t it?
Challenges facing your industry
44. 3
• Great customer
experience/advice
• Great UX – e.g. easy to
fulfil online
How can you buck the
disintermediation trend?
Challenges facing your industry
45. Insurance brokers must respond to these challenges
Insight led
experiences
Contextual
expertise
Fast speed of
response
Facilitate risk
through digital
46. From our review of the market the direction to market leading is clear:
Tactics
• More retail approach to IA and
customer journeys
• Visual merchandising: the
placement of CTAs/products on
customer journeys that are
organised by need
• Personalisation and visitor
self-selection
• Shorter, features and benefits
led content
• Mobile-first design
• More helpful and supportive
of customers
Success measures
• Increase in applications and
completions
• Increase in proportion of
digital interactions
• More return visitors browsing
more services for longer
• More recommendations
• Increase in products held by
each customer
Strategic approach
• Differentiated experience
from your peers
• Customer not inwardly
focused
• Simpler to consume (across
purchase/renewal, advice
and inspiration journeys)
• Ability to measure, test and
learn
Achievedby
Inorderto
A game-changing digital strategy
47. 1
• Power shifting to standardised risk
• New business opportunities in
emerging risks e.g. nanotechnology
• Niche market opportunities now
accessible through digital, new
sectors and geographies
Customer revolution
How are brokers responding to this?
48. 2
• Investing in digital for competitive
advantage
• Dealing with the ‘Black Swan’
problem of emerging risks,
particularly technological
• Managing and tracking
risk change
Demands for profitability
How are brokers responding to this?
49. 3
• New markets, new products
• Technology and analytics to create
insights, data led decision
Information
How are brokers responding to this?
50. What do risk facilitation leaders look like?
Needs-based approach
Using digital to support
both cost efficiency and a
more consultative approach,
simultaneously
Content leaders
Expand information
gathering to better
anticipate risk, and through
content pass this expertise
on to the client
Data experts
Improve their ability to
collect, integrate, analyse
and communicate data into
actionable insights
51. What could this mean for consumer needs?
Ecotricity use customer data to
promote the use of green
energy
Hive combines gas-use tracking
hardware and cloud-based
account management to give
more control over home heating
MyVirgin media uses customer
analysis to recommend products,
whose delivery can be tracked
from within the platform
54. This model is being rolled out
to business lending • Everline allows small and medium
sized businesses to borrow up to
£120,000 for up to 24 months
• Up to date business data and
innovative technology supports
responsible, real time, automated
risk decisions
• 10 minute application process.
Funds in 5 minutes
• Over 6,000 business loans and
lending +£60m to small businesses
55. Amazon lending – business
lending for resellers • The interest rate for all sellers is
5.9%, with a 1% arrangement fee.
Less than funding circle
• Borrowers must pay Amazon back
within four to six months
• Apply from within your Amazon
merchant account
• Buyer ratings and performance
count used as part of acceptance
criteria
• Money within five business days
• Already in US and now UK and
China
58. Platform Black: a new working
capital model “Pay-as-you-go working capital”
innovates the traditional invoice
factoring model by allowing clients
to auction outstanding payments to
institutions and private investors.
• Access to a much larger pool of
potential buyers
• Using digital to deliver services at
very low costs
• Cash into the client’s account
within ten days of the auction
closing
60. Know your audiences
What you want
to communicate
What your
audience is
interested in
Successful content
The content sweet-spot is about meeting the goals of your business
and the needs of your customers
61. Case study: ING.world
• Story-led approach from a digital
quarterly magazine
• Gives analysis and insight on the
world of business
and finance
• Interviews, articles, customer
stories and opinion pieces - each
edition explores a single theme
from a variety of angles
• Release coincides with ING's
results days
• 35,000 unique visitors per issue
• Won a Digital Communication
award for being
Europe’s best branded web
magazine
62. Case study:
The Financialist • Credit Suisse thinking relevant to
the lives and conversations of a
sophisticated UHNW audience
• Global trends and the art of living,
future-oriented
• Informed but offbeat take on
things. Not the conventional
wisdom
• Longer format articles and daily
spark blog
• Articles organised by interest
• Promoted through Twitter and
LinkedIn
• 70-100 likes for some articles and
many shares
64. Move from reference resource to ‘browsable’ content
Reference resource ‘Browsable’ content Tactic for ‘browsable’
Feels like… A journal A magazine
Pull quotes, strong imagery,
journalistic tone
Publishing frequency Quarterly New content weekly or more Editorial calendar
User mindset
Researching specific topics –
search and filter vital
‘Flicking through’ for any
interesting articles
Promote related content
Shelf life Longer Shorter
Publish short pieces
frequently
Length Long form, in depth Snackable’
Vairety of formats – articles,
blogs, videos, infographics
Looking for…
Facts, figures, date and
examples
Insight, comment, latest
trends
Tag and categorise by theme/
trend
Importance Source credibility vital Author credibility important
Showcase author knowledge
and expertise
65. Give users valuable, online-only content
• This will increase interactions
• Consider online versions of
annual reports – they go above
and beyond the usefulness
of the hard copy documents by
giving video content/interactive
charts etc.
TUI Travel plc online Annual Report
66. Keep long form content, but add a shorter version
• Traditional FS content is very
long form and feels like a report
• Sites need more ‘browsable’
content too, so that the needs of
all audience types are met
Example: JSTOR Daily
• Short articles inspired by the
journal findings
• Each article contains links to the
to the relevant journals
• JSTOR daily receives 150,000
page views a month
JSTOR
67. Make your content
work online
Web-content should be:
• Concise – people don’t ‘read’
online, they scan
• ‘Chunked’ using bullets and
subheadings
• Simple sentence structure
and clear language
• Linked to and from – unlike print
• Findable – site structure should be
intuitive
• Accessible – PDFs should be
avoided where possible
Clear ‘share’ button
Subheads add structure
and make scanning
easier
Graphs visually
illustrate data
Links allow users to
find out more
Blog post from econsultancy
68. ‘Heroise’ authors
Thought leadership content relies
on author credibility. Use bio pages
to prove author expertise, raise
their profiles, and enable users to
see all articles they have written:
• Image & Bio
• Twitter handles & LinkedIn info
• Links to all author articles
JP Morgan
69. Create a community
Simple ways to drive interaction
include:
• Comment and feedback
functionalities
• Ability for people to get in touch
with authors (LinkedIn)
Economist
71. Help users discover content that is of value to them
• Through easy-to-navigate search
• Through curation and recommendation
• By helping users stay on top of latest trends and thinking
• By helping with a paper or presentation
• By supporting decision-making
• By making the user part of a community of thinkers
• By making it relevant
• By introducing personalised content
• Through tailored experiences
72. Tagging
• ‘Reference resource’ users need to be able to find content that they’re looking for quickly
• Browsing users need to be signposted to related content that they may find interesting
Clickable, visible
tags aggregate
content on a theme
Tags also power
related content
The Guardian article page
73. Introduce searching and filtering
• Users looking for content on a specific topic will search
• A good search tool will enable them to refine the results based on content type, publication date etc.
Clickable, visible tags
aggregate content
on a theme
Econsultancy search results page
74. Give users a clear next step
Online content should always prompt users into action – this could be reading another
article, getting touch, or signing up for an event
Prompting action
Prompting action
Deloitte
75. Encourage promoting and sharing
• Readership will grow organically
if content
is useful and sharing is made
easy
• Professional audiences do share
– especially on Twitter and
LinkedIn
• Promote articles across your own
social media
accounts too, using relevant
hashtags
Rbs.com – corporate content, often shared
76. Show users content that is relevant to them
• Basic personalisation – uses
tagging to surface
content of a similar type (you
may also like…),
or uses preferences that users
have previously
given in a login area
• Advanced personalisation – rules
based personalisation displays
relevant content based on
previous browsing behaviour,
search terms
Econsultancy – recommended content
77. Proactively alert readers to new content
• Allow users to register to receive
alerts for new content on topics
that interest them most
• Tag content as you upload it, and
these emails will be
automatically generated
• Measuring click-throughs will
also give insight into which
content is working, and which
isn’t
Henderson Asset Managers: Preference centre
78. ’Drip feed’ content to keep visitors coming back
Journal content
released quarterly/
monthly/weekly
Continuous release of
additional shorter pieces in a
variety of formats: blogs,
interviews, videos, lists etc.
Journal content
released quarterly/
monthly/weekly
Continuous release of
additional shorter pieces in a
variety of formats: blogs,
interviews, videos, lists etc.
Journal content
released quarterly/
monthly/weekly
79. Test and learn to create better content over time
Measure
impact
Learn and
adapt
Publish
• What worked?
• What didn’t?
• A/B test
• Experiment with
content formats
• Number of views
• Dwell time
• Bounce rate
• Shares
Consider best format
for message + audience
You need to know what users like,
and which articles are popular
80. Michael Walker, Senior Business Development Manager, ORM
michael.walker@ormlondon.com
ormlondon.com
@ormlondon
Thank you